6 Week Challenge - The Rise & Fall (Part 2)

Built To Grow Fitness Business

Many owners think that 6-week challenges are the secret to boosting their gym's revenue and membership.

This challenge is a fitness promotion where participants pay a fee to commit to hitting a weight loss target in six weeks. If they stick to the diet and exercise plan and achieve their goal, they get their money back. If not, they must decide whether to continue at a cost or leave the program.

As you see, it's all about getting results fast. It means that these challenges promise quick cash and a flood of new clients. It might sound like the perfect solution for financial issues.

But what seems like a quick fix could easily turn into a business nightmare because these short-term gains come at a high cost.

You'll spend more time and money on marketing and sales, trying to keep up with the constant turnover. Also, these challenges often attract the wrong type of clients who leave after the challenge, either due to unmet goals or after achieving their short-term objectives.

On the other hand, running these challenges can strain your gym systems, overburden staff, and disrupt your gym's culture. And let's not forget the ethical dilemma – these challenges mostly promote a quick fix that isn't the long-term solution your clients need.

At the end of the day, the challenges can damage your gym's reputation.

Tim tested this controversial model back in 2016 and discussed the results and 6-week challenges with Randy in an episode almost five years ago. This week, they're revisiting the topic.

Have their views shifted since then? Tune in to find out!

Key Takeaways:

• Intro (00:00)
• Revisiting the 6-week challenge topic (00:40)
• Explaining the 6-week free challenge model (02:45)
• Initial pros of the challenge (05:06)
• Cons and long-term issues (07:36)
• Testing the challenge model - personal story (10:23)
• Clash of cultures in the gym (17:36)
• Economic inefficiency and unsustainable growth (19:36)
• Industry trends and experiences (24:52)

Additional Resources:

- Check out Part 1: 6 Week Challenge - The Rise & Fall

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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