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5 Episode - Technology Marketing: Taking Stock
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Creating a medical-emergency plan and teaching employees how to embrace it
By Jamie Sirkin
On Jan. 2, 2023, Monday Night Football was anything but ordinary. Buffalo Bills safety Damar Hamlin suffered a medical emergency on live television. Tens of thousands of fans were present in the stadium, and an estimated 23-million viewers tuned in on televisions and mobile devices. Most fans watch footballs games with one object in mind—entertainment. This is similar to the way campers and their families view camp. Of course, as camping professionals we see much more value—taking safe risks, building relationships, exposing participants to new activities, building life skills, and the list goes on. To achieve both our goal as camping professionals and our customers’ goals, we spend much time preparing, and this includes for emergencies. Camp professionals can review the NFL’s response to Hamlin’s medical emergency and apply lessons learned.
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