FROM BAGGING GROCERIES TO MONEY MOGAL: The Art of Sales Alistair Edwards
Manage episode 412591064 series 3550607
From bagging groceries to coaching some of the sharpest minds in sales, Alistair Edwards' tale is one of true transformation. As we sit down with this powerhouse entrepreneur, he reveals the essential ingredients for customer satisfaction and the alchemy of turning passion into profit. Alistair opened up about his roots in Publix Supermarket, his pivotal venture with Legal Shield, and the creation of his brainchild, Stair Steps LLC. With anecdotes that echo his parents' wisdom and a spirit shaped by his mother's entrepreneurial fire, he imparts lessons in the fine dance of selling what customers truly desire, sprinkled with insights on the impact of net versus gross profit on a business's heartbeat.
Venturing into the world of leveraged income, our conversation with Alistair zigzags through the labyrinth of network marketing, where traditional employment is but a shadow. He spotlights the strength found in a product you believe in, the magnetic pull of passion, and a mission-driven mindset. In a particularly touching recount, Alistair shares an encounter with Sandra Bland's mother that underscores the sheer force of authenticity in sales. With humor as our guide, we switch gears to understand how the right branding—whether for legal services or the humble cookie—can charm the ideal clientele and solidify your market presence.
In our final chords, we harmonize the themes of personal branding, the art of presenting solutions, and the finesse of objection handling with Alistair's seasoned perspective. He showcases how Stair Steps LLC mentors aspiring sales virtuosos, focusing on honing a pitch that sings to the customer's needs. His reflections on the mentorship process are akin to the care of crafting an intricate tapestry, where every thread is a technique, an understanding, a connection to the audience. Whether you're seeking the crescendo in sales mastery or the quiet philanthropy of giving back, Alistair's story on our show is a symphony of strategies and soul.
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CONTACT AND ALL OPPORTUNITIES CAN BE FOUND:
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ACCESS TO:
Early Bird Tickets to
"PROPER SALES CONFERENCE 2023"
Set for October 30, 2023, 8 AM to 6 PM
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Download FREE
"ELEVATE YOUR PITCH"
MASTERCLASS MODULE
https://www.alistair-edwards.com
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STAIR STEPS TO SALES MASTERCLASS
https://www.stairstepstosales.com/course
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1. Customer Satisfaction and Business Success (00:00:00)
2. Leveraging Income Through Network Marketing (00:13:03)
3. Brand Building and Audience Discovery (00:18:06)
4. LegalShield and Sales Training Services (00:23:11)
5. Sales Training and Territory Assignments (00:35:04)
6. Sales Training and Objection Handling Techniques (00:43:31)
7. Sales Mastery and Giving Back (00:50:45)
48 Episoden