Beste The Creator S Council Podcasts (2024)

1
Private Labels: A Glimpse Into Walmart’s Playbook 19:50

26d ago19:50

19:50

With grocery prices on the rise, are private-label products the answer for cost-conscious consumers? Today, we’ll explore how big-name retailers are shaping the future of affordable shopping through proprietary brands.In this episode of Commerce Experience, Roxy and Elena dish their thoughts about Walmart's latest private label launch, Bettergoods,…

1
An Executive-Level Breakdown of AI’s Impact on Search 43:31

1M ago43:31

43:31

In order to unlock AI’s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences. Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are revolutionizing the way…

1
The Future of Shopping Is..."Phygital"?! 25:59

2M ago25:59

25:59

The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace. In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman. As a high-end…

1
What the Retail AI Council Wants You to Know about AI 22:25

2M ago22:25

22:25

Too many conversations about AI in commerce fail to account for the legitimate questions and concerns of retailers that are being asked to take a huge leap of faith into a new world. Without clear guidance from trusted sources, the gap between technological advancements promoted by AI providers and the readiness of retailers to adopt these technolo…

1
The Secrets Behind ILIA Beauty’s 55K-Waitlist Product 26:41

3M ago26:41

26:41

Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product launches. She and Elena delve into the r…

1
How This Major Jeweler Thinks You Can Use Data for AI Success 27:08

3M ago27:08

27:08

How are AI and data science transforming data teams’ workflows, business strategy, and the overall customer experience? Prakash Hariharabalan, Senior Director of Marketing Analytics at Signet Jewelers — an overarching umbrella company that houses Jareds, Zales, Kay Jewelers, and more — stops by the show to break down the secrets of truly leveraging…

1
Loyalty Programs That Actually Work 23:44

4M ago23:44

23:44

Discover how loyalty programs can transform customer relationships. From Sephora to Kohl's and Elf, brands are evolving to incentivize and gamify the customer journey, creating extraordinary experiences that go beyond “just perks.” In this episode, Elena and Roxy delve into the distinctions between loyalty and rewards programs and explore how to ta…

1
How GenAI Changed Commerce Forever 35:30

4M ago35:30

35:30

Generative AI (GenAI) is rapidly transforming the e-commerce industry, urging forward-thinking businesses to dream bigger than ever before. Among the burgeoning areas of innovation is conversational commerce, which is increasingly becoming a dedicated budget item for marketers and merchandisers. For deeper insights into this evolving field, Elena g…

1
Is the Golden Era of Luxury Ecommerce Ending? 14:40

5M ago14:40

14:40

A large market shift is happening in luxury ecommerce. Millennials and Zoomers alike are prioritizing value over brands, and with dupe culture being extremely popular amongst the younger demographic, luxury ecommerce needs help to stay relevant. Even big media outlets, like The New York Times, are noticing the change in its recent article, “Has the…

1
Learn To Build Ecommerce Merchandising Strategies Like a Pro 29:03

5M ago29:03

29:03

With the increasingly crowded ecommerce landscape of 2024 and beyond, carving out your brand's unique online merchandising strategy is paramount. But how do you get started? In today's episode, Elena is joined by Salee Suwansawad, the trailblazing Digital Site Merchandising Leader at VF Corporation, which is home to brands like Vans, Timberland, No…

1
OLLY on ECommerce’s Future: Simplicity Over Complexity 37:38

6M ago37:38

37:38

Ecommerce continues to evolve at a pace that is hard to fathom — let alone keep up with. In this episode of the Commerce Experience, which was recorded live at Shoptalk Spring in Las, Vegas, Elena sits down with Jennifer Peters, Senior Manager of ECommerce at OLLY PBC, and Phillip Jackson, Co-Founder of Future Commerce, to look at how e-commerce is…

1
What’s All the Hype With Experiential Retail? 31:04

6M ago31:04

31:04

In 2023, there was a spike in experience, or experiential, retail. But what is experience retail? It’s a strategy that focuses on creating unique, immersive, and memorable experiences for customers — both online and in store. For example, the widespread excitement around pop culture-related events, like the Barbie movie or the Taylor Swift Eras tou…

1
Do More with Less: Crush Goals with a Small Team 21:01

6M ago21:01

21:01

In the current economic environment, the directive to "do more with less" has become an inescapable reality for marketers. Tasked with driving ambitious results on a shoestring budget and a lean team, the challenge is not merely to keep pace but to stand out and thrive. Into this challenging scenario, Natalie Marcotullio, Head of Growth and Operati…

1
Using Hershey's Approach to Unlock Digital Commerce Success 22:30

7M ago22:30

22:30

Marketing teams run a million miles a minute, but one central focus fuels those that win — impenetrable teamwork and a customer-centric approach that focuses on curating the shopping experiences that make sense to them. This unwavering dedication to understanding and meeting the ever-changing needs of their customers sets the stage for groundbreaki…

1
Retail Reimagined: Selling “Experiences” in the AI Era 33:28

7M ago33:28

33:28

How well do you know your customers? Yes, yes, you “know them.” You know their purchasing habits, their demographics, and the various styles trending. But how deep down the rabbit hole are you going as a retailer in trying to truly understand and connect with them on a personal level? In today’s episode of Commerce Experience, Jillian Borde, Market…

1
Another Beautiful Country with Bethany Montagano, Jenny Lin, Vivian Wenli Lin, and Charlene Liu 6:41

8M ago6:41

6:41

Another Beautiful Country is an exhibition that draws its name from the Chinese translation of America (美國/měiguó) and the common term, American-born Chinese, or ABC. The exhibit features many local AAPI artists and presents their experiences. Through their works, the artists present transnational relations, familial dynamics, and intimate tales of…

1
Community and Commerce: Customer Engagement’s Two-Way Street 34:24

8M ago34:24

34:24

Elena links up with Desiree Natali, the innovative Director of Social Media at The Honey Pot Company, for a chat about community marketing, grassroots efforts, experimentation and testing, and much more. In marketing, one fundamental lesson remains true: embracing change and being open to trying new things is key. In this episode of the Commerce Ex…

1
Upskilling in AI: Insider Tips From Bloomreach Ambassadors 28:30

8M ago28:30

28:30

AI is the new hire you’ve always dreamed of. But the onboarding process is going to take some time. For the time being, your team’s knowledge and skillset will be the secret sauce to reaping the benefits of the AI technology that’s evolving in front of our eyes by the minute. Joining Elena on the Commerce Experience to talk about using AI in e-comm…

1
The Secrets to Becoming a Limitless Leader 39:56

10M ago39:56

39:56

What are the traits of a limitless leader, and how would you transform in 2024 if you tapped into this wisdom? Today, Elena is joined by Dr. Mary Hemphill, a leadership expert and development coach, author, and highly regarded communicator. She holds a PhD in Leadership Studies and has impacted nearly 50,000 leaders around the world with her transf…

1
Pop Culture's Impact on Commerce 32:00

11M ago32:00

32:00

Join host Elena Kacan in her debut episode of Commerce Experience, as she sits down with Roxy Couse (Head of Strategy at Bloomreach) and Phillip Jackson (Co-founder of Future Commerce) to discuss the intersection of pop culture and online shopping. From Taylor Swift and Travis Kelce trends to the grandma chic aesthetic, this conversation unpacks ho…

1
TRAILER: A New Era for the Commerce Experience Podcast 2:20

11M ago2:20

2:20

Welcome to the all-new, Commerce Experience podcast. We're still bringing you must-hear insights, but now with a new host, Elena Kacan! Elena is a dynamic marketing strategist and community marketing manager with a passion for empowering data-driven creators and optimizers who are looking to take their game to the next level. Whether you're a seaso…

1
Shifting Trends in Retail And A Look at Canadian Retail, with Michael LeBlanc 35:31

12M ago35:31

35:31

In this episode, we’re delving into the economic growth opportunities and challenges faced by retailers across North America, with a special focus on Canada. From the influx of immigrants to the transformation of skill sets and technology investment, we explore the evolving landscape of the retail industry. We’re joined by Michael LeBlanc, Michael …

1
The Future of Retail And AI: Highlights from The Edge Summit Pt. 2 43:47

1y ago43:47

43:47

In August industry leaders gathered in Napa Valley to discuss the exciting fusion of AI and e-commerce with a particular focus on the challenges and potential solutions within the online shopping journey. With visionary keynotes and sessions focused on new and emerging applications of AI, the Edge Summit shapes a new future for online shopping — fr…

1
The Future of Retai And AI: Highlights from The Edge Summit Pt. 1 42:56

1y ago42:56

42:56

In August industry leaders gathered in Napa Valley to discuss the exciting fusion of AI and e-commerce with a particular focus on the challenges and potential solutions within the online shopping journey. With visionary keynotes and sessions focused on new and emerging applications of AI, the Edge Summit shapes a new future for online shopping — fr…

1
The Data-Driven Retail Transformation 32:30

1y ago32:30

32:30

The pursuit of simplicity often leads practitioners to oversimplify problems within the business. Today we explore how data can be leveraged more effectively to offer exceptional customer service. In this episode, Brian is joined by Eric Best, Founder & CEO of SoundCommerce, a commerce data solution provider that helps brands realize profitable e-c…

1
The Undeniable Impact of AI on Marketing 17:20

1y ago17:20

17:20

Generative AI has been all the talk this year, and the speed at which things continue to evolve and the implications for commerce as a whole are fascinating. In this episode, together with a handful of guests, we are going to look at questions about how this AI evolution is being experienced by marketers today and what that may look like in the fut…

1
Conquering New Markets And Navigating International Expansion 37:53

1y ago37:53

37:53

“I admire speed and companies that are able to execute fast because they will make a difference.” - Christian Maaß In this episode, we delve into the world of music, art, and digital commerce with Christian Maaß, CDO & MD at Thomann Music. Brian and Christian dive into the impact of the pandemic on creative pursuits, the challenges of entering new …

1
Navigating the Path to Composable Commerce 45:25

1y ago45:25

45:25

Composability is redefining technology, commerce, and user experiences, today we explore this fundamental shift and the innovation it unlocks. Today on Commerce Experience Brian is joined by Michael Harvey, Chief Technology Officer at Corra. Join us as we discuss: Headless architecture: decoupling front end and back end Composable solutions for enh…

1
Navigating Transformation: For AI and Humanity with Sergei Ostapenko 53:04

1+ y ago53:04

53:04

Step into the future as we explore the dance between artificial intelligence and commerce unveiling paths toward transformation and superior personalization. Today on Commerce Experience Brian is joined by Sergei Ostapenko, President and CEO of Mira Commerce. Join us as we discuss: The Future of commerce with AI The human side of digital transforma…

1
Generative AI: Redefining Digital Commerce as We Know It 17:46

1+ y ago17:46

17:46

Generative AI may be the most significant technology innovation to impact human culture and commerce since the iPhone launched in 2007, or for that matter, maybe the Internet itself. In this special narrative episode, Brian looks at the future of digital commerce and the ever-growing role that generative AI will play in the shopping experience. How…

1
How best to open a podcast

1+ y ago

—

I haven’t posted much here lately about my work with the talented team I helped assemble a decade ago at Rivet (now formally known as Rivet360)—mostly in secret at the beginning. That’s partly because, as I’ve shifted focus since 2017 to my award-winning Chicago Public Square email news briefing (subscribe free!), I’ve eased into a role as Rivet’s …

1
Opening the National Theatre’s Doors to Devised Work 54:38

1+ y ago54:38

54:38

Stewart Pringle, senior dramaturg at the National Theatre, sheds light on the theatre’s Generate program and discusses with Jeffrey Mosser the problem with the term “literary department,” when to take a risk, and why it’s important that the big fish in the big pond makes the investment in smaller-scale ensemble-based companies.…

1
Considering the CDP: Maximizing Customer Insights and Driving Growth With Data 20:03

1+ y ago20:03

20:03

How can businesses effectively leverage Customer Data Platforms (CDPs) to gain a competitive edge in the e-commerce industry? Today, two customer data experts, Amanda Elam (CMO at Bloomreach) and Cindy Marshall (CEO of SHINE Strategy) discuss the Customer Data Platform (CDP) space and its relevance and power within e-commerce. Join us as we discuss…

1
Ontroerend Goed’s Participatory Metaphors 59:24

1+ y ago59:24

59:24

Artistic director of Belgian theatre company Ontroerend Goed, Alexander Devriendt talks through their process for imagining and developing participatory content. Alexander and Jeffrey Mosser also dig into financing art in Europe, the cost of touring internationally and how COVID has affected it, and sustaining family and art simultaneously.…

1
SoulWork and Soul Searching 58:07

1+ y ago58:07

58:07

Culture worker and theatre practitioner Dr. Cristal Chanelle Truscott provides a primer on her SoulWork process, applies it to her present processes, and expands our horizons as artists.Von Jeffrey Mosser, Cristal Chanelle Truscott, HowlRound Theatre Commons

1
Unlock the Psychology of Your Customers with Monica Sharma-Patnekar 37:50

1+ y ago37:50

37:50

Are you tired of wondering what your customers really want? Do you wish you had the key to unlocking their buying behavior? Today, Brain is joined by Monica Sharma-Patnekar, an accomplished brand, marketing, and strategy leader with over 17 years of global experience building brands. Monica is here to share her expertise on the psychology of custom…

1
Turning City Council Meetings into Performance 1:08:14

1+ y ago1:08:14

1:08:14

Creatives and book authors Mallory Catlett and Aaron Landsman dig into their new book based on their piece City Council Meeting, an exciting performance, rooted in a commonplace bureaucratic event, that develops dynamic participatory relationships with audiences and local government.Von Mallory Catlett, Aaron Landsman, Jeffrey Mosser

1
Looking for Another Way 46:32

1+ y ago46:32

46:32

Playwright and director Karen Malpede joins Jeffrey Mosser to talk about her career and connections from the Open Theater to Theater Three Collaborative, as well as her partner George Bartenieff, an actor and champion for the avant-garde.Von HowlRound Theatre Commons, Jeffrey Mosser, Karen Malpede

1
Live From ShopTalk With Pete Franco, President of livingspaces.com 25:37

1+ y ago25:37

25:37

Straight from ShopTalk, it’s Commerce Experience! In this episode, Brian sits down with Pete Franco, President of livingapaces.com, live from the showroom floor at ShopTalk to discuss the best practices for procuring the right technology solutions. As someone with over 30-40 solution partners, Pete shares some of the lessons he's learned along the …

1
Philanthropies, Foundations, and Boards (Oh, Wow) 1:22:22

1+ y ago1:22:22

1:22:22

Since the “great pause,” funders have shifted their giving models. Ben Cameron has seen it from every side—and he talks all about it. Through anecdotes about his experiences at organizations from Theatre Communications Group to the Jerome Foundation, Ben offers many insights into how ensemble fits in a thriving theatre ecosystem.…

1
Ensemble as Contemporary Commentary 1:08:27

1+ y ago1:08:27

1:08:27

Since the “great pause,” funders have shifted their giving models. Ben Cameron has seen it from every side—and he talks all about it. Through anecdotes about his experiences at organizations from Theatre Communications Group to the Jerome Foundation, Ben offers many insights into how ensemble fits in a thriving theatre ecosystem.…

1
Have We Reached Peak Amazon.com? 24:07

1+ y ago24:07

24:07

For years Amazon has been an unstoppable e-commerce juggernaut with innovation mojo and an investment thesis that gave them license to spin Bezos’ legendary flywheel so fast that no one could keep up. But now? That mojo has turned to mush. Today, Brain explores the complex trap that sets Amazon up for a painful awakening. Join Brian as he walks us …

1
A Living History of Ensemble Theatre (or Bob Leonard’s Ensemble Encyclopedia) 1:06:49

1+ y ago1:06:49

1:06:49

Bob Leonard chronicles his work from the People’s Bicentennial Commission and the Road Company through the founding of the Network of Ensemble Theaters and Alternate ROOTS. Together, Jeffrey Mosser and Bob connect the dots through the middle wave of ensemble-based theatre in the United States.Von Bob Leonard, Jeffrey Mosser, HowlRound Theatre Commons

1
Maintaining Connections from the Hyperlocal to the International 1:17:04

1+ y ago1:17:04

1:17:04

Carlos Uriona and Jennifer Johnson, co-artistic directors at Double Edge Theatre, connect with Jeffrey Mosser to discuss how working in rural Massachusetts for over thirty years has enabled them to share art on the world stage.Von HowlRound Theatre Commons, Jeffrey Mosser, Jennifer Johnson, Carlos Uroina

1
Women in Retail: Creating a Diverse and Inclusive Workforce That Succeeds 19:26

1+ y ago19:26

19:26

March is Women's History Month, and what better way to celebrate than by highlighting the achievements of women in retail and e-commerce? In this episode, we’re joined by a special guest guide, Amanda Elam, Chief Marketing Officer at Bloomreach, as she speaks with Vickie Bond Mrva — a marketing leader for some of the most notable brands (Apple, Wal…

1
What Ensemble Touring Can Learn from Dance 1:17:11

1+ y ago1:17:11

1:17:11

Jeffrey Mosser connects with Willa Jo Zollar, who is founder, chief visioning partner, and MacArthur Genius at Urban Bush Women. Together they talk about touring, the festival circuit, and strategy necessary to sustain a company for thirty years.Von Jeffrey Mosser, Willa Jo Zollar

1
Introducing Season 3 of From the Ground Up 0:50

1+ y ago0:50

0:50

Summary of Season 3: S03E01: What Ensemble Touring can Learn from Dance Jawole Willa Jo Zollar, Founder, Chief Visioning Partner, and MacArthur Genius at Urban Bush Women and I connect to talk about touring, the festival circuit, and strategy necessary to sustain a company for 30 years. S03E02: Maintaining Connections from the Hyperlocal to the Int…

1
Striving For Gender Equity and Representation in the Digital Age 27:23

1+ y ago27:23

27:23

E-commerce technology is one of the fastest-growing industries in the world. With its rapid growth, the industry has also faced a number of challenges pertaining to gender diversity and inclusion — and these challenges are ones faced by nearly every business today. In this episode, Brian discusses gender equity, representation, and inclusion with t…

1
Decoding Delight and Delivering Amazing Customer Experiences 47:47

1+ y ago47:47

47:47

Some people view the grocery industry as a commodity, but at Lowes Foods a sense of fun, entertainment, and strong customer engagement has been fostered, differentiating the experience of shopping for groceries along the way. Today, we’re discussing the importance of creating customer experiences that surprise and delight with Tim Lowe. Tim is the …

1
Marketing to the Future: How to Sell to Gen Z 19:15

1+ y ago19:15

19:15

What does it take to market to and serve Gen Z effectively? What motivates them? What channels do they use? And how do they engage with brands? Join us as we explore the future of marketing and how to connect with the next generation of consumers. Tune into this special episode for discussions around: - Gen Z and Social Media - Pulling the Curtain …

Podcasts, die es wert sind, gehört zu werden

The Creator S Council Podcasts

Podcasts, die es wert sind, gehört zu werden

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