Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Patient Advocacy Now
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Inhalt bereitgestellt von Greater National Advocates. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Greater National Advocates oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Come learn about the independent patient advocacy world and how the state of healthcare is changing in our country.
32 Episoden
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Alle als (un)gespielt markieren ...
Manage series 3509506
Inhalt bereitgestellt von Greater National Advocates. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Greater National Advocates oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Come learn about the independent patient advocacy world and how the state of healthcare is changing in our country.
32 Episoden
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In this powerful episode of Patient Advocacy Now, Lisa Berry Blackstock, founder of Soul Sherpa, shares her remarkable journey from estate administrator to trailblazing patient advocate. Lisa opens up about her personal battle with misdiagnosis and debilitating chronic pain, culminating in life-changing brain surgery that transformed her perspective on healthcare. Drawing from her legal and medical advocacy expertise, she discusses the importance of life care planning, navigating insurance battles, and advocating for patients dismissed by the system. As a graduate of Stanford University in 1982, Lisa uses her knowledge of the business and political factors that shape healthcare. Her attention to detail is unsurpassed, allowing her to often discover errors made in haste or overlooked by other professionals. The result is appropriate quality healthcare, satisfaction, and financial savings for her clients. Lisa's holistic approach connects the dots between healthcare, legal, and financial planning, ensuring clients receive comprehensive and compassionate support. Whether you’re a patient, caregiver, or professional, this episode offers invaluable insights into navigating healthcare's complexities with resilience and purpose.…
In this heartfelt episode of Patient Advocacy Now, Dr. Chris Price, a retired cardiologist turned patient advocate, shares his incredible journey of resilience, service, and transformation. Known for his calm demeanor during medical emergencies, Dr. Chris discusses how his health struggles, including autoimmune challenges, inspired him to deepen his commitment to patient advocacy. Drawing from over two decades in cardiology, he offers a unique perspective on empowering patients, navigating the complexities of informed consent, and understanding one’s own body. Dr. Chris also highlights the systemic issues in healthcare, the critical role of advocacy, and his mission to make support more accessible to all. After experiencing a health issue leading to his early retirement, Dr. Chris became even more interested in patient advocacy. He started his own business to continue this passion and serve others in Washington State and beyond. He received his MD from Creighton University School of Medicine and his BS from Santa Clara University. With warmth and wisdom, this episode sheds light on humanity in healthcare and how advocates like Dr. Chris bring clarity in times of crisis. Please join us and listen to this expansive interview with Dr. Chris and how his experiences led to his knowledge and contribution to the Independent Patient Advocacy profession.…
In this thought-provoking episode of Patient Advocacy Now, we sit down with Nancy Ruffner, a trailblazer in patient advocacy and a passionate advocate for solo agers. Nancy shares her inspiring journey from social work to private patient advocacy, reflecting on how personal caregiving experiences shaped her mission to guide others through the complex healthcare system. With a sharp focus on aging without traditional caregivers, Nancy unpacks critical issues like medical missteps, legal planning, financial readiness, and the need for stronger community support. Along the way, she offers insights into the evolving role of technology, the challenges of navigating elder care, and the creative solutions that empower solo agers to thrive. Nancy Ruffner is a leader when it comes to advocating for and teaching about the needs of Solo Agers. As a professional with an intense and in-depth background about the needs of Aging Orphans, Nancy’s work involves incredible ethics and loyalty to her clients. Whether you're facing your own healthcare challenges or seeking to understand the broader implications of solo aging, Nancy’s wisdom and actionable advice make this episode a must-listen.…
In this enlightening episode of Patient Advocacy Now, we explore the vital intersection of healthcare, legal expertise, and patient advocacy with Barbara Gaynor, a seasoned registered nurse and Legal Nurse Consultant (LNC). With over 25 years of experience spanning various medical disciplines, Barbara offers a unique perspective on how LNCs can bridge gaps in patient care and legal processes. From advocating for vulnerable patients in hospitals to ensuring comprehensive post-discharge support, Barbara's passion for communication and patient rights shines through. She shares compelling stories of navigating complex medical systems, the crucial role of advanced directives, and her work supporting clients through personal and systemic healthcare challenges. As a Board-Certified Patient Advocate, she guides clients through the complexities of the healthcare system, empowering them to handle issues as they arise. Her services include accompanying clients to medical visits, developing questions for appointments, arranging reliable transportation, and organizing essential healthcare records. She also talks about an interesting and positive result while handling a Greater National Advocates connection with a blind person who needed significant patient advocacy and supportive care before, during, and after open heart surgery. It’s a great story about an amazing compilation. Whether you're a healthcare professional, caregiver, or patient, this episode delivers invaluable insights into patient-centered advocacy and the evolving field of healthcare support.…
Christy Snodgrass is a registered nurse, turned healthcare reformer and patient advocate. While working in the hospital she witnessed firsthand how the complexity and lack of transparency in healthcare placed a huge burden on healthcare workers and patients. She has since built a social media platform of over 800,000 followers where she sheds light on these issues and provides the public with resources to help them navigate our difficult healthcare system. Christy represents a new generation of advocates, and her platform has already gone a long way toward exposing the need for advocacy. This brings us to another reason we’re featuring Christy. The Healthcare Advocate Summit in Las Vegas is quickly approaching, and one of the benefits of the summit is the chance to learn about the profession, even if you’re not yet an advocate. This season 2 finale episode provides a different perspective of the profession from the standpoint of someone who uses social media to promote Independent Patient Advocacy for the benefit of the entire profession.…
Rachel Westlake was a teenage kid with long, curly, red hair when she was diagnosed with large cell lymphoma at the age of 15. During more than a year of experimental treatment protocols, Rachel began to understand her own mortality, something none of her peers had any concerns about whatsoever. She beat the cancer and learned the importance of self-advocacy along the way. In 2015, she received another cancer diagnosis while living in a “healthcare desert.” Using her acquired self-advocacy skills, Rachel called on her old oncology team in NY. She got them on board, underwent a stem cell transplant, and beat cancer for the second time. Today, Rachel is a dedicated health care advocate focused on creating compassionate, personalized, and inclusive care systems. As a self-advocacy expert and educator, she assists organizations in implementing patient-centered strategies to enhance care outcomes and foster collaborative cultures. She’s also an instrumental force behind CHCAO, the Coalition of Healthcare Advocacy Organizations. Listen in as Rachel walks listeners through her highly personal medical and emotional journey that includes beating cancer twice and confronting the death of her father by suicide. Rachel’s life experiences gave her the courage and strength to identify others who needed help, and she was inspired to help as many as possible. Rachel discovered the profession of healthcare advocacy and dove in, realizing the impact she could have as a BCPA. Through Rachel Westlake Consulting, LLC (RWC), she specializes in self-advocacy education, connecting patients, healthcare professionals, and industry stakeholders. Her background in coalition leadership, startup strategy, product development, and research informs her balanced, partnership-driven approach to addressing patient and healthcare community needs.…
Listen in as we sit down with Karen Curtiss, a Board-Certified Patient Advocate whose journey into patient advocacy started with her quest for a lung transplant to save her dad's life. Karen was working in advertising and marketing at the time, but she dropped everything to advocate for her dad who was near death from pulmonary fibrosis and beyond the transplant cut-off age in most hospitals. Karen was relentless in her determination to get her father’s medical records to the #1 transplant facility in the world, convincing them that her dad was the ideal candidate for the lifesaving lung transplant he received at age 72. But everything took a turn for the worse when inadequate hospital safety measures resulted in her father’s passing. Since then, Karen has been on a quest to help other patients and families access and navigate our complicated health care system for the care they need. She is the founder and Executive Director of The Care Partner Project, a Chicago-based nonprofit organization that develops and implements evidence-based tools and resources for both families and providers in order to support safe care practices and prevent harm in hospital settings. Karen is a respected patient advocate and patient safety leader, and her story has inspired countless advocates, healthcare clinicians, hospitals, and policy leaders. Her strong track record of collaborating with other health care leaders and innovators including The Patient Safety Movement Foundation and as a study advisor at Harvard Medical School makes her a compelling and knowledgeable voice for the profession. Don’t miss this engaging and informative interview with one of the premier leaders in Independent Patient Advocacy and patient safety.…
On this episode, we talk with Nan Wetherhorn, a South Florida Independent Patient Advocate and nurse since 1976, who learned the importance of advocacy during her mom’s battle with cancer. Nan’s mom was a pharmacist and was more than capable of understanding her diagnosis and her treatment options. But patients can rarely effectively advocate for themselves, so Nan was the one who discussed all the health issues with her mom and her doctor. She became a part of the "team" as do most family members. As an Intensive Care Unit nurse for more than 30 years, and with experience in pediatric and adult patients in cardiac care, neurology, surgery, and trauma, her mission today is to provide education, resources, and tools so patients can make educated, informed decisions about their healthcare. Nan’s robust clinical background makes it easy for her to participate in discussions with health care providers and relay complicated medical information to her clients in a clear, simple, comprehensive language they can easily understand. Nan traveled the world as nurse well before the concept of travel nursing was commonplace. From neonatal ICU nursing in Switzerland to positions in France and North Africa, Nan has experienced many different approaches to healthcare and patient safety around the globe. Those experiences helped shape her perspective, making her an amazing ally for patients and families in head of healthcare guidance and support.…
This week, we’re joined by Rajitha Bommakanti, an Independent Patient Advocate and lifestyle coach. Raji was a practicing nurse for more than 30 years, and she now combines her clinical skills with holistic coaching to help change habits and achieve lifestyle goals. During our conversation, Rajitha delves into her utilization of evidence-based practices in coaching and how she empowers her clients to embrace lifestyle changes to achieve a vibrant, healthy life. You’ll also learn how she collaborates closely with her clients on their journey toward lifestyle transformation. With a focus on maintaining a healthy lifestyle, Raji embodies the essence of what it means to be a Wellness and Lifestyle advocate, and her practice aligns with the principles of Independent Patient Advocacy. Raaji is dedicated to keeping patients healthy and out of the hospital. She understands the patient’s experience from working inside the medical system, and she offers tools and resources to help them improve and sustain their health. As the founder of the Healthy You Lifestyle Center, Raji is able to practice her passion every day. Her enthusiasm is especially evident when she sees the remarkable transformations in her clients.…
In this episode of Patient Advocacy Now, we speak with Nicole Broadhurst, the founder of Tennessee Health Advocates. Nicole's practice is focused on medical billing, and she provides her clients with the tools needed to decode their healthcare charges, empowering them to take charge of their medical expenses and enhance their quality of life. Join us as Nicole Broadhurst shares her journey from a former Practice Administrator to a revered Independent Patient Advocate. Learn how she's enabling professionals to maintain work-life balance and take control of their medical expenses without the hassle of traditional billing departments. After dedicating over two decades to the healthcare industry, Nicole Broadhurst identified a critical flaw: the system was profoundly patient-unfriendly, particularly when it came to navigating the convoluted billing process. This realization drove her to establish Tennessee Health Advocates. By mitigating the stress and confusion associated with medical bills, her organization ensures that patients can concentrate on their recovery rather than their finances. Under her leadership, Tennessee Health Advocates not only alleviates billing pains but also ensures that clients never overpay. Nicole believes that every patient deserves an advocate. But, she’s also a champion for the advocacy profession. She understands the need for a robust network of colleagues because of her firm conviction that every advocate deserves a thriving practice. She’ll introduce listeners to “The Circle,” her contribution to the advocacy profession that empowers Independent Patient Advocates with the support and community they need to thrive in the field.…
Dr. Alan Feren is a former MD who is now practicing as an Independent Patient Advocate. In this episode, Dr. Feren shares his long and impressive journey of perseverance, integrity, and advocacy. As a general surgeon, Dr. Feren was always an advocate for his patients. He took on the tough cases that nobody else wanted to touch. His approach from day one has been to demystify medical jargon, making information accessible and comprehensible for patients and their families. After 12 years practicing general surgery, Dr. Feren became Patient Feren. He underwent spinal surgery that failed, leaving him in a body cast for a full year. He was forced to pivot from practicing surgery and was recruited to write actuarial guidelines for an HMO. He refers to his HMO consultancy as working for the dark side, although he eventually became medical director. Another health condition- this time a heart condition requiring coronary bypass- was the impetus for his next series of career changes. Dr. Feren became a lifestyle consultant, then moved on to risk mitigation, and patient engagement and empowerment. He worked for private equity startups and ultimately became an Independent Patient Advocate during the Covid pandemic. This is an in-depth and candid discussion with an esteemed physician who became a passionate and life-saving advocate. You’ll hear about Dr. Feren’s service as an Air Force surgeon, his opinions on the difference between quality medical information websites and “Dr. Google,” and how he approaches his role as an advocate and the fine line he must walk. Dr. Feren advocates for informed, empowered patients who actively participate in their healthcare decisions, embodying the critical intersection of medicine, advocacy, and compassion in patient care. This podcast reveals the unlimited potential for Independent Patient Advocacy and the opportunities available for physicians to use their unsurpassed knowledge of the medical system to help those who are struggling within it.…
For so many independent patient advocates, it can be a scary proposition to go it alone. In this episode, we hear from two good friends from Omaha, Nebraska who joined forces and combined their unique individual skills to create a rewarding, impactful, and fun patient advocacy practice. Nicky Wik has a long history working on the administrative side of healthcare, learning the business of medicine and overseeing quality control for physical therapy clinics. She was awakened to the need for advocacy when nobody followed up with her father after he was tested following chest pains. She learned that you can never assume the healthcare system is going to do their job. She met Becky Korinek, a teacher who was serving lunch Nicky’s kindergartener. You’ll have to listen to the podcast to find out how they connected. In our discussion, Nicky and Becky describe how they started their practice, who they serve, what they do, how they get the word out about advocacy in Omaha, and the importance of staying connected with other advocates. Most importantly, Nicky and Becky are in lock step when it comes to the need for effective communication with physicians. That’s why their clients become part of the family. Establishing client trust ensures that advocates are best able to help them inform to healthcare teams what they should know.…
Claudia is a clinical pharmacist by training and patient advocate by passion. After over a decade of working inside the healthcare system, she faced her father's cancer diagnosis and later passing. This experience provided her with a deeper understanding of how difficult it is to navigate our modern healthcare system. She decided to do for others what she did for her father and founded Peace Advocacy Group in 2017. Claudia’s approach to advocacy is in line with her philosophy: “Health is a state of body. Wellness is a state of being.” But, Claudia’s life passion and mission is for every individual who crosses her path to leave with a heightened state of wellness. We had a lot to talk about with Claudia including her career, her vision, her podcast, and her upcoming book! Enjoy this jam-packed interview with Claudia Cometa, PharmD.…
In this episode of the Patient Advocacy Now podcast, we sit down with Sandra L. Washington, founder of the C.H.L.M.S. Medi-Helpz Foundation, an organization committed to patient advocacy and empowerment. Sandra L., with a background in public policy and healthcare administration, shares her journey and the impetus behind her advocacy work. Motivated by the tragic experiences of losing two sisters due to mismanagement of medical care, Sandra discusses the foundation's mission to provide support and resources for vulnerable communities that often lack access to proper healthcare. She delves into the challenges faced by patient advocates, emphasizing the importance of collaboration, education, and engagement to empower patients and improve overall healthcare outcomes. Sandra also provides insights into the foundation's approach, combining a for-profit model under Medi-Helpz with a non-profit arm, C.H.L.M.S., to ensure that advocacy services are accessible to all, regardless of financial constraints. She reflects on the three essential components of patient advocacy: education, empowerment, and engagement, stressing the need for patients to be informed and active participants in their healthcare journey. Sandra L. shares her vision for expanding the impact of C.H.L.M.S. Medi-Helpz nationally and even globally, highlighting the significance of collaboration and community involvement in addressing healthcare disparities.…
In this episode, Dr. Nancy Taylor discusses her journey into patient advocacy, stemming from her background as a pharmacist with a passion for personalized healthcare. Dr. Taylor emphasizes the importance of pharmacists as patient advocates and highlights her transition from behind the pharmacy counter to independent patient advocacy, driven by a desire to establish deeper connections with her patients beyond corporate demands. She shares personal anecdotes and experiences that shaped her approach, illustrating her commitment to providing relief, confidence, and control to individuals navigating the healthcare system. As an advocate, Dr. Taylor specializes in designing personalized healthcare action plans for various clients, including busy professionals and individuals facing healthcare crises or preventive care needs. She stresses the significance of hope as a foundation for these plans, which encompass diverse elements such as medication management, lifestyle changes, and disease education. Dr. Taylor's approach is tailored to each client's unique goals and circumstances, aiming to empower them with confidence and control over their healthcare journey. She emphasizes the importance of regular medication reconciliation and collaborative communication among healthcare providers to mitigate risks associated with polypharmacy and ensure optimal patient outcomes.…
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