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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
HaBO Village Podcast
Alle als (un)gespielt markieren ...
Manage series 1078632
Inhalt bereitgestellt von Michael Redman and Kathryn Redman. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Michael Redman and Kathryn Redman oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Running a small business can often feel like paddling a boat upstream in a hurricane! Join Michael & Kathryn Redman, long-time business owners of Half a Bubble Out Leadership & Business Development, as they share personal stories and expert tips for transforming your business into one that is profitable AND fulfilling. If you're looking for business and leadership advice, or just need some heartfelt encouragement on your entrepreneurial journey, this is the podcast for you!
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199 Episoden
Alle als (un)gespielt markieren ...
Manage series 1078632
Inhalt bereitgestellt von Michael Redman and Kathryn Redman. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Michael Redman and Kathryn Redman oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Running a small business can often feel like paddling a boat upstream in a hurricane! Join Michael & Kathryn Redman, long-time business owners of Half a Bubble Out Leadership & Business Development, as they share personal stories and expert tips for transforming your business into one that is profitable AND fulfilling. If you're looking for business and leadership advice, or just need some heartfelt encouragement on your entrepreneurial journey, this is the podcast for you!
…
continue reading
199 Episoden
Alle Folgen
×Michael and Kathryn define the term holistic in a business context and share examples of how holistic thinking can improve your company's growth. If you often find yourself working 'in the weeds' of your business, and want a new perspective, then this episode is for you!
Michael and Kathryn discuss the tactical things you need to consider if you’re starting a new initiative in your company. Find out what questions you should be asking yourself and how to set and work toward your short and long term goals. If you've got a new initiative on the horizon, be sure to give this episode a listen.…
Michael and Kathryn outline proven ways you can invest in your team so ultimately, they become more productive. Discover how to strategically leverage the power of courses, trainings, book clubs and even personal development coaches. A great listen for all business owners, leaders and managers, looking for fresh employee development ideas with long term impact.…
Michael and Kathryn discuss how to motivate your team the right way. Spoiler alert! You won't need to anger them or become a taskmaster to do it. If you've struggled to increase employee productivity while maintaining a healthy company culture, then give this episode a listen.
Michael and Kathryn outline the 7 levels of business growth so you can take your company from its early beginnings all the way to the point where you can sell it. If you feel stuck in the direction or growth of your business, give this episode a listen.
Michael and Kathryn discuss the story behind writing their bestselling book, Fulfilled: The Passion & Provision Strategy for Building a Business with Profit, Purpose & Legacy and their current goal of getting over 100 reviews on Amazon. Curious about the true meaning of Passion and Provision and what they have to do with Amazon reviews? Then give this episode a listen.…
Michael and Kathryn share their definition of 'Authenticity' and how this fuzzy term is often hijacked in business today. You'll also discover the different stages of psychological maturity that business leaders need to evolve through in this fun, 'food for thought' style episode!
Michael and Kathryn share 3 tips for company productivity. It can be hard for business owners to learn to delegate as well as truly assess if their employees are in the best roles for their skills and talents. Help your employees thrive and become better independent problem-solvers by giving this episode a listen.…
Michael and Kathryn interview Robert and Kay Lee Fukui, marriage and business coaches and authors, about their new book Tandem: The Married Entrepreneurs’ Guide For Greater Work-Life Balance and how their business came to be. If you run a business with your spouse and looking for some ideas on how you can better your work-life balance, then give this episode a listen.…
Michael and Kathryn discuss the origins of the post-trust era and the 6 myths about trust that businesses need to overcome in order to survive and thrive. If you're struggling to grow your business and build positive company culture, then this episode is for you.
Michael and Kathryn discuss the importance of training. Whether it's your own professional training or training the employees in your company- there's going to be an exponential return on your investment. If you feel like a 'generalist' as opposed a master in a specific skill or trade, then give this episode a listen.…
Michael and Kathryn break down the market research results that uncovered the top 5 core values of their ideal customers. If you've ever wondered how your personal values and the values of your customers fit into your marketing, hiring, or long-term business strategy, then this episode is for you.
Michael and Kathryn interview Omar Zenhom, podcast host and business coach, about his entrepreneurial journey and the lasting impact of his $100 MBA show. If you need some encouragement today about how you can leverage your unique value, make an impact, and leave a legacy with your business, then give this episode a listen.…
Michael and Kathryn talk with author David Allison about the importance of valuegraphics in business and marketing. If you can speak into the hearts of your customers by knowing their shared values, wouldn't you want to? Find out the power of value-based market research by giving this episode a listen.…
How well can you predict the future? Michael and Kathryn discuss how to measure your decision-making and strategic thinking capacity. Whether you need to hire people who are a right fit for your company, or want to improve the efficiency of your current team, give this episode a listen.
Michael and Kathryn outline the 5 areas that guarantee strong and effective leadership: Relating, Self-awareness, Systems-awareness, Achieving, and Authenticity. If you are curious about how your leadership skills rate when it comes to fostering a healthy and growing company culture, then give this episode a listen.…
Michael and Kathryn get vulnerable and share their true struggles as business owners and leaders. Part of avoiding burnout is being able to step back to gain some needed perspective. If you've ever struggled to find margin in your time and business, give this episode a listen.
Michael and Kathryn explore four ways business leaders can evaluate and overcome fatigue. Burnout can easily sneak up on you if you aren't careful, so get tips for preventing and overcoming mental, emotional, and physical fatigue by giving this episode a listen.
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HaBO Village Podcast

Michael and Kathryn explain the concept of VUCA (Volatility, Uncertainty, Complexity, Ambiguity) and four ways your company can combat it. If you want practical tools that will both ease your anxiety and steer your business in the right direction, then give this episode a listen.
Michael and Kathryn discuss common work and life stressors and steps you can take to identify, evaluate, and recover from them. If you don't feel quite at ease these days in your business or at home, give this episode a listen to help you figure out what exactly is dragging you down and how to overcome it.…
Michael and Kathryn discuss the need for business leaders to build resilience in our chaotic world. If you're facing challenges in your company and leadership and want to discover the best ways to build resiliency for better judgment, lower stress, and increased productivity, then give this episode a listen!…
Michael and Kathryn discuss the power of rhythms in business and life and how they help increase efficiency and decrease stress. Whether your leadership style is more spontaneous and free-flowing, or you've had systems and procedures in place for years, give this episode a listen to gain new insights into how you can better leverage rhythms for improved business outcomes.…
Michael and Kathryn discuss 3 strategies for building a better workplace culture. Whether your business is large or small, you have to be intentional about hiring the right people and developing your team in order to overcome burnout, employee disengagement, and turnover. If you want your business to stand apart in today's world and ultimately improve your bottom line, then give this episode a listen.…
Michael and Kathryn interview author and entrepreneur, Ron Coury, about his epic Las Vegas business journey of overcoming adversity and corruption. If you are facing challenges as a business owner and need some real-life practical advice, give this episode a listen.
Michael and Kathryn take a moment to pause and celebrate two momentous occasions: The two-year anniversary of the publication of their book, Fulfilled , and their transition into a brand-new house. Gratitude is a powerful way for business leaders to build fortitude. Find out how by giving this episode a listen.…
Michael Redman interviews author and talent economy expert, Rishon Blumberg, about how to hire and retain top talent in today's world. Discover how long-term relationships with your employees and freelancers makes your company more effective and competitive. If you've ever suffered through a bad hire or have struggled with retention, this episode is for you!…
Michael and Kathryn discuss the signs that indicate your company has a toxic work environment. There are 3 areas you need to pay attention to: People, Operations, and Finance. If you aren't sure if you have an unhealthy work culture, then give this episode a listen.
Michael and Kathryn discuss how to manage a hybrid team of remote and in-office workers. If you've been forced to shift to a remote or partially remote model with your team and are struggling to make it work, then this episode is for you!
Michael and Kathryn talk about the analogy of having a 'sick' or unhealthy business organization. Find out why leaders often ignore signs of an unhealthy company and what you can do to recover, and ultimately, prevent the same problems from occurring in the future.
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HaBO Village Podcast

Michael and Kathryn have an in-depth discussion with Caleb Guilliams, Founder and CEO of Better Wealth, about the real-life struggles of entrepreneurs when it comes to money. Not many business owners know their numbers or know how to reach their long-term goals. If you want expert-level strategies for business finance, then give this episode a listen.…
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