Copywriting, Creativity, and Entrepreneurship With Rachel Zurer
Manage episode 299356489 series 2930217
Pacifico talks with copywriter and StoryBrand Certified Guide Rachel Zurer about her journey from journalism to copywriting and entrepreneurship.
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Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as its interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group (https://soldatigroup.com). All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.
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Law, The Universe, And Everything is sponsored by Prosperitas, an animated video agency that can help you bring your company’s ideas, values, products, and messages to life with the power of engaging videos. Whether you strive to win more customers, engage or educate your audience, Prosperitas will craft each video specifically targeted to fit your brand and vision. Visit https://ProsperitasAgency.com today to learn more and discover how Prosperitas can create the best videos your company has ever had to help increase conversion rates and drive more sales.
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Books Mentioned:
Profit First by Mike Michalowicz: https://amzn.to/3injMVz
The 15 Commitments of Conscious Leadership by Diana Chapman, Jim Dethmer, and Kaley Klemp:
https://amzn.to/2U0akOE
The Body Keeps The Score by Besser Van Der Kolk, M.D.: https://amzn.to/37lgDiM
The Artist’s Way by Julia Cameron: https://amzn.to/2X2tcO7
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Show Notes
00:00 Show Intro
01:04 Https://ProsperitasAgency.com
01:43 Guest Intro: Rachel Zurer
02:43 Interview Begins
02:52 Becoming a copywriter
06:19 StoryBrand Guide certification
07:50 Being a solopreneur
10:29 AI Copywriters
12:58 Working with conscious capitalism driven companies
15:23 Finding mentors
16:57 The best investment Rachel has ever made
18:45 Whole Body Intelligence
23:15 Rachel’s advice for young people
24:52 Bad recommendations in entrepreneurship
26:20 Avoiding overscheduling
26:57 Celebrating failures and misfortune
28:01 Rachel’s book recommendations
29:07 Rachel’s billboard
30:31 Vision Quests
32:53 Rachel’s heroes
34:39 Rachel’s self-care strategies
35:55 The Pandora Star Machine
38:38 The kindest thing anyone has ever done for Rachel
40:11 Show Outro
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