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07 Episode - Marketing: Optimism And A Bit Of Hope
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Re-building, re-connecting, and re-engaging in a post-pandemic future
By Jim Cain
In March, the Buckeye Leadership Workshop (BLW) reconvened for its first real-world, in-person gathering at the Recreation Unlimited facility in Ashley, Ohio. Like many organizations, BLW has had to pivot and adapt its annual program to the ever-evolving requirements of a global pandemic. I was invited to be the keynote speaker, an honor for which I am deeply grateful.
I began by sharing that, although I am not a trained professional in the mental-health field like many of us, I’ve had to up my game and become aware of some of the many mental health-related influences surrounding the participants and staff members of our programs. According to my friend and fellow BLW alumna, Bobbi Beale, the pandemic is the largest, universal trauma event that has ever occurred, affecting nearly 7.9-billion people. Everyone you know, every participant in your programs, and every staff member you have, has been through this traumatic experience. But, along with that fact, comes an incredible opportunity.
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