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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Insight With Vicki Gonzalez
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Inhalt bereitgestellt von CapRadio. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von CapRadio oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Award-winning journalist Vicki Gonzalez hosts daily interviews with community leaders, advocates, experts, artists and more to provide background and understanding on breaking news, big events, politics and culture in the Sacramento region and beyond.
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83 Episoden
Alle als (un)gespielt markieren ...
Manage series 1484
Inhalt bereitgestellt von CapRadio. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von CapRadio oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Award-winning journalist Vicki Gonzalez hosts daily interviews with community leaders, advocates, experts, artists and more to provide background and understanding on breaking news, big events, politics and culture in the Sacramento region and beyond.
…
continue reading
83 Episoden
Alle Folgen
×A teen sex solicitation bill that has sparked criticism from Republicans and divides among Democrats. Also, a conversation with the organization Decarcerate Sacramento. Finally, Music in the Mountains at the Mondavi Center. Teen Sex Solicitation Bill A bill introduced in the state legislature by Sacramento Democratic Assembly member Maggy Krell aims to increase penalties for loitering to solicit minors for sex. But a provision specifically aimed at soliciting 16- and 17-year olds has divided state Democrats, and given Republicans a political opportunity to criticize their opponents. CapRadio Politics Reporter Laura Fitzgerald joins Insight to break down the controversy surrounding AB 379. Decarcerate Sacramento Sacramento County’s jail system has been under scrutiny for years, especially after a federal consent decree mandated improvements to conditions inside. One community coalition, Decarcerate Sacramento , has been pushing back against jail expansion and advocating for alternatives that focus on care, not incarceration. Decarcerate Sacramento Advocacy Director Liz Blum-Gutierrez and organizer Kari Hamilton join us to discuss their work, the county’s obligations under the Mays Consent Decree, and public safety. Music in the Mountains Conductor Ryan Murray talks about Music in the Mountains' upcoming Mother's Day concert at the Mondavi Center . It will be a significant community collaboration between the Auburn Symphony, Sac State choirs and the Music in the Mountains chorus for a production of Gustav Mahler's Symphony No. 2 Resurrection . The Mondavi Center is a financial supporter of CapRadio.…

1 Police Not Responding to Mental Health Calls | Wine True Crime Podcast ‘Blood Vines’ | Chornobyl Photography Exhibit
Why a growing number of California law enforcement agencies are not responding to nonviolent mental health calls. Also, the Central Valley wine true crime podcast “Blood Vines.” Finally, a Chornobyl photography exhibit in Sacramento. Police Not Responding to Mental Health Calls At the start of the year, Sacramento County Sheriff Jim Cooper announced a change in response - his department would no longer respond to mental health crisis calls unless a crime had occurred, was in progress, or someone was deemed to be in imminent danger. On Insight , Sheriff Cooper explained that law enforcement officers are not trained mental health professionals and there have been bad outcomes in the past. This is part of a larger shift among law enforcement agencies worried about their own liability. Lee Romney is an independent journalist and joins us to discuss her latest piece, which was published in CalMatters , looking at the early impact of this change in response. CalMatters is a nonprofit newsroom that partners with public media newsrooms across the state. Wine True Crime Podcast ‘Blood Vines’ Over 30 years ago, one of the biggest wine scams in U.S. history rocked the Central Valley. The scandal centered around fraud, White Zinfandel, and the murder of a key witness. Investigative reporter Chris Walker is the host of the new podcast Blood Vines and joins us with how this case led to the downfall of a California wine dynasty and reshaped the industry forever. Chornobyl Photography Exhibit Therese Iknoian had a once-in-a-lifetime chance to capture images of a region abandoned after a nuclear accident. In January 2020, the Grass Valley-based photographer traveled to the Chornobyl Exclusion Zone in Northern Ukraine (or "Chernobyl" in the Russian-derived spelling) to bear witness to how nature was slowly reclaiming this area. Her work is on display this month at Viewpoint Gallery in Sacramento. The show opens Wed. May 7, with artist receptions on May 10 and May 18.…
Sacramento Zoo scraps plans to move to Elk Grove. Also, a new PBS documentary about Alzheimer’s follows a local family. Finally, the play “Nosotros la Gente” at the B Street Theatre. Sacramento Zoo Scraps Elk Grove Plans Almost a year ago, the Elk Grove City Council approved the Sacramento Zoo’s relocation from its current location in Land Park. But last week, the Sacramento Zoological Society and Elk Grove officials announced the relocation would no longer happen . Sacramento Zoological Society Board President Elizabeth Stallard joins Insight to talk about how the move - which has been in the works since 2021 - fell apart, and what comes next. Elk Grove Mayor Bobbie Singh-Allen was going to join, but canceled due to a scheduling conflict. PBS Alzheimer’s Documentary There is nothing easy about living with a neurodegenerative disease. A new documentary airing tonight on PBS shares an intimate look into the lives of those living with Alzheimer’s and the people who care for them. We’ll meet one of those caregivers today on Insight. Carlos Olivas III moved back to his hometown of Sacramento to care for his father when he began experiencing Alzheimer’s symptoms and he became an advocate for caregivers at the California State Capitol. He’s joined by film producer David Alvarado to explain why it's so important to share stories like these. Play ‘Nosotros la Gente’ In a perfect world, we would live each day exactly how we want it - with no expectations, outside pressures, or collateral damage. However, life can be far from that ideal. Our choices are bound to have an impact on those we care about. A new play is inviting us into a family that is confronting these conflicting desires, set during WWII in the Coachella Valley. Nosotros la Gente (We the People) is more than just fiction, but based on true stories from the playwright’s own family. Jerry Montoya is a Playwright and Executive Producer at The Sofia, Home of the B Street Theatre . He joins us along with artistic director Lyndsay Burch to discuss Nosotros la Gente which runs through May 18.…

1 Era After Roe v. Wade | Parkinson’s ‘Moving Day’ | Children’s Book ‘Sloane Understands’ | Arts Events in May
A new book looks at fetal personhood as the new battle over reproductive rights. Also, Parkinson’s “Moving Day” walk at Sutter’s Fort. Plus, the children’s book “Sloane Understands.” Finally, our monthly Arts Talk calendar of events for May. Era After Roe v. Wade What’s next for the battle over abortion? Mary Ziegler is a Martin Luther King Professor of Law at UC Davis and leading expert on U.S. abortion history. She joins Insight to discuss her new book Personhood: The New Civil War over Reproduction which looks at the decades-long movement to secure recognition of fetuses and embryos as persons under the U.S. Parkinson’s ‘Moving Day’ Parkinson’s Disease is one of the most common neuro-degenerative disorders in the country. But many people may not be aware of what its symptoms look like - or how to care for a loved one who’s been diagnosed. Jeff Bell is a former radio host at KFBK and a Parkinson’s advocate who was diagnosed in 2023. He joins Insight to talk about his journey ahead of the Parkinson’s Foundation’s annual Moving Day walk on May 3 at Sutter’s Fort Historic State Park from 9 am to 12 pm. Children’s Book ‘Sloane Understands’ In a world as busy as ours - with information coming at us from every direction - it can be hard to hear your own thoughts over all the noise. A new children’s book aims to help. Sloane Understands teaches children how to connect with their inner voice. Laini Golden is the author and Lena Fuentes is the illustrator. They join us to talk about the power of introspection in our lives. You can hear them read from “Sloane Understands” Saturday, May 3 at Fairytale Town in Sacramento. Arts Events in May May is truly the kickoff to summer time events and festivals in the Sacramento region. For this month’s Arts Talk , Veronica Rodriguez highlights some of the area’s hidden gems - colleges and universities. Manetti Shrem Museum of Art at UC Davis offers arts program every Saturday and Sunday through June 22 from 1 to 4 p.m. in the Carol and Gerry Parker Art Studio The Sierra College Natural History Museum hosts Dinosaur Day Sunday, May 4. The Shingle Spring Band of Miwok Indians presents The Momti Market at the Sacramento History Museum in Old Sac from 10 a.m. to 4 p.m. Saturday, May 3. 9th annual Sacramento Asian Pacific Film Festival is scheduled Friday, May 2 and Saturday, May 3 at the Sophia in Sacramento. Descrubra – (Discover) – a free family festival inspired by Collidoscope: de la Torre Brothers Retro-Perspective , starts at 11 a.m. Saturday, May 4. The International Kids Festival is scheduled for May 24 at William A. Carroll Amphitheatre. Sacramento State Public Art Map City of Sacramento Public Art Map…
An investigation into state worker vacation payouts. Also, this week marks 50 years since the end of the Vietnam War and Operation Babylift. Finally, landscape artist Jennifer Peart’s upcoming show and workshops. State Worker Vacation Payouts Some California state workers have spent decades banking unused vacation time. And when they retire, those hours can turn into six-figure or even seven-figure payouts. A new Los Angeles Times investigation shows how these saved days off may cost the state billions. Investigative reporter Melody Gutierrez joins us to discuss those massive payouts, and why fixing the issue poses a significant challenge. Vietnam War’s ‘Operation Babylift’ Half a century ago, the Vietnam War came to an end after North Vietnamese forces captured the South Vietnamese capital of Saigon. In the final stages of the war, thousands of Vietnamese children were evacuated as part of Operation Babylift and adopted by families abroad. Huyen Friedlander was one of the final evacuees, adopted by a family in Sacramento. She eventually reconnected with her birth parents - a Vietnamese woman and an American soldier - and is helping other adoptees help locate their birth families. Huyen joins Insight on the heels of her latest trip to Vietnam. Artist Jennifer Peart Artist Jennifer Peart is known for landscape paintings that draw inspiration from both the natural world and science fiction. Her upcoming show State of Change: Visions of California will be at the Jane Gallery in Sacramento from May 3 to 31. A Second Saturday reception will be held on May 10 from 5pm - 8pm and an Artist Talk on May 24 from 2pm - 4pm. Jennifer also has upcoming water coloring workshops at Casino Mine Ranch in Plymouth on May 25 and a free event at Fair Oaks Library on June 28.…
In an hour-long special, the California Newsroom and the Texas Standard team up to examine how the Trump administration is changing life in two of the nation’s largest states. To mark President Trump’s 100 days in office, the California Newsroom and the Texas Standard teamed up to examine how life is changing in two of the nation’s largest states - California and Texas - through the lens of politics, immigration, tariffs, agriculture, and education. The hour-long special is called 100 Days, 2 Americas and is hosted by CapRadio Insight Host Vicki Gonzalez alongside David Brown based in Austin. It includes reporting from Angela Korcherga of KTEP in El Paso, Michael Marks of the Texas Standard, Levi Sumagaysay and Carolyn Jones of CalMatters in Sacramento, Stella Chávez of the Texas Newsroom, Gustavo Solis of KPBS in San Diego, Tyche Hendricks of KQED in San Francisco, and Jessica Greenwell of KVCR in Riverside, Calif. Editor’s note: The audio version of this story incorrectly identifies Arroyo Grande as a city in the Central Valley of California; it is actually located along the state’s central coast. We apologize for this error.…

1 Sacramento Mayor Kevin McCarty | Yolo Food Bank ‘Cultivo’ Program for Farmworkers | Sacramento Choral Society
A conversation with Sacramento Mayor Kevin McCarty. Also, a food assistance program for farmworkers in Yolo County. Finally, the Sacramento Choral Society’s closing show celebrating Broadway duo Lerner and Loewe. Sacramento Mayor Kevin McCarty The city of Sacramento is navigating challenges on both the local and federal level. Officials are working to close a significant budget deficit, address the ongoing homelessness and housing affordability crises, as well as respond to the Trump Administration’s threats over federal funding and immigration. Mayor Kevin McCarty joins Insight to talk about how his first months in office have been. Yolo Food Bank ‘Cultivo’ Program for Farmworkers Yolo County is prime for farming. Located along the Sacramento River Delta in the Central Valley, it’s probably no surprise that agriculture is its leading industry. But the Yolo Food Bank found that while farmworkers are responsible for providing food to the community, they too often struggle to feed their own families. In response, they launched a program specifically created to meet this unique need. Cultivo - meaning “crop” in Spanish - launched a year ago and delivered food to more than 1,000 agricultural households. This year, they are expanding to more than double that number. Karen Baker is the Executive Director of the Yolo Food Bank and Lucas Frerichs is the Yolo County District 2 Supervisor. They join us with a check-in on how the Cultivo program is growing. Sacramento Choral Society Broadway’s golden age will come to life this weekend as the Sacramento Choral Society and Orchestra presents its final show of the season which is a tribute to Lerner & Loewe’s legendary musicals . Songs from Alan Jay Lerner and Frederick Loewe - the songwriting duo behind Broadway classics such as My Fair Lady , Camelot , Brigadoon , and Paint Your Wagon - will be performed Saturday, May 3 at 3 p.m. at the SAFE Credit Union Performing Arts Center in Sacramento. Donald Kendrick is the founding Conductor of the Sacramento Choral Society and Orchestra and he’s joined by Soprano Ingebritt Ziegler and Tenor Patrick McGiff to preview this weekend’s show.…

1 League of California Cities Conference | CA’s Commercial Salmon Season Cancelled | In a Nutshell: Double-Edged Sword
California city leaders call for more state funding to address priority issues. California cancels its commercial salmon season for a third year in a row. Finally, previewing this month’s “In a Nutshell” storytelling show. League of California Cities Conference City officials from across California rallied at the State Capitol yesterday calling for increased state funding to address local priorities ranging from affordable housing and homelessness, to implementing Proposition 36. Elk Grove Mayor Bobbie Singh-Allen and Sacramento City Councilmember Caity Maple were among the speakers at yesterday’s event, which was organized by the League of California Cities. They join Insight to talk about what their communities need, and the action they hope to see from state officials. CA’s Commercial Salmon Season Cancelled California’s salmon are an iconic species which historically thrived in watersheds across the state. But centuries of damage to rivers and spawning areas have led to significant declines in salmon populations. Last week, California officials announced the state’s commercial salmon fishing season would be cancelled for an unprecedented third year in a row as the numbers of fish remain low. CalMatters environmental reporter Alastair Bland talks about why this cancellation was enacted, what it says about the state of salmon populations in California, and the communities and industries that rely on them. CalMatters is a nonprofit newsroom that partners with public media stations across the state. In a Nutshell: Double-Edged Sword What happens when a blessing becomes a curse? Think unlimited sweets. A litter of puppies. Fame. All might seem like a good idea if given the chance, but at what price? “Double-Edged Sword” is the theme of this month’s storytelling showcase, In a Nutshell at The Sofia in Sacramento on April 30. Two of this month’s featured storytellers, Regina Stoops and Marga Gomez , join host Keith Lowell Jensen to preview this month’s show.…
The Trump Administration shuts down AmeriCorps volunteer agency. Also, the new executive director of the Latino Center of Art & Culture. Finally, Fantastic Negrito to perform in Sacramento. Trump Cuts to AmeriCorps Since 1993, AmeriCorps has offered thousands of young adults the opportunity to help their communities through public service and volunteerism. However, last week the Trump administration placed most of the agency’s staff on administrative leave as it looks to slash the federal workforce. Thousands of volunteers with AmeriCorps’ National Civilian Community Corps were also released from their projects and sent home. Griff Ryan-Roberts is a former AmeriCorps volunteer and staff member. He joins Insight to talk about the mission of AmeriCorps, and how the agency’s sudden shuttering could impact members and communities across the country. Latino Center of Art & Culture Many people are probably familiar with the Latino Center of Art and Culture through their annual events such as “El Panteón de Sacramento” and “El Dia del Nino,” happening this weekend. Dedicated to fostering the artistic, economic and cultural development of the region's Latino (and Latinx) community, the Center has a new executive director. Bridgett Rangel-Rexford joins us to talk about her vision for the future. Fantastic Negrito He is a three-time GRAMMY award winning artist. But before that was NPR’s first-ever Tiny Desk Contest winner . Xavier Dphrepaulezz - better known as Fantastic Negrito - is on tour with a new album. He joins us ahead of his show at Goldfield Trading Post in Sacramento on Fri. April 25 at 7pm.…

1 Yuba-Sutter Mobile Crisis Response | ‘Best Of’ How to Play with Your Cat | Museum Callout for Volunteers
The Yuba-Sutter Mobile Crisis team responds to nonviolent mental or behavioral health calls. Also, the book “How to Play with Your Cat.” Finally, Sacramento-based museums collectively put a callout for more volunteers. Yuba-Sutter Mobile Crisis Response Nearly three years ago, the 988 Lifeline launched nationwide, a three-digit hotline that connects people to suicide and crisis counselors across the country- including more than a dozen call centers in California. This alternative to 911 is part of a larger shift of moving away from a one size fits all approach in responding to an emergency - especially in instances where law enforcement or other first responders may not be the best fit. During this time, counties across the state have been launching mobile crisis teams to respond to nonviolent mental or behavioral health calls. Drew Sutherland is the Clinical Director for Yuba-Sutter Mobile Crisis Response which is one of the newest to launch. ‘Best Of’ How to Play with Your Cat Roughly one in three U.S. households own a cat. But these popular pets are often misunderstood and that can create health and behavior problems. A cat behavior consultant in Sacramento has spent her career researching felines and poured what she learned into a fun, comprehensive guide.Today on Insight, we’re revisiting our conversation with Dr. Mikel Maria Delgado , an animal behavior scientist, about her book Play with your Cat! which is described as a fun, comprehensive guide to the key to feline happiness. Museum Callout for Volunteers We are lucky to have many museums within our reach. And they are joining forces to ask for your help. The coalition Sacramento Area Museums is putting a callout for the need for volunteers. Delta Pick Mello is the Executive Director of Sacramento History Museum . Christi Skibbins is the Director of Team Development for SMUD Museum of Science & Technology . And Jessica Cushenberry is the Public Programs Manager with the California Museum . They join Insight to discuss their individual needs, as well as the benefits that volunteering provides beyond community service.…
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