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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Life This Side of Heaven
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Inhalt bereitgestellt von Life This Side of Heaven. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Life This Side of Heaven oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Audible devotions for your day every Monday, Wednesday and Friday. Join us as we rejoice in His grace, knowing from His Word that He loves us and forgives us, and confident that He is with us every step of the way – on this side of heaven. Devotions for real life.
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1407 Episoden
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Manage series 2514068
Inhalt bereitgestellt von Life This Side of Heaven. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Life This Side of Heaven oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Audible devotions for your day every Monday, Wednesday and Friday. Join us as we rejoice in His grace, knowing from His Word that He loves us and forgives us, and confident that He is with us every step of the way – on this side of heaven. Devotions for real life.
…
continue reading
1407 Episoden
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Life This Side of Heaven

Reruns. They’re the repeats, or rebroadcasts, of television episodes that have already been aired in the past. Some reruns are cherished favorites. Others are almost too painful to watch. Well, it may surprise you to learn that the apostle Paul knew a thing or two about reruns. And God wants you to know something important about them, too.…
It’s not surprising that Jonah panicked and fled when God called him to be His prophet to the people of Nineveh However, the prophet was confronted with a number of different fears as he considered this calling. Surprisingly, one of his fears was ... the fear of success.
I’m sure that you’ve heard the phrase, “If something sounds too good to be true, it probably is.” You and I are surrounded by so many schemes and scams these days that we cannot help but raise an eyebrow when what we’re promised is so much more than we should expect to receive. There must be a catch. There must be hidden drawbacks. So, put yourself in the sandals of the younger sibling in Jesus’ parable, the one that we often refer to as the prodigal son. Actually, you don't have to. God Himself has taken care of that.…
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Life This Side of Heaven

Resentment is a powerful emotion. It’s easy to hate those who have harmed you. It’s hard not to be bitter when you’ve been betrayed. So when Paul says, "So from now on we regard no one from a worldly point of view," it may sound difficult, even impossible. You may be thinking, “I don’t have that kind of strength.” And you’re right. But the apostle points us to the One who does.…
It’s Fish Friday here at Life this Side of Heaven. No, we’re not enjoying a fish feed today, but we are taking a look at Jonah, the prophet who found himself fed to a fish. And while you might think that this was because God was sizzling with anger toward Jonah, a closer look will reveal that He served up a remarkable rescue. And our Savior pointed to this actual event to describe the sign He has now given assuring us that He is exactly who He has claimed to be – the Son of God and our Savior.…
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Life This Side of Heaven

Pointing to two catastrophes that would have made headlines in those days, Jesus gave voice to the question that many ask at times like these. However, as you look closely at this passage in Luke, Jesus doesn't answer that question. Instead, He points us to the important question we should be asking.…
In 1 Corinthians, Paul described how the folks in Exodus, who had every spiritual blessing, stumbled into self-security when it came to temptation and fell into sin. The apostle directs our attention to these, not only as examples, but also as a reminder to the sure-footing we have in Christ.
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Life This Side of Heaven

It’s Fish Friday here at Life this Side of Heaven. No, we’re not having a run on tasty fried fish, but we are taking a look at Jonah, the prophet who tried to run from God. When God told this prophet to get up and go, he got up and went – in the opposite direction and as fast as his feet could carry him. Sometimes, we may also ourselves running from God out of fear and guilt. And like Jonah, God pursues us ... but not necessarily for the reason we expect.…
A few years ago students at Le Gros Chêne, an agricultural school in Brittany, France, make a shocking discovery. On their morning rounds to check on the chickens they found a fox in one of the coops. However, the outcome is not what you would expect. Jesus reminds us that, like a mother hen who gathers her chicks under her wing, we have a Savior who has saved us and who protects us.…
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Life This Side of Heaven

“There’s a fox in the henhouse!” If you hear that phrase you know that it’s describing a situation that’s ominous. Despite the treachery of the Pharisees, and their feigned warning to Jesus to avoid Jerusalem for His safety, Jesus did not let anything deter Him from His appointment with the cross. Wait until you hear the reason why!…
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Life This Side of Heaven

It’s "Fish Friday" here at Life This Side of Heaven. No, we're not sizzling fish but we are taking a look at the prophet who felt like he had been dropped into a deep fryer. Consider the fearful prospect of what he was facing.
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Life This Side of Heaven

Last June the police department in Alhambra, California, just outside of Los Angelos, alerted residents to a potential danger lurking in their midst. It's a method now being used by thieves to discover "an opportune time" to burglarize homes and steal. Luke also uses this phrase to describe how the devil operates. In John, our Savior describes the adversary as a thief who comes only to steal and destroy. So it’s worth recognizing the subtle ways that he operates –and the remarkable resource God has given us to thwart the thief.…
It’s only three words but what a confession they make! Jesus is Lord! It’s been said that this phrase is seen as being bold, aggressive and even “in your face.” And in many ways, it is. However, as Paul points out, it’s even better when it’s in our hearts in our confessed with our mouth.
Welcome! It’s “Fish Friday” here at Life This Side of Heaven. No, we’re not frying up battered fish but we are going to take a look at the life of a battered prophet – Jonah. What God serves up for us in this book is more that we might imagine.
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Life This Side of Heaven

Today is Ash Wednesday. It marks the first day of the season of Lent leading up to the celebration of Easter. It’s that unusual annual observance which includes lining up to receive a smudge of ashes on your forehead. If someone asks you what it's all about, you could tell them that having ashes smudged on your forehead this day, in the shape of a cross, is a spiritual version of the popular game, “Who am I?”…
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