SAG-AFTRA Strikes Against AI, Apple Enhances Privacy, WPP and Nvidia Relieve Advertising Loads, and AI in the Startup World

AI in Marketing

"Ai in Marketing with Nytro Marketing" offers an insightful round-up of the latest developments in AI across various sectors. First, we delve into the ongoing strike by SAG-AFTRA over the use of AI in game studios such as Activision, Disney, and Warner Bros. Next, we look at Apple's new AI models designed to create a balance between on-device capabilities and cloud processing. We also discuss how AI is revolutionizing the advertising scene with WPP and Nvidia's partnership to use generative AI in creating detailed 3D environments. Furthermore, the collaboration between Nvidia and Shutterstock highlights how generative AI technology is reshaping the world of design and visual content. In the startup domain, we inform listeners about Runway's new feature that transforms images into high-quality videos, despite ongoing controversies. Finally, we end with the latest strides in language models, with Anthropic’s Claude 3.5 Sonnet named as the best-performing model in Galileo’s “Hallucination Index”, and OpenAI's new tool, "SearchGPT", set to challenge traditional search engine models.