Madness & the Media: The inside story of Jordan’s greatest PR moves

Formula For Success

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4M ago 39:09

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DC and Eddie are joined this week by the former head of press and PR at Jordan Grand Prix, Giselle Davies. She recalls how the F1 underdogs wowed the media with stunts like a circus-inspired car launch and by bringing in models like Katie Price (aka the other Jordan). Plus how she dealt with drivers like Gerhard Berger and Ralf Schumacher and tried her best to tame EJ.

DC and EJ also tackle listener questions on Checo Perez’s loss of form and Eddie’s memories of Italian driver Andrea de Cesaris.

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#Sports #Society #News #Sports News #Sam Skitt #Race #David Coulthard #Eddie Jordan #Formula 1 #Grand Prix #F1 News #Business #Motor Sport