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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
ICBN 12025 a
Manage episode 462362356 series 1103723
Inhalt bereitgestellt von Brad and John. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Brad and John oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
A school in Houston is charging parents a dollar for every minute they are late to pick up their kid...a man held on to the outside of a bullet train going 175 MPH for 20 miles...and a mom is unhappy with Burger King after her daughter's chicken meal had a side of weed in it!
…
continue reading
12575 Episoden
Manage episode 462362356 series 1103723
Inhalt bereitgestellt von Brad and John. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Brad and John oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
A school in Houston is charging parents a dollar for every minute they are late to pick up their kid...a man held on to the outside of a bullet train going 175 MPH for 20 miles...and a mom is unhappy with Burger King after her daughter's chicken meal had a side of weed in it!
…
continue reading
12575 Episoden
All episodes
×Krispy Kreme is putting out a line of donuts that are topped with movie theater snacks, so we give you our top 3!!
A man ran over an alligator to save his neighbor from being attacked...a man risked his life to get a football that was stuck in a gator's mouth...and Whidbey Island 911 calls!
A man tried to drive off from a traffic stop but turned right into the Kennedy Space Center...cops had Deja vu after they busted the same guy for DUI 24 hours apart in the same spot...and a student caught his dorm on fire when he set his sex doll on fire!
After a frustrating night of trying to build a set of mini-Legos Brad is convinced he needs better glasses!
A famous Oregon Ducks duck named "ducktavious" has flown on!
Bizarre stories from the medical world! Today we learned about a woman who first felt a burning in her feet but then doctors told her it was headed for her brain!
The late edition of "I can't believe its news" featured a batch of Whidbey Island 911 calls!
The woman who tried to take a picture of a shark and wound up getting both of her hands bitten off!
Brian Setzer of the Stray Cats is dealing with a health issue that won't let him play guitar!
A woman got away with killing her husband by using a sleepwalking defense...a woman was arrested after trying to scam Best Buy out of a drone...and over 1000 men took part in a "naked" festival in Japan!
A man drove over 700 miles to burn down the house of man who was texting his ex-girlfriend...and Whidbey Island 911 calls!
Our coworker Scott Less is broadcasting from a Wendy's today, so our top 3 list is our favorite female redheads!
A story about California wanting to claim Bigfoot as their official state mystery creature led to us getting a couple calls about seeing and smelling bigfoot here in the PNW!
During his "state of the city" address mayor Bruce Harrell made a terrible joke about the Supersonics coming back to town!
The early edition of "I can't believe its news" featured a batch of Whidbey Island 911 calls!
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