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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Lord of History (Daniel 8)
Manage episode 429109983 series 1212468
Inhalt bereitgestellt von Incarnation Tallahassee. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Incarnation Tallahassee oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Daniel found his visions in chapter 8 alarming, but we can now see that they point to a mighty God, who is in charge of kings and empires. Rev. Jon Hall | July 14, 2024 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/Watch the Livestream youtube.com/live/ZSeuKYY3J2w
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645 Episoden
Manage episode 429109983 series 1212468
Inhalt bereitgestellt von Incarnation Tallahassee. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Incarnation Tallahassee oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Daniel found his visions in chapter 8 alarming, but we can now see that they point to a mighty God, who is in charge of kings and empires. Rev. Jon Hall | July 14, 2024 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/Watch the Livestream youtube.com/live/ZSeuKYY3J2w
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645 Episoden
Alle Folgen
×What does it mean to come out of Babylon? Is it a physical departure from the empire? Or is it a call to live differently? And what are we to do to with Jeremiah’s call to “seek the welfare of the city?” What does it mean to live in the tension of these two ideas? Rev. Peter Lebhar | February 9, 2025 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w…
Why the vision of the woman riding on the scarlet beast is a warning to the church and a call to holiness. Rev. Jon Hall | February 3, 2025 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w…
We were able to enjoy our exciting snow day because we had the right layers. In today’s reading, Jesus tells us to prepare for the exciting day of his return by keeping our hearts dressed and ready so that we won’t be exposed! Dr.Sarah Hall | January 26, 2025 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w…
The Bible’s teaching on hell, and how to avoid it. Rev.Jon Hall | January 26, 2025 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w
Rev. Peter Lebhar | January 21, 2025 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w
Rev. Jon Hall | January 21, 2025 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w
Why Christians have no need to fear the Antichrist and how we should understand the 666. Rev. Jon Hall | January 12, 2025 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w…
This morning, we pick up a new tool for reading and understanding the Bible. When the Bible compares a person to an animal, it is time for us to stop and wonder what that specific comparison is telling us! Dr. Sarah Hall | January 12, 2025 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w…
In the story of the Magi, we see foreshadowing of what Jesus’ ministry will be. We also see two opposite hearts in the Magi and King Herod. What happens if we find the battle of those two hearts inside of us? Rev. Peter Lebhar | January 5, 2025 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w…
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Incarnation Tallahassee
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How Mary teaches us to magnify the Lord by declaring His goodness. Rev.Jon Hall | December 29, 2024
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Incarnation Tallahassee
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John the Baptist initially seems like a lonely guy. But he reminds the crowds that gather around him that they are spiritually lonely without someone who can repair their relationship with God and bring them back into friendship with their creator. Christmas can be a lonely season, but it is also the season in which we get to remember that Jesus was born to be our friend. Christmas rescues us out of loneliness and brings us into friendship with God. Dr.Stefanie Kreamer | December 15, 2024 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w…
if Advent teaches us anything, it’s that in this life of faith, we will have to wait sometimes. But thankfully, God‘s way to wait isn’t quite so tedious! in His Word, He shows us how to wait well. Dana Standridge | December 15, 2024 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w…
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Incarnation Tallahassee
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On this 2nd Sunday of Advent, we consider God‘s choice to be friends with humans, and to share with them what he is planning to do. Dr.Sarah Hall | December 8th, 2024 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w…
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Incarnation Tallahassee
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Some of us have baggage about the second coming of Jesus. That’s understandable! But we should not avoid reflecting on it. The return of Christ is a source of hope for believers. Christ has died. Christ is risen. Christ will come again! Rev.Peter Lebhar | December 8, 2024 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w…
In this first Sunday of Advent, we visit the patriarchs and look at the test of Abraham's obedience. Obeying God puts us in a position to receive his rescue. Dr. Sarah Hall | December 1st, 2024 ----------------------------------------------- We're Incarnation Tallahassee! Visit our website! www.incarnationtallahassee.org/ Watch the Livestream youtube.com/live/ZSeuKYY3J2w…
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