018: Purposeful Packaging: Plant-Based Packaging Solutions for a Sustainable Supply Chain with Jared Damman

Essential Ingredients Podcast

“We believe that small businesses change the game. They'll be the future of everything and they are more adaptable. So if we can support small businesses, that's going to lead to a better economy, a better future for everyone.” —Jared Damman

Traditional plastic and petroleum-based packaging have severe environmental consequences, filling landfills and releasing greenhouse gases. Hence, sustainable packaging is becoming increasingly important as consumers demand environmentally-friendly options. However, compostable packaging also faces challenges in terms of availability, cost, and processing infrastructure. Innovation is key to developing sustainable solutions that are viable for both businesses and the planet.

Led by Jared Damman, WildKind Packaging, a sustainable packaging manufacturer, utilizes innovative digital printing technology to make compostable packaging more accessible and cost-effective. With over 15 years of experience in product development and manufacturing, Jared was inspired to launch WildKind to create a meaningful environmental impact.

Tune in as Justine and Jared look inside the efforts to develop financially viable and truly sustainable packaging solutions through empowering employee ownership models. They also talk about the challenges of measuring environmental impact and educating consumers, how digital printing and E-beam curing allow for customized, small-batch production using plant-based materials, navigating partnerships within a parent company to launch a new initiative, and the importance of considering future generations through business decisions.

Meet Jared:

Jared Damman is the Founder and CEO of WildKind Packaging, a sustainable packaging manufacturer focused on plant-based flexible packaging. With over 15 years of experience in product development and digital printing technologies, Jared was inspired to launch WildKind after wanting to create a tangible environmental impact. Under his leadership, WildKind utilizes innovative digital printing and E-beam technology to make compostable packaging accessible and affordable for small businesses.

Prior to founding WildKind, Jared helped develop new business lines and digital applications as part of an employee-owned manufacturing company. Jared is passionate about empowering employees and future generations through sustainable business practices.

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Episode Highlights:

03:18 Plant-Based Materials Innovative Packaging Solutions

08:45 Leveraging Digital Printing Technology

13:49 Educating Consumers About Packaging Alternatives

15:45 Employee Ownership Model

20:55 Business Decisions and the Future Generations