Keith Sawyer: Become more creative by learning to see

Design Better

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The key to creativity isn’t about having brilliant ideas in isolation, but about cultivating our ability to observe the world around us, and make the intuitive leaps that connect disparate ideas. Keith Sawyer, a creativity researcher who spent over a decade interviewing hundreds of art and design professors and students to understand how creative professionals learn to see—and think—differently, writes about this in his new book, Learning to See.

Keith brings a unique perspective to creativity research. A jazz pianist turned MIT computer science graduate, he designed video games in the early 1980s before pivoting to study the science of creativity under the legendary Mihaly Csikszentmihalyi at the University of Chicago. His latest book challenges common myths about the creative process and reveals why the most successful artists and designers don’t start with a vision—they discover it through an iterative dialogue with their work.

In our conversation, Keith shares insights from his research on improvisational creativity, explains why ambiguity is essential to the creative process, and discusses how AI is reshaping—but not replacing—human creativity.

Bio

Dr. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina at Chapel Hill. Dr. Sawyer is one of the world’s leading creativity researchers. He’s studied jazz ensembles, Chicago improv theater, children’s play, and creative classrooms. He’s published 20 books, including Group Genius: The Creative Power of Collaboration and Zig Zag: The Surprising Path to Greater Creativity.

Books & Links mentioned:

The Science of Creativity, Keith Sawyer’s podcast (and his Substack).

Flow and Creativity by Mihaly Csikszentmihalyi:

Creative Confidence by Tom Kelley and David Kelley

The Artist’s Way by Julia Cameron

The Creative Act by Rick Rubin

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