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Learnings From a 2-Year Journey Towards Product-Led Growth | Sindre Haaland, SalesScreen
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In this episode of the Growth Machines podcast, host Vincent Jong speaks with Sindre Haaland, CEO of SalesScreen, about the company’s nearly two-year journey to launch a Product-Led Growth offering.
Sindre discusses SalesScreen history, their sales gamification platform, and the challenges and strategies involved in shifting from a sales-led to a product-led approach.
Key topics include the importance of internal alignment, the role of different team members in driving the project, and early learnings from their beta phase. He also shares insights on balancing value in their freemium model and the backend complexities that come with PLG implementation.
00:00 Meet Sindra Halland: CEO of SalesScreen
01:01 The Evolution of SalesScreen
02:04 Transition to Product-Led Growth
04:10 Challenges and Strategies in PLG Implementation
07:32 Building the Essential Package
12:42 Beta Testing and Learnings
16:48 Final Thoughts and Future Outlook
18:08 Closing Remarks and Contact Information
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