Join 20-year Navy veteran and safety expert, Gary Marsh, as he takes you on a captivating journey through the complex world of traditional safety, AI safety & security, and beyond. As the author of "Safetyology" and founder of PDC Safety, a company specializing in the art and science of protecting your business, Gary brings unparalleled expertise from years as a safety officer, coach, advisor, manager, and director. Dive deep into gripping stories, practical advice, and the latest developmen ...
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How to Sell More is the sales & marketing podcast for business owners and their teams. Hosted by Mark Drager, CEO of SalesLoop and a veteran podcaster, our expert guests and topics cover practical branding tips, marketing tactics, and sales strategies. So, if you want to generate more leads, win more deals, and drive more top-line revenue, listen in and subscribe today!
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7 Ways to Sell What Customers Value | Gary Arnold
32:17
32:17
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32:17
Do you ever feel like you are disconnected from your customers and struggling to drive growth? In this episode, Mark Drager interviews Gary Arnold, a growth leader and recently appointed Chair for the Seattle EXECUTE Mastermind Group, to explore his customer-centric philosophy for business success. Gary has established himself as a versatile leader…
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Don't Be Better, Be Different | James Altucher
30:47
30:47
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30:47
Tired of the endless hustle without clear direction in your business journey? It's time for a fresh perspective. In this episode, Mark Drager interviews James Altucher, a Top 10 LinkedIn Influencer, bestselling author, successful entrepreneur, and venture capitalist. James has co-founded 20 companies, sold several, and advises over 30 different com…
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Reprogram Your Fear of Rejection | Andrea Waltz
31:26
31:26
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31:26
Conquer your fear of rejection. In this episode, Mark Drager is joined Andrea Waltz, co-author of "Go for No" and rejection expert, as she reveals transformative strategies for embracing hearing "no" and skyrocketing your success. Andrea discusses the power of the "Go for No" philosophy and how it can revolutionize your approach to sales and life. …
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Better Presenters Earn More Money | Victor Antonio
42:59
42:59
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42:59
Want to take your sales to new heights in today's quick-moving business scene? Come along for an information-packed episode featuring Victor Antonio, a sales expert, writer of 13 books, and former President of Global Sales and Marketing for a $420M company. Victor, who rose from a challenging upbringing in Chicago to become one of the most sought-a…
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Adding Services Grows Sales? | With Josh Golden from Quad A Real World Case Study
35:19
35:19
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35:19
Want to boost your marketing and adapt to changing business growth trends? Join us for an informational conversation with Josh Golden, Quad's Chief Marketing Officer, as he shares tips on expanding services, managing complexity, and encouraging meaningful client relationships. Today, Josh offers insights in adapting to market demands while staying …
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Selling To Fortune 500 | Dr. Barbara Weaver Smith
30:53
30:53
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30:53
Are you leaving millions on the table by focusing on individuals instead of entire organizations? Join us as Dr. Barbara Weaver Smith, co-author of "Whale Hunting: How to Land Big Sales and Transform Your Company" and "Whale Hunting with Global Accounts," shares her expertise on how small and mid-sized businesses can successfully hunt, land, and nu…
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Sales Made Simple | Bob Marsh
31:49
31:49
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31:49
Looking to simplify your sales approach and win more business in an increasingly complex world? Join us as Bob Marsh, Chief Revenue Officer at Bluewater Technologies, shares his philosophy of "winning through simplicity." Bob offers critical insights on reducing friction in sales, building trust with clients, and simplifying the sales process to ac…
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Marketing Made Easy: Use Customer Profiles | Jacqueline Woods
35:48
35:48
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35:48
Need help to make your marketing efforts truly effective in today's noisy digital landscape? Look no further. Tune in as Jacqueline Woods, Teradata's Chief Marketing Officer, shares her data-driven approach to modern marketing strategy! In this episode, Jacqueline Woods shares her insights on targeted marketing, segmentation, and the science behind…
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Find Your Competitive Edge | Dr. Chuck Bamford
35:04
35:04
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35:04
Are you tired of the confusing jargon and twisted theories surrounding business strategy? Join Dr. Chuck Bamford's direct approach to strategy - a method that cuts through the noise and gets straight to the point! In this episode, Mark Drager sits down with Dr. Chuck Bamford, a managing partner at Bamford Associates who also teaches at the Universi…
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3 Signs of Burnout (And How to Avoid It) | Julie Bee
33:41
33:41
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33:41
Wouldn't it be nice if there was a way not to get so burned out as an entrepreneur? There is. It's called the "Burnout Prevention" strategy. Julie Bee discovered it while running her business and hasn't stopped using it. She first explained the "Burnout Prevention" strategy in her book "Burn: How Business Owners Can Overcome Burnout and Fuel Succes…
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Experiential Marketing: Memorable Moments For Future Customers | Brook Jay
31:30
31:30
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31:30
What if, instead of chasing your customers, you created an experience that had your customers flocking to you? This week, Mark is joined by experiential marketing expert Brook Jay, the founder and CEO of All Terrain, an award-winning marketing agency renowned for its innovative brand strategies and activations. Her keen insights into consumer behav…
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Leading Sales Teams to Year-Over-Year Growth | Chris Costello
33:26
33:26
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33:26
If you’re struggling to unite your team, it may be time to get back to basics. This week, Mark is joined by Chris Costello, an executive leader with a remarkable track record of turning around struggling teams and driving significant growth. She has led multi-billion dollar revenue bases and built teams that excelled in even the most challenging en…
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Invicible Influence: How to Get Prospects to Care | Jonah Berger
29:20
29:20
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29:20
This week, Mark speaks with Jonah Berger, a Marketing Professor at the University of Pennsylvania’s Wharton School about ways to positively leverage influence within your organization. Jonah is a world-renowned expert on change, word of mouth, influence, consumer behaviour, and how products, ideas and behaviours catch on. He’s worked with big names…
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The Secret To LinkedIn Leads | Joshua B. Lee
37:47
37:47
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37:47
When was the last time you updated your LinkedIn profile? Or took the time to comment on a post while scrolling through your feed? This week, Mark speaks with Joshua B. Lee about how a well-optimized social media presence and authentic engagement allow you to build meaningful connections and establish a robust social and professional network. Known…
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Understanding AI Bias: Implications for Business Leaders
38:30
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38:30
Welcome to The Guardian Files! I'm Gary Marsh, your host, bridging the gap between traditional safety practices and the emerging world of AI. In this episode, we dive deep into the critical topic of AI bias—what it is, why it matters, and how it impacts various aspects of business and society. AI bias refers to systematic discrimination embedded in…
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How Your Culture Impacts Sales | Dr. Marcus Collins
36:57
36:57
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36:57
If you’ve been relying solely on demographic and psychographic data to reach and understand your target audience, you may be missing out. In this episode, Mark is joined by professor Dr. Marcus Collins, best-selling author of For the Culture, to explore the benefits to business leaders in finding alignment between their company's culture and the cu…
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AI: If You Don't Get It How Will Your Team | Ryan Staley
33:49
33:49
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33:49
The rise of AI has happened faster than anything we've ever had in our lifetime. And in a few years, it will be the only tool we've ever created that's smarter than us. So, as a leader, maximizing its use in your business is on YOU. This week, Mark speaks with Ryan Staley about how the key to long-term success starts with business leaders understan…
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Welcome to The Guardian Files! I'm Gary Marsh, your dedicated host, here to bridge the gap between traditional safety practices and the emerging world of artificial intelligence. In this episode, we tackle one of the most intriguing and controversial questions in AI: "Will AI Become Self-Aware?" As AI technology advances at an unprecedented rate, t…
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Powerful Sales Questions | Carole Mahoney
32:48
32:48
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32:48
Are your assumptions about your customer base holding you back? This week Mark is joined by Carole Mahoney, author of Buyer First: Grow Your Business with Collaborative Selling, and the founder of Unbound Growth, to talk about how asking the right questions can make you a better salesperson. They also discuss how active listening is crucial for ide…
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Is AI A Threat To Humanity?
10:35
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10:35
Welcome to The Guardian Files, your go-to source for everything safety, AI safety, and security. I'm Gary Marsh, your host, dedicated to bridging the gap between traditional safety practices and the emerging world of artificial intelligence. Each episode, we'll dive deep into the latest trends, challenges, and solutions in the safety industry, offe…
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Artificial intelligence (Al) is transforming industries worldwide, offering unprecedented opportunities for innovation and efficiency. However, with these advancements come significant risks that must be understood and managed. The biggest danger of Al isn't just a technological issue; it's a strategic concern that can impact business operations, e…
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Marketing for CEOs | Ben Legg
35:18
35:18
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35:18
If you’re still on the fence about how AI can revolutionize your company's messaging and customer outreach, this episode is for you. This week, Mark is joined by Ben Legg, author of Marketing for CEOs: Death or Glory in the Digital Age, to discuss the challenges CEOs face in the current digital marketing space and the proven strategies they can use…
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How AI is Changing Facebook | Mari Smith
29:16
29:16
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29:16
How do you remain competitive while creating a sense of community and personal connection in a world increasingly driven by technology? This week, Mark is joined by Mari Smith, often referred to as "the Queen of Facebook." An expert in Facebook marketing, Mari is known for her ability to merge cutting-edge social media technologies with the human t…
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From Invisible to Influential: How to Create Inspired Content | Amanda Natividad
40:27
40:27
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40:27
How much thought do you give to the content you post? And after sharing, how invested are you in reading and responding to the comments? Do you take the feedback to heart? This week, Mark is joined by Amanda Natividad, VP of Marketing at audience research startup SparkToro, to pinpoint what your audience values most. At SparkToro, Amanda has launch…
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5 Ways To Hire The Best Sales Talent | Billy Stein
37:06
37:06
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37:06
With such a massive influx of great talent on the market right now, employers in growing industries have found themselves in a unique position: securing top-tier talent that was once out of reach. So, if you have the budget and growth plans in place, perhaps one company’s loss can be your company’s gain. This week, Mark discusses ways employers can…
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Selling To C-Suite | Julie Thomas
32:56
32:56
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32:56
You’ve finally landed a long-sought after meeting with C-suite executives. Now what? Time is of the essence, so forget the demo and focus on what’s important to them. This week, Mark is joined by Julie Thomas, the president and CEO of ValueSelling Associates. Julie is an expert in sales leadership and value selling strategies, specializing in helpi…
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You Can’t Automate Your Way to Real Relationships | Robi Ganguly
27:08
27:08
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27:08
What’s the secret to getting -- and keeping -- more customers? How do you make them feel more valued? Appreciated? Heard? The answer is more straightforward than you might think. This week, Mark is joined by Robi Ganguly, an expert in guiding businesses towards more effective and ethical customer acquisition strategies. As GM of Alchemer Mobile, Ro…
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Confused People Don't Say Yes! | Sam Horn
40:42
40:42
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40:42
What if you could effectively communicate in a way that truly engages and connects with your audience? You’d sell more, right? This week, Mark speaks with respected leader and Intrigue Agency CEO Sam Horn about the art of turning information overload into captivating and easily understandable ideas. They discuss how simplification, visualization, a…
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Should You Invest in Your Personal Brand? | Ron Tite
41:58
41:58
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41:58
How do you effectively integrate creative thinking with a strategic business approach to make yourself or your brand stand out? This week, Mark welcomes Ron Tite, a renowned expert in advertising and thought leadership, to discuss strategic creativity for dynamic branding. As the founder and Chief Creative Officer at Church+State, he helps brands n…
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Stand out and Dominate Your Market | Mark Levy
43:02
43:02
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43:02
If you’re struggling to find a way to make your product or service stand out, maybe it’s time to stop being so rational. To be seen as the better choice, the only choice, you need to do things differently. This week, Mark is joined by the legendary Mark Levy. A mastermind in differentiation and branding, he’s worked with leaders, strategists and te…
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Be Less Forgettable | David Wachs
31:33
31:33
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31:33
If you’ve been searching for ways to forge deeper customer connections in a world inundated with electronic communication, be prepared to go old-school. Handwritten notes are back and may be the perfect way for you to stand out from the crowd and foster meaningful relationships with your customers. This week, Mark discusses the revival of personal …
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What does it actually take to sell someone on a concept, or an idea? When you’re trying to make an impact — to motivate, influence, or sell — what does it take to be able to remove all risk and uncertainty and make a prospect say yes? This week on the podcast, Mark gets personal. Using a story about his 15-year-old son’s plea for privacy, Mark expl…
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Profits, Profits, Profits | Melissa Houston
32:45
32:45
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32:45
If you’re like many entrepreneurs, focusing on your business numbers is not really your thing. You do what you can but ultimately, you’re too busy managing the day-to-day aspects of your business and focused on growth. But surely if you keep working hard and expanding your business, profitability is inevitable? Right? This week, Mark discusses the …
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Go To Market Lessons We Can Learn From The Beatles
23:17
23:17
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23:17
What if we flipped the script on The Beatles? Instead of just seeing them as the number one band of all time, we view them as a group of hardworking entrepreneurs who kicked off a wildly successful startup. After all, before they shot up the charts, they were just a bunch of young guys hustling through gigs, switching up their band name every few d…
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Boost Sales: Tackle Low Win Rates | Andy Paul
37:34
37:34
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37:34
If win rates are the most accurate way to measure a salesperson’s effectiveness, why do we keep ignoring them? This week, Mark talks about the benefits of understanding and improving win rates with Andy Paul, prominent sales strategist and the voice behind The Win Rate Podcast. A maverick in the sales arena, Andy has carved out an extraordinary thr…
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Uncover Hidden Client Needs | Karl Becker
32:16
32:16
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32:16
What if the secret to closing more deals is as simple as understanding what your customer really wants? This week, Mark is joined by Karl Becker, the founder of Improving Sales Performance, and author of such influential books as Iceberg Selling, Set Up To Win, and Sales and Marketing Alignment. A seasoned expert in forging meaningful client relati…
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What Really Matters For SEO In 2024 | Cyrus Shepard
26:23
26:23
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26:23
Imagine a world where your every click, every second spent on a webpage, subtly influences online rankings and guides your digital experience. A world shrouded in mystery, where the secrets of SEO are guarded by the titans of the digital realm, and the inner workings are so intricate that even experts find them challenging to understand. Join Mark …
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Marketers, Why You Need To Talk To Sales | Purna Virji
32:37
32:37
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32:37
If your marketing content has been ineffective, you may be overlooking some valuable insights from the people who deal with your clients every day – your sales team. This week, Mark is joined by Purna Virji, past winner of the LinkedIn Ads Cross-Functional Partner of the Year award, and author of "High Impact Content Marketing." She’s got some seri…
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Have you ever wondered how successful business leaders get access to so many opportunities? Or how they become integral players in impactful projects alongside some of the most influential people? This week, Mark talks about the importance of being in the right room. And how business leaders, entrepreneurs, and sales and marketing individuals are m…
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Does Cold Calling Still Work in 2024? | Marcus Chan
27:04
27:04
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27:04
When was the last time you picked up the phone to call a new prospect? You may not want to hear this, but the days of relying solely on cleverly crafted email campaigns to reach your target audience are over. The resurgence of cold calling may be your secret weapon for truly distinguishing yourself from the competition. This week, Mark is joined by…
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1
Unlock Your Brand Positioning
22:13
22:13
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22:13
This secret will change your approach to marketing and sales. In fact, it is the cornerstone of SalesLoop’s brand strategy process. This week, Mark shares the brand positioning framework that both he and his clients love — and that most organizations completely overlook. Once you understand and apply this framework to your own brand, it will help y…
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Old School Sales Techniques That Still Work | Jack Daly
31:13
31:13
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31:13
Who knew that doing your homework would be just as important as an adult as it was when you were a kid? Especially as a salesperson. This week, Mark is joined by award-winning author and sales expert Jack Daly. Jack believes that the more homework you do before a sales call, the better you’ll be at connecting the dots for your prospect. And by leve…
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Are You a Start-Up, Scale-Up, or Empire Leader?
18:29
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18:29
Do you know what type of leader you are? Maybe you love the freedom to innovate and explore new ideas, enjoy building a product from the ground up, continually adapting and changing to make it the best. Or perhaps you’d rather take an existing concept and scale it for profitability, or distance yourself from the day-to-day tasks and be an investor.…
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Value Props: Why People Actually Buy | Stacey Danheiser
32:43
32:43
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32:43
Why is your customer choosing your product over competitors? You may THINK you know why… but there’s a really good chance that you don’t. Businesses often make the mistake of assuming their perception of value aligns with their customers. For many, this means lost sales and fewer opportunities for growth. This week, Mark is joined by Stacey Danheis…
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Ignore These 3 Objectives at Your Peril
13:55
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13:55
What are you doing to achieve better results in your business in 2024? This week, Mark breaks down the three powerful campaign objectives that are often overlooked by even the most advanced salespeople, marketers, and business leaders. Before you spend a single dollar on your next campaign, you need to step back and examine the importance of each o…
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Finding and Retaining Top Sales Talent | Jordana Matsos
31:07
31:07
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31:07
We’re going to let you in on a secret. The reason you’re not attracting -- or keeping -- the best salespeople is likely because of your commission structure. Chances are it’s just not achievable. This week, Mark is joined by Jordana Matsos, founder of the sales-focused recruitment agency Hirequity. Using her unique background in HR and corporate sa…
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1
Crashing A Plane for YouTube Views
12:38
12:38
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12:38
What's the key to making your brand stand out in a crowded marketplace? Is it just about being creative, or is there more to the story? Join host Mark Drager in this episode of "How To Sell More," where we dive into the world of innovative brand campaigns. Mark sheds light on not just the creativity but also the ethics behind successful marketing. …
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Keep Sales Strong During Cut Backs | Pam Didner
32:02
32:02
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32:02
In this episode of "How To Sell More," host Mark Drager discusses B2B marketing with expert Pam Didner. She unpacks the complexities of Marketing Qualified Leads (MQLs) and their importance in aligning sales and marketing teams. Pam's approach simplifies the concept of what makes a lead truly valuable, highlighting its impact on team synergy and co…
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Pay $0 in Taxes...Legally? | Tom Wheelwright
27:24
27:24
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27:24
Join us for this episode of ‘How To Sell More’ and discover how smart tax strategies can do more for your business than just saving you money. Tom Wheelwright, a wizard with numbers, teaches us that taxes aren't just about what you owe. They can be a map to riches if you know how to read them. Learn why spending on the right tax advisor is like put…
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In this episode of 'How To Sell More,' host Mark Drager brings a fresh perspective on the importance of perception in business. He explores why the way people perceive your business can often be just as crucial, if not more, than the actual facts, delving into the psychology behind consumer decisions. Mark shares his thoughts on navigating this com…
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