The Multifamily Tech Gurus Podcast Series brings you the latest real-world experiences of PropTech innovator Kerry W. Kirby and technologist James W. Lancaster. Kerry and Jimmy live on the technology side of the multifamily housing industry. Kerry has built an award-winning company, 365 Connect, that he founded over two decades ago, and Jimmy leads product development at the company. Together, they are on the frontline of managing their team of developers, customers, and all the craziness in ...
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The Evolution of Leasing: Exploring AI, Automation, and Self-Service
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25:26
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25:26
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the transformative role of technology in the multifamily housing industry and how the sector needs to accelerate adoption to meet the demands of modern renters through reimagining transactions at every stage of the renter lifec…
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Junk Fee Act Compliance: Displaying The True Cost of Leasing to Renters
26:21
26:21
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26:21
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the Junk Fee Act for Rental Housing, which is designed to bring greater transparency and fairness to the rental process and ensure that renters are not caught off guard by unexpected costs, through requiring clear disclosure of…
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Avoiding The Accessibility Overlay Trap: Real Solutions for ADA-Compliant Multifamily Websites
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27:52
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27:52
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the critical importance of building an inclusive digital experience for everyone and break down how properly implementing the latest Web Content Accessibility Guidelines (WCAG) across websites and related digital services can e…
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Diving Deep into Multifamily Analytics Through Slicing and Dicing Data
29:44
29:44
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29:44
Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, explore how, in the evolving world of multifamily housing, data is the key to unlocking new levels of operational efficiency and profitability to stay ahead of the competition, improving services, and forecast leasing trends to prevent vacancy issu…
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The Art of Multifamily Operators Showcasing The Value of Their Tech Stack
29:43
29:43
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29:43
Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, explore how many property management companies struggle to articulate the value they bring to the table with the tech stack they have assembled and often fail to effectively communicate how they can create operational efficiencies and higher occupa…
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Meeting Expectations of Today’s Renters While Future Proofing Operations
27:59
27:59
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27:59
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how today’s renters have higher expectations than ever before. From cutting-edge technology to exceptional customer service, modern renters seek a living experience that seamlessly integrates convenience, comfort, and community…
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The Effect of Google’s Latest Core Update on Apartment Marketing Websites
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30:06
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the impact of Google’s latest core algorithm update on apartment marketing websites and how it can significantly affect search engine optimization (SEO) efforts, which are critical in driving traffic and leads. In this episode,…
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Multifamily Industry Experiencing Frustration with Too Many Regulations
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31:40
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31:40
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the rising frustration within the multifamily industry due to the increasing complexity of regulations. They delve into how these regulations impact property management firms and the broader effects on the quality of housing co…
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Bootstrapping Versus Capital Raising: The Crossroads of Vision and Growth
27:13
27:13
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27:13
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the critical decision every entrepreneur faces: whether to bootstrap or raise capital to grow their business and how this choice can shape the future trajectory of a company, influencing everything from its growth rate and cont…
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The Role of Utilizing Point Solutions Inside Multifamily Housing Operations
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23:42
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23:42
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the growing trend of utilizing specialized software tools designed to address specific operational needs within the multifamily housing sector, known as point solutions. The duo discusses the benefits, challenges, and best prac…
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Transitioning Your Multifamily Marketing Stack from Paid to Organic
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27:00
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27:00
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the benefits and challenges of moving away from traditional paid advertising to a more sustainable, organic approach. This episode discusses proven strategies for leveraging content marketing, SEO, social media, and community e…
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Navigating The Frustrations of Property Management Software Integrations
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25:50
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25:50
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the complexities that point solution providers face when integrating with property management software. They discuss real-world scenarios, share expert advice, and offer practical solutions for property managers to create the p…
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Transitioning Multifamily Housing Operations from Centralize to Autonomize
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29:19
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29:19
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the building blocks of transitioning property-level marketing, leasing, and resident services to an autonomized model. Exploring how property managers and leasing professionals can shift away from traditional centralized system…
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Why The Customer Is Not Always Right: Countering Competitor Disinformation
22:56
22:56
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22:56
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the complex dynamics of customer expectations and how various sources of disinformation can influence and often distort those expectations. They discuss how misinformation, whether intentional or accidental, can come from an ar…
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Empower Renters With Self-Service Tools That Simplify Workflows
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23:32
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23:32
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss meeting the expectations of the modern renter by providing self-service tools, such as resident portals, to enable renters to communicate and transact business with your community at their convenience. In this episode, they del…
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DIY Versus Using a Provider for Your Apartment Community Websites
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24:36
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24:36
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the pros and cons of building your own website versus subscribing to an industry-specific platform for apartment community-level marketing. In this episode, they delve into how custom websites can give a property a unique look …
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Multifamily Tech Gurus Streaming Live from Apartmentalize in Philadelphia
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16:18
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16:18
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they broadcast live from the tradeshow floor at the National Apartment Association’s Apartmentalize Conference in the City of Brotherly Love - Philadelphia. Joined by special guest, multifamily industry changemaker Mike Brewer, Founder and …
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Disrupting The User Experience with Intrusive Website Popups
24:45
24:45
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24:45
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they deep dive into how website popups can interrupt the flow of navigation and content consumption, leading to frustration and a poor user experience. In this episode, they delve into the excessive use of website popups by marketing manage…
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Moving Beyond Revenue Management to Optimize Apartment Inventory
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26:49
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26:49
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they deep dive into how artificial intelligence can be strategically aligned with marketing and unit inventory to stay in front of high vacancy rates. In this episode, they delve into some of the controversies surrounding revenue management…
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Enhancing Prospect Touchpoints by Utilizing Interactive Chatbots
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23:20
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23:20
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they bring their extensive expertise and insightful perspectives to the table, examining the latest trends and technological advancements of the role of chatbots in the multifamily housing sector. In this episode, they delve into a critical…
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Leveraging Artificial Intelligence to Improve Multifamily Operations
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31:20
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31:20
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how AI is unleashing a new wave of human creativity and productivity, while delivering a significant competitive advantage for businesses of all types, including reinventing operating models in the multifamily housing industry.…
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Exploring the Need for Income Verification to Approve Applicants
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32:41
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32:41
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the necessity for income verification to qualify applicants and the challenges of multi-faceted systems that attempt to automate the process. In this episode, Kerry and Jimmy discuss how income verification remains as the pivot…
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Weaponizing Social Media to Market Multifamily Properties
28:38
28:38
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28:38
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they talk all things social media, and how property managers can monetize these platforms with a mix of content that not only markets vacant apartment units, but create validation inside the decision making process for today’s renters. In t…
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Moving Leads to Leases by Reimagining Transactional Models
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40:10
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40:10
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they drive down the long road of converting leads to signed leases, and how the multifamily housing industry needs to rethink its outdated model to meet the expectations of today’s renters. In this episode, Kerry and Jimmy discuss how the b…
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Breaking Down The Myths and Magic Behind Website SEO
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37:14
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37:14
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unravel the mysteries of effective Search Engine Optimization strategies for apartment community websites. In this episode, Kerry and Jimmy discuss what the pillars of search engine optimization really encompass, and how many multifami…
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Digital Curb Appeal: Turning Websites into Marketing Machines
32:26
32:26
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32:26
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss what today’s renter is looking for when they visit apartment community websites. In this episode, Kerry and Jimmy dissect the common pitfalls plaguing property-level marketing websites, from misleading images and intrusive pop-…
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Beyond Compliance: Understanding ADA Website Accessibility Risks and Rewards
33:46
33:46
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33:46
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unveil the complexities of ADA website accessibility and its significance in the multifamily housing sector. Drawing from their wealth of experience at 365 Connect, a renowned Protech company, they provide invaluable insights into the …
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The Multifamily Tech Gurus Launch Podcast to Discuss Challenges and Changes in PropTech
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20:16
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20:16
Kerry W. Kirby and Jimmy Lancaster introduce their new podcast series, The Multifamily Tech Gurus. The pair unveils their plans to discuss all things happening in the multifamily housing tech space and beyond, including AI, automation, integrations, marketing, and the struggles of running a PropTech company. The pair plan to bring their real-world …
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