Beste Douglas Burdett Podcasts (2024)

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Episode 26 - Douglas Burdett on Marketing and Sales Books and the Importance of Buyer Research 1:25:24

2d ago1:25:24

1:25:24

Douglas Burdett on Marketing and Sales Books and the Importance of Buyer Research in Marketing for Manufacturers - Industrial Growth Institute Podcast Episode # 26 with Ed Marsh Summary Douglas Burdett, host of the Marketing Book podcast, shares insights on cutting through opinions and finding the right path to predictable revenue growth. He emphas…

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Episode 25 Adam Honig on Why CRM Adoption is Poor and Initiatives Often Fail 1:14:10

10d ago1:14:10

1:14:10

Adam Honig on Why CRM Adoption Rates are So Chronically Low Among Industrial Sales Teams - Industrial Growth Institute Podcast Episode # 25 with Ed Marsh Summary In this podcast episode, Ed Marsh and Adam Honig discuss the challenges and misconceptions surrounding CRM in the industrial manufacturing space. They explore the reasons why many sales re…

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502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott 1:03:13

15d ago1:03:13

1:03:13

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of …

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Episode 24 - Rudy Scarito on Middle Market Industrial M&A and Access to Capital 1:16:56

17d ago1:16:56

1:16:56

Rudy Scarito on Middle Market Industrial Mergers, Acquisitions and Access to Capital - Industrial Growth Institute Podcast Episode # 24 with Ed Marsh Summary Rudy Scarito, an investment banker with extensive experience in mergers and acquisitions, shares insights on the importance of considering acquisitions and exits as part of a business growth s…

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501 Unsticking Deals by James Muir 1:20:57

22d ago1:20:57

1:20:57

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. The implications are staggering. This fact means that the problem of stu…

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Episode 23 - Jim Blasingame on the Age of Customer Relevance: Human Connection in a Digital World 1:25:19

24d ago1:25:19

1:25:19

Jim Blasingame on the Age of Customer Relevance - Industrial Growth Institute Podcast Episode # 23 with Ed Marsh Summary Jim Blasingame, a consultant, strategist and futurist, chats with host Ed Marsh about the importance of capitalism and the concept of abundance. He emphasizes the need for businesses to adapt to the digital age and prioritize rel…

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500 The Power of Instinct by Leslie Zane 1:04:29

29d ago1:04:29

1:04:29

The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive pe…

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Episode 22 - Dan Ott on Generational Conflicts in Industrial Marketing and Sales 1:27:47

1M ago1:27:47

1:27:47

Dan Ott on Generational Conflicts in Industrial Marketing and Sales - Industrial Growth Institute Podcast Episode # 22 with Ed Marsh Summary In this episode Ed Marsh interviews Dan Ott, the Creative Content Manager for the National Tooling and Machining Association (NTMA). They discuss the challenges faced by middle-market industrial manufacturing …

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499 The Consumer Behaviour Book by Tas Tasgal 1:09:43

1M ago1:09:43

1:09:43

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. The…

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Episode 21 - Cece Kintner on Marketing and Sales Operations for Industrial Manufacturers 1:22:27

1M ago1:22:27

1:22:27

Cece Kintner on RevOps and Marketing and Sales Operations for Industrial Manufacturers - Industrial Growth Institute Podcast Episode # 21 with Ed Marsh Summary Cece Kintner, Director of Marketing and Sales Operations at TekStream Solutions, shares her insights on industrial marketing and sales, trade shows and events, and the evolution of buyer beh…

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498 Buyer Personas by Jim Kraus 1:07:00

1M ago1:07:00

1:07:00

Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella ABOUT THE BOOK: A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this new…

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Episode 20 - Jon Russo on Account Based Marketing and Sales for Industrial Manufacturers 1:25:05

1M ago1:25:05

1:25:05

Jon Russo on Account-Based Marketing and Go To Market Strategies - Industrial Growth Institute Podcast Episode # 20 with Ed Marsh Summary In this episode, Ed Marsh interviews Jon Russo, a three-time global CMO and the founder of B2B Fusion. They discuss account based marketing (ABM) and its evolution into account-based go-to-market strategies. They…

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497 The Smart Advertising Book by Dan White 1:22:57

2M ago1:22:57

1:22:57

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and…

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Episode 19 - Ben Tagoe on Using Data to Optimize Your B2B Sales Hiring and Performance 1:26:40

2M ago1:26:40

1:26:40

Ben Tagoe on the Power of Data and Analytics to Improve B2B Sales Performance - Industrial Growth Institute Podcast Episode #19 with Ed Marsh Summary Ben Tagoe is the CEO of Objective Management Group (OMG), a company that provides talent assessments for sales teams. He and Ed discuss the importance of data in sales and how OMG uses data to help co…

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496 Chaotic Change by Nicholas Webb 1:18:12

2M ago1:18:12

1:18:12

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Through personal anecdotes, case studies, and practical strategies, this book provides a roadm…

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Episode 18 - Franz Josef Schrepf on Partnership Ecosystems and Go To Market Strategy 1:24:26

2M ago1:24:26

1:24:26

Franz Shrepf Lays out the Power of Partnership Ecosystems and the Nearbound Movement - Industrial Growth Institute Podcast Episode #18 with Ed Marsh Summary In this episode, Ed Marsh interviews Franz Schrepf, a director of strategic partnerships at StreamYard and a renowned expert on partnerships. They discuss the importance of partnerships in tech…

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495 Brand Naming by Rob Meyerson 1:06:52

2M ago1:06:52

1:06:52

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service. But se…

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Episode 17 - Brisa Renteria on Recruiting, Hiring, Onboarding and Retaining Top Sales Talent 1:24:57

2M ago1:24:57

1:24:57

Brisa Renteria on Recruiting, Hiring, Onboarding and Retaining Top Sales Talent - Industrial Growth Institute Podcast Episode # 17 with Ed Marsh Summary In this episode, Ed Marsh interviews Brisa Renteria, a sales expert and CEO of Improved Growth, about the challenges of hiring and training sales teams. The discussion covers a variety of topics in…

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494 The Road To Hell by Nick Asbury 1:24:07

2M ago1:24:07

1:24:07

The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury ABOUT THE BOOK: The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world fo…

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Episode 16 - Dustin Levy on Channel Sales, Risk Aversion and Marketing & Sales Alignment 1:39:03

2M ago1:39:03

1:39:03

Dustin Levy on Channel Sales, Risk Aversion and Marketing & Sales Alignment - Industrial Growth Institute Podcast Episode # 16 with Ed Marsh Summary Dustin Levy, Vice President of the Industrial Safety Business Group at Gentex Corporation, chats with host Ed Marsh about a wide range of industrial marketing and sales topics including: comfort, learn…

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493 Blue Goldfish 2.0 by Stan Phelps 1:01:19

3M ago1:01:19

1:01:19

Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a s…

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Episode 15 - Lisa Thompson on Strategic Pricing for B2B Companies 1:28:10

3M ago1:28:10

1:28:10

Lisa Thompson Unveils Secrets of Strategic Pricing - Industrial Growth Institute Podcast Episode # 15 with Ed Marsh Summary In this conversation, Ed Marsh interviews Lisa Spadafora Thompson, a globally known expert in pricing and portfolio growth for B2B companies. They discuss strategic pricing, product management, and the challenges faced by indu…

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492 Presentation Ready by Terri Sjodin 59:05

3M ago59:05

59:05

Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin ABOUT THE BOOK: When it comes down to a pivotal business or sales presentation, if it doesn’t move you forward, you have got to figure out why and change it. How do you sell, persuade, or move people to action? A vital element in c…

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Episode 14 - John Panaccione on Veterans in Business and the Silver Tsunami 1:20:28

3M ago1:20:28

1:20:28

John Panaccione on Decisions and Veterans in Business - Industrial Growth Institute Podcast Episode # 14 with Ed Marsh Summary In this episode, Ed Marsh interviews John Panaccione about the importance of inorganic growth and the role of inorganic growth options in revenue growth. They discuss John's background, his experience in small business fina…

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491 Lean Marketing by Allan Dib 1:25:30

3M ago1:25:30

1:25:30

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for en…

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Episode 13 - Jon Selig Unleashed on Humor in Sales and Prospecting 1:19:41

3M ago1:19:41

1:19:41

Jon Selig on the Power of Humor to Improve Sales and Prospecting - Industrial Growth Institute Podcast Episode 13 Summary Episode 13 starts with Jon Selig and Ed Marsh lamenting the fact that sales can be less fun than it was a decade ago. Salespeople and prospects feel overwhelmed by repetitive sales cadences and stale tactics. John Selig, a stand…

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490 Inside The Black Box by Bob Hoffman 50:38

3M ago50:38

50:38

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted. Not for the usual reason - their advertising stinks - but for another, dark…

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It's Time: I'm Going to Retire 4:35

3M ago4:35

4:35

Dear listeners, all good things must come to an end so I’m making this short announcement to let you know that I’m going to stop producing The Marketing Book Podcast and happily fade away from the world of marketing and sales. Have a listen to why I'm bowing out from what has been a lot of fun for me and what's next!…

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Episode 12 - Kathleen Booth on why Community is the New Google 1:13:25

3M ago1:13:25

1:13:25

Kathleen Booth on Professional Communities and Marketing and Sales Alignment - Industrial Growth Institute Podcast Episode 12 Summary In Episode 12 of the Industrial Growth Institute Podcast, host Ed Marsh and guest Kathleen Booth discuss the role of community in personal and professional development, as well as organizational success. Boil it all …

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489 The Content Entrepreneur by Joe Pulizzi 1:14:39

4M ago1:14:39

1:14:39

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business. In this comprehensive guide for serious content creators, you’ll find criti…

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Episode 11 - Scott MacKenzie on Podcasting for Business Development 1:12:14

4M ago1:12:14

1:12:14

Scott MacKenzie on the Business Development Power of Podcasting - Industrial Growth Institute Podcast Episode 11 Summary Scott MacKenzie is the founder of Industrial Talk, an innovative and disruptive business that he founded after taking a company public, retiring, and wanting to do something fun. But the business builds on a crucial discovery he …

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488 Social Media Explained 3.0 by Mark Schaefer 1:22:22

4M ago1:22:22

1:22:22

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Scha…

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Episode 10 - Trista Morrison on Strategic Communications as a Forcing Function for Corporate Strategy 1:21:57

4M ago1:21:57

1:21:57

Trista Morrison Talks Strategic Communications, Strategy and Boards - Industrial Growth Institute Podcast Episode 10 Summary Trista Morrison, a seasoned bio-pharmaceutical executive, started her career as a biologist and journalist. In this episode she discusses the intersection of communications and strategy in the industrial growth context. Trist…

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487 The ABM Effect by Alisha Lyndon 59:48

4M ago59:48

59:48

The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation. However, a more efficient and impactful approa…

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Douglas Burdett Podcasts

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