Pro Tips on Growing a Cosmetic and Orthognathic Surgery Practice (with Dr. Randy Sanovich)

Everyday Oral Surgery

What does it take to build a thriving cosmetic and orthognathic surgery practice? In this episode, we sit down with Dr. Randy Sanovich to discuss the ins and outs of running a cosmetic and orthognathic surgery. Dr. Sanovich is a dual board-certified facial cosmetic and oral and maxillofacial surgeon based in Dallas, Texas. He practices out of Dallas Surgical Arts, a premier cosmetic and oral surgery center that offers a comprehensive range of facial, neck, and oral-maxillofacial procedures. In our conversation, Dr. Sanovich explains his journey from purchasing an existing practice to transforming it into a largely cosmetic and orthognathic surgery-focused clinic. He provides insight into building a niche market, navigating patient expectations, and maintaining a balanced work-life approach. Dr. Sanovich also shares valuable advice for budding surgeons looking to establish their own practice and outlines strategies for marketing, patient management, and leveraging relationships with orthodontists and dentists. He also unpacks the evolving role of digital marketing, using Google reviews, the power of referrals, how cosmetic and orthognathic cases can complement each other, and more. Join us to learn the nuances of running a cosmetic surgery and how to make your practice stand out in a competitive market with Dr. Randy Sanovich!

Key Points From This Episode:

• Background about Dr. Sanovich’s training, expertise, and practice setup.
• How he grew his cosmetic and orthognathic practice with digital marketing.
• The range of patients he receives and the types of surgeries he focuses on.
• Explore how he establishes trust with his patients and competing surgeons.
• Learn about the typical hurdles and challenges of starting your own practice.
• He shares valuable tips for starting your own practice and the pitfalls to avoid.
• Hear how he maintains a balance between cosmetic and orthognathic surgeries.
• Uncover how Dr. Sanovich has grown his patient base through word-of-mouth.
• Recommendations for handling high-maintenance cosmetic patients.
• What Dr. Sanovich enjoys the most about the cosmetic side of dentistry.
• Discover the benefits of adding cosmetic services to a traditional oral surgery practice.
• Final takeaways for budding surgeons and how to contact Dr. Sanovich.

Links Mentioned in Today’s Episode:

Dr. Randy Sanovich — https://www.dallassurgicalarts.com/about-us/our-team/dr-randy-r-sanovich-dds/

Dr. Randy Sanovich on Instagram — https://www.instagram.com/drrandysanovich/

Dr. Randy Sanovich Email — [e-mail]

Dr. Randy Sanovich Phone — 352-278-1776

Dallas Surgical Arts — https://www.dallassurgicalarts.com/

Greenlights — https://www.amazon.com/Greenlights-Matthew-McConaughey/dp/0593139135

The Perfect Couple — https://www.imdb.com/title/tt11514868/

Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/

Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/

Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/

Dr. Grant Stucki Email — [e-mail]

Dr. Grant Stucki Phone — 720-441-6059