Medical advancements don’t just spring up—they happen by building on decades of previous discoveries. Today, one of these advancements might be on the verge of another breakthrough. But what had to happen first for it to exist? In this episode, co-hosts Dr. Raven Baxter and Dr. Ronald Gamble explore how a vaccine candidate for a deadly, once-mysterious bacterial disease came to be. The story takes them from one doctor’s groundbreaking connection in the 70s, all the way to a real lab where vaccines are being developed today. Featured Guests : – Carol Baker, Pediatric Infectious Disease Specialist – Isis Kanevsky, Senior Director, Vaccines, Pfizer – Ksenia Krylova, Senior Director, Vaccines, Pfizer Dive into the episode here : 02:54 - Getting into the problem 05:11 - The basics of immunity and vaccine science 09:32 - What is a conjugate vaccine? 14:44 - Group B Strep: A case study 22:23 - Talking to a GBS pioneer 31:40 - A trip to the lab 43:08 - What's next, and closing thoughts Season 5 of Science Will Win is created by Pfizer and hosted by Dr. Raven Baxter and Dr. Ronald Gamble. It’s produced by Acast Creative Studios. Check out our social media platforms to take a deeper look into the labs and stories we discuss during the episodes: Instagram (@pfizerinc), TikTok (@pfizer) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.…
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Behind the Workflow
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Inhalt bereitgestellt von Simona Costantini and Taly Melo, Simona Costantini, and Taly Melo. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Simona Costantini and Taly Melo, Simona Costantini, and Taly Melo oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Looking for expert insights on how to streamline, scale, and optimize your content production? You’re in the right place! Behind the Workflow is your go-to resource for podcast networks, agencies, content creators, and YouTubers who want to refine their workflows, improve efficiency, and keep their production running smoothly. Hosted by Simona Costantini and Taly Melo, this show dives into everything you need to know—from managing client workflows and scaling production to leveraging the best tools in the industry. Whether you’re a solo podcast manager, a content creator juggling multiple platforms, or running a full-scale agency, you’ll find actionable insights that help you work smarter, not harder. Each episode breaks down key strategies for burning questions like: How do podcast networks, agencies, and content creators keep their operations organized and efficient? What are the best systems for managing multiple shows, clients, and content platforms without stress? How can I streamline my workflow to save time and increase productivity? What tools and software should I be using to optimize my podcast and video production? How do successful agencies, YouTubers, and content managers scale their services while maintaining quality? This show isn’t about vague advice or unnecessary fluff—it’s all about real-world strategies, expert guidance, and proven techniques to help you simplify your process and focus on what matters. Through each conversations, you’ll gain exclusive behind-the-scenes insights into how top-tier professionals stay ahead in the ever-evolving podcasting and content creation industry. Tune in every other week as we cover everything from workflow automation, content planning, and video production to industry trends and client management. Plus, get access to insider tips and resources you won’t find anywhere else, so you can stay ahead of the game. 🚀 Brought to you by Northflow—the platform helping creators, podcast managers, and agencies refine their production process. Subscribe now and take your podcast and content production to the next level!
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Inhalt bereitgestellt von Simona Costantini and Taly Melo, Simona Costantini, and Taly Melo. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Simona Costantini and Taly Melo, Simona Costantini, and Taly Melo oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Looking for expert insights on how to streamline, scale, and optimize your content production? You’re in the right place! Behind the Workflow is your go-to resource for podcast networks, agencies, content creators, and YouTubers who want to refine their workflows, improve efficiency, and keep their production running smoothly. Hosted by Simona Costantini and Taly Melo, this show dives into everything you need to know—from managing client workflows and scaling production to leveraging the best tools in the industry. Whether you’re a solo podcast manager, a content creator juggling multiple platforms, or running a full-scale agency, you’ll find actionable insights that help you work smarter, not harder. Each episode breaks down key strategies for burning questions like: How do podcast networks, agencies, and content creators keep their operations organized and efficient? What are the best systems for managing multiple shows, clients, and content platforms without stress? How can I streamline my workflow to save time and increase productivity? What tools and software should I be using to optimize my podcast and video production? How do successful agencies, YouTubers, and content managers scale their services while maintaining quality? This show isn’t about vague advice or unnecessary fluff—it’s all about real-world strategies, expert guidance, and proven techniques to help you simplify your process and focus on what matters. Through each conversations, you’ll gain exclusive behind-the-scenes insights into how top-tier professionals stay ahead in the ever-evolving podcasting and content creation industry. Tune in every other week as we cover everything from workflow automation, content planning, and video production to industry trends and client management. Plus, get access to insider tips and resources you won’t find anywhere else, so you can stay ahead of the game. 🚀 Brought to you by Northflow—the platform helping creators, podcast managers, and agencies refine their production process. Subscribe now and take your podcast and content production to the next level!
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Workflows don’t need to be complicated, they just need to work . In this episode of Behind the Workflow , hosts Simona Costantini and Taly Melo take you behind the build of the latest Northflow product updates designed to make podcast production smoother, faster, and more flexible. You’ll learn how to: Streamline your workflow with drag-and-drop task management Update production timelines directly from the planning calendar Reduce mental clutter using smart filters for tasks and shows Simplify file sharing with Google Drive integration Get a first look at the brand-new dashboard UI built for creators and agencies Whether you’re managing one show or an entire production slate, these updates are built to help you stay organized, focused, and in flow. 👉 Try Northflow free at https://www.northflow.io 🎧 Subscribe for more insights on podcast workflows, systems, and tools that help creators scale smarter. We talk about: 00:00 Intro and what’s new at Northflow 00:35 Why these updates matter for podcasters 01:10 Drag and Drop feature overview 02:20 Faster episode planning and calendar updates 03:30 New filters for tasks and shows 05:10 Google Drive integration explained 07:00 Sneak peek at the new dashboard 09:00 What’s coming next for Northflow 10:30 Key takeaways and how to get early access Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
1 020: The Secret Behind 100+ Podcast Guest Spots – Greg Wasserman of RSS on Workflows That Win 53:06
In this episode of Behind the Workflow powered by Northflow , hosts Simona Costantini and Taly Melo sit down with Greg Wasserman , Head of Relationships at RSS.com , to uncover what really drives successful podcasts – and it’s not downloads, it’s relationships. Greg has appeared on more than 100 shows, giving him a front-row seat into what works (and what doesn’t) when it comes to podcast workflows, guest onboarding, and monetization. Together, they explore the systems that keep podcasts running smoothly, from guest booking and prep forms to content repurposing and programmatic ads. You’ll learn: Why relationships are the #1 growth strategy for podcasters The biggest workflow mistakes guests and hosts make How to create a 5-star guest onboarding experience The truth about programmatic ads and monetizing through RSS.com Why strategy and systems separate great podcasts from forgotten ones #podcastworkflows #northflow #rssdotcom #gregwasserman #podcastsystems #podcastmonetization #podcastingtools #podcastagency #behindtheworkflow We talk about: 00:00 The truth about smooth vs. messy podcast workflows 01:00 Meet Greg Wasserman, Head of Relationships at RSS.com 03:00 From media sales to mastering podcast relationships 05:00 Beyond ads and sponsors: new ways to monetize podcasts 07:30 How agencies can help podcasters make more money 10:00 Building authentic relationships that drive growth 13:00 The most common guest onboarding mistakes 16:00 What makes a 5-star guest experience 20:00 Why strategy and systems separate great shows from forgettable ones 28:00 The right way to handle guest communication and tech hiccups 41:00 Programmatic ads explained: how to monetize smarter 48:00 Key takeaways: workflows, relationships, and strategy that win Connect with Greg Website: https://rss.com/ LinkedIn: https://www.linkedin.com/in/gregwasserman/ Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
1 019: The Systems That Built a 6-Figure Podcast Agency | Mathew Passy on Workflows, Clients & Boundaries 38:10
Discover how to streamline podcast production, master workflow systems, and scale your podcast agency with expert insights from Mathew Passy of Suite Recording and Conntap. From workflows to systems, client management, and quality control, this episode breaks it all down for producers and podcasters who want to grow smarter, not just bigger. — Some podcasters stay small because they try to do everything themselves. In this episode of Behind the Workflow , Simona Costantini and Taly Melo sit down with Mathew Passy , host of Podcasting Tech and founder of Suite Recording and Conntap , to unpack what it really takes to scale your production business, build the right systems, and lead a happy team. Mathew shares how he built and sold his first podcast agency, why he believes systems are the secret to sanity, and how client experience—not downloads—is the real currency of success. You’ll learn: Why valuing your time is the key to long-term success How to set boundaries with clients without losing business The systems and SOPs that keep multi-show teams running smoothly The difference between good production and great client experience #BehindTheWorkflow #MathewPassy #PodcastProduction #PodcastWorkflow #PodcastSystems #PodcastBusiness #PodcastAgency #SuiteRecording #Conntap #Northflow #PodcastEditing #PodcastStrategy #CreatorBusiness #PodcastTools #Podcasting2025 #PodcastingTips We talk about: 00:00 Introduction and Guest Introduction 01:40 How Mathew got started in podcasting 05:30 Building Suite Recording and Conntap 10:00 The importance of project management for podcasters 14:00 Systems, SOPs, and templates that scale 19:00 Pricing, boundaries, and client experience 27:00 Balancing quality, consistency, and team happiness 33:00 Mathew’s top 3 takeaways for podcasters 35:00 Final thoughts + where to connect Connect with Mathew Website: https://suiterecording.com/ LinkedIn: https://www.linkedin.com/in/andreea-coscai/ Instagram: https://www.instagram.com/mathewpassy X: https://x.com/mathewpassy Threads: https://www.threads.com/@mathewpassy https://conntap.com/ Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
What if your podcast workflows and marketing could actually fuel growth instead of adding to the chaos? In this episode of Behind the Workflow , Simona Costantini and Taly Melo sit down with Andreea Coscai , producer, marketer, and founder of Eurowaves , the newsletter spotlighting European podcasting. Andreea shares how she bridges the gap between the U.S. and European markets and reveals the systems and strategies that help podcasters grow with purpose. You’ll learn: The key differences between European and North American podcasting and what each market can learn from the other How workflows and organization free you up to be more creative (instead of less) Why newsletters are one of the most underrated podcast growth tools in 2025 How to pitch podcasts with intention (and stop the copy/paste trap) Smart repurposing strategies that turn every episode into multiple pieces of content Why going global is the next big opportunity for indie creators and agencies Whether you’re an indie podcaster, a content marketer, or an agency owner, this conversation will show you how to stay organized, think globally, and market your podcast with impact. 🎧 Listen in and discover how to grow smarter, not harder, in today’s podcasting landscape. #PodcastGrowth #PodcastWorkflows #BehindTheWorkflow #PodcastMarketing #Eurowaves #ContentRepurposing #PodcastStrategy We talk about: 00:00 Introduction and Guest Introduction 03:29 The Power of Podcasting 05:00 Creating Impactful Content 08:50 Podcast Production and Repurposing Strategies 21:46 Client Onboarding and Operations 26:00 Signature Framework: Content to Community to Commerce 30:05 Key Takeaways and Final Thoughts Connect with Andreea Website: https://eurowaves.substack.com/ LinkedIn: https://www.linkedin.com/in/andreea-coscai/ Instagram: https://www.instagram.com/andreeacoscai/ Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
What if your podcast episodes could do more than just sit on Apple and Spotify? In this episode of Behind the Workflow , Simona Costantini and Taly sit down with Tahjma VanBuren , founder of iMoves Management and host of How to Be Seen . Tahjma shares her signature Content → Community → Commerce framework and reveals how to transform every podcast episode into a content engine that drives visibility, trust, and sales. You’ll learn: Why podcasting is the most intimate and impactful content format How to repurpose episodes into blogs, emails, and social clips that actually convert The #1 mistake podcasters make with repurposing (and what to do instead) Why visibility isn’t about you—and how to show up with confidence anyway How to build workflows and systems that keep you consistent without the burnout Whether you’re a podcaster, agency owner, or content creator, this conversation will help you stop spinning your wheels and start getting seen in all the right places. 🎧 Listen in and discover how to turn your content into connection, and your connection into commerce. #PodcastGrowth #ContentStrategy #BehindTheWorkflow #GenerationalStorytelling #ContentPlanning #PodcastEntrepreneur We talk about: 00:00 Introduction and Guest Introduction 03:29 The Power of Podcasting 05:00 Creating Impactful Content 08:50 Podcast Production and Repurposing Strategies 21:46 Client Onboarding and Operations 26:00 Signature Framework: Content to Community to Commerce 30:05 Key Takeaways and Final Thoughts Connect with Tahjma Website: https://www.imovesmanagement.com/ LinkedIn: https://www.linkedin.com/in/tahjma-vanburen/ Instagram: https://www.instagram.com/tahjmavanb Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
Is your podcast just a show, or the foundation of something much bigger? In this episode of Behind the Workflow, we sit down with Dawn Fobbs , founder of Mother Daughter Ish , to unpack how she transformed a family-centered podcast into a movement, a brand, and 49 business contracts. From generational storytelling to building a certified enterprise, Dawn shares how legacy can fuel growth, why planning 365 episodes a year keeps her consistent, and how to create content with purpose that actually connects. In this episode, you’ll learn: How to turn personal stories into a brand that scales Why keeping “the main thing the main thing” is the secret to podcast consistency The workflow Dawn uses to plan a year’s worth of content in advance How to balance podcasting with business, family, and travel without burnout The overlooked power of legacy and storytelling in building trust and authority Why every podcast should be more than a show, it should be a business If you’ve ever wondered how to transform your podcast into a sustainable brand that outlives trends, this conversation is your roadmap. 🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io 🎧 Subscribe for more workflow deep dives + creator strategies #BehindTheWorkflow #PodcastGrowth #WomenInLeadership #MotherDaughterIsh #PodcastWorkflow #ContentWithPurpose #PodcastBusiness #StorytellingMatters #PodcastStrategy #WomenEmpowermentPodcast #PodcastMonetization #LegacyBuilding #GenerationalStorytelling #ContentPlanning #PodcastEntrepreneur We talk about: 00:00 Welcome and episode intro 03:36 Legacy and Generational Stories 11:21 Planning and Workflow for Podcasting 15:30 Content Creation and Technology 19:46 Streamlining and Basics 20:01 Balancing Technology and Personal Touch 20:27 Exploring AI and Tools 22:31 Content with Purpose 22:54 Planning and Delegation 23:18 Staying True to Your Podcast's Core 28:19 Finding Your Podcasting Tribe 29:54 Monetizing and Expanding Your Podcast 35:03 Final Thoughts and Connections Connect with Dawn Website: https://motherdaughterish.com/ Instagram: https://www.instagram.com/motherdaughterish_/?hl=en YouTube: https://www.youtube.com/channel/UCS6AKD9Bclb_62dWxRSBnNA Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
1 015: How to Stand Out in a Noisy Online World: Storytelling, Inclusivity & Smarter Workflows with Laurelyn Ponder 29:29
Is your content getting lost in the scroll—or standing out with a story worth remembering? In this episode of Behind the Workflow , we sit down with Laurelyn Ponder, social media strategist and creator advocate to unpack how storytelling and inclusive marketing can transform the way small businesses and creators show up online. From Instagram-first strategies to building systems that actually support your lifestyle, we’re digging into what it really takes to create content that connects in 2025. In this episode, you’ll learn: Why storytelling, not just hooks, is the key to marketing that resonates How to use Instagram as your “website” when you’re just starting out The best tools and workflows for managing content without burning out How to repurpose podcasts and blogs into endless social posts Why inclusive, flexible systems create long-term success for creators How to balance business growth with the lifestyle you actually want If you’ve ever felt overwhelmed by content creation or wondered how to make your social media strategy more sustainable, this conversation is your playbook for thriving online—without losing yourself in the process. 🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io 🎧 Subscribe for more workflow deep dives + creator strategies social media strategy, content creation tips, podcast promotion, repurposing podcast content, inclusive marketing, storytelling in marketing, small business marketing, content workflows, productivity for creators, Instagram growth tips, Canva tips, social media scheduling tools, creator economy, podcast growth strategies, digital marketing for entrepreneurs, balancing business and lifestyle We talk about: 00:00 Welcome and episode intro 01:00 Storytelling as the differentiator in marketing 03:00 Helping small business owners show up on social media 05:00 Tools that simplify content creation (RelaSocial and Canva) 07:30 Systems, processes, and boundaries for agency growth 10:00 Why inclusivity matters in business and marketing 12:00 Building balance as a neurodivergent creator 15:00 Podcasting as a community-building tool 17:30 Repurposing podcast episodes into multiple content formats 19:00 Podcast workflows scripting vs. bullet points 21:00 Audio vs. video podcasts making content accessible 23:00 Accessibility tips for social media content 24:30 Promoting audio-based podcasts on social media 25:30 Finding balance between business and lifestyle 27:00 Closing thoughts and where to connect Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
Are you keeping up with the biggest shifts in podcasting—or risking being left behind? In this special team episode of Behind the Workflow , all four co-founders of Northflow sit down to recap everything we learned at Podcast Movement 2025 . From industry-wide debates on AI to the future of podcast workflows, we’re breaking down the biggest trends, the hottest conversations, and the behind-the-scenes takeaways from sharing the stage at the world’s largest podcasting conference. In this episode, you’ll learn: What creators really think about AI—and why most see it as an assistant, not a replacement How to balance authenticity with automation when building your podcast Why “viral moments” aren’t accidents, but the result of intentional content planning The biggest workflow challenges podcasters face (and how we’re solving them at Northflow) Where the industry is heading next with guest booking, onboarding, and production systems What it’s like to bring the entire Northflow founding team together in person for the first time If you’ve ever wondered how the biggest conference in podcasting shapes the tools, strategies, and community you rely on, this recap is your front-row seat. 🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io 🎧 Subscribe for more workflow deep dives + creator strategies #PodcastMovement2025 #PodcastWorkflow #PodcastProduction #BehindTheWorkflow #NorthflowTools #PodcastAutomation #AuthenticPodcasting #PodcastGrowth #PodcastCommunity #AIPodcasting We talk about: 0:00 Intro 0:42 One word to describe Podcast Movement 2025 5:20 AI as an assistant, not a replacement 13:45 Viral content strategies from the Tony & Ryan Podcast 20:20 Top trends: guest onboarding & workflow visibility 25:00 Lessons learned from building Northflow 31:00 Favorite moments & biggest takeaways Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
Are you building your podcast systems with intention—or patching things together with duct tape? In this episode of Behind the Workflow , Simona Costantini and Taly Melo sit down with podcast creative strategist and producer Jullian Androkae , co-founder of Pod Vision, to talk about designing standout formats, smarter workflows, and tools that actually scale with you. From crafting unique show structures to automating editing pain points, Jullian shares the exact processes he uses to help podcasters—from indie creators to big brands like Coca-Cola and TurboTax—produce shows that are creative, sustainable, and audience-focused. If you’ve ever struggled with systems, editing tools, or format fatigue, this conversation will spark new ideas for building a show that works long-term. In this episode, you’ll learn: Why most podcasters miss the mark on creative structure (and how to fix it) Simple ways to break out of the traditional interview-style format How co-hosting and segmented episodes create more engaging content The behind-the-scenes workflow Jullian uses with clients, from planning to publishing Which tools (Notion, Riverside, Descript, AI audio enhancers) save time and sanity How to build SOPs and templates that scale with your show or agency Why smaller, indie projects often allow for more creativity than big brands Jullian’s vision for automation, AI, and the future of podcast production 🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io 🎧 Subscribe for more workflow deep dives + creator strategies #PodcastWorkflow #PodcastProduction #PodcastAutomation #BehindTheWorkflow #NorthflowTools #CreativeOps #PodcastEditing #DescriptTips #PodcastScaling #IndiePodcasts We talk about: 00:00 Intro 01:09 Diving into Show Concepts and Formats 05:37 Creative Direction and Client Strategy 11:13 Production Workflow and Tools 13:02 Challenges and Solutions in Podcast Production 18:14 Challenges of Onboarding Clients to North Flow 19:00 Transitioning Between Project Management Tools 20:31 Creating Effective SOPs and Templates 21:49 Integrating Webhooks and Databases 27:15 Managing a Lean Team 28:03 Creative Freedom with Indie Brands 30:15 Building Better Systems for Podcasting 34:04 Jullian’s Upcoming Projects and Closing Remarks Connect with Jullian Instagram: https://www.instagram.com/heartcenteredpodcasting/ LinkedIn: https://www.linkedin.com/in/jullianka/ Website: https://www.heartcenteredpodcasting.com/ Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
Are you running your podcast like a business—or a bottleneck? In this episode of Behind the Workflow , Simona Costantini and Taly Melo sit down with podcast agency founder Haley Hatcher of Heart Centered Podcasting to talk about workflows that serve your mission and your life. From SOPs that make scaling a breeze to calendar boundaries that preserve your sanity, Haley shares how she went from overnight solopreneur to full-service agency owner—without ever touching the editing timeline herself. If you’re ready to grow your podcast biz without micromanaging every episode, this one’s for you. In this episode, you’ll learn: How Haley launched her agency overnight (and never looked back) What SOPs and project tools help her team run multiple shows with ease The simple guest booking system that saves hours every week How to set and enforce boundaries with clients using automations Why building before you're ready is the fastest path to growth How Asana became the heartbeat of her production process Tips for hiring, delegating, and detaching your identity from your business 🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io 🎧 Subscribe for more workflow deep dives + creator strategies #PodcastWorkflow #PodcastAgencyTips #WomenInPodcasting #NorthflowTools #BehindTheWorkflow #PodcastSystems #CreativeOps #PodcastDelegation #PodcastProduction #ScalingYourAgency We talk about: 00:00 Intro 01:05 Haley’s Origin Story: From Shutdown to Startup 04:00 What a Heart-Centered Podcast Workflow Looks Like 07:00 Client Check-Ins, Boundaries, and HoneyBook Automations 09:15 Game-Changing Tools: Asana, Slack, Canva, Riverside 12:00 Guest Booking Workflows That Save Time 14:55 Content Planning & Batching for Visibility and Sanity 17:20 SOPs, Templates, and Team Training via Loom 21:15 Haley’s Current Team Structure + Delegation Tips 24:15 The Emotional Work of Scaling a Business 28:00 How Haley Built a 3–4 Day Workweek That Actually Works 30:15 Her #1 Workflow Hack (Spoiler: It’s Not Fancy) 31:45 Advice for Podcast Agencies Learning to Let Go 34:00 Final Thoughts + Key Takeaways Connect with Haley Instagram: https://www.instagram.com/heartcenteredpodcasting/ LinkedIn: https://www.linkedin.com/in/haley-hatcher/ Website: https://www.heartcenteredpodcasting.com/ Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
Are you building a podcast workflow that fuels your brand—or one that fuels your burnout? In this episode of Behind the Workflow , Simona Costantini and Taly Melo sit down with podcast strategist and marketing queen Ana Xavier of The Podcast Space to talk about podcasting with purpose, planning smarter—not harder—and building systems that actually work for the long haul. From cross-eyed teleprompter fails to why summer is secretly the best time to grow your audience, Ana takes us behind the curtain of her content strategy and personal workflow as a solo creator. If you’ve ever felt trapped in the weekly grind, this one’s your permission slip to pause, pivot, and podcast differently. In this episode, you’ll learn: Why clarity—not hustle—is the real key to podcast consistency How to build a podcast workflow that matches your energy and goals Ana’s go-to tools for podcasting as a solo creator (from Captivate to ConvertKit) The difference between raw content that connects vs. polished content that flops Smart ways to take seasonal podcast breaks without losing listeners How to use RSS feeds and email to grow beyond social media 🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io 🎧 Subscribe for more workflow deep dives + creator strategies #PodcastWorkflow #SustainablePodcasting #NorthflowTools #BehindTheWorkflow #PodcastStrategy #WomenWhoPodcast #PodcastPlanning #CreativeSystems #ContentThatConverts #PodcastGrowthTips We talk about: 00:00 Intro 01:13 Ana's Journey and Expertise 04:26 Sustainable Podcast Strategies 12:45 Tools and Workflow for Podcasters 19:33 Reflections on Canva and Editing Software 20:58 Content Planning Strategies for Podcasters 22:03 Staying Consistent Without Burning Out 24:53 Summer Hiatus and Listener Behavior 25:58 Promoting and Repurposing Podcast Content 30:38 Engaging with Listeners and Creative Ideas 34:15 Final Thoughts and Key Takeaways Connect with Ana Instagram: https://www.instagram.com/thepodcastspace/ LinkedIn: https://www.linkedin.com/company/the-podcast-space YouTube: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDA/about Website: https://www.thepodcastspace.com/ Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
Do your podcast systems feel like a well-oiled machine—or a chaotic game of content whack-a-mole? 🎧😵💫 In this guest episode of Behind the Workflow , Simona Costantini and Taly Melo welcome podcast strategist and organized queen Aldreama “Dream” Harper to unpack what it really takes to launch, host, and grow a podcast that supports your business without burning you out. From pet roosters named Percy 🐓 to managing 400+ podcast episodes (!), Dream shares her journey from radio request lines to running podcast bootcamps and systems that actually stick. This one’s packed with insight, laughter, and plenty of workflow wisdom. In this episode, you’ll learn: The #1 workflow mistake that blocks podcast momentum Why multitasking kills your launch—and what to do instead How to create a repeatable, simple system (even if you’re not “techy”) Why Dream made Northflow her go-to tool for client + content management How to build podcast workflows that clients actually follow The importance of aligning your podcast to your business model How Dream’s 90-Minute Bootcamp blends podcasting, virtual events, and email marketing to generate leads 🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io 🎧 Subscribe for more workflow deep dives + creator strategies #PodcastWorkflow #PodcastSystems #NorthflowTools #BehindTheWorkflow #PodcastLaunchTips #OrganizedPreneur #ContentStrategy2025 #PodcastGrowthTips #WomenWhoPodcast #CreatorProductivity We talk about: 00:00 – Meet Dream Harper: podcast strategist and community builder 04:50 – From hobby to business: how Dream’s 90-Minute Bootcamp helps creators grow with intention 09:10 – Why podcasting without a system leads to burnout and zero momentum 13:45 – Dream’s podcasting journey: from 2013 launch to 400+ episodes and lessons learned 18:00 – Early workflow chaos, script-saving strategies, and what finally changed everything 21:30 – The biggest client struggle? "I don’t have time." Here’s how to solve it 24:10 – Why Dream uses Northflow—and how it simplified her client management overnight 28:30 – Getting clients to follow your workflow (and stop dragging you into theirs) 34:00 – Dream’s top workflow advice: simplify, document, and systematize like you’re building a team Connect with Dream LinkedIn: https://www.linkedin.com/in/aldreamaharper/ YouTube: https://www.youtube.com/@AldreamaHarper Facebook: https://www.facebook.com/aldreama Instagram: https://www.instagram.com/aldreamaharper Website: https://successbizacademy.newzenler.com/organizedpreneur ? https://hihello.com/hi/organizedpreneur Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
Are you batching your content or flying by the seat of your content calendar? 😅 In this episode of Behind the Workflow , Simona Costantini and Taly Melo go deep on one of the biggest creator questions of 2025: Should you batch your content, or create in real-time? They share the stats, the Reddit debates, and their own agency-tested strategies for building a content system that actually works—whether you're a solo creator or managing 10+ podcast clients. In this episode, you’ll learn: 🧠 Why context switching kills creativity—and how batching protects your brain 📅 How to batch without becoming too rigid or losing that real-time magic ⚡ The secret to staying consistent without burning out 🎯 Our 3P Framework: Plan, Produce, Pivot (and how it saves hours every week) 🧩 How to test what works before you lock in your system 💬 Real Reddit quotes from creators + our take on what actually works in the wild ⚙️ How Northflow helps us manage batching and spontaneous content without chaos 🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io 🎧 Subscribe for more workflow deep dives + creator strategies #PodcastWorkflow #ContentCreationTips #NorthflowTools #BehindTheWorkflow #BatchingVsRealtime #PodcastAgencyTips #ContentStrategy2025 #ProductivityForCreators We talk about: 00:00 Introduction: The Content Chaos Dilemma 00:40 Meet Your Hosts: Simona and Tally 00:47 The Great Debate: Batch vs. Real-Time Content Creation 01:36 The Science Behind Batching: Boosting Productivity 03:14 Real Insights from Reddit Creators 05:30 Balancing Act: The Benefits of Real-Time Creation 14:17 The 3P Framework: Plan, Produce, Pivot 19:20 Pro Tips for Batching and Real-Time Content 20:42 Conclusion: Finding Your Rhythm Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ #PodcastProduction #WorkflowOptimization #Northflow #PodcastManagement #BehindTheWorkflow…
Is your workflow secretly holding your podcast back from growing? 😵💫 You’re not imagining it. In this episode of Behind the Workflow , Simona Costantini and Taly Melo break down five sneaky signs your system isn’t scalable—and what to do about it. From onboarding overload to chaotic tool stacks, this is the ultimate reality check for creators and agencies who want to stop surviving and start scaling—with clarity, confidence, and calm. In this episode, you’ll learn: 🚧 Why “I’ll just do it myself” is killing your capacity (and what to do instead) 📉 The hidden cost of skipping SOPs (spoiler: it’s not just your sanity) 🧠 Why your process shouldn’t live in your head—and how to extract it 🛠️ How scattered tools create more chaos than convenience 📈 The mindset shift required to build a workflow that grows with you ⚙️ How Northflow can help you reclaim your time, reduce overwhelm, and manage your entire content system in one place 🔥 Bonus: Real stories from agency owners, producers, and solo podcasters + how we used their feedback to build Northflow from the ground up. 💻 Try Northflow for free before June 16th: https://www.northflow.io 🎧 Subscribe for more podcast workflow strategies and behind-the-scenes insights #PodcastWorkflow #CreatorSystems #NorthflowLaunch #BehindTheWorkflow #PodcastAgencyTips #ContentOperations #ScalableWorkflows We talk about: 00:00 Introduction: Are You Building for Today or the Team? 00:22 Welcome to Behind The Workflow 00:47 Why Your Workflow Isn't Ready to Grow 03:24 Delegation Bottlenecks 07:21 Onboarding Overload 09:49 Disjointed Tool Chaos 13:51 Scaling Without a System 16:32 Key Takeaways and Solutions 17:50 North Flow: The Ultimate Solution 21:00 Closing Remarks and Thank You Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ #PodcastProduction #WorkflowOptimization #Northflow #PodcastManagement #BehindTheWorkflow…
Is your podcast process secretly draining you? 😰 You’re not alone. In this episode of Behind the Workflow , Simona Costantini and Taly Melo unpack the six critical strategies podcast agencies and creators need to implement to avoid burnout and stay aligned with their purpose. Whether you're juggling multiple clients or running a solo show, this is your permission slip to do things differently — with systems that support your creativity (not sabotage it). In this episode, you’ll learn: How to recognize early signs of burnout in yourself and your team The biggest workflow mistakes podcast agencies make Why consistency ≠ weekly episodes The power of repurposing content and batching like a pro What “strategic slowing down” really looks like How to use Northflow to streamline your podcast production 🔥 Bonus: Real insights from fellow creators and agency owners + a sneak peek at the Northflow tool designed to simplify your entire process. 💻 Try Northflow: https://www.northflow.io 🎧 Subscribe for more podcast workflow tips #PodcastBurnout #PodcastWorkflow #ContentCreationTips #BehindTheWorkflow We talk about: 00:00 Introduction: The Struggle of Podcasting 00:58 Recognizing Burnout: Early Signs and Symptoms 03:30 Common Causes of Burnout in Podcast Agencies 12:41 Effective Workflow Systems to Save Time 15:51 Reconnecting with Your Why 17:24 Sustainable Success Habits for Agencies 19:07 Conclusion and Key Takeaways Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ #PodcastProduction #WorkflowOptimization #Northflow #PodcastManagement #BehindTheWorkflow…
Still stitching Trello, Google Forms, and Zapier together to manage your podcast production? It’s costing you more time (and money) than you think. In this episode, we show you how to finally streamline and scale — without duct tape. In this episode of Behind the Workflow , Simona and Taly rip off the duct tape and shine a bright, beautiful light on the hidden chaos lurking behind most podcast production systems. If you’ve ever stitched Trello, Google Forms, and Zapier together with crossed fingers and whispered prayers — this one’s for you. They dive deep into why patchwork workflows collapse, how to break free from the chaos, and how a real system (not just a collection of tools) changes the entire game for podcasters, agencies, and creatives ready to scale with less stress and more success. Packed with agency-tested insights, real-world stats, and fresh-from-the-field strategies, Simona and Taly share how you can ditch the duct tape, reclaim your energy, and build a workflow that works for you — not the other way around. 🔑 Key Themes & Takeaways: When Systems Become Stressors. From overly complex Notion boards to 30-step upload checklists, Simona and Taly reveal why so many podcast workflows feel like full-time jobs — and what to do instead. Clickability is Queen. It’s not enough to have a beautiful chart or checklist. If your team can’t click into the actual assets, due dates, and assigned owners — your system is broken. Templates = Time Freedom. Discover how templated task cards and pre-assigned roles eliminate guesswork and give your team (or future team) a clear path to follow every time. Beyond Pretty SOPs. Most workflows look nice on paper. But Simona and Taly share why real workflows are built to execute , not just to display. Your system should work — not create more work. The Notion Trap. Taly breaks down why she once loved Notion — until it turned into a productivity labyrinth. And why Northflow was designed to keep things simple, streamlined, and scale-ready. One Tool to Rule Them All. Why podcast producers, agency teams, and even solo creators are ditching duct-tape solutions for a centralized system that houses everything in one place. Feedback Loops and Optimization. Don’t just launch and ghost. Simona explains why reviewing analytics, social feedback, and campaign performance is the secret sauce to sustainable growth. Request an invite : https://northflow.io/#request-invite We talk about: 00:00 Introduction 00:54 Breaking Down a Reddit Workflow Example 03:41 Pre-Production Pitfalls and Strategy 05:45 How Most People Overcomplicate Podcast Systems 08:07 Clickable vs. Visual Workflows 10:25 Building for Collaboration (Even If You’re Solo) 12:18 Assigning Roles and Timelines That Actually Work 14:32 Why Northflow Beats Notion for Podcasting 17:00 What Happens After You Publish (Don’t Skip This) 18:45 The Secret to Sustainable Scaling 22:01 Key Takeaways and Final Thoughts Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ #PodcastProduction #WorkflowOptimization #Northflow #PodcastManagement #BehindTheWorkflow…
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Behind the Workflow
1 New Calendar, Forms, AI Tools, and Production Planner for Podcasters | Northflow Bi-Weekly Marketing Update 13:34
Welcome to the Northflow Bi-Weekly Marketing Update — where we share the latest tools designed to help podcasters save time, simplify workflows, and scale with ease. In this update, we’re diving into brand-new features that just launched inside the Northflow platform: A built-in Calendar system that replaces tools like Calendly and syncs directly with Google Calendar Powerful Forms that auto-generate podcast episodes, eliminating back-and-forth admin An upgraded Production Planner to map out seasons, themes, and weekly episodes at a glance New AI tools to streamline content creation, outline episodes, and generate visual assets Our ultra-efficient Quick Task Mode for faster, smoother task management Whether you're an independent creator, agency owner, or podcast producer, these features were built for you—with feedback from real users shaping every release. Request your invite: https://northflow.io/#request-invite Join us on Discord: https://discord.gg/4CEsURsh 00:00 Introduction 00:25 Join Our Discord Community 01:18 New Features Overview 01:43 Calendar and Forms Integration 04:55 Production Schedule Feature 06:51 New Task Editor and AI Tools 08:23 Quick Task Mode 10:35 Demos and Beta Phase Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ #PodcastProduction #WorkflowOptimization #Northflow #PodcastManagement #BehindTheWorkflow…
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Still stitching Trello, Google Forms, and Zapier together to manage your podcast production? It’s costing you more time (and money) than you think. In this episode, we show you how to finally streamline and scale — without duct tape. In this episode of Behind the Workflow , Simona and Taly rip off the duct tape and shine a bright, beautiful light on the hidden chaos lurking behind most podcast production systems. If you’ve ever stitched Trello, Google Forms, and Zapier together with crossed fingers and whispered prayers — this one’s for you. They dive deep into why patchwork workflows collapse, how to break free from the chaos, and how a real system (not just a collection of tools) changes the entire game for podcasters, agencies, and creatives ready to scale with less stress and more success. Packed with agency-tested insights, real-world stats, and fresh-from-the-field strategies, Simona and Taly share how you can ditch the duct tape, reclaim your energy, and build a workflow that works for you — not the other way around. 🔑 Key Themes & Takeaways: The Danger of Patchwork Systems. When your production relies on six apps duct-taped together, you're one broken Zap away from a full-on disaster. Simona shares why fragile systems fail — and why clarity beats chaos every time. Clarity Over Chaos. Publishing an episode shouldn't feel like defusing a bomb. Taly and Simona show you how streamlining your workflow frees up mental bandwidth, boosts creativity, and gives you your time (and sanity) back. Map Before You Build. Before you pick a tool, map your entire production process. Every task, every handoff, every step. Simona explains how this strategy-first approach future-proofs your workflow — and saves you thousands in wasted tool subscriptions. All-In-One Systems Win. Managing your show across five tabs? Outdated. Simona and Taly unpack how centralized platforms like Northflow simplify collaboration, reduce friction, and actually make scaling your production (and your business) sustainable. Strategic Automation, Not Duct Tape. Automation isn’t the enemy — sloppy automation is. They break down how to use tools like Zapier the right way, without turning your workflow into a house of cards waiting to collapse. Audit and Optimize Quarterly. Your workflow isn’t “set it and forget it.” Agencies that audit and optimize quarterly see a 25% boost in production speed. Taly and Simona share a simple, repeatable process to keep your systems sharp and your team humming. Build for the Team You Don’t Have Yet. Even if you’re solo today, your future self (and future team) will thank you for building workflows and SOPs now. Simona shares why thinking like a CEO—not just a creator—is key to growth. Request an invite : https://northflow.io/#request-invite We talk about: 00:00 Introduction 00:23 Welcome and Episode Overview 00:40 The Fragility of Duct-Taped Systems 03:05 Clarity Over Chaos: Simplifying Your Workflow 05:45 Building an Efficient Workflow with North Flow 09:00 The Importance of Intentional Automation 15:13 Quarterly Audits: Optimizing Your Workflow 17:10 Key Takeaways and Conclusion Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ #PodcastProduction #WorkflowOptimization #Northflow #PodcastManagement #BehindTheWorkflow…
In this biweekly marketing update, we provide an overview of the Northflow platform, a comprehensive podcast production workspace. Designed to replace multiple tools like spreadsheets and Trello boards, North Flow streamlines podcast production by centralizing episodes, tasks, and assets in one hub. We guide users through various features, including creating workspaces, managing tasks, inviting collaborators, and utilizing customizable templates for different podcast shows and episodes. The platform enhances visibility, efficiency, and collaboration, making it ideal for podcasters, managers, and agencies. Visit www.northflow.io to request an invite and book a demo call. We talk about: 00:00 Introduction 00:08 Overview of Northflow Platform 01:02 Navigating the Northflow Interface 03:37 Customizing Workflows and Templates 05:02 Benefits of Using Northflow 06:09 Getting Started with Northflow Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
In this episode of Behind the Workflow , Simona and Taly dig deep into the glorious chaos of running multiple podcasts—without letting a single ball drop. From disorganized notebooks to post-its gone rogue, they unpack the strategies, systems, and mindset shifts that help podcasters and agencies keep their shows on track and their sanity intact. Fresh off a multi-city speaking tour (Podcast Movement Evolutions, Growth Now Live, and the Podcasting Moms Conference), Simona shares agency-tested insights for juggling production schedules, creating batching systems, delegating with confidence, and protecting your energy like it’s your last cup of coffee. Plus, they tap into community wisdom—shoutout to podcast Facebook groups and growing a community to round out the episode with real-life hacks from the podcast trenches. 🔑 Key Themes & Takeaways: Start with Strategy. The foundation of everything. Simona shares why a podcast without a clear purpose or audience is like a GPS with no destination—and how every successful show starts with three questions: What’s the show about? Who is it for? Why should they care? Batch Like a Boss. Research shows batching increases productivity by 40%. Simona explains how using production schedules, time-blocking, and solo/guest recording alignment can help you stay ahead (and sane). Workflows Over Tools. Trello, Notion, Google Sheets—they’re all great. But workflows are the engine. Simona breaks down how custom processes per client and episode make scaling possible—and how tools like Northflow bring it all together without duct tape. Delegate to Grow. Whether it’s your editor, your VA, or your partner walking the dog, delegation is essential. Harvard Business Review found that effective delegation can increase business growth by 33%. Time to hand over the Legos. Protect Your Energy. Your creative output is only as strong as your inner alignment. Simona and Taly share personal insights and community hacks (including ChatGPT as a personal assistant-slash-therapist) to help you avoid burnout and stay inspired. Pause with Purpose. Don’t be afraid to slow down. Whether it’s a season break or a posting cadence shift, it’s better to be intentional than to publish for the sake of it. ” Request an invite : https://northflow.io/#request-invite We talk about: 00:00 Introduction 01:34 Juggling Multiple Podcasts 02:58 The Importance of Organization and Strategy 06:36 Batching for Efficiency 10:45 Effective Workflows and Tools 17:24 Delegation and Team Management 21:27 Managing Your Energy 24:06 Knowing When to Pause 28:15 Final Takeaways and Conclusion Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
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Behind the Workflow
1 Podcast Guest Intake Forms, Podcast Website Creation and Guest Communication: Northflow's Bi-Weekly Marketing Pulse 9:41
In this bi-weekly marketing update , Taly takes the mic solo while Simona is away at a conference, delivering the latest updates from Northflow. Taly walks through powerful new features launching soon, including customizable forms (bye-bye, Google Forms!) and show sites that automatically update with your latest episodes—no extra subscriptions required. Whether you're a solo podcaster or an agency, these tools are built to simplify your workflow and save you serious time. She also shares a behind-the-scenes moment of transparency about a Zapier automation mishap that CC’d 29 users in one email. The good news? The team responded quickly, apologized, and implemented safeguards to prevent future issues. Bug fixes, user-driven feature development, and a growing sense of community—it’s all happening at Northflow. Request an invite : https://northflow.io/#request-invite We talk about: 00:00 Introduction 01:28 Why use Northflow 03:00 Upcoming Features: Forms and Show Sites 06:03 Bug Fixes and Improvements 06:55 Transparency and Real Talk 08:44 Conclusion and Community Engagement Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
In this episode of Behind the Workflow, Simona, Taly, and Fran take you behind the scenes of building Northflow—a podcast production SaaS built from the ground up without outside funding. What does it really take to bootstrap a product in a world that moves fast, demands more, and doesn’t wait for perfection? The trio unpacks the real challenges of staying lean, staying focused, and letting community feedback lead the roadmap. From sleepless nights to strategic prioritization (with a side of laughter and banter), they dive into why bootstrapping might be slower—but it’s powerful, intentional, and deeply human. 🔑 Key Themes & Takeaways: Why Bootstrapping Matters. Funding may buy speed, but bootstrapping builds intention. The team shares how bootstrapping forced clarity, discipline, and user-driven decisions that shaped Northflow into what podcasters actually need. Building with Limited Resources. From juggling multiple businesses to wearing multiple hats, the reality of creating a SaaS without venture capital means every feature is scrutinized, prioritized, and implemented with care—and a whole lot of caffeine. Community is the North Star. Instead of guessing, the team lets their users steer the ship. Feedback becomes the roadmap. Every decision is backed by real needs, not investor pressure or growth-for-growth’s-sake metrics. The Power of Building in Public. By launching this podcast, they’re pulling back the curtain on the process. It’s not just about the product; it’s about the people behind it—and building trust and relationships through transparency. Marketing Through Meaningful Touchpoints. Forget ad budgets. The show itself is a key marketing tool—positioning Northflow within the podcasting space, connecting directly with users, and showing up consistently in a crowded, noisy market. Final Advice from the Founders. Fran shares the importance of learning fast and staying connected to your community. Taly doubles down on the need for workflow optimization, especially for small teams. Simona reminds us that people buy from people—and human connection will always be the ultimate growth strategy. Request an invite : https://northflow.io/#request-invite We talk about: 00:00 Introduction 00:46 Why Bootstrapping Matters 05:35 Challenges of Bootstrapping 11:36 Community and User Feedback 12:26 Marketing Strategies We Use 13:45 Podcast as a Marketing Tool 16:30 Key Takeaways and Conclusion Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
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Behind the Workflow
1 Northflow in Motion: Your Bi-Weekly Marketing Pulse — New Calendar View, Custom Templates & Production Schedules Inside 14:40
In this bi-weekly marketing update, Simona and Tally provide an in-depth look at Northflow's first three months of public growth. They discuss the new features they've launched, like the calendar view, production schedules, and custom templates, and the newly implemented Kanban view. They talk about some struggles they've faced, like bootstrapped funding constraints and slow responses during spring break, but highlight the benefits of close user communication. Exciting upcoming features like forms and a booking calendar are teased, promising even more improvements. Join the journey and book your demo call today! 00:00 Introduction and Overview 00:34 Meet the Team and Podcast Updates 01:00 First Three Months: Achievements and Features 03:23 User Feedback and Customization 04:41 Additional Features and UI Updates 10:03 Struggles and Community Building 13:32 Upcoming Features and Conclusion Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…
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In this episode of Behind the Workflow , Simona and Taly dive into the impact of management tools on podcast production. Are your workflow tools making your life easier, or are they secretly sabotaging your process? They break down how the right systems can save time, reduce stress, and help podcasters stay organized without the chaos. With insights from podcast producers, agencies, and business owners, they explore the difference between a streamlined, automated workflow and the all-too-common struggle of spending nine hours on an episode before it even gets published. 🔑 Key Themes & Takeaways: The Power of Workflow Automation – Podcasters with a well-structured workflow save hours per episode, freeing up time to focus on content creation instead of scrambling through admin tasks. The right tools can cut production time by 40% ! Project Management for Podcasters – Popular tools like Trello, ClickUp, and Notion can be useful, but they aren’t built specifically for podcasting. Northflow provides an all-in-one solution, eliminating the need to juggle multiple platforms. Scaling Without the Stress – A strong management system prevents chaos and confusion for both creators and clients. As businesses evolve, workflows should adapt to match new needs—what worked at the start won’t always work as you grow. Client Experience Matters – A streamlined workflow improves the experience for clients, guests, and team members, leading to better retention, less confusion, and more referrals. Creating a Future-Proof Workflow – Having a clear, repeatable structure allows podcasters to batch tasks, stay ahead on content, and avoid last-minute panic. The right tools ensure every episode moves smoothly from idea to publication. Request an invite : https://northflow.io/#request-invite We talk about: 00:00 Introduction: Managing Your Podcast Workflow 00:44 The Importance of Workflow Automation 01:22 Real-Life Examples and Tools 02:30 Challenges and Solutions in Podcast Management 03:47 Northflow: A Game Changer for Podcasters 07:23 Efficient Podcast Management Workflows 11:48 Customizing Processes for Clients 13:05 Final Thoughts and Wrap-Up Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow Substack: https://northflow.substack.com/ X: https://x.com/goNorthflow Website: https://northflow.io/…
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Behind the Workflow
1 001: How We Built Northflow: The Startup Story Behind a Game-Changing Podcast Management Tool 18:43
In this very first episode of Behind the Workflow , we’re pulling back the curtain on Northflow—who we are as founders, why we built this platform, and what we hope to bring to the podcasting community. Join me, Simona, along with my co-founders Taly and Fran, as we introduce ourselves, share our journeys, and discuss the vision behind Northflow. Though our fourth co-founder, Netto, couldn’t join us for this episode, we’ll be giving you a behind-the-scenes look at his contributions as well. Northflow is built by creators, for creators, with the goal of making podcast management seamless and intuitive. We’re fully bootstrapped, growing alongside our community, and committed to building in public—sharing our wins, struggles, and everything in between. 🔑 Key Themes & Takeaways: The Birth of Northflow: Taly, a podcast superfan and user experience designer, identified a major gap in podcast workflow management. Frustrated by existing tools, she teamed up with Fran and Netto to build a system that simplifies podcast planning, production, and collaboration. The Power of Community: From day one, Northflow has been community-driven. We believe in co-creating with podcasters, incorporating real feedback, and building features that truly serve creators. Our goal is to make podcasting more efficient, freeing up time for storytelling and growth. Building a Startup with Purpose: Northflow is a passion project-turned-business, rooted in our collective expertise in UX design, tech, and podcasting. Simona shares her journey from agency owner to co-founder and why she said an immediate “yes” to joining Northflow. The Future of Northflow: As a fully bootstrapped SaaS company, we’re focused on growing sustainably and refining our product based on real-world needs. Expect transparency, collaboration, and ongoing innovation as we continue to evolve Northflow. Request an invite : https://northflow.io/#request-invite We talk about: 00:00 Introduction to Behind the Workflow 00:19 Meet the Co-Founders 01:30 Taly's Journey and Role 04:43 Fran's Journey and Role 08:19 Simona's Journey and Role 14:30 Netto's Role and Responsibilities 16:04 Building Northflow Together 17:11 Conclusion and Future Plans Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow Substack: https://northflow.substack.com/ X: https://x.com/goNorthflow Website: https://northflow.io/…
Looking for expert insights on how to streamline, scale, and optimize your content production? You’re in the right place! Behind the Workflow is your go-to resource for podcast networks, agencies, content creators, and YouTubers who want to refine their workflows, improve efficiency, and keep their production running smoothly. Hosted by Simona Costantini and Taly Melo , this show dives into everything you need to know—from managing client workflows and scaling production to leveraging the best tools in the industry. Whether you’re a solo podcast manager, a content creator juggling multiple platforms, or running a full-scale agency , you’ll find actionable insights that help you work smarter, not harder. Each episode breaks down key strategies for burning questions like: How do podcast networks, agencies, and content creators keep their operations organized and efficient? What are the best systems for managing multiple shows, clients, and content platforms without stress? How can I streamline my workflow to save time and increase productivity? What tools and software should I be using to optimize my podcast and video production? How do successful agencies, YouTubers, and content managers scale their services while maintaining quality? This show isn’t about vague advice or unnecessary fluff—it’s all about real-world strategies, expert guidance, and proven techniques to help you simplify your process and focus on what matters. Through each conversations, you’ll gain exclusive behind-the-scenes insights into how top-tier professionals stay ahead in the ever-evolving podcasting and content creation industry. Tune in every other week as we cover everything from workflow automation, content planning, and video production to industry trends and client management. Plus, get access to insider tips and resources you won’t find anywhere else, so you can stay ahead of the game. 🚀 Brought to you by Northflow—the platform helping creators, podcast managers, and agencies refine their production process. Subscribe now and take your podcast and content production to the next level! Book a demo here : https://calendly.com/northflow/40-minutes-industry-influencers?month=2025-02 Follow us here : https://www.instagram.com/gonorthflow…
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