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Higgle: The B2B Sales Club


1 Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25
Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…
Bumping into Walls explicit
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Manage series 2102510
Inhalt bereitgestellt von CJSW 90.9 FM. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von CJSW 90.9 FM oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Bumping into Walls is a monthly, conversation-style spoken word program about living with vision loss, the challenges, the successes, and the day-to-day walls we all bump into.
…
continue reading
42 Episoden
Alle als (un)gespielt markieren ...
Manage series 2102510
Inhalt bereitgestellt von CJSW 90.9 FM. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von CJSW 90.9 FM oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Bumping into Walls is a monthly, conversation-style spoken word program about living with vision loss, the challenges, the successes, and the day-to-day walls we all bump into.
…
continue reading
42 Episoden
All episodes
×Interview with Taylor Bauer On the June episode of Bumping Into Walls, Anthony and Dave chat with Taylor Bauer from CNIB about their experiences of navigating life with vision loss, and what they are doing to try to help the vision loss community through spreading awareness and community outreach.
May 2025 Mixed Bag Episode Dave and Anthony meet back up in the CJSW Studios for another mixed bag episode filled with tons of topics!
April 2025 Mixed Bag Episode Dave and Anthony meet back up in the CJSW Studios to talk about topics like the DAISY Book Player and how the CNIB support setting them up. Join them as they dive deep into a discussion about technology that they use, or may want to try out.
March 2025: Blind Myths In this months episode, Anthony and Dave discuss some of the myths that exist in regards to the vision loss community and living with visual impairment.
February 2025 Mixed Bag Episode Dave and Anthony discuss their past few months and reminisce on a whole bunch of other stuff.
In their first episode of 2025, Dave and Anthony talk about what they got up to last summer, ambulances, scooters, and announce their new email address for listener feedback. bumpingintowallscjsw@gmail.com
Calling CQ Anthony and Dave chat about Dave's love for Amateur Radio, also known as Ham Radio, and bring in a fellow Ham Radio host to learn more about it!
Library Screen Readers Anthony and Dave talk about their experiences using their screen readers.
Conversation with Heather and Megin Anthony and Dave talk to Megin about her job, and bring in Heather and talk about life with a disability.
One Year Show Anthony and Dave are joined by former Bumping Into Walls host Jesse to catch up on life to find out what's new, and what's changed since the show first started all those years ago.
Music! Dave and Anthony chat with each other about the music they like to listen to, and how listening to music can be different for members of the vision loss community.
Finding Love in the Modern World Anthony and Dave talk with Kush about finding love the world of dating apps.
Interview with Sharron Anthony and Dave talk to Sharron about how she lost her sight.
Golders Interview (Part 2) This episode is the second part of Anthony conversation with the Golders.
Golders Interview Anthony sits down and chats with the Golders.
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