'From Pain Point to On Point: Transforming Sales Challenges into Wins with Gamification' is the podcast where we dive deep into the common challenges sales managers face and explore innovative gamification solutions to overcome them. Hosted by SalesScreen’s Go-to-Market Director Brittney, every two weeks, we'll bring you expert insights, real-world stories, and actionable tips to help you turn your sales pain points into on-point victories.
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The Art of Sales is a sales management series for modern sales leaders and entrepreneurs who want to better understand the tips, tricks and tools of engagement, motivation and productivity from the world's leading experts. At SalesScreen, our mission is to help build great sales organizations all around the world by making sales fun, engaging, exciting and rewarding.
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Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community. www.growthmachines.com
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On the "B2B SaaS Podcast", I interview the world's best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact (~ 15 minutes), data-backed ( with real SaaS metrics like MRR, growth rate, churn etc.) & actionable. In every episode, I deep-dive into one key theme that's very interesting & insightful of a company's journey. The themes I typically focus on are growth ( lead generation, conversion), customer success ( churn & expansion), product, ...
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1. Gamifying Sales: A New Approach to Team Motivation and Results
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20:20
In this episode of From Pain Point to On Point, host Brittney Moseley introduces the concept of gamification in sales and discusses its importance in motivating sales teams. Best Moments: (01:07) Definition of gamification and its application in non-game contexts (04:10) Exploration of intrinsic and extrinsic motivation (07:36) Introduction to Bart…
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'From Pain Point to On Point: Transforming Sales Challenges into Wins with Gamification' is the podcast where we dive deep into the common challenges sales managers face and explore innovative gamification solutions to overcome them. Hosted by SalesScreen’s Go-to-Market Director Brittney, every two weeks, we'll bring you expert insights, real-world…
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1
Driving Growth and Go-To-Market Efficiency with PLG | Jesse Ervin, Nylas
22:24
22:24
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22:24
In this episode of the Growth Machines Podcast, host Vincent Jong speaks with Jesse Ervin, CRO at Nylas, about the company's journey from a sales-led approach to a hybrid product-led sales model over the past two years. Jesse introduces Nylas and describes how the migration from traditional sales to a product-led growth strategy has impacted the co…
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Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform
19:32
19:32
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19:32
In this episode of the Growth Machines podcast, host Vincent Jong speaks with Kristen Habacht, Chief Revenue Officer at Typeform, about integrating sales into a product-led growth framework as a company scales. Kristen discusses the evolution of Typeform from a PLG pioneer to incorporating sales without creating artificial barriers for customers. S…
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Learnings From a 2-Year Journey Towards Product-Led Growth | Sindre Haaland, SalesScreen
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18:55
In this episode of the Growth Machines podcast, host Vincent Jong speaks with Sindre Haaland, CEO of SalesScreen, about the company’s nearly two-year journey to launch a Product-Led Growth offering. Sindre discusses SalesScreen history, their sales gamification platform, and the challenges and strategies involved in shifting from a sales-led to a p…
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Leveraging Trials When Selling Complex Products | Laura Erdem, Dreamdata
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20:56
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20:56
In this episode of the Growth Machines podcast, host Vincent Jong talks with Laura Erdem from Dreamdata about their unique approach to combining product-led growth and traditional sales in their go-to-market strategy. Laura delves into her role and the evolution of Dreamdata's sales strategy, from a sales-led model to incorporating a free trial pro…
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Enabling Self-Service in a Regulated Industry | Andrew Davies, Paddle
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21:03
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21:03
In this episode of the Growth Machines Podcast, Vincent Jong hosts Andrew Davies, CMO of Paddle, to discuss how Paddle went from a product-led model back to a sales-led model to end up in its current hybrid state. Andrew provides insights into Paddle’s transition from a sales-driven model to an integrated product-led and sales strategy, the importa…
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How We Generated Over $200K in Revenue Within Just 48 Hours of Launch
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18:42
In this episode, Mikael Dia, Founder and CEO of Funnelytics, shares insights into the journey and growth of Funnelytics, a marketing analytics platform. Mikael discusses how Funnelytics helps businesses visualize customer journeys and overlay data to optimize conversions and identify bottlenecks. Product Overview: Funnelytics is a marketing analyti…
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Finding the right moment to activate the sales team | Susann Johansen, Oneflow
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16:44
In this episode of the Growth Machines podcast, I speak with Susann Johansen, Head of Growth and User Experience at OneFlow, about how they introduced Product-Led Growth at Oneflow, a traditionally sales-led company. Susans shares the evolution of OneFlow's go-to-market strategy, the challenges of implementing a freemium model, and the nuances of s…
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How Userpilot Balances Product-Led and Sales-Assisted Growth | Yazan Sehwail, Userpilot
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18:58
In this episode of the Growth Machines podcast, Vincent Jong talks with Yazan Sehwail, co-founder of Userpilot, about integrating product-led strategies with human touch for optimal sales and expansion. Yazan shares Userpilot’s journey from focusing on one feature to managing complex product offerings, highlighting their approach to balancing free …
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The more you give, the better your leads get qualified | Mathias Thulin, GetAccept
17:45
17:45
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17:45
On this episode of the Growth Machines podcast I speak with Mathias Thulin from GetAccept. He shares how they developed the Go-to-Market model for GetAccept going from sales-led to freemium and now a combination of sales-led and free trial. As of today combines a free trial, an interactive product tour, and a book-a-demo option in an intuitive way.…
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SaaS Giants Pay Them $300K Yearly for Optimization Secrets. Don't Miss Out on Boosting Your Conversions!
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17:11
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17:11
In this episode, Sahil Patel, CEO of Spiralize, discusses predictive conversion rate optimization for B2B SaaS companies. What Spiralize Does: Spiralize offers predictive conversion rate optimization by scraping and analyzing A/B tests from 34,000 websites. They identify successful A/B tests and implement them for clients to optimize conversions. U…
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Finding your place on the PLG and Sales spectrum | Japna Sethi
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32:05
In the seventh episode of the Growth Machines podcast, I speak with Japna Sethi, Product and Growth leader at Calendly. Previously she has been a lead for Product and Growth at Dropbox and she built and led the Growth team at Productboard from the ground up. Each of these companies dealt with a large flow of incoming users and Japna shares how they…
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The Epic Journey: Poker World Champion Builds $3M ARR SaaS from Scratch!
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20:37
Join host Upendra Varma in an insightful conversation with David Daneshgar, Co-founder and CEO of Whippy, an automation platform revolutionizing communication with AI. Discover how Whippy addresses manual work challenges across various industries, leveraging automation in HR, customer support, sales, and marketing. Gain insights into Whippy's posit…
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Cracking the Crowded Market : 30 Customers Within 6 Months of Launch with Our Genius GTM Strategy!
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21:13
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21:13
In this episode Gerald Zankl, Co-founder and CEO of KickScale provides valuable insights into KickScale's journey, strategies for navigating a crowded market, and ambitious plans for future growth and innovation. Company Overview: KickScale specializes in providing AI-driven insights into customer conversations to optimize sales meetings, offer tar…
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How This Genius Founder Sold His CRM SaaS for 8 Figures in Just 3 Years!
27:51
27:51
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27:51
Yash Shah, CEO of Momentum Ventures talks about his current venture & the story of how he built & sold his SaaS company ClientJoy. Momentum Ventures: Founded by Yash, Momentum Ventures specializes in assisting SaaS companies in acquiring, converting, and retaining customers by developing sustainable go-to-market strategies. Yash describes their eng…
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SalesScreen’s Explosive Rise to $8MN ARR: Unveiling their Secrets of Sustainable Growth!
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20:25
Join Upendra Varma as he sits down with Sindre Halaand, CEO, and co-founder of Salescreen, to delve into the journey of Salescreen, a sales gamification platform, and the secrets behind its remarkable growth. SalesScreen's Mission and Customer Base: SalesScreen aims to motivate sales teams to achieve their goals with enthusiasm and efficiency. Prim…
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Using in-app messaging for tailored user experiences | Todd Olson
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18:35
In the sixth episode of the Growth Machines podcast, I speak with Todd Olson, the co-founder and CEO of Pendo, about leveraging in-app messaging for tailored user experiences and the impactful role of Product-Led Growth (PLG) in sales operations. We discuss robust PLG strategies employed by companies ranging from startups to large enterprises, incl…
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They Build SaaS Products for Non-Technical Founders Under $10K. What’s Their Secret Sauce?
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18:49
Join host Upendra Varma in a deep dive with Ayush Singhvi, CEO of Byldd, as they unravel the secret behind building SaaS products for non-technical founders on a budget. Here are the talking points, Build operates as a startup studio and dev shop, assisting non-technical founders and domain experts in launching tech businesses. Ayush shares insight…
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Genius Viral Strategy: Growing Our Live-Music Vertical SaaS to an Incredible $6M+ ARR
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21:57
In this episode host Upendra Varma welcomes Matt Ford, co-founder and CEO of Prism FM, a vertical SaaS solution for the live music industry. Here are the talking points, Product: Prism FM organizes all elements of planning live events, including financials, paperwork, payments, and accounting. Understanding the Customers: Prism serves various custo…
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Why do 40+ B2B SaaS Customers pay us $100K+ to fix their Usage-Based Pricing
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21:38
Griffin Parry, founder and CEO of Meter talks about how their usage-based pricing SaaS has acquired over 30-40 customers with ACV’s in the range of $100K. Here are the talking points, Meter's Mission: Meter aids B2B software companies in deploying effective pricing strategies for growth. Offers a pricing operations platform for companies utilizing …
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How we Bootstrapped our Vertical SaaS to $2.5MN ARR with Zero Funding
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20:04
In this episode, we delve into the success story of ZenMaid, a Vertical SaaS company, with CEO Amar Ghose joining us to share insights. Here are the talking points, Amar explains how ZenMaid simplifies scheduling for residential cleaning businesses worldwide, highlighting the critical role of efficient scheduling in the cleaning industry. Discover …
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The sales paradigm shift | Leah Tharin
28:30
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28:30
In the fifth episode of the Growth Machines podcast, I sit down with Leah Tharin. Leah is a leading Product-Led Growth (PLG) advisor for scaling B2B companies and Interim CPGO of GotPhoto. She led products like Jua and Smallpdf and is portfolio growth advisor to VC funds like Notion Capital. She writes about her experiences and hosts a podcast on L…
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How Our Brilliant Word-of-Mouth Strategy Took Us Past $2MN ARR
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27:59
In this episode, Amit RG, CEO of RichPanel, discusses their journey from inception to surpassing $2MN ARR. Here are the talking points, Understanding RichPanel's Value Proposition RichPanel's mission: Seamless customer service experience, eliminating the need for frequent contacts. Comparison with industry giants like Amazon and Uber, focusing on p…
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How We’ve Built a Killer Affiliate Program to Acquire Over 5000 Customers
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16:01
In this episode of the B2B SaaS podcast, host Upendra Varma sits down with Dana Dunford, the CEO of Hemlane, a property management platform. Dana sheds light on Hemlane's unique approach to property management and the strategies that have propelled its growth, particularly focusing on the development of a robust affiliate program. Here are the key …
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How we've Landed 200 Customers by Intelligently Bundling Virtual HR Services with our HR Software
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20:20
In this episode, Surendra Varma, the founder and CEO of Emgage, shares insights into their journey of scaling from zero to 100 customers by offering virtual HR services alongside their HR software. Here's what you'll discover in this insightful conversation: Introduction to Emgage: Get acquainted with Emgage, a virtual HR platform designed to cater…
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How we’ve Hit $5MN+ ARR Selling $25K Deals to Customer Service Teams
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18:50
In this insightful episode of the B2B SaaS Podcast, we delve deep into the success story of Vivantio, a leading enterprise service management platform, with CEO Greg Rich. Discover the strategies, insights, and metrics behind their remarkable achievement of surpassing $5 million in Annual Recurring Revenue (ARR) by selling $25,000 deals to customer…
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Introducing PLG when you are doing sales | Ben Williams
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21:18
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21:18
In the fourth episode of the Growth Machines podcast, I sit down with Ben Williams, a product and growth executive with over 20 years of experience at companies like Snyk and Cloudbees, and the author of The Product-Led Geek. We talk about how to combine Product-Led Growth (PLG) with sales strategies to drive company growth. Ben shares insights fro…
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Secrets to Success from Leadfeeder's Growth Model | Pekka Koskinen
18:42
18:42
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18:42
In the third episode of the Growth Machines podcast, I talk with Pekka Koskinen, Co-Founder of Leadfeeder (nowadays part of Dealfront). He explains how they developed a successful Product-Led Sales model long before PLG became a buzzword. Leadfeeder was founded in 2012 when Pekka and his co-founders hit a wall with traditional sales methods in thei…
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Scaling Without VC: The Journey of eWebinar with Melissa Kwan
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23:21
In this episode of the B2B SaaS podcast, dive into the remarkable journey of E Webinar with its co-founder and CEO, Melissa Kwan. Discover how E Webinar, a pioneering webinar automation solution, has scaled to new heights without relying on traditional VC funding. Melissa shares insights into the company's founding, unique features, growth strategi…
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Pricing challenges in PLG | Kyle Poyar
29:37
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29:37
In the second episode of the Growth Machines podcast, I talk with Kyle Poyar, Operating Partner at Openview and writer of the Growth Unhinged newsletter. We talk about what to do when you have a pricing model in place for a sales motion and are considering to introduce PLG. Pricing and packaging can be an enabler or blocker when thinking about prod…
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Introducing a self serve plan at Amplitude | Franciska Dethlefsen
26:17
26:17
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26:17
In this first episode of the Growth Machines podcast, I talk with Franciska Dethlefsen, the Head of Growth Marketing at Amplitude. We discuss the recent experiences they’ve had launching the Plus plan, a new self serve option for Amplitude. We focus on how companies can successfully transition to a product-led strategy if they are doing sales today…
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How Did Partnering with a Niche Influencer Bring Us 5,000 Customers?
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10:37
David Henzel, Founder of UpCoach, discusses their transformative journey from a DIY coaching course to a thriving platform with a 93% completion rate. The strategic partnerships, particularly with influencer Todd Herman, played a key role in the early success of UpCoach. Boasting a customer base of 5,000 with a mix of one-time and recurring paying …
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How did our Bootstrapped Startup Land Million-Dollar Deals with S&P, Bloomberg?
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24:16
Alexandre Abu-Jamra, Co-Founder & CMO of Klooks, talks about their remarkable journey from a bootstrapped startup to landing million-dollar deals with industry giants like S&P and Bloomberg. Specializing in extracting financial data from PDFs and images, Klooks has become a trailblazer in transforming this data into actionable, verified insights fo…
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How We Landed 20+ Enterprise Deals with Founder-Led Sales?
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21:51
Robin Singhvi, Founder of SmartCue, talks how about how they acquired over 30 paying customers ( of 5-6 figure ACV deals ) primarily with founder-led sales. We deep dive into his entrepreneurial journey and learn how his monthly newsletter and enterprise sales expertise are propelling SmartCue's growth! 🚀 Here’s what we will discuss, 🚀 Building Cre…
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How Are We Closing $30K ACV Deals With Top-Tier Enterprises?
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18:35
Sunny Saurabh, CEO of interviewer.ai, unveils the compelling journey of how his company is modernizing the recruitment landscape. By automating the initial round of interviews and offering stack ranking of candidates, Interviewer.ai offers businesses and universities a revolutionary way to streamline the hiring process. Here’s what listeners will e…
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Unraveling the SEO Magic: 3K SaaS Signups in 4 Months!
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16:55
Adam Stone, CEO of StartAdam, sheds light on how his unique communication consolidation tool skyrocketed in user acquisition using the power of SEO. By connecting platforms like Slack, Microsoft Teams, WhatsApp, and Telegram, StartAdam simplifies B2B communication in an ingenious way. Here’s what you'll discover: 🤖 Behind the Brand: Dive deep into …
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How We Acquired 60+ Enterprise Customers For Our Niche CRM
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18:00
Tom Burton, Co-founder of LeadSmart Technologies talks about how he's reinventing CRM for the wholesale distribution space, where Excel sheets rule and cutting-edge tech is sparse. What to expect: 🚀 LeadSmart's Birth Story: How an industry vet and tech guru created a game-changing CRM. 🎯 Cracking a Unique Market: It's more than just software. It's …
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How We Scaled Our SaaS Past 200 Customers with Product-Led Growth?
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17:50
Brendan Weitz, Co-founder of Journey, joins host Upendra Varma to deep dive into how his company is revolutionizing the B2B sales and marketing realm with an innovative storytelling format. Brendan walks us through how Journey emerged from a prototype to a game-changing tool, aiming to make B2B transactions as seamless as B2C purchases on platforms…
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Why We Re-Positioned Our SaaS Within a Known Category ?
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22:53
Jane Portman, CEO & Co-Founder of Userlist, discusses how they repositioned themselves from a customer messaging platform to a more established email service provider (ESP) category tailored specifically for SaaS businesses. In this interview, she shares insights on how they acquired their first set of customers, how they use content marketing to d…
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How We Acquired 200+ Customers for Our Open-Sourced Data Platform ?
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27:08
Ahmed Elsamadisi, CEO & Co-Founder at Narrator, talks about how they are building an innovative data platform based on his own innovation of data schema (called Activity Schema). We talk about how he’s come up with this brand new data modelling paradigm, how they’re trying to build a business around this now open-sourced innovation, their customer …
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Is Your B2B SaaS Pricing Strategy Leaving Money on the Table?
24:48
24:48
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24:48
Dan Balcauski, Founder & Principal Consultant at Product Tranquility, talks about how B2B SaaS founders should think about pricing & packaging their products. We talk about how to think about pricing, when it starts really mattering & finally how to increase prices without affecting your existing SaaS customers. The interview covers the following t…
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How we bootstrapped our SaaS past $5MN+ ARR
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21:33
Vivek Khandelwal, Co-Founder of iZooto, discusses how they grew their audience marketing platform past $5MN+ in ARR while remaining completely bootstrapped. In this interview, we cover their product, journey from 0 to 1, growth over the past 12 months, sales cycle, and long-term vision. We also talk about how Upekkha, a leading SaaS accelerator, he…
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How we created a spin-off SaaS from our $10M+ consulting business.
21:03
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21:03
Phil Alves, the CEO of Devstats (& Devsquad), discusses how they grew their developer performance improvement SaaS to 50 customers within 12 months of its launch, with an ACV of around $10k. In this interview, we cover their product, journey from 0 to 1, growth over the past 12 months, sales cycle, and long-term vision. In the interview, we discuss…
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How we’re growing at 200% YOY with cold calling
19:11
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19:11
Robert Kirstuik, co-founder and CEO of Freshline, discusses how they have grown to over 100 customers with 200% year-over-year growth in the past 12 months, primarily using cold calling. We cover their product, their journey from 0 to 1, their growth journey over the past 12 months, their sales cycle, and their long-term vision. In this interview, …
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How we’ve 4x’ed our ARR past $3 MN using our brilliant LinkedIn strategy
23:02
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23:02
Lars Gronnegaard, the Co-Founder and CEO of Dreamdata, discusses the company's growth from 25 to 100 customers in the past 12 months. The following are some key points from the discussion: Dreamdata helps B2B SaaS companies with revenue attribution by pulling data from multiple sources. Dreamdata has approximately 100 paying customers with an avera…
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How we acquired over 100 enterprise customers for our SaaS as a category creator.
19:12
19:12
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19:12
Ryan Austin, Founder & CEO of Cognota, discusses how they have grown to over 100 enterprise customers with ACV in the range of $20K-$50K at over 150% YoY growth last year. We explore their top-of-funnel lead generation strategy, sales cycles, retention, and expansion strategy. Here are some key points from the discussion: Cognota is the first learn…
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How lead magnets helped our SaaS grow beyond $1 MN ARR.
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22:36
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22:36
Maryna Burushkina, Founder & CEO of GrowthChannel talks about how they’ve grown their programmatic advertising SaaS content past $1MN in ARR using content marketing. We talk about their top-of-funnel content strategy, middle-of-funnel lead magnets, lead nurturing process & sales cycle. How GrowthChannel makes it easy for businesses to plan, launch,…
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How we’ve grown to $1.8 MN ARR in just 2 years leveraging GTM partners.
19:51
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19:51
Vaibhav Tiwari, Co-Founder & CEO of BuildPan talks about how they’ve grown their CI/CD tool for mobile developers to almost 2 MN in ARR with around 50 enterprise clients & 25000 freelance users on the platform. We talk about their 0 to 1 journey, current GTM strategy & their vision for the company. Talking points, How BuildPan allows teams to rapid…
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How we’re achieving viral growth (6x last year) through strategic partnerships
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20:35
Kobi Freedman, Co-Founder & CEO of Findings, talk about how they have used strategic partnerships to grow almost 6x last year to a few million dollars in ARR. We talk about how they are unlocking this viral growth & his vision for the company. How Findings is automating supply chain security and privacy compliance at scale being the one-stop-shop f…
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