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Going Beyond Email Marketing + Gravity SMTP Update
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The Breakdown podcast hosted by Matt Medeiros recently featured two great conversations about upcoming Gravity SMTP service and how one of our customers uses Active Campaign + Gravity Forms in her business. Here are some highlights from each interview.
Conversation with Adam Pickering about Gravity SMTP
The first conversation was with Adam Pickering, discussing the upcoming beta release of Gravity SMTP. This is the first standalone product from Gravity Forms.
Some key points:
* Gravity SMTP will migrate data from Gravity Forms mail add-ons to the new plugin
* The setup wizard is being built to streamline configuration
* Requested integrations like Gmail and Outlook were popular in their product roadmap survey
* An unexpected useful feature they built is disabling email sending during migrations
Key Takeaways:
* Gravity SMTP beta expected in mid-October
* Sign up for their beta program to get early access
* Provides a secure way to send Gravity Forms emails
* Setup wizard will ease transition from mail add-ons
* Disable email sending feature helpful for site migrations
Important Links:
gravityforms.com/beta
Conversation with Kay Peacey on Using Gravity Forms
The second conversation was with Kay Peacey of SlickBusiness.co, discussing how she uses Gravity Forms.
Some key points:
* Kay puts a survey on her opt-in thank you page to learn about subscribers' pain points
* This converts 10% into purchases for her ActiveCampaign Academy
* She also surveys customers after purchase to guide their onboarding
* Kay frequently advises clients on the best WordPress stack with Gravity Forms
* She persistently engaged with ActiveCampaign for 7 years before joining their customer advisory board
Key Takeaways:
* Use Gravity Forms surveys on opt-in and purchase thank you pages
* Identify customer pain points upfront to boost conversions
* Recommend relevant courses based on survey responses
* Advise clients on optimal WordPress stacks with Gravity Forms
* Building long-term relationships with brands can lead to advisory roles
Important Links:
https://slickbusiness.co/
https://www.gravityforms.com/add-ons/activecampaign/
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