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Unlock the Psychology of Your Customers with Monica Sharma-Patnekar
Manage episode 363032910 series 2645653
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Are you tired of wondering what your customers really want? Do you wish you had the key to unlocking their buying behavior?
Today, Brain is joined by Monica Sharma-Patnekar, an accomplished brand, marketing, and strategy leader with over 17 years of global experience building brands. Monica is here to share her expertise on the psychology of customers in e-commerce and how to truly connect with them.
Discussed in this episode:
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Today, Brain is joined by Monica Sharma-Patnekar, an accomplished brand, marketing, and strategy leader with over 17 years of global experience building brands. Monica is here to share her expertise on the psychology of customers in e-commerce and how to truly connect with them.
Discussed in this episode:
- How to differentiate between real and ideal customers
- The challenges of customer research
- Executing personalization at scale
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