Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
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1
Sales made Simple for Outdoor Living Pros, Landscapers and Hardscapers (formerly Outerspaces)
Joshua Gillow
This podcast is dedicated to helping overwhelmed outdoor living professionals, landscapers and Hardscapers just like you increase your closing rate to over 75% without doubling your workload so you can build a seven-figure business that doesn't need you.
…
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1
Stop Guessing! How Inaccurate Budgeting Is Costing You Projects and Trust
10:38
10:38
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10:38Are you struggling to set clear budget expectations with your clients? Do you find yourself losing projects because of pricing uncertainties? One of the biggest challenges in the outdoor living industry is building trust through accurate budget estimates. Clients want certainty, and when you can provide it early in the process, your chances of clos…
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How a Debt Free Business Approach Leads to Better Customer Satisfaction in the Outdoor Living Industry w/ Andy Mulder
33:43
33:43
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33:43Can financial freedom truly revolutionize the way you connect with clients and build lasting trust? In this episode, we explore how running a debt-free business reshapes your approach to customer relationships, vendor partnerships, and overall client satisfaction. If you want to enhance trust and flexibility while maintaining work-life balance, thi…
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1
Why Ignoring Off-Season cash flow planning could CRUSH your Outdoor Living Business
10:36
10:36
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10:36What if you could turn your seasonal outdoor living business into a year-round cashflow machine—without relying on snow plowing? Many outdoor living professionals struggle with seasonal cashflow, working tirelessly for nine months and barely scraping by during the winter. If you find yourself stuck in this cycle, there’s a better way. This episode …
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Why Debt-Driven Landscaping Businesses Struggle With Loyalty and Team Morale w/ Andy Mulder
31:35
31:35
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31:35How can running a debt-free business revolutionize your leadership, team dynamics, and company culture? In this episode, Joshua Gillow and Andy Mulder uncover the profound benefits of financial freedom in business, from creating a supportive work environment to enhancing team morale and leadership effectiveness. If you’re striving to build a busine…
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If You’re Struggling to Land High-Paying Landscape Jobs, This Might Be Why w/ Design Expert Ryan King
40:51
40:51
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40:51Are you a landscape contractor struggling to land bigger projects and streamline your design process? Many contractors feel overwhelmed by juggling every aspect of their business, from design to execution. But what if the key to growth and client satisfaction is learning to delegate and focus on your strengths? You will: Discover how outsourcing ca…
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The Top 3 Landscape Lighting Sales Secrets That Will Change Your Outdoor Living Business Forever w/ Lee Beecher
34:15
34:15
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34:15How can incorporating landscape lighting elevate your outdoor designs and create unforgettable spaces? In this episode, Joshua Gillow and Lee Beecher dive into the transformative power of landscape lighting. Whether you’re a contractor looking to upsell lighting packages or a homeowner seeking to enhance your outdoor spaces, this conversation offer…
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How Running a Debt-Free Business Transforms Sales, Stress, and Success w/ Andy Mudler
40:16
40:16
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40:16Can running a business debt-free really transform not only your finances but also your mindset and relationships with clients? This episode dives deep into the real-world impact of choosing a debt-free business model. Whether you're looking to reduce financial stress, scale sustainably, or simply redefine what success means to you, you'll learn str…
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Why Most Outdoor Living Professionals Fail at Profitability (Hint...It’s Not Just Numbers) w/ profit expert Brian Kaskavalciyan
46:01
46:01
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46:01What if the key to unlocking true profitability in your business lies in changing the way you think about success? Many contractors face mental roadblocks that limit their financial success and personal growth. This episode reveals how shifting your mindset can redefine profitability and set you on a path to long-term achievement, both professional…
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Does Your Marketing Miss the Mark? How Hardscapers Can Fix Client Engagement Today w/ profit expert Brian Kaskavalciyan
32:01
32:01
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32:01Are you ready to attract your ideal clients and boost profitability in your contracting business? In the contracting world, success depends on more than just your skills—it’s about reaching the right clients and building lasting relationships. This episode dives deep into the proven marketing strategies you need to stand out and grow your business.…
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Think Low Profit Margins Are Just a Business Issue? Landscapers and Hardscaper, It's Really about your Mindset. w/ profit expert Brian Kaskavalciyan
39:34
39:34
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39:34Are you ready to break through mental barriers and boost profitability in your contracting business? In the world of contracting, achieving success is about more than just mastering your craft—it's about cultivating the right mindset for growth and financial success. In this episode, Joshua Gillow and Brian Kaskavalciyan dive into the mental roadbl…
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Why Running Facebook Ads Without a Plan Is a Waste of Money for Landscaper and Hardscapers w/ Eric Sprague and Katie Harris
25:29
25:29
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25:29Are you using Facebook ads but not seeing the results you hoped for? This episode breaks down how to navigate Meta platforms like Facebook to maximize your marketing success. If you’re looking to build a strong foundation, connect with your audience, and create winning ad campaigns, this conversation is packed with insights for you. You will: - Lea…
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Why Most Outdoor Living Professionals Fail at Social Media Marketing & How To Fix It w/ Eric Sprague and Katie Harris
31:01
31:01
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31:01Struggling to make your business stand out online? In this episode, you'll learn how to boost your online visibility and attract your ideal audience through smart marketing strategies. Whether you're aiming to rank higher on Google, master social media, or optimize your website for conversions, this discussion has actionable insights for you. You w…
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Why Ignoring Systems Is Sabotaging Your Outdoor Living Business Growth and How to Change That w/ Eric Sprague and Katie Harris
37:04
37:04
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37:04Do you feel like your business is running you instead of the other way around? This episode dives into how implementing the right systems can transform chaos into efficiency, helping entrepreneurs achieve sustainable growth. If you’re ready to take control, boost accountability, and track meaningful results, this episode has the insights you need. …
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Why Most Landscapers and Hardscapers Fail to Balance Work and Life (And What You Can Do About It) w/ Eric Sprague & Katie Harris
33:07
33:07
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33:07Are you ready to unlock the secrets to growing your business while maintaining a balanced, fulfilling personal life? In this episode, you'll discover how to tackle the fear of losing control, overcome the challenges of risk-taking, and create a sustainable work-life balance. If you're striving to grow your business without sacrificing your health o…
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1
Is AI the Secret Weapon You're Missing in boosting your Outdoor Living Sales Strategy? w/ Frank Bourque & Adam Gollan
36:15
36:15
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36:15Are you ready to leverage AI to revolutionize your sales process and outpace your competition? In a fast-paced market, many sales professionals struggle with routine tasks and slow response times, hindering their ability to close deals. This episode explores how integrating AI can streamline your operations, enhance customer interactions, and ultim…
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The NEW Trump Economy: Top 3 Strategies for Landscaping, Hardscaping, and Outdoor Living Businesses to Thrive in the Next 3-6 Months with Financial Expert Greg Crabtree
20:10
20:10
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20:10What’s the key to surviving and thriving in uncertain economic times while running a contracting business? If you’re a contractor, the current economic landscape, driven by political changes and shifting market dynamics, might feel like a puzzle. In this episode, financial expert Greg Crabtree offers actionable insights to help you prepare for what…
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1
Why Ignoring These Simple Outdoor Living Sales KPIs is Costing You a Fortune. w/ Frank Bourque
26:39
26:39
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26:39Are you ready to uncover the hidden potential in your sales data to boost your outdoor living business? In a competitive sales environment, many professionals overlook the critical role of tracking key performance indicators (KPIs). This episode tackles the pressing need for data-driven strategies that can dramatically improve your sales performanc…
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3 sales shortcuts to double your Outdoor Living sales in half the time w/ Frank Bourque
30:42
30:42
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30:42What if you could double your outdoor living sales in half the time? In a rapidly changing market, many sales professionals find it challenging to keep pace with evolving buying trends and customer expectations. This episode provides crucial insights into high-value activities that can transform your sales strategy, helping you achieve your goals m…
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The Real Reason You're Losing over 50% of Your Outdoor Living Projects to Competitors - And How to Fix it Now! w/ Frank Bourque
29:03
29:03
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29:03Are you losing projects to competitors and unsure why your sales aren't closing? In today's competitive outdoor living sales landscape, many professionals struggle with traditional selling techniques that fall flat. This episode tackles the pressing issue of project loss to competitors and introduces a consultative approach that focuses on understa…
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1
How to raise your prices AND close more work, Immediately. w/ Adam Linnemann
38:20
38:20
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38:20Are you struggling to raise your prices while still attracting high-paying clients in the landscaping industry? In an industry where competition is fierce, many professionals find it challenging to increase their rates without losing business. This episode explores actionable strategies to build value and enhance client relationships, ensuring you …
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1
Profit Unlocked: Ensuring Success with One Simple Shift w/ Adam Linnemann
34:19
34:19
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34:19Are you leaving money on the table by neglecting the importance of profit in your business? In today’s competitive landscape, many entrepreneurs struggle to maintain profitability amidst rising costs and market challenges. This episode addresses the urgent need to shift your focus toward profit, making it a habitual priority rather than an aftertho…
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You will NEVER hit 1M in sales if you don't follow this 1 simple rule...w/ Adam Linnemann
29:36
29:36
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29:36Are you mistakenly chasing revenue while ignoring what truly drives your business profits? In this episode, Joshua Gillow and Adam Linnemann uncover a critical issue many entrepreneurs face: the misconception that higher revenue equals better business health. If you’re feeling the pressure of top-line numbers without seeing real profits, this episo…
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Landscapers, Hardscapers, and Outdoor Living Pros, quit living paycheck to paycheck and hit 7 figures w/ Adam Linnemann
30:22
30:22
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30:22Are you constantly stressed about bills, wondering why your profitable business isn’t translating into cash? In today’s episode, Joshua Gillow and Adam Lineman tackle a problem many face: living paycheck to paycheck despite running a seemingly successful business. If you’re eager to break this cycle and achieve financial stability, this discussion …
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EP 4: Transform your Landscaping Business: Adopting a Hospitality Mindset for Unmatched Success - SMS Workshop
36:09
36:09
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36:09SMS Workshop, Episode 4! Are you ready to elevate your landscaping business? In this episode, we dive deep into a game-changing approach that can revolutionize your operations and profitability. Join Joshua Gillow as he reveals the secrets to transforming your business by adopting a hospitality mindset. Discover why shifting your focus from project…
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Why you, as a Outdoor Living Professional, aren't closing 10 out of 10 of your sales calls and what to do about it w/ high ticket Sales Expert Daniel Bai
20:01
20:01
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20:01In this episode, Joshua Gillow and Dan Bai discuss the importance of having a systemized sales process and a service-oriented mindset. They emphasize the need to focus on the process, approach, and attitude rather than being fixated on outcomes. They highlight the significance of building confidence through a repeatable and uniform sales approach. …
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EP 3: Top 5 Customer Red Flags to Watch for in Outdoor Living Design-Build Sales - SMS Workshop
22:08
22:08
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22:08In Episode 3 of Sales Made Simple workshop, Joshua talks about the top 5 customer red flags in sales and what to watch out for. Tune in every Friday morning for our Sales Made Simple workshop to gain sales tips and strategies that will help your business grow. Tune into this podcast where a seasoned craftsman shares expert communication skills, str…
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The 1 communication technique that can land you, as a landscaper or hardscaper, a TON of new sales and increase customer buy in w/ high ticket Sales Expert Daniel Bai
29:46
29:46
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29:46In this conversation, Joshua Gillow and Daniel Bai discuss the importance of tonality in sales and communication. They emphasize the need to adapt one's tone to match the client's needs and desires, rather than imposing one's own style. They highlight the role of curiosity and clarifying questions in understanding the client's vision and creating a…
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EP 2: SMS Workshop featuring special guest Jesse Gonzalez
49:24
49:24
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49:24In Episode 2 of Sales Made Simple workshop, Joshua is joined by Jesse Gonzalez. Today's workshop is all about how to follow up with clients after your proposals have been received. Tune in every Friday morning for our Sales Made Simple workshop to gain sales tips and strategies that will help your business grow.…
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1
Landscapers, Why YOU are killing your sales by talking too much and neglecting your clients needs w/ high ticket Sales Expert Daniel Bai
33:04
33:04
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33:04In this conversation, Joshua Gillow and Dan Bai discuss the importance of listening and asking purposeful questions in the sales process. They emphasize the need for salespeople to talk less and let clients express their needs, wants, and desires. They introduce the concept of STFU (Shut The F*** Up) as a way to create space for clients to share an…
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1
EP1: Outdoor Living Pros, STOP emailing proposals, close more sales this way - SMS Workshop
18:49
18:49
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18:49In Episode 1 of Sales Made Simple workshop, Joshua shares a communication secret that changed everything for him in sales. Tune in every Friday morning for our Sales Made Simple workshop to gain sales tips and strategies that will help your business grow. Tune into this podcast where a seasoned craftsman shares expert communication skills, strategi…
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1
How leaving your clients guessing is KILLING your closing rate w/ high ticket Sales Expert Daniel Bai
30:41
30:41
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30:41In this conversation, Joshua Gillow and Dan Bai discuss the importance of setting clear expectations with clients and how it can improve closing rates. They emphasize the need to make clients feel safe and establish emotional connections. They also highlight the significance of asking the right questions to understand clients' desires and needs. Th…
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1
PODCAST REBRAND: From Outerspaces to SALES MADE SIMPLE – Master Outdoor Living Sales!
12:55
12:55
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12:55Sales made Simple for Outdoor Living Pros, Landscapers and Hardscapers (formerly Outerspaces) This podcast is dedicated to helping overwhelmed outdoor living professionals, landscapers and Hardscapers just like you increase your closing rate to over 75% without doubling your workload so you can build a seven-figure business that doesn't need you. C…
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1
RE-AIR: Becoming a DANGEROUS Salesperson As a Landscaper, Hardscaper, or Outdoor Living Professional w/ Sandler Sales Training's Larry Van Sant
53:22
53:22
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53:22Tune in for a conversation with special guest Larry Van Sant of Sandler Sales Training. Connect with Joshua at: The Website The Facebook Group Design & Sales Master Classes Subscribe to Outerspaces on your favorite podcasting platform and never miss an episode! Tune into this podcast where a seasoned craftsman shares expert communication skills, st…
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RE-AIR: Crushing Life & Business is Easy When You Learn These Simple Strategies As A Hardscaper or Landscaper w/ Business Coaches Chris & Eric Martinez
50:13
50:13
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50:13Tune in for a conversation with special guests Chris & Eric Martinez. Mission Mindset Adventures Connect with Joshua at: The Website The Facebook Group Sales Master Classes Subscribe to Outerspaces on your favorite podcasting platform and never miss an episode! Tune into this podcast where a seasoned craftsman shares expert communication skills, st…
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1
Sell or Die: How razor thin profit margins are forcing outdoor living professional’s to rethink how they sell w/ SynkedUP's Weston Zimmerman
31:50
31:50
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31:50In this episode, Joshua Gillow and Weston Zimmerman discuss the importance of slowing down and building deeper relationships with clients in the outdoor living industry. They emphasize the need to focus on the human connection and provide certainty in an uncertain process. They also highlight the significance of setting expectations and delivering …
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1
Client said WHAT?!?! How to flip the script when your sales presentation is falling apart as an outdoor living professional…w/ SynkedUP's Weston Zimmerman
27:30
27:30
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27:30In this episode, Joshua Gillow and Weston discuss how to handle a sales presentation when it's falling apart. They emphasize the importance of authenticity and genuine helpfulness in sales conversations. They suggest that instead of focusing on selling, salespeople should focus on helping and serving their clients. They also discuss the significanc…
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Change orders: Good or Bad? How Landscapers, Hardscapers, and Outdoor living sales professionals are cashing in…w/ SynkedUP's Weston Zimmerman
30:36
30:36
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30:36In this episode, Joshua Gillow and Weston Zimmerman discuss the concept of change orders in construction projects. They explore whether change orders are good or bad for contractors and clients. They emphasize the importance of setting clear expectations and communicating effectively with clients. They also highlight the opportunity for change orde…
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1
Profitability on EVERY project? How more landscapers, hardscapers, and outdoor living professionals are achieving the impossible w/ SynkedUP's Weston Zimmerman
35:09
35:09
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35:09In this episode, Joshua Gillow and Weston Zimmerman discuss the importance of profitability in every project for outdoor living professionals. They emphasize the need for clarity in three key areas: budgeting, production rates, and communication with clients. By having a clear understanding of these aspects, contractors can ensure that they are cha…
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How to build a business that doesn't need you, and why you need to as an landscaper, hardscaper, or outdoor living professional w/ Scott Lesak
23:28
23:28
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23:28In this episode, Joshua and Scott share expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor l…
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Top 3 strategies to build and keep a team that cares as an outdoor living professional w/ Scott Lesak
28:39
28:39
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28:39In this conversation, Scott Lesak and Joshua Gillow discuss strategies for building and keeping a team that cares. They emphasize the importance of company culture and creating an experience that attracts and retains employees. They also discuss the shift from viewing employees as subordinates to seeing them as team members. They highlight the need…
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1
How to shift your mindset from surviving as an outdoor living professional to thriving w/ Scott Lesak
27:33
27:33
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27:33In this conversation, Joshua and Scott discuss the shift from a survival mindset to a thriving mindset. They emphasize the importance of shifting from a lack mindset to an abundance mindset and the power of asking the right questions. They also explore the concept of success and how it is defined differently for each individual. The conversation hi…
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1
Contractors facing and overcoming addiction: Essential listening for hardscapers & landscapers w/ Scott Lesak
34:34
34:34
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34:34Joshua Gillow is joined by landscape professional and coach Scott Lesak. Scott shares his story about how he faced and overcame his addiction to alcohol. Through his struggles and personal growth, Scott managed to turn his life around and now encourages others to do the same as a life coach. For more information about Scott, you can reach out to hi…
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1
How to increase your closing rate as a hardscaper, landscaper, or outdoor living professional w/ Landscape Lighting Secrets Owner Ryan Lee
15:50
15:50
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15:50In this conversation, Joshua Gillow and Ryan Lee discuss how to increase your closing rate. They emphasize the importance of giving clients options and being transparent about pricing and budget. By offering multiple options, you can cater to different client preferences and increase your chances of closing the deal. They also highlight the signifi…
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1
How to increase your number of qualified Leads as a landscaper, hardscaper, or outdoor living professional w/ Landscape Lighting Secrets Owner Ryan Lee
34:37
34:37
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34:37In this conversation, Joshua Gillow and Ryan Lee discuss how to increase the number of qualified leads in a business. They emphasize the importance of targeting the right audience and building relationships with referral partners. They also highlight the need to qualify leads early in the process to save time and focus on the right clients. They di…
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1
How to increase your prices as an outdoor living professional w/ Landscape Lighting Secrets Owner Ryan Lee
38:36
38:36
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38:36In this conversation, Joshua Gillow and Ryan Lee discuss the topic of increasing prices for contractors. They emphasize the importance of understanding your worth and valuing your services. They also discuss the mindset around pricing and the impact it has on the success of a business. They highlight the need to price based on the future vision of …
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1
Selling in 2024... Here is what you need to know as an outdoor living professional w/ Sales coach Daniel Bai
27:39
27:39
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27:39BONUS SATURDAY EPISODE DROP: Tune in for a conversation with special guest Dr. Daniel Bai, as Daniel discusses with Joshua the top things you need to know about sales this year. Connect with Joshua at: The Website The Facebook Group Sales Master Classes Subscribe to Outerspaces on your favorite podcasting platform and never miss an episode! Tune in…
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1
How to handle top sales objections as a hardscaper or landscaper w/ Landscape Lighting Secrets Owner Ryan Lee
33:29
33:29
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33:29Joshua is joined by Landscape Lighting Secrets Owner, Ryan Lee, as they discuss tips and strategies on how to handle top sales objections. If you are a landscaper, hardscaper, outdoorliving pro, or just some trying to make it in the sales world, this podcast episode is one you don't want to miss. Connect with Joshua at: The Website The Facebook Gro…
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1
How to close 25% more leads without spending $1 in your outdoor living professionals business W/ Ramblin Jackson's Jack Jostes
14:49
14:49
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14:49In this conversation, Jack Jostes shares strategies for closing more leads without spending money. The main theme is setting clear pricing expectations and qualifying leads upfront. By providing a pricing guide on your website, you establish trust with potential clients and weed out those who are not in the budget range. Jack recommends including a…
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How much should I invest in Facebook ads as a hardscaper or landscaper? w/ Ramblin Jackson's Jack Jostes
26:22
26:22
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26:22In this conversation, Joshua Gillow and Jack Jostes discuss the topic of Facebook ads and when it is the right time to invest in them. They emphasize the importance of having a solid foundation in digital marketing before spending money on ads. The foundational elements include branding and differentiation, sales process, local SEO, and online revi…
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What is SEO and is it worth it for outdoor living professionals? w/ Ramblin Jackson's Jack Jostes
33:19
33:19
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33:19In this conversation, Jack Jostes explains the importance of SEO for landscape and outdoor living companies. He defines SEO as the work that helps a website show up on search engines, with a focus on Google. Jack discusses the two components of SEO: on-page SEO, which involves optimizing the content on your website, and off-page SEO, which includes…
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