027 How to Know It's Time to Quit Social Media

Beyond The Clinic

Send us a text

Hi, I'm Sarah Almond Bushell, and welcome along to another episode of Beyond the Clinic! Today, we're diving into a topic that might stir up some strong feelings, "How to Know When it's Time to Quit Social Media". If you're a dietitian or healthcare professional running your own business, and social media feels like a necessary evil, this episode is for you.

Episode Summary: In this episode, Sarah explores the emotional and practical challenges of maintaining a social media presence as a healthcare professional. She addresses the pressures of staying visible, creating engaging content, and keeping up with constant changes in social media algorithms. Through the story of her client "Emily," a dietitian who was overwhelmed by social media demands, Sarah highlights the realisation that social media might not be the best strategy for everyone.

Sarah shares Emily's journey from feeling exhausted by the constant pressure to quitting Instagram entirely, which led to unexpected growth for her business. The episode covers alternative strategies for lead generation, such as SEO and blogging, podcasting, and guest appearances, which can help build a successful business without relying on social media. Sarah encourages listeners to reflect on whether their social media efforts are truly serving their business goals and provides actionable steps to focus on strategies that align with their strengths and values.

Key Takeaways:

1. Re-evaluate Your Social Media Presence: Assess whether social media is genuinely helping your business or just consuming your time. If it's not generating leads, it might be time to rethink your strategy.
2. Focus on Alternative Lead Generation: Explore other channels such as SEO, blogging, podcasting, and Pinterest to drive traffic and attract potential clients.
3. Use Social Media as a 'Shop Window': Maintain a minimal presence that clearly communicates your brand and directs people to other, more effective platforms.
4. Build a Strategy That Works for You: You don’t have to follow the crowd. Choose marketing strategies that align with your values and enjoyability.
5. Take Control of Your Business: As the boss, you have the freedom to design a business that suits your lifestyle, even if that means stepping back from social media.

Thank you so much for tuning in to this episode of Beyond the Clinic! If you found our discussion helpful, please share it with a fellow healthcare professional who might also be struggling with social media. And don’t forget to subscribe so you never miss an episode. Next week, we'll be talking all about money—how much you need to grow a business and why it’s not the be-all and end-all for everyone.

I’d love to hear your thoughts on what you'd like me to cover next. Send me an email at [e-mail]

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Kapitel

1. Introduction & Welcome (00:00:00)

2. Recap of Previous Episode (00:03:16)

3. Why Social Media May Not Be Working for You (00:04:10)

4. The Story of Emily: Feeling Overwhelmed by Social Media (00:07:40)

5. Experiment to Evaluate Social Media’s Effectiveness (00:12:02)

6. Results of the Experiment: Surprising Findings (00:15:15)

7. Alternative Lead Generation Strategies (00:20:04)

8. Reframing Social Media as a 'Shop Window' (00:24:32)

9. Take Control: Building a Strategy That Works for You (00:26:58)

10. Closing Remarks & Call to Action (00:28:35)