Breaking Out of the Copy-Paste Marketing Playbook Cycle With Marc Thomas of Podia

Growth Stage by FastSpring

Conversation with Podia Senior Growth Marketer Marc Thomas about how to de-risk trying new, more innovative marketing strategies.

Traditional marketing playbooks are falling short in the SaaS world, but while many marketers privately acknowledge the ineffectiveness of these playbooks, they are still hesitant to discuss it publicly. Far too often, too much time is spent implementing copy-and-paste versions of existing marketing playbooks, and not enough time is spent on creating new playbooks that are unique to your company and fueled by research that makes you stand out.

• Analytics and attribution are becoming harder and harder.
• It’s easy to look at competition and do the same thing they’ve done, but then you’re always playing catchup.
• Large companies are eating up the majority of the consideration data set, with high intent, in traditional channels.
• The landscape is getting more and more crowded, and great marketing is really hard and takes time.

Plus, while many marketing leaders have the career stability and influencer clout to try risky things without risking their jobs, the people at the bottom who are actually doing the work don’t have that advantage — and they’re the ones who are often held responsible for metrics and success numbers. So how do marketers break out of the cycle of always sticking to the safest playbooks when if they aren’t working as well as they used to?

In this episode of Growth Stage, Fred Linfjärd interviews Podia Senior Growth Marketer Marc Thomas about:

• Why not enough marketers are talking about the failure of the same old playbooks.
• Why it’s become so hard to market (and measure marketing efforts) for software and SaaS products.
• Marc’s RINse and Repeat framework that helps marketers Relate to customers, Ideate novel and innovative marketing strategies, and Narrate the impact of their marketing to leadership.
• Examples of innovative, unique marketing strategies that Marc and his team have had success with.
• And so much more!

Transcript available on the FastSpring blog.

This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.