Legendary actor and mental health advocate Glenn Close is on a quest to change how we think about mental health, starting with her decision to speak out about her own family's struggles — a brave choice considering the stigma that pervades the topic. This week, we're revisiting this sweeping conversation with TEDWomen curator Pat Mitchell, where Close shares the inspiration behind the advocacy group she founded to combat the crisis, underscoring the transformative power of community and the critical need for comprehensive mental health care systems. Want to help shape TED’s shows going forward? Fill out our survey ! Hosted on Acast. See acast.com/privacy for more information.…
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Restaurant Rocket Fuel
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Inhalt bereitgestellt von Boostly. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Boostly oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Restaurant industry leaders share their favorite marketing strategies to help other restauranteurs grow their business. Restaurant Rocket Fuel is brought to you by Boostly.
32 Episoden
Teilen
Alle als (un)gespielt markieren ...
Manage series 3563702
Inhalt bereitgestellt von Boostly. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Boostly oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Restaurant industry leaders share their favorite marketing strategies to help other restauranteurs grow their business. Restaurant Rocket Fuel is brought to you by Boostly.
32 Episoden
Alle Folgen
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Restaurant Rocket Fuel
In this conversation, Shane Murphy interviews Robert Brill, the owner of Brill Media, about the intricacies of paid media and marketing strategies for restaurants. Robert shares his extensive experience in digital advertising, emphasizing the importance of eliminating guesswork in marketing. He outlines a systematic approach for restaurants to validate their marketing messages, engage customers, and effectively utilize various advertising channels. The discussion also covers the significance of attribution in tracking customer engagement and the need for a strategic marketing plan that aligns with a restaurant's unique circumstances. takeaways Robert Brill has 22 years of experience in digital advertising. Brill Media aims to eliminate guesswork in marketing. Restaurants should validate their marketing messages before running ads. A compelling headline is crucial for capturing attention in ads. Micro conversions are essential for driving sales in restaurants. Attribution helps track the effectiveness of marketing efforts. Understanding customer needs is key to effective marketing. Different marketing channels serve different purposes in a strategy. Restaurants should not spend money on ads without a clear strategy. Building trust with customers is vital for conversion.…
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Restaurant Rocket Fuel
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Restaurant Rocket Fuel
1 The Impact of Restaurant SEO Marketing with Erik Shellenberger of Bar and Restaurant Marketing Basics 33:07
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Restaurant Rocket Fuel
In this episode, Shane Murphy interviews Tony Nash of AZ Branding Solutions to explore branding strategies for small businesses in the restaurant and hospitality space. Together they talk through valuable restaurant marketing tips, the importance of crafting compelling brand stories, common pitfalls, and practical advice for business owners. Tony shares expert insights and success stories from his work with customers over the years…
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Keywords restaurant coaching, marketing strategy, restaurant profitability, Chip Klose, restaurant industry, P3 Mastermind, restaurant marketing, customer acquisition, customer retention, differentiation Summary In this conversation, Shane Murphy interviews Chip Klose, a restaurant coach and author, who shares his journey from theater to the restaurant industry. Chip discusses his role in helping restaurant owners improve profitability and growth through effective marketing strategies. He emphasizes the importance of understanding the fundamentals of marketing, including audience identification, differentiation, and customer retention. Chip introduces the ABCDs of marketing and the triangle principle, which focuses on customer acquisition, retention, and evangelism. He provides tactical insights for restaurant owners to enhance their marketing efforts and drive success. Takeaways Chip Klose transitioned from theater to the restaurant industry. Profitability and growth are crucial for restaurant success. Understanding your audience is key to effective marketing. Differentiation is essential in a competitive market. Marketing should focus on solving customer problems. Customer acquisition, retention, and evangelism are vital. Organic social media has limited reach; use it wisely. Every choice in a restaurant impacts customer perception. Word of mouth can be strategically encouraged. Tactical marketing strategies can drive restaurant success. Titles The Art of Restaurant Coaching The ABCDs of Restaurant Marketing Sound Bites "You can't connect the dots looking forward." "Revenue does not cure all sins." "Marketing is just two things."…
In this episode, Shane Murphy and Bruce Irving of Smart Pizza Marketing dive into the world of text marketing and how it can bring immediate impact to a pizzerias sales. Discover practical tips on creating compelling SMS campaigns that drive foot traffic, boost online orders, and encourage repeat business. We'll share how to craft messages that get high open rates, automate promotions to stay top of mind with your customers, and measure the ROI of every text. Tune in to learn how to start leveraging text marketing effectively in your pizzeria this week! Takeaways: Quick Wins with SMS : Learn how to create and send compelling text campaigns that immediately drive more orders and foot traffic. Automate for Success : Discover how to set up automated promotions that keep your pizzeria top of mind and encourage repeat visits. Maximize Your ROI : Find out how to measure the effectiveness of your SMS marketing and see how it directly translates to increased revenue.…
The Three Tactics to Grow Your Restaurant’s Revenue webinar, hosted by ChowNow and Boostly, provides actionable strategies for restaurant owners to increase sales and customer loyalty. It covers the importance of collecting and using customer data to send targeted SMS and email marketing campaigns, driving repeat business and boosting order volume. The session also explores the concept of menu engineering, where restaurants can strategically highlight high-margin items and encourage upselling to maximize profits. Additionally, the webinar emphasizes the need to maintain a strong online presence, ensuring that restaurant information is accurate and optimized across platforms like Google and Yelp to attract more customers. Takeaways Own Your Customer Data : Restaurants should focus on owning customer data to increase repeat business and maintain direct relationships with customers. Leverage SMS and Email Marketing : Using targeted, behavioral-based SMS and email campaigns helps drive customer engagement and increase order volume. Optimize Your Online Presence : Ensure consistency and accuracy across all online platforms, and actively manage your Google, Yelp, and TripAdvisor listings. Menu Engineering for Profit : Structure menus to promote high-margin items, and use upselling and bundling techniques to increase average order value. Respond Thoughtfully to Reviews : Handling negative feedback with a professional, solution-oriented approach can improve customer relations and protect your restaurant’s reputation.…
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Keywords catering, off-premise marketing, restaurant industry, Costa Vida, profitability, marketing strategies, sales techniques, relationship building, business growth, food service Summary In this conversation, Shane Murphy interviews Alan Beck, the director of off-premise and catering for Costa Vida. They discuss Alan's journey in the restaurant industry, the growth of catering at Costa Vida, and the strategies that have made it a significant part of the business. Alan shares insights on the profitability of catering, effective marketing strategies, and the importance of building relationships with clients, particularly office managers. He emphasizes the need for adaptability in operations and the value of personal connections in driving repeat business. Takeaways Catering can be a massive profitable opportunity if done right. Understanding the unit economics is crucial for catering success. Building relationships with clients is key to repeat business. Never go into a meeting empty-handed; bring a product to share. Evaluate your catering offerings to ensure they scale appropriately. Adapt your strategies based on customer feedback and operational needs. The dining room can serve as a powerful marketing tool. Identify and focus on verticals where your food fits best. Overcoming rejection is part of the sales process; persistence pays off. High ROI marketing tactics can significantly boost catering orders. Sound Bites "Catering can be a massive profitable opportunity." "Don't be afraid to make the necessary changes." "The dining room is your best area of marketing."…
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Restaurant Rocket Fuel
Keywords text marketing, restaurant marketing, customer engagement, sales growth, pizzeria success, marketing strategies, Jamie McMahon, Boostly, customer loyalty, digital marketing Summary In this conversation, Jamie McMahon, owner of Hickory Station Pizzeria, shares his journey of transitioning from traditional marketing methods to text marketing. He discusses the significant impact that text marketing has had on his business, including increased sales and customer engagement. Jamie emphasizes the importance of targeting existing customers and providing them with reasons to return more frequently. He also shares insights on structuring offers and plans for future marketing strategies. Takeaways Text marketing has significantly increased sales for Hickory Station Pizzeria. Traditional marketing methods like mass mailing have low return rates. Text marketing allows for immediate customer engagement and response. Offering discounts can lead to higher average order values. Targeting existing customers is crucial for increasing frequency of visits. The ease of setting up text marketing campaigns can lead to quick results. Customer loyalty can be enhanced through regular communication via text. Experimenting with different marketing strategies can yield better results. Text marketing is a cost-effective way to reach customers compared to traditional methods. Engaging customers with fun promotions can enhance their experience. Titles Innovative Marketing Techniques for Pizzerias From Mail to Mobile: Jamie's Marketing Journey Sound Bites "This works!" "You have nothing to lose!" "We're averaging about 500 tickets a month more!"…
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1 How to Clarify Value In Today's Restaurant Climate | Danny Klein Editorial Director QSR Magazine 22:08
Danny Klein, the editorial director for QSR and FSR magazines, shares his background and how he got involved in the restaurant industry. He discusses the challenges the industry is currently facing, such as inflation, labor costs, and access to capital. He also highlights the opportunities for innovation and managing the value equation. Examples include Texas Roadhouse's focus on execution, Chili's messaging for value, and Chick-fil-A's two-story drive-through. Klein emphasizes the importance of clarifying the value proposition and leveraging technology to meet consumer expectations. Takeaways The restaurant industry is facing challenges such as inflation, labor costs, and access to capital. Restaurants are focusing on clarifying their value proposition beyond price. Innovation and technology are key in meeting consumer expectations. Examples of successful strategies include Texas Roadhouse's focus on execution, Chili's messaging for value, and Chick-fil-A's innovative drive-through design. Sound Bites "The restaurant industry is not an easy business to be successful in." "Trying to clarify your value proposition is the biggest challenge." "Restaurants are becoming better and more efficient in every level of their business." Chapters 00:00 - Introduction and Background 05:12 - Challenges in the Restaurant Industry 08:19 - Opportunities and Managing the Value Equation 13:05 - Innovation and Technology in the Restaurant Space 18:52 - Success Stories: Texas Roadhouse, Chili's, and Chick-fil-A 19:39 - Follow QSR and FSR Magazines for Insights keywords restaurant industry, challenges, opportunities, innovation, value equation, inflation, labor costs, access to capital, execution, messaging, technology…
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Juan Orrego, co-founder of Cuboh, shares his entrepreneurial journey and the story behind Cuboh's acquisition by ChowNow. Cuboh helps restaurants integrate their online orders into their point of sale system, while ChowNow is a direct online ordering platform. The acquisition allows ChowNow to offer both third-party integration and direct ordering options to restaurants. The conversation highlights the challenges restaurants face with third-party delivery apps and the importance of owning customer data. It also discusses strategies for restaurants to attract and retain direct customers, such as packaging, brochures, and coupons. The future of ChowNow and Cuboh involves further innovation and leveraging AI to personalize the ordering experience. The episode emphasizes the white-glove experience provided by ChowNow and Cuboh, focusing on easing restaurant operations and improving customer experience. Takeaways: Cuboh helps restaurants integrate online orders into their point of sale system, while ChowNow is a direct online ordering platform. Restaurants face challenges with third-party delivery apps, such as high commissions and loss of customer ownership. Strategies for attracting and retaining direct customers include packaging, brochures, coupons, and personalized marketing. ChowNow and Cuboh aim to provide a white-glove experience, easing restaurant operations and improving customer experience. The future involves leveraging AI to personalize the ordering experience and further innovation in the restaurant technology space. Sound Bites: "I just had this immense belief, I'm a big believer in the law of attraction." "Third parties are super expensive. They're burning a lot of dollars trying to do what restaurants aren't great at, which is marketing their product and getting traffic." "If you focus on your packaging as a restaurant and have your website listed there, you can get really smart with brochures in the bags that say, 'Order from our website directly next time, here's a 15% off coupon.'" Chapters 00:00 - Introduction and Background of Cuboh 06:07 - Observing Challenges with Third-Party Delivery Apps 09:39 - Strategies for Attracting and Retaining Direct Customers 15:36 - The Role of Third-Party Delivery Companies in Marketing 18:59 - The Future of Restaurant Technology: AI and Innovation 20:08 - The Acquisition by ChowNow and the Future of ChowNow and Cuboh keywords restaurant technology, online ordering, point of sale integration, third-party delivery, customer data, direct ordering, marketing strategies, customer retention, ChowNow, Cuboh, AI…
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1 How to Create a Unique and Memorable Marketing Experience | Scott Porter of San Diablo Churros 28:57
Scott Porter, founder and CEO of San Diablo Artisan Churros, shares his unconventional career path and the origin story of his churro business. He discusses the importance of customer and brand experience in creating a thriving brand and marketing strategy. Scott talks about how he secured partnerships with stadiums and event centers by winning them over with the taste and quality of his churros. He also shares some successful marketing strategies, including local event-based marketing, reviews and ratings, strong relationships with influencers, and organic social media campaigns. Scott emphasizes the importance of creating a unique and memorable experience for customers. Takeaways Customer and brand experience are crucial for creating a thriving brand and marketing strategy. Securing partnerships with stadiums and event centers requires winning them over with the taste and quality of the product. Successful marketing strategies include local event-based marketing, reviews and ratings, relationships with influencers, and organic social media campaigns. Creating a unique and memorable experience for customers is essential for building a beloved brand. Sound Bites "I found myself wanting a different churro experience, especially knowing that it was possible from my travels in Mexico." "The best marketing that we can do for our churros is to just get our churros in people's mouths." "You can lean into the fun and the absurd and just have a blast and involve the community in the process." Chapters 00:00 - Introduction and Background of Scott Porter 02:43 - The Unconventional Path to Churro Business 06:37 - Expanding into Events and Catering 10:17 - Securing Partnerships with Stadiums and Event Centers 12:20 - Successful Marketing Strategies for San Diablo Churros 18:43 - Creating a Unique and Memorable Experience 27:03 - Conclusion and How to Learn More keywords Scott Porter, San Diablo Artisan Churros, churro business, customer experience, brand experience, marketing strategy, partnerships, stadiums, event centers, local marketing, reviews and ratings, influencers, organic social media, unique experience…
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Restaurant Rocket Fuel
Andrew Smith, the managing director and co-founder of Savory Fund, shares his journey in the restaurant industry and how he helps small local concepts scale and grow. He emphasizes the importance of focusing on the underbelly of a business, which includes leadership, systems, and people. Marketing should be inside-out, with a strong emphasis on executing a great customer experience. Loyalty programs and providing value to customers are key marketing strategies. Andrew also discusses the challenges and trends in the restaurant industry and the need for constant adaptation and pivoting. Keywords restaurant industry, scaling, growth, underbelly, leadership, systems, people, marketing, customer experience, loyalty programs, value, challenges, trends, adaptation, pivoting Takeaways Focus on the underbelly of your business, including leadership, systems, and people, to create a strong foundation for growth and success. Marketing should be inside-out, with a strong emphasis on executing a great customer experience. Loyalty programs and providing value to customers are effective marketing strategies. Be prepared to adapt and pivot in response to challenges and trends in the restaurant industry. The future of the restaurant industry is bright, and there are opportunities for growth and success. Sound Bites "That is the dumbest idea I've ever heard." "Marketing for us is really inside out." "People don't necessarily want cheap. They want value." Chapters 00:00 - Introduction to Andrew Smith and Savory Fund 01:46 - Andrew's Background and the Story Behind Savory Fund 06:36 - Helping Brands Scale and Grow 11:00 - Confirming What Works in Marketing 13:41 - Navigating Changes and Challenges in the Restaurant Industry 22:01 - Conclusion and How to Follow Andrew Smith…
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