Elevate Episode 1: Turning burnout into a business idea with Rachel Hawkins

Dietitian Connection Podcast

Introducing ‘Elevate’ – a 6-part mini-series presented by Dietitian Connection to help dietitians stand out as leaders and achieve unparalleled success in their careers. In part one, we sit down with dietitian and digital marketing strategist, Rachel Hawkins, who shares her unique career journey and why professional burnout helped redefine her trajectory and opened the door to a successful marketing business. Tune in for actionable steps and practical examples to help define and promote your personal brand to achieve success in the digital world.

In the episode, we discuss: - Navigating imposter syndrome, business burnout and lack of clarity - Rachel’s career journey transitioning from dietetics to online marketing - How dietitians can find their ‘unique value proposition’ - Three key steps to define and build your personal brand - The difference between personal branding and self-promotion

Hosted by Brooke Delfino

For the shownotes: https://dietitianconnection.com/podcasts/turning-burnout-into-a-business-idea/

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