Private Labels: A Glimpse Into Walmart’s Playbook
MP3•Episode-Home
Manage episode 438324073 series 2645653
Inhalt bereitgestellt von Bloomreach. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Bloomreach oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
With grocery prices on the rise, are private-label products the answer for cost-conscious consumers? Today, we’ll explore how big-name retailers are shaping the future of affordable shopping through proprietary brands.In this episode of Commerce Experience, Roxy and Elena dish their thoughts about Walmart's latest private label launch, Bettergoods, chat about their personal favorites — like Target’s 50+ private labels — and explore how these products offer quality to consumers at a lower cost to brands, as well as increased personalization, improved customer loyalty, and more.
TLDR
…
continue reading
TLDR
- The rise of private-label brands and notable examples in the grocery industry and beyond
- The role of consumer data in creating personalization for successful private-label products
- Walmart’s launch of Bettergoods and the strategy behind the company’s first private brand food launch in 20 years
91 Episoden