Boost Customer Engagement with this 8-step process!

CSM Practice - The Customer Success Podcast

Unlock the secrets to business growth and customer retention in this enlightening podcast featuring Mohammed Alqaq, Customer Success Manager at Crucial Solutions & Services (CSS). Join us as we delve into the intricacies of customer engagement and unveil the power of a well-crafted Customer Strategic Engagement Plan.
Key Highlights:

• Tailoring to Diverse Needs: Discover the significance of a comprehensive plan that caters to both high-touch customers and strategic accounts.
• Change Leadership Essentials: Explore the critical role of effective change leadership in customer engagement, leveraging John Kotter's eight-step plan. From creating urgency to sustaining change, we break down the essential elements.
• Success Plays in Action: Learn the art of identifying the right success plays to construct an engagement plan that truly aligns with customer needs.
• Measuring Impact: Understand the importance of measuring the success of your engagement plan. We discuss the metrics and frameworks necessary to gauge the impact and refine your strategies for continuous improvement.
• Framework for Growth: Explore how companies can elevate satisfaction, foster loyalty, and propel growth by establishing a robust framework for customer engagement.

Join us for a deep dive into the world of customer engagement, where insights and practical strategies converge to pave the way for long-term success.
Watch the full episode here: https://youtu.be/wQ56OehMfC4
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Additional Resources:
📖 Read: Leading Change, With a New Preface by the Author
https://bit.ly/3S0le0S
⏬ Download: Customer Strategic Engagement Plan Template
https://bit.ly/47yrDWM
📑 Read: Building a Proactive Data-Driven Customer Success Engagement
https://bit.ly/423Pyfn
🎥 Watch: Defining an Effective Success Plan Strategy for CSMs
https://youtu.be/4jZgcAFP9HE
🎥 Watch: How to create SUCCESS PLANS that don't SUCK
https://youtu.be/hB8VBShsG8I

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Whenever you’re ready, here are three ways to build, optimize, or scale your Customer Success practice:
1. Enhance Your Customer Success Approach — Grab a free copy of our Customer Success templates and infographics to streamline your strategies. Click Here
2. Join Our YouTube Community — Explore Customer Success insights and strategies with industry experts. Learn from professionals about optimizing partner relationships in the tech sector. Click Here
3. Build Your CS Strategy — If you're a startup executive eager to elevate your Customer Success strategies, our Mastermind program is designed for you. Collaborate with leading customer success professionals to gain the clarity and tools needed to effectively implement and enhance Customer Success in your organization. Click Here
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Kapitel

1. Intro (00:00:00)

2. Customer Strategic Engagement Plan (00:00:59)

3. Engagement Plan Usage (00:03:23)

4. Create Sense of Urgency (00:07:50)

5. Success Plays (00:09:50)

6. Outcomes (00:12:19)

7. Outcomes Example (00:15:28)

8. Outcome Status (00:19:55)

9. Implementation (00:28:54)

10. Institute Change (00:30:22)

11. Implementation of Framework (00:32:42)