ID:IOTS - Infectious Disease Insight Of Two Specialists podcast

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Vor zwei Jahren hinzugefügt

Inhalt bereitgestellt von Infectious Disease: Insights of Two Specialists. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Infectious Disease: Insights of Two Specialists oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

The Agile Brand with Greg Kihlström®

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# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

vor 5 Tagen28:17

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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

ID:IOTS - Infectious Disease Insight Of Two Specialists

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Join Callum and Jame, two infectious diseases doctors, as they discuss everything you need to know to diagnose and treat infections. Aimed at doctors and clinical staff working in the UK.
Episode notes here: https://t.ly/8DyqW
Queries, comments, suggestions to idiotspodcasting@gmail.com

100 Episoden

#Science #Fitness #Biology #Medicine #Infection #Core Infection Training #Microbiology #Virology #Bacteriology #Mycology #Parasitology #Infectious Disease Insight Of Two Specialists #Infectious Diseases #Medical Education #FOAM

ID:IOTS - Infectious Disease Insight Of Two Specialists

21 subscribers

updated vor 9 Tagen

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100 Episoden

Alle Folgen

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100. AST: Rapid Identification and Molecular AST. The BCID2 & Vitek Reveal with BioMérieux 34:49

vor 9 Tagen34:49

34:49

Jame is joined by Kate from BioMérieux as they take a deep dive into the BCID2 and the Vitek Reveal, 2 new devices used for rapid identification and antimicrobial susceptibility testing of blood culture isolates. Note: This episode was produced in collaboration with BioMérieux. An honorarium received from them will be donated directly to charitable causes. Message from BioMérieux: Every effort has been made to ensure the accuracy of information shared during our podcast appearances. The views expressed by our representatives are in good faith and based on the information available at the time. We accept no liability for any errors, omissions, or discrepancies. For the most accurate and up-to-date product details, please refer to our official website or contact us directly Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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99. AST: Automated Identification & Sensitivities - the Vitek2 with BioMérieux 26:37

vor 23 Tagen26:37

26:37

This week Jame is joined by Nick and Dal from BioMérieux as they take a deep dive into the Vitek2, one of the machines available for performing Automated Antimicrobial Susceptibility Testing. Note: This episode was produced in collaboration with BioMérieux. An honorarium received from them will be donated directly to charitable causes. Message from BioMérieux: Every effort has been made to ensure the accuracy of information shared during our podcast appearances. The views expressed by our representatives are in good faith and based on the information available at the time. We accept no liability for any errors, omissions, or discrepancies. For the most accurate and up-to-date product details, please refer to our official website or contact us directly Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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98. Meningitis Masterclass 1:07:20

vor 6 weeks1:07:20

1:07:20

Jame and Callum are joined by Dr Fiona McGill, lead author of the 2016 Joint Specialist Societies Meningitis Guidelines. Listen to hear an overview of the epidemiology, presentation, diagnosis and management of both bacterial and viral meningitis in the UK. Show notes for this episode here Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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97. FIS 2024 part 3: Fungi, NTM, quinolones and others 20:06

vor 8 weeks20:06

20:06

HO HO HO, MERRY FISMAS!!! On the Third & Final Pod of FISmas these ID:IOTS have for you… 6 golden topics! Listen to hear about: 1. Personalised approach to invasive fungal infection 2. Agricultural anti-fungals and One Health 3. Candida auris 4. NTM standards of care 5. Narrative reporting 6. Fluoroquinolones and the MHRA warnings Jame and Callum attended the Federation of Infection Societies 2024 annual meeting in Liverpool; here they share their reflections on the sessions they attended on: a wide mix of topics We hope these episodes have been ADVENTatious to your learning. Notes for this episode here Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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96. FIS 2024 part 2: Viruses 23:13

vor 9 weeks23:13

23:13

HO HO HO, MERRY FISMAS!!! On the Second Pod of FISmas these ID:IOTS have for you… an all-enveloping, capsidating update on the High Consequence Infectious Diseases, measles, RSV and other viruses that you ‘R naught’ going to want to skip! Jame and Callum attended the Federation of Infection Societies 2024 annual meeting in Liverpool; here they share their reflections on the sessions they attended on: Viral pathogens Final episode on fungi etc. coming soon! Notes for this episode here Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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95. FIS 2024 part 1: AMR & Bacteria 28:42

vor 10 weeks28:42

28:42

HO HO HO, MERRY FISMAS!!! On the First Pod of FISmas these ID:IOTS have to you… a terrifying update on the Antibiotic Apocalypse! Jame and Callum attended the Federation of Infection Societies 2024 annual meeting in Liverpool; here they share their reflections on the sessions they attended on: Bacteria and Antimicrobial resistance. Episodes on viruses, fungi etc. coming soon! Notes for this episode here Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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94. BSAC OPAT conference 2024 25:14

vor 11 weeks25:14

25:14

Jame regales Callum with tales of his online adventure to the BSAC OPAT conference. Listen in to hear some updates on: implementation of OVIVA; subcutaneous antibiotics; and the BSAC OPAT good practice guidelines Notes for this episode here. Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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93. World AMR Awareness Week special: The Scottish Antimicrobial Prescribing Group (SAPG) 54:22

vor 13 weeks54:22

54:22

WAAW! This week, to celebrate World AMR Awareness Week, Callum is Joined by Andrew, Fran, Jo and Simon from the Scottish Antimicrobial Prescribing Group. Listen in to hear all about SAPG and their important work, plus we discuss WAAW and what you can do to help tackle AMR. Show notes for this episode here , including links to the resources mentioned. Sign up to be an #antibioticguardian here . Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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92. AST: What is resistance anyway? (S/I/R) 36:25

vor 14 weeks36:25

36:25

Have you ever looked at your microbiology lab report and wondered "What does resistant mean anyway?" We're sure you have (and if you haven't you should have)! And conveniently we've recorded this podcast episode to explain how it all works! We talk through the definition of S, I & R, plus some explanation on the science behind these letters. This is the first in the new Antimicrobial Susceptibility Testing (AST) mini series. Make sure to listen to this one first! Show notes for this episode here . Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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91. The ID:IOTS Guide to Tetracyclines 2: Tigecycline, Eravacycline, Omadacycline 38:15

vor 16 weeks38:15

38:15

They're new, they're weird, and we don't use them very much (or at all), but that won't stop your favourite ID:IOTS sounding off on these novel tetracyclines! In this episode we discuss: An overview of the 3 drugs, including spectrum & penetrance; pharmacokinetics; EUCAST breakpoints; resistance mechanisms; and the recommendations for use in the IDSA DTR Gram Negative guidelines 2024. Prep notes for the episode here . Got a question? Use the new 'send us a text' link in the episode description! Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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90. IV to Oral Switch 19:34

vor 18 weeks19:34

19:34

In which Jame talks about the rationale for IVOS, evidence base for the pros and cons, and then finishes by giving the UK oral switch criteria an absolute rinsing. Prep notes available here . Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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89. Moraxella catarrhalis 14:57

vor 20 weeks14:57

14:57

Moraxella means more moronic puns from Jame&Callum. A short episode for some short rods. Listen to hear about this coccobacillus, how to identify it in the lab and what sort of clinical syndromes it causes. Show note for this episode here Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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88. Where are all the new antibiotics? 23:04

vor 23 weeks23:04

23:04

Join Jame and Callum as they discuss this paper which examines where these new antibiotics are going, and why they aren't widely available. Notes for this episode here Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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87. ID:IOTS guide to Tetracyclines 28:40

vor 25 weeks28:40

28:40

Join Jame and Callum on this episode about the ultimate 4 rings of power: Tetracyclines. The swiss army knife of antibiotics. We talk through the history, uses, mechanism, PK/PD and resistance. Become a pharmacophile as you learn something about pharmacophores. Shows notes for this episode here Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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86. Legionella and pontiac fever 35:10

vor 26 weeks35:10

35:10

Jame and Callum are joined by Lee John and Ella for this episode around the arch-villain of atypical pneumonia and the bogeyman of every spa. Yes Legionella pneumophila (and friends) are addressed in depth whilst this podcast is aerosolised around the world. Show notes for this episode here Send us a text Support the show Questions, comments, suggestions to idiotspodcasting@gmail.com or on Bluesky @idiots-pod.bsky.social Prep notes for completed episodes can be found here (Not all episodes have prep notes). If you are enjoying the podcast please leave a review on your preferred podcast app! Feel like giving back? Donations of caffeine gratefully received! https://www.buymeacoffee.com/idiotspod…

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