Ted Fleming has been in the adult non-alcoholic beverage category since 2013, before many were even thinking about it. He founded Partake Brewing in 2017, but four years prior had launched one of the world's first online non-alcoholic e-commerce stores. Since that time, he has steered the Partake brand through an accelerated period of growth, and m…

Non-Alcoholic beer is basking in the glow of incredible growth and significant improvements in quality and taste, but challenges that could threaten its trajectory remain. In our most technical episode to date we're re-joined by Reducaholic's Tyler McMahon, who helps us break down some of the most important questions facing the young category, such…

We travel to Pittsburgh, Pennsylvania for this episode, and sit down with the co-owner of Two Frays Brewery, Mike Onofray, and the owner of The Open Road, Mel Babitz. The two businesses have forged a partnership with a series of unique collaborations that have helped bring non-alcoholic beer and beverages to their Pittsburgh community. In our conve…

In the second stop of our summer road trip series, we take a visit to Naperville, Illinois, home of the taproom and brewery for Go Brewing, and sit down with Co-Founder and CEO, Joe Chura. The brewery has been on a whirlwind of growth since launching from Joe's garage two years ago, and we get his perspective on why he started an NA brewery, his ph…

Residing in one of the smallest markets in the country currently supporting an AF bottle shop, Lafayette, Indiana's Generation NA has become a leader in the non-alcoholic beverage movement. In this episode, owner Rob Theodorow shares his founder story, including who is primarily coming into the store, and how each generation has its own expectation…

In this episode, we sit down with Chicago craft beer savant turned podcaster, Dave Zalatoris, host of the popular Chicago podcast Beer In Front (part of the OddPods Media Network). In our conversation we talk about the craft beer scene in the Windy City, how N/A fits into that vibe, as well as Dave’s thoughts on how non-alcoholic options there are …

In this Notebook episode we sit down with our friend Chi Jennings, known on Instagram as mysoberaflife, a fervent fan of non-alcoholic drinks of all stripes. We talk about her strategy for finding N/A beverages while traveling, her thoughts on Chicago's Pilot Project Brewing, favorite non-alcoholic retail spots in NYC (who knew bodegas were such a …

In this episode we sit down with Momentum Brewery and ProofNoMore’s co-owner Lars Dahlhaus to better understand the non-alcoholic beer category, where it may be headed, and how he’s working to build a brand around the ‘why’ and ‘where’ consumers are drinking the product. As the category continues to mature, understanding these motivations will be c…

We set out to explore the middle ground between N/A and the big, boozy imperials and extra-hopped beers that helped make American craft beer famous, and figure out if it offered any clues as to where non-alcoholic beer could be headed. While IPAs and the like aren’t going anywhere, in the traditional brewing world there’s undoubtedly been a movemen…

In our first N/A beer notebook episode, we're joined by Myles Faulkner of The Modern Substitute, an informative newsletter featuring weekly recommendations of N/A beers, wines and spirits. In this episode Myles and I talk about the rising non-alcoholic scene in the Pacific Northwest, expansions with Partake Brewing and Kit NA Brewing, a quick dive …

While thus far the non-alcoholic brewing space has been dominated by Big Beer, Athletic Brewing, and dozens of other N/A-only brewers, the N/A movement is now showing up in local breweries around the country. In this episode we chat with our friend Tyler McMahon of Reducaholic on what's happening in this important part of the category, which brewer…

In our first-ever N/ATION road trip, we headed to the mountain mecca of craft beer in the east, Asheville, North Carolina. In this two-part episode we first chatted with Jason Pedrick, owner of NoLo, Asheville's non-alcoholic bottle shop that was the first of its kind to open in the Southeast in 2021. In our conversation Jason gave us his perspecti…

In our inaugural episode we sit down with Atmosphere Brewery's Jonathan Zimmerman, known in some circles as Johnny Atmosphere, who shares his founder story around why he decided to launch a 0.0% ABV N/A beer brand in partnership with a 400 year-old German brewery, and how a silver sequin jacket and hat have become the perfect accessories to making …