Horizon – the future of PR and comms

CIPR Engage Podcast

In the fourth and final episode in the series celebrating the CIPR’s 75thanniversary, host Henry Heming interviews speakers and attendees at the Horizon conference focusing on the future of the profession.

Featuring interviews (and timestamps) with:

00:44 - Sheeraz Gulsher, co-founder at People Like Us, discusses creative campaigns and practical tips on making PR more inclusive.

07:17 - Fatima Banglawala, comms and public affairs manager, MedTech UK and Ireland, Johnson and Johnson summarises some of the key takeaways from Jay Richards, co-founder at Imagen’s opening keynote on Gen Z.

09:37 - Trudy Lewis, founder at Colinear, shares her favourite takeaways from the conference’s morning sessions.

10:37 - Grace Fogarty, founder at Grace Fogarty Training, shares her simple, memorable tools for feeling more confident when networking and quickly developing meaningful connections.

15:23 - Subira Jones, also known as The Corporate Hippie, explains the difference between feeling rundown and being burned out. Taking listeners from powerless to empowered, explaining how PR and comms practitioners can fireproof theirs (and their colleagues) career.

21:14 - Diana Verde Nieto, co-founder at Positive Luxury, discuss how we can move towards being positively good when it comes to sustainability through the ‘reimagining model’.

27:27 - Alan Oram, director at Alive with Ideas, shares his reaction to Mark Shayler’s session.

27:53 - Mark Shayler, owner at Ape, makes the case for the role of innovative and disruptive thinking in challenging the status quo and bringing about sustainable societal change.

36:05 - Rachel Miller, founder at All Things IC, summarises her favourite session from the conference.

35:35 - Katie King, CEO at AI in Business, addresses the opportunities, challenges and ethical questions which are raised by increased integration of AI tools and platforms in PR workflows, project management and content creation.

42:05 - Son Pham, senior campaign manager at Manifest, captures the atmosphere at the conference and his personal highlight.

42:29 - Alex Partridge, founder of UNILAD and LADBible shares how the media landscape is changing, what the future holds for media, and why adaptability is your greatest strength.

46:22 - Advita Patel, 2025 CIPR president, shares her final thoughts from the conference.

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