Brands In Play podcast

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The Sarah Fraser Show

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SISTER WIVES: The Brown Family Plans Garrison's Funeral, Gives NEW Details About His Passing. Justin Baldoni v Blake Lively UPDATES, First Pictures Of Micah Plath’s Broken Nose Have Surfaced!… 36:16

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DANMMMMM…Have I got a show for you! First, a lot of Sister Wives tea - new rumors have surfaced Janelle Brown is leaving the show. Plus, Gabe Brown gives a life update after losing and tragically finding his brother Garrison dead. Sadly, Garrison took his own life in March 2024. Then we head over to discuss the new Welcome To Plathville tea. The first pictures of Micah Plath have surfaced after being beat up by his brother Issac and it doesn’t look good for the future of his modeling career. Lastly, we discuss the latest in the Justin Baldoni v Blake Lively case, Justin is back on social media and it was the perfect social media return. Timestamps: 00:00:00 - Open and new Sister Wives news 00:05:43 - Janelle Brown leaving the show? Sister Wives Closet is officially closed 00:12:45 - A new pic of Micah Plath’s broken nose has surfaced 00:18:18 - Justin Baldoni back on social media and Taylor Swifts team is pissed at Justin Baldoni MY Go Big Podcasting Courses Are Here! Purchase Go Big Podcasting and learn to start, monetize, and grow your own podcast. USE CODE: MOM15 for 15% OFF (code expires May 11th, 2025) **SHOP my Amazon Marketplace - especially if you're looking to get geared-up to start your own Podcast!!!** https://www.amazon.com/shop/thesarahfrasershow Show is sponsored by: Download Cash App & sign up! Use our exclusive referral code TSFS in your profile, send $5 to a friend within 14 days, and you’ll get $10 dropped right into your account. Terms apply Horizonfibroids.com get rid of those nasty fibroids Gopurebeauty.com science backed skincare from head to toe, use code TSFS at checkout for 25% OFF your order Nutrafol.com use code TSFS for FREE shipping and $10 off your subscription Rula.com/tsfs to get started today. That’s R-U-L-A dot com slash tsfs for convenient therapy that’s covered by insurance. SkylightCal.com/tsfs for $30 OFF your 15 inch calendar Quince.com/tsfs for FREE shipping on your order and 365 day returns Warbyparker.com/tsfs make an appointment at one of their 270 store locations and head to the website to try on endless pairs of glasses virtually and buy your perfect pair Follow me on Instagram/Tiktok: @thesarahfrasershow ***Visit our Sub-Reddit: reddit.com/r/thesarahfrasershow for ALL things The Sarah Fraser Show!!!*** Advertise on The Sarah Fraser Show: thesarahfrasershow@gmail.com Got a juicy gossip TIP from your favorite TLC or Bravo show? Email: thesarahfrasershow@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices…

Brands In Play

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Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.

15 Episoden

#Business #Marketing #Brands In Play #Immersive Marketing #Roblox #Fortnite #Minecraft #Epic #Performance Marketing #Cinema #Sawhorse Productions #Geeiq #UGC #Ugc Gaming #UNREAL #Brand

Brands In Play

updated vor etwa einem Tag

Serie-Home•Feed

Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.

15 Episoden

#Business #Marketing #Brands In Play #Immersive Marketing #Roblox #Fortnite #Minecraft #Epic #Performance Marketing #Cinema #Sawhorse Productions #Geeiq #UGC #Ugc Gaming #UNREAL #Brand

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Brands In Play

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Brands in Play - Episode 15 |Live From GamesBeat Summit ft. Dean Takahashi | GamesBeat 44:57

vor 1 day44:57

44:57

Brands have been engaging with gaming since the 90s, but in recent years there’s been a noticeable rise in the number of brand activations, and the models and opportunities have also evolved significantly. In Episode 15 of Brands in Play , @Nic Hill and @Albane Prioux speak with Dean Takahashi, Editorial Director at GamesBeat. Dean is a long-time expert in the gaming industry, having tracked its evolution since the early days of his career at The Wall Street Journal, where he covered chip companies and video games. He brings a unique perspective on how the industry has developed from the early 90s to today, and what that means for brands looking to engage meaningfully and effectively with gaming audiences. Dean reflects on how authenticity, understanding player psychology, and clear audience targeting are core to what resonates. He discusses how Roblox and Fortnite give brands a direct window into Gen Z and Gen Alpha attention but emphasizes that most branded games still fall short, either because they don’t offer enough value or feel disconnected from game mechanics. “You’ve got to meet players where they are. And where they are right now, is gaming.” Dean also shares his views on some of his favorite UGC gaming activations, as well as how he believes brands will and should be showing up in the upcoming GTA 6 drop. Inside the Episode The LA Chargers launching in Minecraft and what it signals about how sports franchises are thinking The Walking Dead entering Fortnite—and the implications this has for the traditional entertainment model LEGO’s F1 build as a new blueprint for what brand scale looks like in the physical–virtual continuum A new moment in fan interaction: speaking with Darth Vader, even if it goes wrong… Let's not forget the MAIN QUEST for the week - Albane and Nic report live from the GamesBeat Summit, where they were able to ask many attendees their opinion on advertising in games. Check out our Real Time Review segment every week to see where we send Nic and Albane next. Follow Dean - https://www.linkedin.com/in/deantak/ Follow Us: Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/ Albane Prioux - https://www.linkedin.com/in/albaneprioux/ Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ #BrandsInPlay #DeanTakahashi #GamesBeat #ImmersiveMarketing #GamingIndustry #IPStrategy #MinecraftMarketing #FortniteCreative #BrandedExperiences #InteractiveMedia #GamingCommerce #MarketingInnovation #NextGenAudiences #MetaverseMarketing…

Brands In Play

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Brands in Play - Episode 14 | Roblox Activates Merchandiser Program ft. Winnie Burke | Roblox 1:08:20

vor 9 Tagen1:08:20

1:08:20

𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟰 | 𝗥𝗼𝗯𝗹𝗼𝘅 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗲𝘀 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝗳𝘁. 𝗪𝗶𝗻𝗻𝗶𝗲 𝗕𝘂𝗿𝗸𝗲 | 𝗥𝗼𝗯𝗹𝗼𝘅 This week on Brands In Play, Nic Hill and Albane Prioux are joined by Winnie Burke , Global Group Director of Fashion & Retail Partnerships at Roblox and someone who's been shaping brand experiences on the platform for nearly a decade. 𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: How Roblox evolved from 2D items to fully immersive brand worlds. Why brands are now thinking beyond virtual replicas and designing digital-first fashion collections. The Shopify integration and how it enables on-platform commerce that bridges digital and physical items. What "value exchange" really means when marketing to Gen Z and Gen Alpha Why rewarded video and native commerce tools could be game changers for brand ROI Winnie also breaks down how Roblox helps brands enter the space at different levels, from testing media, building an experience, or launching your own UGC marketplace. If you're still thinking of Roblox as “just a game,” we have got some news..... Let's not forget the 𝘀𝗶𝗱𝗲 𝗾𝘂𝗲𝘀𝘁 for the week - Albane and Nic jump into the Fenty Beauty Experience to try out the new commerce feature for themselves. Is it seamless? Check out our 𝗥𝗘𝗔𝗟 𝗧𝗜𝗠𝗘 𝗥𝗘𝗩𝗜𝗘𝗪 segment every week to see where we send Nic and Albane next. Follow Winnie - https://www.linkedin.com/in/winnie-burke/ Follow Us: Nic Hill - / nic-hill-6553873 Albane Prioux - / albaneprioux Edward Regue - / edward-regue-%c2%a9-44b0421b2 #BrandsInPlay #Roblox #Shopify #Commerce #ShopNow #GamingMarketing #GenZ #DigitalFashion #BrandStrategy #CreatorEconomy #ImmersiveMarketing…

Brands In Play

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𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟯 | 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗼 𝗥𝗼𝗯𝗹𝗼𝘅 𝗳𝘁. 𝗝𝗮𝘀𝗼𝗻 𝗦𝘁𝗲𝘆𝗮𝗲𝗿𝘁 | 𝗦𝗸𝘆𝗹𝗶𝗴𝗵𝘁 𝗠𝗲𝗱𝗶𝗮 1:01:28

vor 16 Tagen1:01:28

1:01:28

𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟯 | 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗼 𝗥𝗼𝗯𝗹𝗼𝘅 𝗳𝘁. 𝗝𝗮𝘀𝗼𝗻 𝗦𝘁𝗲𝘆𝗮𝗲𝗿𝘁 | 𝗦𝗸𝘆𝗹𝗶𝗴𝗵𝘁 𝗠𝗲𝗱𝗶𝗮 This week we unpack what integration looks like: from building persistent, data-driven brand placements in top games like LiveTopia, to understanding when not to launch an owned experience. In episode 13 of Brands In Play, Nic Hill & Albane Prioux sit down with the founder of Skylight Media , one of the influential behind-the-scenes figures in Roblox brand integrations. From roleplay mega-hits to mall-based Sketchers stores, Jason has helped brands embed rather than advertise. We talk integration strategy, LiveTopia secrets, e-commerce potential, and how to spot red flags in a Roblox pitch. 𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: - Why integrations beat “owned” for most brands - MAUs > Impressions: Why CPMs are misunderstood - Commerce on Roblox (and why it's not like Instagram) - Building with developers, not over them - The real strategy behind e-commerce pilots like Walmart + Fandango - What success really looks like for brands inside games Jason drops real talk, hard truths, and tactical gems. Let's not forget the 𝘀𝗶𝗱𝗲 𝗾𝘂𝗲𝘀𝘁 for the week - Nic and Albane try out Dress To Impress on Roblox. Check out our 𝗥𝗘𝗔𝗟 𝗧𝗜𝗠𝗘 𝗥𝗘𝗩𝗜𝗘𝗪 segment every week to see where we send Nic and Albane next. #BrandsInPlay #RobloxMarketing #ImmersiveCommerce #UGCgaming #ImmersiveMarketing #LiveTopia #BRATZ #RainbowHigh #SkylightMedia…

Brands In Play

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Brands in Play - Episode 12 | NASCAR Inside Driving Empire ft. Harry Bienenstock | Voldex 47:32

vor 23 Tagen47:32

47:32

𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟮 | 𝗡𝗔𝗦𝗖𝗔𝗥 𝗜𝗻𝘀𝗶𝗱𝗲 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗘𝗺𝗽𝗶𝗿𝗲 𝗳𝘁. 𝗛𝗮𝗿𝗿𝘆 𝗕𝗶𝗲𝗻𝗲𝗻𝘀𝘁𝗼𝗰𝗸 | 𝗩𝗼𝗹𝗱𝗲𝘅 In this episode of Brands In Play , Nic Hill and Albane Prioux are joined by Harry Bienenstock , Head of Growth at Voldex , the powerhouse behind some of Roblox’s top games including Driving Empire , NFL Universe , and most recently, Brookhaven, one of the most played games in Roblox history. We unpack Voldex’s unique strategy of acquiring and scaling games rather than building from scratch, and what it means to operate at the center of user-generated content (UGC), cultural relevance, and brand partnerships. From NASCAR to Lamborghini, from NFL activations to the nuances of performance marketing in gaming, Harry shares a masterclass in how to do brand integration right. Learn why authenticity isn’t just a buzzword but the backbone of successful in-game activations. 𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: Why Voldex acquired Brookhaven (and what comes next) How Roblox audiences are aging up — and what brands are still getting wrong The secret to integrating brands without player backlash Performance marketing metrics in immersive gaming What makes a brand actually welcome in a UGC environment Let's not forget the 𝘀𝗶𝗱𝗲 𝗾𝘂𝗲𝘀𝘁 for the week - Nic and Albane try out Driving Empire for themselves to check out the NASCAR integration. Check out our 𝗥𝗘𝗔𝗟 𝗧𝗜𝗠𝗘 𝗥𝗘𝗩𝗜𝗘𝗪 segment every week to see where we send Nic and Albane next. #Roblox #UGCGaming #BrandsInPlay #Brookhaven #Voldex #GamingMarketing #RobloxBrookhaven #NFLUniverse #DrivingEmpire #Gamification #NASCARRoblox #MarketingStrategy #Web3Gaming #BrandedWorlds #UserGeneratedContent #GamingPodcast…

Brands In Play

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Brands in Play - Episode 11 | Assassins Creed Shadows Unlocked ft. Bruna Soares | Ubisoft 54:19

vor 30 Tagen54:19

54:19

𝗕𝗿𝗮𝗻𝗱𝘀 𝗜𝗻 𝗣𝗹𝗮𝘆 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟭 | 𝗔𝘀𝘀𝗮𝘀𝘀𝗶𝗻’𝘀 𝗖𝗿𝗲𝗲𝗱 𝗦𝗵𝗮𝗱𝗼𝘄𝘀 𝗨𝗻𝗹𝗼𝗰𝗸𝗲𝗱 | 𝗕𝗿𝘂𝗻𝗮 𝗦𝗼𝗮𝗿𝗲𝘀 𝗼𝗻 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝘁 𝗨𝗯𝗶𝘀𝗼𝗳𝘁 What does it take to bring brands into a universe as iconic and narratively rich as Assassin’s Creed, without breaking immersion? In Episode 11 of Brands In Play, Nic Hill and Albane Prioux sit down with Bruna Soares, Director of Global Brand Partnerships at Ubisoft, to unpack the strategy behind Assassin’s Creed Shadows, Ubisoft’s highly anticipated title set in feudal Japan. 𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: How Ubisoft aligns brand partnerships two years in advance to respect game lore and enhance player experience. Why Assassin’s Creed remains a global cultural force and how its transmedia presence (from Netflix to comics) fuels fandom. The dos and don’ts of authentic brand integration in AAA games vs. UGC platforms like Roblox and Fortnite. What success looks like when partnerships go beyond product placement and deliver meaning, community, and cultural relevance. From a reality show with Coca-Cola and Just Dance, to in-game leap-of-faiths with Red Bull athletes, Bruna shares powerful case studies and best practices on how brands can show up. Let's not forget the 𝘀𝗶𝗱𝗲 𝗾𝘂𝗲𝘀𝘁 for the week - Nic and Albane venture into Assassins Creed Shadows and experience the lore for themselves. Check out our 𝗥𝗘𝗔𝗟 𝗧𝗜𝗠𝗘 𝗥𝗘𝗩𝗜𝗘𝗪 segment every week to see where we send Nic and Albane next. About the Podcast: Brands In Play is where immersive marketing gets real. Hosted by Nic Hill (Sawhorse) and Albane Prioux (GEEIQ), we talk to the pioneers shaping brand experiences across Roblox, Fortnite, AR, UGC gaming, and more. Subscribe, listen, and join the movement with new episodes every week. 💡 Join the conversation → Use #BrandsInPlay and let us know what you think! 🔔 Subscribe & Follow for More: New episodes every week, don’t miss out! Available wherever you get your podcasts. Follow: Bruna Soares https://www.linkedin.com/in/bruna-soares-ba003037/ Nic Hill https://www.linkedin.com/in/nic-hill-%F0%9F%94%9C-gdc-6553873/ Albane Prioux https://www.linkedin.com/in/albaneprioux/ Produced by: Edward Regue https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Creative Direction: Javid Kazmi & Joe Jeter Audio Engineering: Somrung Keo Additional Editing: Joana Pinto YouTube: https://www.youtube.com/@BrandsInPlay LinkedIn: https://www.linkedin.com/company/brandsinplay/ Spotify: https://open.spotify.com/show/3Fk2t5Z78wtTGD7dtH8ZEk?si=6ef87999dbac4c04 Apple Podcasts: https://podcasts.apple.com/us/podcast/brands-in-plays-podcast/id1796275878 📌 Subscribe for expert insights on gaming, branding, and the future of interactive media. #BrandsInPlay #ImmersiveMarketing #GamingCulture #AAAgames #BrandPartnerships #AssassinsCreedShadows #Ubisoft…

Brands In Play

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Brands in Play - Episode 10 | Mentos Fizzooka Enters Fortnite ft. Stu Royall & Phil Holbrook | BBH London 51:44

vor 5 weeks51:44

51:44

How BBH Turned a Childhood Experiment Into a Fortnite Icon | The Fizzooka Campaign with Mentos What happens when a classic science experiment meets the chaotic brilliance of Fortnite? In this episode of Brands In Play, we’re joined by Stu Royall and Phil Holbrook, Creative Directors at BBH London and the minds behind the viral Fizzooka campaign for Mentos. We unpack how the agency transformed the iconic Mentos and Coke reaction into a non-lethal, anti-build Fortnite launcher designed with authenticity, humor, and utility in mind. From streamer takeovers and Comic Con activations to real-world Fizzookas getting held up in Brazilian customs, this episode dives deep into how bold creativity, cultural insight, and gaming-native execution brought the campaign to life. 🔹 Topics Covered: The origin of the Fizzooka idea and BBH’s creative process Why Fortnite was the perfect fit for Mentos' playful brand tone Collaborating with Metavision and top map creators for in-game integration The role of real-world inventors (Hacksmith) in building a working Fizzooka How authenticity and utility won over the gaming community Campaign metrics: 12M+ shots fired, 76 years of gameplay in two weeks Lessons learned and advice for creative teams entering gaming Credits: Campaign by BBH London Creative Team: Luke Till & Lawrence Bushell In partnership with Metavision, Beyond Creative, and We Make Stuff Happen About the Podcast: Brands In Play is where immersive marketing gets real. Hosted by Nic Hill (Sawhorse) and Albane Prioux (GEEIQ), we talk to the pioneers shaping brand experiences across Roblox, Fortnite, AR, UGC gaming, and more. Subscribe, listen, and join the movement with new episodes every week. 💡 Join the conversation → Use #BrandsInPlay and let us know what you think! 🔔 Subscribe & Follow for More: New episodes every week, don’t miss out! Available wherever you get your podcasts. Follow: Stu Royall https://www.linkedin.com/in/stu-royall-73921763/ Phil Holbrook https://www.linkedin.com/in/phil-holbrook-0883977/ Nic Hill https://www.linkedin.com/in/nic-hill-%F0%9F%94%9C-gdc-6553873/ Albane Prioux https://www.linkedin.com/in/albaneprioux/ Produced by: Edward Regue https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Creative Direction: Javid Kazmi & Joe Jeter Audio Engineering: Somrung Keo Additional Editing: Joana Pinto YouTube: https://www.youtube.com/@BrandsInPlay LinkedIn: https://www.linkedin.com/company/brandsinplay/ Spotify: https://open.spotify.com/show/3Fk2t5Z78wtTGD7dtH8ZEk?si=6ef87999dbac4c04 Apple Podcasts: https://podcasts.apple.com/us/podcast/brands-in-plays-podcast/id1796275878 📌 Subscribe for expert insights on gaming, branding, and the future of interactive media. #BrandsInPlay #MentosFizzooka #BBHLondon #FortniteCampaign #GamingMarketing #Fizzooka #Metavision #UGC #GenZMarketing #CreativeCampaigns #ImmersiveMarketing #BrandSafeGaming…

Brands In Play

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Brands in Play - Episode 9 | Marketing With Augmented Reality ft. Tom Emrich | The Next Dimension 47:36

vor 6 weeks47:36

47:36

EPISODE 9 — Tom Emrich: The Next Dimension What if your next marketing edge wasn’t a new channel, but a new dimension? In this episode of Brands In Play, we sit down with Tom Emrich, one of the world’s most respected voices in augmented reality and spatial computing. He’s a journalist, investor, product leader and now the author of The Next Dimension, the definitive guide to using AR for business growth. This isn’t just a conversation about hype cycles or headsets. It’s a masterclass in how brands can build real value today using smartphone-based AR, while preparing for a wearable-first future. Inside the episode: Why Tom wrote The Next Dimension and how it became the first book to fuse immersive strategy with AI-powered chat and live AR demos The marketing proof points: Dior, Avon, and other brands driving measurable ROI across try-ons, portals, and camera-based storytelling Why Gen Z’s AR behavior signals a deeper shift in how people want to engage with brands and what Gen Alpha and Beta mean for what’s next The overlooked power of presence and how AR creates a level of brand attention traditional ads can’t compete with Why waiting for wearable mass adoption is a mistake and how to start building your spatial strategy now Tom breaks down the hard data, the consumer behavior shifts, and the tech roadmaps that are shaping the next decade of marketing and gives a practical framework for brands to start playing smart in the immersive space. 📘 Get the book: https://thenextdimensionbook.com Available everywhere you get your books: Amazon, Target, Barnes & Noble, Spotify & more. Vote for Sawhorse at the Webby Awards: Walmart Realm in the AI, Immersive & Games - Immersive General category: Official listing Wicked RP: The Official Experience on Roblox in the Advertising, Media & PR - Game or Application category: Official listing [BEETLEJUICE] Escape the Afterlife in the AI, Immersive & Games - Entertainment, Sports & Music category: Official listing About the Podcast: Brands In Play is where immersive marketing gets real. Hosted by Nic Hill (Sawhorse) and Albane Prioux (GEEIQ), we talk to the pioneers shaping brand experiences across Roblox, Fortnite, AR, UGC gaming, and more. Subscribe, listen, and join the movement with new episodes every week. 💡 Join the conversation → Use #BrandsInPlay and let us know what you think! 🔔 Subscribe & Follow for More: New episodes every week, don’t miss out! Available wherever you get your podcasts. Follow: Tom Emrich https://www.linkedin.com/in/thomasemrich/ Nic Hill https://www.linkedin.com/in/nic-hill-%F0%9F%94%9C-gdc-6553873/ Albane Prioux https://www.linkedin.com/in/albaneprioux/ Produced by: Edward Regue https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Creative Direction: Javid Kazmi & Joe Jeter Audio Engineering: Somrung Keo Additional Editing: Christian-James Oshesky YouTube: https://www.youtube.com/@BrandsInPlay LinkedIn: https://www.linkedin.com/company/brandsinplay/ Spotify: https://open.spotify.com/show/3Fk2t5Z78wtTGD7dtH8ZEk?si=6ef87999dbac4c04 Apple Podcasts: https://podcasts.apple.com/us/podcast/brands-in-plays-podcast/id1796275878 📌 Subscribe for expert insights on gaming, branding, and the future of interactive media. #BrandsInPlay #thenextdimension #GamingMarketing #bookrelease #minecraftmovie #UGCGaming #GameBasedStorytelling…

Brands In Play

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Brands in Play - Episode 8 | Mental Health In Gaming ft. Laurie Keith | Ad Council 58:02

vor 7 weeks58:02

58:02

𝗕𝗿𝗮𝗻𝗱𝘀 𝗜𝗻 𝗣𝗹𝗮𝘆 – 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟴: 𝗠𝗲𝗻𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗜𝗻 𝗚𝗮𝗺𝗶𝗻𝗴 𝗳𝘁. 𝗟𝗮𝘂𝗿𝗶𝗲 𝗞𝗲𝗶𝘁𝗵 (𝗔𝗱 𝗖𝗼𝘂𝗻𝗰𝗶𝗹) In this episode of Brands In Play, Albane Prioux and Nic Hill are joined by Laurie Keith , Senior Vice President of Emerging Media & Technology at the Ad Council – the nonprofit behind some of the most iconic public service campaigns in history, from Smokey Bear to “Friends Don’t Let Friends Drive Drunk.” This time, the Ad Council has entered the world of immersive gaming with their Love Your Mind campaign on Roblox, designed to support teen mental health through interactive storytelling and gamified learning. 𝗪𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁: Why the Ad Council chose Roblox as a platform for their first immersive activation How mental health experts helped shape every step of the in-game experience The phased design approach behind “Love Your Mind World,” including three unique obbys: • Friendship Forest (asking for help) • Mindfulness Mountain (managing stress) • Resilience Ridge (emotional strength) The power of game design thinking in social impact campaigns. Working with developers like The Gang , creative partners like dentsu , and brands like ALF, Walmart, Headspace, and PacSun to co-create meaningful UGC items and build awareness How brands can integrate into social causes in ways that feel authentic and additive to the user experience. What marketers need to know before launching on Roblox, and Laurie’s advice for getting started. Subscribe for more behind-the-scenes insight into how brands, platforms, and creatives are embracing immersive marketing. Let's not forget the side quest for the week - Nic and Albane jump into the Love Your Mind Experience on Roblox First Hand! Check out our REAL TIME REVIEW segment every week to see where we send Nic and Albane next. AND 𝗪𝗲 𝗚𝗼 𝗙𝘂𝗹𝗹 𝗚𝗵𝗶𝗯𝗹𝗶 🎧 Available on all podcast platforms – don’t forget to like, comment, and subscribe for more on the future of immersive brand experiences. #BrandsInPlay #Roblox #MentalHealth #LoveYourMind #AdCouncil #ImmersiveMarketing #GamingForGood #LaurieKeith #NicHill #AlbanePrioux #TheGang #Dentsu #Headspace #Walmart #PacSun #ALFBeauty #UGCgaming…

Brands In Play

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Brands in Play - Episode 7 | Universal Music Group on Music In Gaming ft. Alvaro G. Velilla | UMG 53:57

vor 8 weeks53:57

53:57

In this episode of Brands In Play, Albane Prioux and Nic Hill are joined by Alvaro G. Velilla, Senior Vice President of New Business at Universal Music Group, the world’s largest music company, to explore UMGs strategy for music in gaming. Alvaro has spent two decades working at the intersection of music, tech, and innovation. Today, he’s helping shape UMG’s immersive, gaming, and blockchain strategies globally. Well, he is here to unpack the ongoing transformation happening in the space From early-stage licensing deals to full-blown artist activations in UGC platforms like Roblox and Fortnite, Universal Music Group is building infrastructure for the future. Alvaro discusses why they are moving from passive listening to interactive experiences, and what this means for labels, artists, developers, and platforms alike. 𝐖𝐞 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭: The evolution of music in gaming, from sync licenses to real-time artist interaction Why UMG created Beat Galaxy to support both global icons and up-and-coming artists in Roblox The Hit Tech partnership: Motion data + emotes + music = a new creative frontier The challenges of music licensing in UGC gaming (spoiler: it’s five rights, not one) Why gaming is the creator economy and how music is adapting to this shift What platforms need to understand about music’s real value: it's not a cost, it's retention. Advice for artists, platforms, and brands on how to show up in UGC environments 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐪𝐮𝐨𝐭𝐞: "𝘞𝘦'𝘳𝘦 𝘮𝘰𝘷𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘢𝘥𝘮𝘪𝘳𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴𝘩𝘪𝘱 𝘵𝘰 𝘪𝘯𝘵𝘦𝘳𝘢𝘤𝘵𝘪𝘰𝘯—𝘢𝘯𝘥 𝘵𝘩𝘢𝘵 𝘮𝘦𝘢𝘯𝘴 𝘥𝘦𝘦𝘱𝘦𝘳 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵, 𝘦𝘷𝘢𝘯𝘨𝘦𝘭𝘪𝘴𝘮, 𝘢𝘯𝘥 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘢𝘵𝘪𝘰𝘯." – Alvaro Velilla Subscribe for more behind-the-scenes insight into how brands, platforms, and creatives are embracing immersive marketing. Let's not forget the side quest for the week - Nic and Albane check out and react to the most successful artist activations since 2020! Check out our REAL TIME REVIEW segment every week to see where we send Nic and Albane next. Join the conversation → Use #BrandsInPlay and let us know what you think! 🔔 Subscribe & Follow for More: New episodes every week—don’t miss out! Available wherever you get your podcasts. Follow: Alvaro G. Velilla https://www.linkedin.com/in/alvarovelilla/ Nic Hill https://www.linkedin.com/in/nic-hill-%F0%9F%94%9C-gdc-6553873/ Albane Prioux https://www.linkedin.com/in/albaneprioux/ Produced by: Edward Regue https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Creative Direction: Javid Kazmi & Joe Jeter Audio Engineering: Somrung Keo Additional Editing: Christian-James Oshesky YouTube: https://www.youtube.com/@BrandsInPlay LinkedIn: https://www.linkedin.com/company/brandsinplay/ Spotify: https://open.spotify.com/show/3Fk2t5Z78wtTGD7dtH8ZEk?si=6ef87999dbac4c04 Apple Podcasts: https://podcasts.apple.com/us/podcast/brands-in-plays-podcast/id1796275878 📌 Subscribe for expert insights on gaming, branding, and the future of interactive media. #BrandsInPlay #UniversalMusicGroup #MusicInGaming #UGCPlatforms #RobloxMusic #BeatGalaxy #Emotes #GamingIndustry #MusicLicensing #SoundtrackOfGaming #AlvaroVelilla #HitTech #CreatorEconomy #InteractiveMusic #FutureOfMusic #VirtualExperiences #ImmersiveMarketing #GamingxMusic…

Brands In Play

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Brands in Play - Episode 6 | Walmart Leads Adaptive Retail ft. Justin Breton | Walmart 58:41

vor 9 weeks58:41

58:41

What does it mean for a global retailer to go from brick-and-mortar to immersive commerce? In our latest episode of Brands In Play, we sat down with Justin Breton, Director of Brand Experiences & Strategic Partnerships at Walmart, to unpack how one of the world’s largest retailers is pushing into the future of immersive storytelling, platform-native experiences, and what he calls “adaptive retail.” Justin does more than just talk about launching games. He breaks down Walmart’s strategy across Roblox, Spatial, NAVER Z (ZEPETO), and now.......Minecraft, where the brand is showing up differently on each platform with community-led design, full-funnel engagement, and real-time co-creation. It’s about understanding each community on its own terms. We talked about: - Why commerce needs to feel intentional, not disruptive - The shift from e-commerce → social commerce → immersive commerce - How native integrations through Unity APIs could reshape retail media - What works, what doesn’t, and why brands must test and learn Let's not forget the side quest for the week - Walmart Skyward!!! Yes, we got the inside scoop and are here to give you your first taste of the experience. Check out our REAL TIME REVIEW segment every week to see where we send Nic and Albane next. Join Albane Prioux & Nic Hill as they dive into the world of brand storytelling, cultural marketing, and the future of engagement. 💡 Join the conversation → Use #BrandsInPlay and let us know what you think! 🔔 Subscribe & Follow for More: New episodes every week—don’t miss out! Available wherever you get your podcasts. Follow: Justin Breton https://www.linkedin.com/in/justinbreton/ Nic Hill https://www.linkedin.com/in/nic-hill-%F0%9F%94%9C-gdc-6553873/ Albane Prioux https://www.linkedin.com/in/albaneprioux/ Produced by: Edward Regue https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Creative Direction: Javid Kazmi & Joe Jeter Audio Engineering: Somrung Keo Additional Editing: Christian-James Oshesky YouTube: https://www.youtube.com/@BrandsInPlay LinkedIn: https://www.linkedin.com/company/brandsinplay/ Spotify: https://open.spotify.com/show/3Fk2t5Z78wtTGD7dtH8ZEk?si=6ef87999dbac4c04 Apple Podcasts: https://podcasts.apple.com/us/podcast/brands-in-plays-podcast/id1796275878 📌 Subscribe for expert insights on gaming, branding, and the future of interactive media. #Spatial #BrandsInPlay #WalmartUnlimited #GamingMarketing #ImmersiveCommerce #KasamaTheAwakening #UGCGaming #GameBasedStorytelling…

Brands In Play

1
Brands in Play - Episode 5 | Spatial On The Rise ft. Gianna Valintina | Spatial.io 50:10

vor 10 weeks50:10

50:10

In Episode 5 of Brands In Play (yes, already!), Albane Prioux and Nic Hill 🔜 GDC sit down with Gianna Valintina , Global Head of Strategic Partnerships at Spatial , to discuss how brands are using Spatial’s creative freedom to build immersive and interactive experiences. Spatial empowers brands and developers to create entirely unique interactive worlds, from high-fidelity gaming experiences to story-driven commerce activations. This is true for Walmart’s RPG-inspired Unlimited experience, Vogue’s digital fashion activations, or Hugo Boss’s successful e-commerce integration, Spatial is proving that immersive spaces are about participation. INSIDE THE EPISODE: - Spatial’s Evolution: From Enterprise to Gaming Once a collaboration tool for businesses, Spatial has expanded into a full-fledged gaming platform that supports everything from cinematic storytelling to multiplayer experiences. All accessible with a simple web link, no downloads required! - Building Your Own IP Forget following trends! Spatial gives brands complete control over their virtual identity. Instead of fitting into someone else’s ecosystem, brands can now create bespoke experiences that feel authentic and immersive. - How Walmart is Changing the Game with Unlimited Walmart’s anime-inspired RPG adventure on Spatial is a blueprint for the future of interactive commerce. By combining cinematic storytelling, gameplay, and seamless retail integration, Walmart is proving that gaming can be a direct path to brand engagement and sales. What else 👀 ? - The Future of Immersive Marketing & UGC Gaming - Gaming as a Commerce Channel - From Passive Ads to Active Engagement - The Role of Developers in Brand Success Yes, we cover it all! Let's not forget the side quest for the week - Kasama The Awakening. Shoutout to the developers, PIGIAMA KASAMA ! Check out our REAL TIME REVIEW segment every week to see where we send Nic and Albane next. 📌 Subscribe for expert insights on gaming, branding, and the future of interactive media. #Spatial #BrandsInPlay #WalmartUnlimited #GamingMarketing #ImmersiveCommerce #KasamaTheAwakening #UGCGaming #GameBasedStorytelling…

Brands In Play

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Brands in Play - Episode 4 | Do Brands Understand Gamer Culture? ft. Pete Basgen | Wavemaker 57:34

vor 11 weeks57:34

57:34

How Brands Are Embracing Gamer Culture: Walmart, DoorDash & L’Oréal in Gaming | Brands In Play Ep. 4 Description: Gaming is no longer just an entertainment industry. It’s a cultural powerhouse, shaping how people connect, play, and even shop. In Episode 4 of Brands In Play, Nic Hill and Albane Prioux sit down with Pete Basgen, Head of Global Gaming at Wavemaker, to explore how brands are finding their place in this ever-expanding world. From DoorDash’s integration into Fortnite to L’Oréal’s ongoing gaming initiatives, Pete shares insights into what it takes for brands to engage with gamers in ways that feel authentic, valuable, and culturally relevant. We explore the difference between activations that build lasting engagement vs. one-time experiments. What’s Inside: 🎮 Gaming’s influence on modern culture and why brands are investing in it 🎮 How non-endemic brands like L’Oréal and DoorDash are making gaming a long-term strategy 🎮 The global reach of gaming—why it’s now a key pillar in brand marketing 🎮 The evolution of branded experiences: One-off activations vs. always-on engagement 🛍 Real-Time Review: Walmart’s Discovery Game on Spatial For the first time on the show, Nic and Albane go hands-on and test Walmart’s latest foray into virtual retail gaming. Is this the future of shopping? Or just another gimmick? We break it all down. 🎧 Subscribe for more insights from industry leaders shaping the future of gaming and interactive experiences. Join Albane Prioux & Nic Hill as they dive into the dynamic world of brand storytelling, cultural marketing, and the future of engagement. 💡 Join the conversation → Use #BrandsInPlay and let us know what you think! 🔔 Subscribe & Follow for More: New episodes every week—don’t miss out! Available wherever you get your podcasts. Follow: Pete Basgen https://www.linkedin.com/in/petebasgen/ Nic Hill https://www.linkedin.com/in/nic-hill-%F0%9F%94%9C-gdc-6553873/ Albane Prioux https://www.linkedin.com/in/albaneprioux/ Produced by: Edward Regue Creative Direction: Javid Kazmi & Joe Jeter Audio Engineering: Somrung Keo YouTube: https://www.youtube.com/@BrandsInPlay LinkedIn: https://www.linkedin.com/company/brandsinplay/ Spotify: https://open.spotify.com/show/3Fk2t5Z78wtTGD7dtH8ZEk?si=6ef87999dbac4c04 Apple Podcasts: https://podcasts.apple.com/us/podcast/brands-in-plays-podcast/id1796275878 📢 Subscribe for more deep dives into gaming, marketing, and immersive media. #BrandsInPlay #GamerCulture #GamingMarketing #BrandIntegration #Metaverse #UGCGaming #Wavemaker #SpatialGaming #WalmartGaming…

Brands In Play

1
Brands in Play - Episode 3 | Future of VR Storytelling ft. Arturo Perez | Kluge 49:31

vor 12 weeks49:31

49:31

What’s the state of VR gaming today? How should brands be thinking about immersive experiences? And what’s the real difference between VR, AR, XR, and all the other Rs? In this episode of Brands In Play, Nic Hill and Albane Prioux sit down with Arturo Perez, CEO of Kluge, the immersive game studio behind Synth Riders and the upcoming Final Fury. Arturo breaks down the evolving landscape of virtual reality, the rise of UGC gaming in platforms like Rec Room, Horizon Worlds, and Roblox, and what it all means for brands looking to activate in this space. 🔹 How VR, AR, and MR fit into the bigger picture 🔹 The intersection of music, gaming, and immersive storytelling 🔹 Why UGC platforms are reshaping how we experience virtual worlds 🎧 Subscribe for more insights from industry leaders shaping the future of gaming and interactive experiences. Join Albane Prioux & Nic Hill as they dive into the dynamic world of brand storytelling, cultural marketing, and the future of engagement. 💡 Join the conversation → Use #BrandsInPlay and let us know what you think! 🔔 Subscribe & Follow for More: 📌 New episodes every week—don’t miss out! 🎧 Available wherever you get your podcasts. Follow: Arturo Perez Linkedin: https://www.linkedin.com/in/arturoperez/ Nic Hill LinkedIn: https://www.linkedin.com/in/nic-hill-%F0%9F%94%9C-gdc-6553873/ Albane Prioux LinkedIn: https://www.linkedin.com/in/albaneprioux/ Produced by: Edward Regue Creative Direction: Javid Kazmi Audio Engineering: Somrung Keo YouTube: https://www.youtube.com/@BrandsInPlay LinkedIn: https://www.linkedin.com/company/brandsinplay/ Spotify: https://open.spotify.com/show/3Fk2t5Z78wtTGD7dtH8ZEk?si=6ef87999dbac4c04 Apple Podcasts: https://podcasts.apple.com/us/podcast/brands-in-plays-podcast/id1796275878 #Marketing #SynthRiders #Kludge #BrandsInPlay #VR #Gaming #BrandsInPlay #UGC #Metaverse #ImmersiveExperiences…

Brands In Play

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Brands in Play - Episode 2 | Brand vs Performance marketing ft. Manon Cardiel | L'Oréal 52:28

vor 13 weeks52:28

52:28

In this episode of Brands In Play, we sit down with Manon Cardiel, Global Director of Entertainment & Innovation at L’Oréal Group, to explore the fine line marketers must walk between performance-driven strategies and entertainment-led branding. Manon shares insights from her entrepreneurial journey, her experience launching groundbreaking projects at L’Oréal, and the evolving role of entertainment in marketing. From legacy brands like L’Oréal Paris to community-driven brands like NYX, we discuss how brands can remain culturally relevant while navigating fragmented audiences. 💡 Topics Covered: - The evolution of entertainment marketing - Challenges of cross-generational branding - Leveraging entertainment to unify audiences - The role of sports, music, and gaming in marketing strategies Join Albane Prioux & Nic Hill as they dive into the dynamic world of brand storytelling, cultural marketing, and the future of engagement. 💡 Join the conversation → Use #BrandsInPlay and let us know what you think! 🔔 Subscribe & Follow for More: 📌 New episodes every week—don’t miss out! 🎧 Available wherever you get your podcasts. Follow: Manon Cardiel Linkedin: https://www.linkedin.com/in/manoncardiel/ Nic Hill LinkedIn: https://www.linkedin.com/in/nic-hill-%F0%9F%94%9C-gdc-6553873/ Albane Prioux LinkedIn: https://www.linkedin.com/in/albaneprioux/ Produced by: Edward Regue Creative Direction: Javid Kazmi Audio Engineering: Somrung Keo YouTube: https://www.youtube.com/@BrandsInPlay LinkedIn: https://www.linkedin.com/company/brandsinplay/ Spotify: https://open.spotify.com/show/3Fk2t5Z78wtTGD7dtH8ZEk?si=6ef87999dbac4c04 Apple Podcasts: https://podcasts.apple.com/us/podcast/brands-in-plays-podcast/id1796275878 #Marketing #EntertainmentMarketing #LOréal #BrandsInPlay #PerformanceMarketing #Advertising #CulturalMarketing#UGCGaming…

Brands In Play

1
Brands in Play - Episode 1 | Cinema Meets UGC Gaming ft. Sam Rappaport (Legendary Entertainment) 46:26

vor 14 weeks46:26

46:26

Welcome to the very first episode of Brands in Play! This is the show where we dive into the intersection of brands, gaming, and immersive experiences. Hosted by Nic Hill and Albane Prioux , we’ll be breaking down the latest industry trends, epic brand activations, and what’s working (or not) in the world of Immersive Marketing and UGC gaming. This Episode: Cinema Meets UGC Gaming In this pilot episode, we unpack Legendary Entertainment’s epic Fortnite activation for Godzilla x Kong: The New Empire with special guest Sam Rappaport, VP of Interactive Media at Legendary. How is Hollywood making moves in gaming, and what does this mean for brands? We’ll get into it. What’s Inside: 🔹 From Infinite Reality’s major acquisition to Minecraft’s Hello Kitty DLC 🔹 Why Fortnite is the place for blockbuster activations 🔹 The strategy behind Legendary’s Monsterverse in Fortnite 🔹 How brands can build engaging experiences in UGC gaming…

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