Beste Sponsored By Custom Business Solutions Podcasts (2024)

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EP261: The Future Of B2C Ecommerce Platforms: Why Vendors Need To Think Seriously About Niche & Vertical Specific Solutions 38:56

5d ago38:56

38:56

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: 🔥 This podcast will interest a broad audience. Paul Rogers and James Gurd discuss how the B2C ecommerce marketplace has become crowded, and where vendors need to focus to get attention, and why. If you're working for: A retail ecommerce business An ecommerce …

1
Boosting Corporate Dining: Insights from Laura Wilbur of Dinova 36:32

5d ago36:32

36:32

In this episode of the Restaurant Technology Guys podcast, host Jeremy Julian sits down with Laura Wilbur from Dinova to discuss strategies for attracting higher-spending corporate guests to restaurants. They delve into the benefits for both corporate diners and restaurant operators, including increased guest frequency, higher average check sizes, …

1
Drysen Carsten | Webinar Highlights 11:38

9d ago11:38

11:38

In this webinar, Drysen Carsten discusses the importance of video marketing for brands, focusing on three essential types of videos that can enhance customer experience and build super fans. He emphasizes the significance of understanding the customer journey, the role of personalization in video content, and the effectiveness of explainer videos. …

1
Rachel Fishback | Videos for Agriculture 9:37

10d ago9:37

9:37

In this conversation, Drysen Carsten speaks with Rachel Fishback from People of Ag about her journey in the agricultural sector, focusing on media marketing and the swine industry. Rachel shares her background in agriculture, her passion for video content creation, and the importance of showcasing the advancements in agriculture. They discuss the e…

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Oli Bridge | The Power of Personalized Videos 8:53

11d ago8:53

8:53

In this conversation, Drysen Carsten speaks with Oli Bridge from Bonjoro about the power of personalized video emails in marketing. They discuss Bonjoro's unique approach to customer engagement, the challenges faced with their done-for-you video service, and the importance of personalization in building trust with customers. The conversation highli…

1
EP260: Smythson's Digital Director On What CX and Personalisation Mean To A Heritage Luxury Brand 41:10

11d ago41:10

41:10

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, James Gurd interviews Seb Villien, the Digital Director at Smythson, discussing the nuances of customer experience and personalisation in the context of luxury brands. They explore the differences between high s…

1
Mastering Restaurant Marketing with Rev Ciancio 36:19

12d ago36:19

36:19

In this episode of the Restaurant Technology Guys podcast, Jeremy Julian talks with Rev Ciancio, a hospitality marketing consultant and CMO at Salad House and Handcraft Burgers Brew. They discuss effective restaurant marketing strategies, focusing on the importance of local search optimization, email marketing, and guest feedback. Rev shares insigh…

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EP259: Luca Faloni's Head of Growth On The Pivot From Shopify To Centra To Support International Ecommerce Expansion 32:57

18d ago32:57

32:57

In this podcast, Paul Rogers interviews Philipp Mensch, head of growth at Luca Faloni, an Italian premium menswear brand. We explore the brand's recent replatforming to Centra from Shopify, focusing on the need for a scalable and flexible tech stack to support international growth. Philipp shares insights on managing internal resources during the m…

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Revolutionizing Restaurant Tech with Santi Cuellar: Network Insights and Innovations 44:38

19d ago44:38

44:38

In this episode of the Restaurant Technology Podcast, host welcomes Santi Cuellar, Senior Manager of Product Marketing for Fusion Connect and co-host of the Tech Unmuted podcast. Santi shares insights into the evolving role of technology in the restaurant and retail sectors, particularly focusing on network infrastructure and its criticality. The d…

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Holly Sauer | The Art of Sales Outreach 9:37

21d ago9:37

9:37

In this conversation, Drysen and Holly Sauer discuss the intricacies of lead generation, focusing on Alleyoop's unique approach to outsourcing sales development representatives (SDRs) and business development representatives (BDRs). Holly shares her journey from a non-sales background to leading in the lead generation industry, emphasizing the impo…

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Drysen Carsten | 3 Videos Your Brand is Missing 10:09

22d ago10:09

10:09

In this conversation, Drysen Carsten discusses key marketing strategies that brands can implement to enhance customer engagement and retention. He emphasizes the importance of understanding the customer journey, building trust through personalized interactions, creating effective explainer videos, and implementing onboarding campaigns to keep custo…

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Drysen Carsten | Building Customer Experiences 10:12

25d ago10:12

10:12

In this episode, Drysen discusses the critical role of customer experience in business, particularly in the wedding entertainment industry. He shares his personal journey from starting a DJ company to partnering with his wife, a photographer, to create a powerful combined service. The conversation emphasizes the importance of building strong relati…

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EP258: Justifying The Investment in Design & Creative For Ecommerce Brands, with Grebban's Founder Anton Johannson 45:12

25d ago45:12

45:12

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: Paul Rogers speaks with Anton Johansson, founder of Grebban, about the evolving landscape of ecommerce design and branding. They discuss the importance of creating a compelling brand experience, the shift towards investing in creative over development, and th…

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Drysen Carsten | AB Testing with Video Content 10:00

26d ago10:00

10:00

In this episode, Drysen Carsten discusses the importance of A/B testing in video production, particularly through the use of motion graphics and animation. He emphasizes how these tools allow marketers to experiment with different styles, colors, and messages to find what resonates with their audience. The conversation also highlights the significa…

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Navigating the Future of Restaurant Technology: A Chat with NRN's Senior Tech reporter Joanna Fantozzi 36:38

26d ago36:38

36:38

Navigating the Evolving Landscape of Restaurant Technology with Joanna Fantozzi In this episode of the Restaurant Technology Guys podcast, we are joined by Joanna Fantozzi, a senior editor at Nation's Restaurant News and Restaurant Hospitality. Joanna shares her journey in the restaurant tech space, discussing her role in covering tech, legislation…

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Ashton Hauff | Branding is more than logos and colors. 9:57

29d ago9:57

9:57

In this conversation, Drysen Carsten speaks with Ashton Hauff from The Good Kids about the intricacies of branding, particularly in relation to their project with Pride Dairy. They discuss the emotional journey of working on significant branding projects, the importance of storytelling in branding, and the unique position of The Good Kids as a bran…

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Stephanie Hart Harris | "Nobody likes to be pitch-slaped" 9:40

30d ago9:40

9:40

In this conversation, Drysen Carsten speaks with Stephanie Hart Harris from Headlight about the importance of building community through virtual events in the construction tech industry. They discuss how Headlight creates a platform for ongoing professional development and networking, the role of technology in construction, and the unexpected benef…

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EP257: Cracking The Flexible Working Conundrum - Digital Leaders on Balancing Employee & Company Needs 53:59

1M ago53:59

53:59

Flexible working is a hot topic. Amazon is the latest company to stir up debate around the virtues of giving employees the best possible work/life balance. A CBI Employment Trends survey found that 99% of all businesses surveyed believe that a flexible workforce is vital or important to competitiveness. BUT... Flexibility means different things to …

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Lee Smalt | Vanity Metrics Are Stupid. 8:58

1M ago8:58

8:58

In this conversation, Lee Smalt discusses his experience with a video campaign for Fargo Brewing Company, highlighting the disconnect between social media metrics and actual event success. Despite poor engagement metrics, the campaign led to a significant increase in ticket sales, prompting a discussion on the importance of aligning marketing effor…

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Stacey Jaeger | The Magic of Go-To-Market (GTM) Campaigns 10:00

1M ago10:00

10:00

In this conversation, Drysen Carsten speaks with Stacey Jaeger about the intricacies of go-to-market strategies, particularly in the context of FlexTrades. They discuss the importance of collaboration among different teams, the need for clear communication, and the role of education in ensuring all team members are aligned. Stacey shares insights o…

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Drysen Carsten | Storytime (Making Superfans of Your Brand) 10:03

1M ago10:03

10:03

In this episode, Drysen Carsten discusses the importance of building trust and making customers feel special in order to turn them into superfans of your brand. He shares his experiences from his wedding entertainment company and highlights the various touch points and personalized experiences they created for their clients. Drysen emphasizes the p…

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Revolutionizing Restaurant Finances with Starfish AI: Insights from Jordan Silverman 37:19

1M ago37:19

37:19

Revolutionizing Restaurant Finances with Starfish AI: Insights from Jordan Silverman In this episode of the Restaurant Technology Guys podcast, host Jeremy sits down with Jordan Silverman, co-founder and CEO of Starfish, a company dedicated to helping small businesses understand and manage their finances using AI. Jordan shares his journey, from ea…

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Josh Macphee | The Role of AI in Content Creation 9:44

1M ago9:44

9:44

In this conversation, Drysen Carsten interviews Josh MacPhee, a content creator working on a project for the Flowstate Experience. They discuss the role of AI in content creation, specifically in generating images and providing feedback. Josh shares his process of training chatbots and using AI image generation to create visually exciting content. …

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Drysen Carsten | Storytime (What's it like working with an animation studio?) 9:31

1M ago9:31

9:31

In this episode, Drysen discusses the process of working with an animation studio like Made By Things. He explains the Discovery Workshop, where goals and content gaps are identified. The next step is to develop the story, focusing on inspiring curiosity and positioning the brand as a mentor rather than the hero. The process then moves to creating …

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Drysen Carsten | Storytime (The Value of Entertainment and Education in the Farming Industry) 9:06

1M ago9:06

9:06

In this solo episode, Drysen Carsten shares his experience working on a nationally broadcast documentary about two world-class farmers. The show aimed to provide an entertaining and educational glimpse into the world of farming and showcase the expertise of these farmers. Drysen discusses the challenges of filming a documentary about agriculture, i…

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EP256: The Future of Your Ecommerce Returns Strategy - Understanding The Pivot To Paid Returns & Fair Usage 42:05

1M ago42:05

42:05

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: This podcast delves into the evolving landscape of return strategies in ecommerce, emphasising the need for retailers to shift their perspective from viewing returns as a cost & policy to recognising them as an important customer service. The discussion highl…

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Shelby Hagerdon | Exploring the Role of a Video Producer 9:19

1M ago9:19

9:19

In this conversation, Drysen Carsten interviews Shelby Hagerdon, a writer and producer at Made By Things. They discuss Shelby's role as a producer and her show 'I'm a Producer' which educates viewers about the different aspects of being a video or content producer. They also talk about the unique qualities of Made By Things, such as their care and …

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Drysen Carsten | Storytime (Is free good?) 7:47

1M ago7:47

7:47

In this episode, Drysen shares a story from his experience as a video editor working on a local TV show. He discusses the challenges of creating free commercials and the lack of collaboration and intentionality in the process. He emphasizes the importance of having a plan and being intentional about the goals and objectives of the commercial. Dryse…

1
Family Bonds and Italian Beef: Inside Pops Italian Beef with Casey 29:29

1M ago29:29

29:29

The Journey of Pops Italian Beef: From Family Tradition to Franchise Expansion In this episode of the Restaurant Technology Guys podcast, the host welcomes Kacie, a lifelong restaurant industry veteran and the daughter of the founder of Pops Italian Beef. Kacie shares her personal background, the history of Pops Italian Beef, and its transition fro…

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Jade Scherr | Legalizing Weed - The Importance of Strategy and Purpose in Marketing 10:13

1M ago10:13

10:13

Jade Scherr, the founder of HexaHive, discusses her campaign to legalize marijuana in North Dakota. She emphasizes the importance of strategy and purpose in marketing and highlights the challenges of changing public perception in a conservative state. Jade shares the tactics her team has used, including branding, media relations, and digital advert…

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Eric Feid | The Power of Personalization in Marketing 8:46

1M ago8:46

8:46

In this conversation, Drysen Carsten interviews Eric Fide from Conifer Health. They discuss Conifer Health's personalized ABM campaign and how it helps solve revenue cycle pain points for hospitals and health systems. The campaign targets leaders in different departments and tailors messages to their specific pain points. The personalization and pr…

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EP255: 14 Examples of Ecommerce Brands Thinking Differently to Improve The Online Shopping Experience 34:43

1M ago34:43

34:43

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, James Gurd and Paul Rogers discuss examples of innovative and creative executions in ecommerce. They highlight features and designs that enhance the customer experience, add value, and drive smarter business decisions. The examples include Li…

1
Jason Donnelly 9:50

1M ago9:50

9:50

In this conversation, Drysen Carsten interviews Jason Donnelly about his experience starting the Marketing Combat podcast. They discuss the inspiration behind the podcast, the goal of establishing thought leadership, and the importance of authenticity. Jason shares his learnings from producing 40 episodes in two months and the decision to redo and …

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Jaden Miller | Creating Positive Touchpoints for Brand Authenticity 9:29

2M ago9:29

9:29

Jaden Miller from Weller Brothers discusses data tracking and responsible marketing in a conversation with Drysen Carsten. Jaden shares how they implemented tools to track leads and clients, allowing them to make more accurate decisions in allocating their marketing budget. They also discuss a branding tactic of sending letters to neighbors before …

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Reimagining Restaurant Delivery: Insights from Meredith Sandland 35:50

2M ago35:50

35:50

In this episode of the Restaurant Technology Guys podcast, the hosts welcome back Meredith Sandland, CEO of Empower Delivery. Meredith offers insights into the evolution of restaurant technology and the importance of efficient delivery systems. She discusses how her company, Empower Delivery, spun out from ClusterTruck, aims to streamline the deliv…

1
Matt Vojacek | Exploring the Things By Things Marketing Campaign 9:56

2M ago9:56

9:56

In this episode, Drysen interviews Matt Vojacek, the creative director and founder of Made By Things, about their marketing efforts. They discuss the Things By Things marketing campaign, which started as an experiment during COVID. Matt shares how they offered stop motion animation services at a lower price point and received a positive response. T…

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EP254: What BigCommerce's Latest Product Features Mean For Merchants, with VP Product Management Jordan Sim & Codal's Director of Strategy, Joe Comins 46:18

2M ago46:18

46:18

In this episode, we discuss BigCommerce's latest product release with Jordan Sim, VP of Product Management, and Joe Comins, director of strategy at leading SI Codal. The conversation covers topics such as the current direction of BigCommerce's product strategy, the integration of Makeswift into the Catalyst framework, the flexibility and control pr…

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Harnessing AI for Restaurant Reputation Management with Akira's Co-Founder 39:12

2M ago39:12

39:12

Harnessing AI for Restaurant Reputation Management with Akira's Co-Founder In this episode of the Restaurant Technology Guys podcast, the hosts sit down with Shereen, co-founder of Akira, to discuss the importance of online reputation management for restaurants. They delve into how Akira uses AI to streamline reputation efforts, manage online revie…

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EP253: Ecommerce Market Mood - Strategy, Tech & Interesting Stories, July 2024 43:28

2M ago43:28

43:28

Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at ecommerce strategy and technology, talking to agencies and technology vendors, so this series is a digest of what they’ve found interesting, what ecommerce team…

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Building Biscuit Belly: From Pharmacy to Restaurant Chain Success 32:06

2M ago32:06

32:06

In this episode of the Restaurant Technology Guys Podcast, the hosts welcome Chad and Lauren Coulter, co-founders of Biscuit Belly. They share their journey from being pharmacists to becoming successful restaurateurs, developing their biscuit-centered restaurant brand. The Coulters discuss their strategic branding efforts, the challenges and adapta…

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EP252: Wild Nutrition's Head of Ecommerce Roshni Patel On Strategy Shift, Personalisation & How to Turn Customers Into Subscribers 43:49

2M ago43:49

43:49

Roshni Patel, Head of Ecommerce at Wild Nutrition, joins the podcast to discuss her background and the evolution of ecommerce at Wild Nutrition. She shares insights on the company's strategy shift after raising private equity, the importance of building the right teams and expertise in-house, and the challenges and benefits of using third-party app…

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