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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
A Scooter Affair
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Manage series 2809320
Inhalt bereitgestellt von Fifties Jugrun. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Fifties Jugrun oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
A podcast discussing all things scooter
…
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25 Episoden
Alle als (un)gespielt markieren ...
Manage series 2809320
Inhalt bereitgestellt von Fifties Jugrun. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Fifties Jugrun oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
A podcast discussing all things scooter
…
continue reading
25 Episoden
כל הפרקים
×In episode 25, ASA talks with Alex Gebrosky about his experiences on his first time riding coast to coast on the 2023 Scooter Cannonball.
In Ep. 24, A Scooter Affair has the chance to sit down with Alex and Robot from Vespa Motorsports in San Diego, CA https://vespamotorsport.com https://www.scooterwest.com https://www.youtube.com/c/VespaMotorsport
In Episode 23, ASA talks with The Scooter Lounge owner, David Hurtado http://www.scooterloungeonline.com
In episode 22, Patrick Birke sits with ASA and gives us a history lesson on Lambretta and tells us about this year's Jamboree. https://www.lambrettaclubusa.net/lambretta-jamboree-2022
In episode 21, I talk with VCOA Secretary, Ashley Richards. Ashley gets us all up to speed on Amerivepspa in the Twin Cities, MN this coming June. https://www.amerivespa.net https://www.vespaclubofamerica.com
In ep. 20, ASA talks with several organizers about their rally. Join us for great stories and insight on the Scooter Rally. Lobster Run Scoot Salem https://www.smallborecorpsdmv.com Sloopy's Revenge
In episode 19, ASA talks with Andrew Callaci of Vespa Portland. Listen as we talk about the history, current happenings and future of one of the best scooter dealers in the U.S.
In ep. 18, Josh Rogers returns to discuss an accident he had 13 years ago and the steps that were taken to get back in the saddle.
ASA Talks with Bald John about scooter tuning and modding.
In episode 16, Julie Taggart talks about what it takes to be on top of the points list for the Scooter Cannonball.
In episode 15, I talk with Chelsea of Moto Richmond. We discuss her new location and the past 20 years of being of selling scooters and changing with the times.
In episode 14, ASA talks with Joe Barthlow. President of Lambretta Club USA https://www.lambrettaclubusa.net Lambretta Club Facebook
Travel author and Vespa Enthusiast Peter Moore talks about his adventures around Italy on a Vespa. www.petermoore.net
Markus Mayer has, literally, been clear around the plant on a Scooter. Listen as he talks about his amazing journeys in A Scooter Affair's 12th episode. http://www.la-Vida-vespa.com/ http://www.vespa-gentleman-giro.eu/
In Episode 11, I talk with David Bednarski about 2021's Scooter Cannonball. http://www.scootercannonball.com
Listen to Peter Lundgren and I discuss his scooter parts and apparel shop, Piston Ported in Minneapolis. http://pistonported.com
In episode 09, I welcome Philip McCaleb and Kristin Donovan and we talk about The Genuine Stella Fireball, and much more!
In Episode 08, I talk with Tim Calhoun from Quin Design helmets. Quin is making some of the most advanced helmets when it comes to technology and response times in the event of an emergency. https://www.scooteraffair.com https://www.quin.design
In episode 07, A Scooter Affair talks with Justin Barnes. Justin is part of the Soldiers of Destiny scooter club and rode across the U.S. on a Zuma 125 while filming it for the documentary "A Slow Ride Home". https://www.slowridehome.com
In episode 06, A Scooter Affair talks with Howard Rains. Howard is the creator and main content provider for The Scooter 'Zine. https://thescooterzine.com
In episode 05, A Scooter Affair talks to Kristin Donovan about Blogging, Scooter Clubs and Being an Ambassador of Scoot Culture.
In episode 04, A Scooter Affair talks with Alix Bryan about her 22,000 mile ride around the U.S. to spread a message of peace. www.peacescooter.com
In episode 03, A Scooter Affair talks with Arlene Battishill, President and CEO of GoGo Gear. www.gogogearla.com
In episode 02, I talk with Philip McCaleb, formerly of Genuine Scooter Company and Scooterworks.
A Scooter Affair sits down with Vespa Club of America President, Josh Rogers www.vespaclubofamerica.com
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