Beste Eric Landrum Podcasts (2024)

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#26: Creating B2B content that engages and converts with Ryan Estes, Co-Founder of Wildcast 28:36

5d ago28:36

28:36

In B2B marketing, creating content that not only engages but also converts is crucial. Today, we're joined by Ryan Estes, Co-Founder of Wildcast, who has leveraged podcasting as a powerful tool in this realm. He'll share insights into prioritizing ideas, maintaining consistency, and adapting to the latest marketing trends. Ryan Estes CO-FOUNDER AT …

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S1E5: Krista FIsher: Trailblazing scholar helping us understand the realities of men’s anxiety 59:46

9d ago59:46

59:46

Dr. Krista Fisher is a Young Men’s Health Research Fellow with the newly founded Movember Institute of Men’s Health. We initially discussed Krista’s journey to men’s mental health research, which came after a pivot from doing cancer research. She was motivated to work in men’s mental health after attending a panel by some of the world’s experts in …

1
S1E4: Simon Rice: Showing up, sliding doors, and chasing your passion: The journey from high school teacher to global men’s health expert 53:48

9d ago53:48

53:48

Dr. Simon Rice is the Global Director of the Movember Men’s Health Institute and the founder of the Young Men’s Mental Health Research Program and the Elite Athlete Mental Health Research Program at Orygen, the Center for Youth Mental Health in Melbourne, Australia. He is also a Professor and Dame Kate Campbell Fellow in the Faculty of Medicine, De…

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E208: Steven Fein: The art and science of social psychology 1:24:21

12d ago1:24:21

1:24:21

In this episode Garth interviews Steven Fein from Williams College in Williamstown, MA. Steve discusses his journey into psychology, his passion for teaching, and his ground-breaking research on audience reactions during presidential debates, as well as stereotypes and prejudice. They also discuss social psychology experiments related to unconsciou…

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#25: Customer-led growth with Elisabeth Zornes, Chief Customer Officer,Autodesk 30:54

12d ago30:54

30:54

Today we’re going to talk about the strategies for driving customer-led growth with Elisabeth Zornes, Chief Customer Officer at Autodesk. We’ll explore how converging customer-facing departments enhance customer success and the role of technology in shaping these experiences. Elisabeth Zornes is a visionary Go-To-Market executive with a distinguish…

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#24: Telling a unified story across diverse audiences and product portfolios with Ajay Kumar, CMO at ManageEngine 28:57

19d ago28:57

28:57

Welcome to today's episode where we will explore how to tell a unified story while marketing several products to several audiences. Joining us is Ajay Kumar, Head of Global Marketing and Chief Evangelist at ManageEngine, to discuss this and more. Ajay Kumar KG is the Head of Global Marketing and Chief Evangelist, ManageEngine, the enterprise IT man…

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E207: Ellen Carpenter: Lifelong learning, leadership, mentorship, and open science 1:03:03

26d ago1:03:03

1:03:03

In this episode Garth interviews Ellen Carpenter from Virginia Commonwealth University in Richmond, VA. The conversation explores various facets of Ellen's professional journey, teaching philosophy, and active role within the STP community. Alongside discussing her career pivot from coaching to academia, Ellen shares insights into innovative teachi…

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SB23: STP's Mentoring Program 1:09

1M ago1:09

1:09

In this sidebar, Danae Hudson, vice president for membership of the Society for the Teaching of Psychology (STP), outlines the benefits of STP membership and highlights the mentoring program. This program aims to provide career-related assistance to enhance job performance and satisfaction for members at any career stage. The program director, Amy …

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#23: B2B Marketing in the Tech Sector with Polly Traylor, Komprise 29:41

1M ago29:41

29:41

In an ever-evolving B2B landscape, marketing strategies, and communications are continually adapting to meet customers' changing demands, especially in tech-driven sectors. Joining us today is Polly Traylor, Senior Director of Marketing Communications and Content at Komprise, who brings deep insights into these transformations. Polly Traylor bio I …

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E206: Mary Pritchard: The science of body image, industrious worker, treasured friend 57:24

1M ago57:24

57:24

In this episode Eric interviews Mary Pritchard from Boise State University in Boise, Idaho. They discuss their long-standing friendship, Mary's career journey, and her dedication to teaching and researching body image and eating disorders. She shares her experiences, from her early struggles with parental expectations to her transition from studyin…

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S1E3: Akash Asif: Helping guys to buddy up as way to prevent men’s suicide 48:12

1M ago48:12

48:12

Akash Asif is the director of operations and strategy for the Centre for Suicide Prevention (CSP) in Calgary, Alberta, Canada. Akash’s journey into suicide prevention work began when he suddenly lost a colleague to suicide. This experience opened his eyes to the number of people in his life experiencing mental health concerns, especially suicidalit…

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S1E2: Aaron Rochlen: Groundbreaking researcher on masked depression and fatherhood, Austin’s own walking therapist 52:36

1M ago52:36

52:36

Dr. Aaron Rochlen is a Clinical Professor and Chair in the Counseling Psychology Program at the University of Texas at Austin. We discussed Aaron’s journey to psychology and men’s mental health, and I found it interesting that he perceived himself as an average graduate student until he really found his passion. His passion came when he read a pape…

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S1E1: Welcome to Inside Men's Mental Health with Matt Genuchi 1:37

1M ago1:37

1:37

Welcome to the first season of Inside Men's Mental Health! In this podcast, we’ll be exploring this thing called masculinity and its impact on men’s mental health, relationships, and communities.Von Matt Genuchi

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#22: Better CX through conversation intelligence with Eric Williamson, CMO at CallMiner 26:40

2M ago26:40

26:40

Today we’re going to talk about using conversation intelligence data to enable better B2B marketing and a better customer experience. To help me discuss this topic, I’d like to welcome Eric Williamson, Chief Marketing Officer at CallMiner. Eric Williamson, Chief Marketing Officer, CallMiner As CallMiner’s Chief Marketing Officer, Eric oversees all …

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E205: Loretta McGregor: Her 2024 Presidential Address at the APA Convention 36:47

2M ago36:47

36:47

In this episode Loretta delivers her Society for the Teaching of Psychology 2024 presidential address at the American Psychological Association meeting in Seattle, WA. She delves into the impostor phenomenon, exploring its definition, origins, and impact on individuals, particularly women and marginalized groups. She debunks the common misconceptio…

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#21: Doing B2B SEO right with Sam Dunning, Breaking B2B 33:27

2M ago33:27

33:27

Today we’re going to talk about the ins and outs of B2B SEO, why it’s so important to do right, and the role of AI in the future of search. To help me discuss this topic, I’d like to welcome Sam Dunning, Founder of the B2B SEO Agency Breaking B2B. Resources The Breaking B2B website: https://www.breakingb2b.com The B2B Agility podcast website: https…

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#20: Greater compliance equals greater trust with Jordan Sher, Drata 28:34

2M ago28:34

28:34

In today's digital ecosystem, data compliance and privacy are more than just legal requirements; they're critical components of customer trust and brand reputation, especially for B2B marketers. To navigate these waters and understand the intersection of compliance, technology, and customer experience, we're joined by Jordan Sher, Vice President of…

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E204: Joshua Woods: Builder, Explorer, Innovator, Educator 1:05:48

2M ago1:05:48

1:05:48

In this episode Garth interviewed Joshua Woods from Grandview University in Des Moines, IA. Josh shares his journey from being a struggling student with a rocky academic start to becoming a passionate educator and researcher. They discuss the creation and success of the Intro Psych Coast to Coast conference, which was born out of the pandemic. They…

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#19: The Great Hesitation with Sue Keith, Landrum Talent Solutions 25:14

3M ago25:14

25:14

In this special episode, brought to you by Landrum Talent Solutions, formerly Ceres Talent, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things. Remember the Great Resignation. Well now, it’s more like the Great Hesitation, with many managers being reluctant to hire based on a number of fact…

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E203: Paula Hylton: The Balancing Act of Teaching, Learning, and Family 1:04:34

3M ago1:04:34

1:04:34

In this episode Garth interviews Paula Hylton from the Cannon School in Concord, North Carolina. Paula discusses her journey and experiences as a high school psychology teacher. She shares insights into the unique aspects of teaching at an independent school, her creative teaching methods, and activities such as the first-day memory icebreaker and …

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#18: Employee Experience as Competitive Edge with Nico Simko, Clair 23:27

3M ago23:27

23:27

In today’s work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce’s expectations, particularly among younger generations, it’s clear that innovative solutions like on-demand pay are not just perks but…

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E202 June Gruber Final 2.0 56:37

3M ago56:37

56:37

In this episode Garth interviews June Gruber from the University of Colorado Boulder. They discuss various aspects of her research focus, which intersects clinical psychology and positive emotions. June shares insights into her Positive Emotion and Psychopathology (PEP) lab, where she explores how positive emotions manifest in psychological disorde…

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#17: Relevance, Agility, and Fearlessness in B2B with Brian Rowley, BrightSign 28:23

3M ago28:23

28:23

In the highly competitive B2B market, brands that lead are often those that demonstrate relevance, agility, and fearlessness. Joining us today to discuss these qualities and the unique business model of BrightSign is Brian Rowley, CMO of BrightSign. Brian Rowley is the chief marketing officer at BrightSign. BrightSign is the provider of the most tr…

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E201: Carol Tavris: The independent scholar -- Science, feminism, critical thinking, and more 59:09

4M ago59:09

59:09

In this episode Garth interviews Carol Tavris, an independent scholar from Los Angeles, CA. Carol recounts her eclectic career, highlighting her transition from academia to writing. She discusses the importance of accurately communicating psychological science to the public, emphasizing empirical evidence while criticizing the tendency of some popu…

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#16: Observability vs. monitoring and its effect on the customer experience with Gerardo Dada, CMO at Catchpoint 32:19

4M ago32:19

32:19

In today’s tech-driven landscape, the concepts of "observability" and "monitoring" play pivotal roles, especially for B2B companies involved in web-based applications and DevOps. Understanding these concepts is crucial for ensuring application reliability and providing superior customer experiences. We’re diving into why these distinctions matter, …

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#15: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group 32:42

4M ago32:42

32:42

Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we're going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who …

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ASK100: How to teach a class in your expertise area to those from other specialties? 19:26

4M ago19:26

19:26

In this episode of AskPsychSessions, Marianne answers a listener question about teaching your expertise to those from other specialties. Her guests are Dr. Andrew Butler from Washington University in St. Louis and Dr. Kristoffer Romero from the University of Windsor. The conversation covers content selection, assessment options, and skill developme…

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NotAwfulData: S01_E06: I am such a Kentucky: The Big Five scores for the US 6:24

4M ago6:24

6:24

Well, the contiguous United States and D.C. Bonus: Take the short form of the NEO and get matched with the state you vibe with. OR use this in class for five one-way ANOVA examples. Blog Post: https://notawfulandboring.blogspot.com/2016/07/wilsons-americas-mood-map-interactive.html Original Article: https://www.apa.org/pubs/journals/releases/psp-a0…

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E200: Elliot Aronson: A Celebration of Lifetime Achievements in Social Psychology (with guest host Chris Cardone) 1:47:16

4M ago1:47:16

1:47:16

Welcome to the 200th episode of the flagship podcast series PsychSessions: Conversations About Teaching N' Stuff. In this episode, Garth and special guest host Chris Cardone interview Elliot Aronson from the University of Santa Cruz in Santa Cruz, CA. The trio explores Aronson's significant contributions, including the Festinger and Carlsmith exper…

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#14: Customer-Led Growth Success with Chris Dishman, SVP Customer Success, Totango 26:09

4M ago26:09

26:09

To fuel growth in 2024, organizations need to pivot to a customer-centric model by leveraging a customer growth platform that continuously delivers value and nurtures long-term revenue through exceptional post-sale experiences. Today we’re going to talk about how customer success managers can prove tangible value to the C-Suite while adopting a cus…

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NotAwfulData: S01_E05: Nathan's Hot Dog Eating Contest Data 4:27

4M ago4:27

4:27

Statistical modeling determined that, someday, a human will be born who can consume 83 hot dogs in 10 minutes. In the mean time, use this data from hot dog eating contests to discuss scales of measurement, create data visualizations, and calculating measures of central tendancy. Original Article: https://royalsocietypublishing.org/doi/10.1098/rsbl.…

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#13: Augmenting the sales experience using AI, with Arnab Mishra and Sam Zaeyd at Xactly 31:33

4M ago31:33

31:33

We are here at Xactly Upside, the Xactly user conference, here in San Francisco. We’ve seen some amazing product announcements, heard from customers, and had a chance to interact and learn from an amazing user community. Today we’re going to talk about opportunities and challenges of today’s Chief Revenue Officer, and some of the ways that artifici…

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E199: A Tribute to Jerry Rudmann: Gone Too Soon 1:13:07

5M ago1:13:07

1:13:07

Here at PsychSessions we are saddened to hear of Jerry Rudmann's recent death -- we mourn this tremendous loss, and our hearts go out to his family and his extensive network of friends. In his honor, we are rebroadcasting his initial PsychSessions interview, which was released as Episode 155 on October 11, 2022.…

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#12: Building a culture of experiementation, with Kirsty Dawe, Webeo 31:09

5M ago31:09

31:09

Today we’re going to talk about building a culture of experimentation and how it can benefit B2B brands. To help me discuss this topic, I’d like to welcome Kirsty Dawe, CEO at Webeo. Resources Webeo website: https://www.webeo.com/ The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ Get the latest news and update…

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NotAwfulData: S01_E04: Confirmation of the British stiff upper lip: US and Aussie students smile more in photos they post to Instagram 6:05

5M ago6:05

6:05

Explicit lessons: You can use AI to evaluate Instagram photos and determine the smiliest universities. Run an ANOVA to determine who has the happiest universities: US, UK, or Austraila. Discuss cultural differences in what we share online. Implicit knowlege: Anything you share on IG is free game for the data scrapers! Blog Post: https://notawfuland…

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NotAwfulData: S01_E03: Discerning sippers or just like their liquor? Using BeerAdvocate.com data, explore the linear relationship between beer rating and beer alchohol by volume 6:05

5M ago6:05

6:05

Maybe beer snobs just like to get buzzed? An argument can be made from this data, which lets you think about data scrapping and big, big data sets. Blog Post: https://notawfulandboring.blogspot.com/2015/05/scott-janishs-relationship-of-abv-to.html Data Source: https://scottjanish.com/relationship-of-abv-to-beer-scores/…

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E198: The amazing and disappearing history of psychology: A conversation with Barney Beins, Sue Frantz, Ken Keith, and Garth Neufeld 1:01:07

5M ago1:01:07

1:01:07

In this episode Garth hosts a conversation with Barney Beins (Ithaca College), Sue Frantz (Highline College), and Ken Keith (University of San Diego). These renowned teachers of psychology delve into the importance of incorporating the history of psychology into education, emphasizing the need to preserve diverse narratives and engage students thro…

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#11: Why Good B2B Startups Fail, with James McCormick 35:49

5M ago35:49

35:49

Today we’re going to talk about B2B startups, and why companies that may have amazing ideas still fail to gain traction and ultimately don’t succeed. And just as importantly, what existing B2B startups and young companies can do differently to change their potential. To help me discuss this topic, I’d like to welcome James McCormick, CMO and Managi…

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NotAwfulData: S01_E02: Using data to understand music: How the Exportify website can create rich data about your favorite songs 5:53

5M ago5:53

5:53

Students love customizable data sets suited to their tastes. Use the Exportify website to generate spreadsheets based on Spotify playlists. These playlists are perfect for ANOVA, correlation, and discussions of operationalization. Blog post: https://notawfulandboring.blogspot.com/2023/11/generate-highly-personalized-music-data.html, Exportify websi…

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NotAwfulData: S01_E01: Horrific, but not awful: Horror movie data that will engage you intro stats students 6:08

5M ago6:08

6:08

This data is scary. Not because of missing data points and median splits but because it is about horror movies and how they affect participant pulses! Use this data set to discuss operationalization, scales of measurement, correlation, t-tests, and more. Links: Blog Post: https://notawfulandboring.blogspot.com/2024/04/using-pulse-rates-to-determine…

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E197: Jon Westfall: Navigating Academic Waters: Insights on Faculty Roles and Challenges 59:05

6M ago59:05

59:05

In this episode Eric interviews Jon Westfall from Delta State University in Cleveland, MS. This conversation delves into Jon's transformation from a tech enthusiast to a psychology professor at Delta State University, highlighting the vital role of education in addressing societal challenges. The discussion explores the intersections between psycho…

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#10: Thriving among change with Steve Blum, Autodesk 33:54

6M ago33:54

33:54

Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk. Resources Autodesk website: https://www.autodesk.com B2B MarCom Summit: https://www.b2bsummit.co…

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#9: Building incentivization that performs with Arnab Mishra, Xactly 25:10

6M ago25:10

25:10

New data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of companies do not expect their AEs to meet or exceed quota. What’s more is that despite this lack of confidence, 70% of organizations still rely on spreadsheets for compensation planning, creating revenue forecasts and incentive plans filled with holes. Today we’r…

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E196: Kody Manke-Miller: Navigating Paths: The Impact of Mentorship in Higher Education 1:00:25

6M ago1:00:25

1:00:25

In this episode Garth interviews Kody Manke-Miller from Carnegie Mellon University in Pittsburgh, PA. This conversation delves into the transformative power of mentorship in academia through two personal accounts. It highlights the pivotal role mentors play in setting high standards while providing warm support, aiding individuals like Kody in tran…

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SB22: Garth and Eric Look Forward, Spring 2024 Sidebar Edition 11:53

6M ago11:53

11:53

In this sidebar episode Eric and Garth reflect on the "state of the podcast" on March 29, 2023. We share our hopes, dreams, and aspirations for PsychSessions, looking to the future.Von Garth Neufeld, Eric Landrum

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#8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent 27:57

6M ago27:57

27:57

In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing…

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SB21: Stephen Chew is an Introductory Psychology Author 26:29

6M ago26:29

26:29

In this episode, Garth interviews Stephen Chew about his new writing project, coming on to Sarah Grison's introductory psychology textbook, Psychology in Your Life (along with Ebony Glover).

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E195: Jane Halonen: The one about specialized skills and delivering the goods 39:29

6M ago39:29

39:29

In this episode Eric interviews Jane Halonen from the University of West Florida in Pensacola, FL. We specifically sat down for this interview to discuss Jane's specialized leadership skills, especially when leading national efforts with many moving parts. We discuss her leadership skills and opportunities, and Bill McKeachie's memory is infused in…

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#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company 26:44

6M ago26:44

26:44

The pressure is on for Chief Marketing Officers. They are expected to take their organizations to new heights – especially during this time of economic uncertainty and budget cuts. Yet, marketers are still expected to get results with fewer resources, and they can’t do this all alone. CMOs need a team beneath them to empower them, build them up, an…

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E194: Kenn Barron: Deeply Reflective and Master of Mash-ups with guest host Jane Halonen 57:41

7M ago57:41

57:41

In this episode Eric and special guest host Jane Halonen (University of West Florida) interview Kenn Barron from James Madison University in Harrisonburg, VA. Our thanks to STP for the opportunity to record this interview at the Annual Conference for Teaching in Portland (October 2023). Kenn shares his background growing up in Delaware and the educ…

Podcasts, die es wert sind, gehört zu werden

Eric Landrum Podcasts

Podcasts, die es wert sind, gehört zu werden

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