At the dawn of the social media era, Belle Gibson became a pioneering wellness influencer - telling the world how she beat cancer with an alternative diet. Her bestselling cookbook and online app provided her success, respect, and a connection to the cancer-battling influencer she admired the most. But a curious journalist with a sick wife began asking questions that even those closest to Belle began to wonder. Was the online star faking her cancer and fooling the world? Kaitlyn Dever stars in the Netflix hit series Apple Cider Vinegar . Inspired by true events, the dramatized story follows Belle’s journey from self-styled wellness thought leader to disgraced con artist. It also explores themes of hope and acceptance - and how far we’ll go to maintain it. In this episode of You Can't Make This Up, host Rebecca Lavoie interviews executive producer Samantha Strauss. SPOILER ALERT! If you haven't watched Apple Cider Vinegar yet, make sure to add it to your watch-list before listening on. Listen to more from Netflix Podcasts .…
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The Employee Advocacy & Influence Podcast
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The Employee Advocacy & Influence Podcast
DSMN8 - The Employee Advocacy Platform
Empower your employees like never before and learn how to own the social share of voice in your industry. Organizations all over the world in every sector are driving strategic competitive advantage by scaling the impact of their employees' voices… and now YOU can too! As we delve beyond the why and get straight to the how so that you can put employee-driven growth at the heart of your organization. Hosted by Bradley Keenan and Lewis Gray of DSMN8.
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The Employee Advocacy & Influence Podcast
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Demandbase’s Vahbiz Cooper: Driving User Adoption & Employee Engagement
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32:04Lewis and Elliot invite special guest Vahbiz Cooper, Digital Marketing Manager at Demandbase, to talk about the key tactics behind successful employee advocacy programs. Vahbiz shares how Demandbase adopted an advocacy program, the best ways to keep employees engaged long-term, and the role of leadership in driving adoption. She also discusses crea…
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The Employee Advocacy & Influence Podcast
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Danfoss’s Eva Baluchova: Empowering Employees to Share Their Stories
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37:45This episode features Lewis and Elliot in conversation with Eva Baluchova, Global Employer Branding Lead at Danfoss, as she delves into the challenges of building an employee advocacy program without an employee advocacy tool in a global organization. Eva shares how she implemented hands-on training to scale the program across regions, encouraged h…
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The Employee Advocacy & Influence Podcast
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Clark Hill Law’s Roy Sexton: Scaling Employee Advocacy in Law Firms
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1:07:50
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1:07:50This episode features Lewis and Elliot in conversation with Roy Sexton, Director of Marketing at Clark Hill Law. They discuss how the firm launched, scaled, and now manages an employee advocacy program in a regulated industry. Roy shares his expertise in overcoming legal pushback, training employees, and building internal excitement for the program…
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The Employee Advocacy & Influence Podcast
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Talkdesk's Jordan Tenenbaum: Maximizing LinkedIn Engagement with Employee Advocacy
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52:45Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy. Key Topics Discussed: Why LinkedIn is the go-to platform for employee advocacy and how you can elevate …
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The Employee Advocacy & Influence Podcast
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NielsenIQ's Anna Bertoldini: How to Boost Your Personal and Company Brand
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56:33Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals. Key Topics Discussed : Understanding R…
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The Employee Advocacy & Influence Podcast
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The Employee Advocacy Benchmark Report
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35:37Key takeaways from the Employee Advocacy Benchmark Report. Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement. Key Topics Discussed: Employees havin…
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The Employee Advocacy & Influence Podcast
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How Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy | w/Maike Jansen
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44:21In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media. Maike shares real-world examples and proven strategies for managing employee-generated content, nav…
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The Employee Advocacy & Influence Podcast
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5 Ways to Keep Employees Engaged
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41:48
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41:48The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program. Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their…
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The Employee Advocacy & Influence Podcast
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How to build a social media posting habit | w/April Jones
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18:53In this episode, Lewis brings in another special guest: April Jones, Account Executive at DSMN8. April specializes in helping companies launch and streamline their advocacy programs, so we couldn’t think of a better place to garner some fresh insights. April picks Lewis's brain for his best practices on maximizing employee participation in advocacy…
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The Employee Advocacy & Influence Podcast
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“Does Employee Advocacy Look Like Spam Posting?” | w/Emily Paige Jones - Director of Customer Success
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13:48In this special episode of our podcast, Lewis welcomes Emily Paige Jones, Director of Customer Success at DSMN8, as his special guest. Emily, being DSMN8's latest recruit, brings forth an important question about a misconception that she's eager to debunk - “Does employee advocacy look like spam posting?” Lewis navigates through the question, unrav…
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The Employee Advocacy & Influence Podcast
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Debunked: Does Internal Engagement Inflate Performance Numbers? | DSMN8
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21:37In this exclusive episode, Bradley and Lewis explore an important question raised by a member of The Employee Advocacy Certification’s Alumni Network. Together, they navigate through the question and debunk the idea that employee advocacy programs inadvertently inflate performance numbers through internal engagement. Enroll for the free course: htt…
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The Employee Advocacy & Influence Podcast
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Huge News! The Employee Advocacy Certification Launch | DSMN8
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37:52We’re back! Bradley and Lewis are back with a bang to officially announce the launch of The Employee Advocacy Certification. In this exclusive episode, Lewis delivers insights and gives you a sneak peek into the course's offerings. Meanwhile, Brad delves into a module that explores measuring and defining success from an employee advocacy program. E…
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The Employee Advocacy & Influence Podcast
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5 Essentials for Employee Advocacy Success | w/Elliot Elsley - Director of Customer Success | DSMN8
37:19
37:19
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37:19In this special episode of our podcast, join Lewis Gray, Senior Marketing Manager at DSMN8, as he speaks with Elliot Elsley, Director of Customer Success at DSMN8. Get ready to unlock the secrets to a thriving employee advocacy program as Elliot spills the beans on FIVE game-changing tips. Discover why these tips are your golden ticket to success a…
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The Employee Advocacy & Influence Podcast
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3 Quick Wins for Employee Advocacy | DSMN8
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28:14In this episode, Bradley and Lewis highlight quick wins that can help elevate your employee advocacy platform. They highlight the wins that may seem obvious, but that a lot of program leaders overlook. They discuss how to implement these wins and the immediate difference it will make to your employee advocacy program. Find out how you can create yo…
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The Employee Advocacy & Influence Podcast
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The Best Content Strategy for Employee Advocacy Success | DSMN8
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26:30In this episode, Bradley and Lewis discuss the two most common objectives of employee advocacy and the content strategies you’ll want to deploy to achieve them. Plus, Lewis explains the “Holy Trinity” of content types you’ll need to include to generate the best results from your employee advocacy program. Special offer for listeners! Grab a free co…
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The Employee Advocacy & Influence Podcast
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HUGE Announcement: ‘Employee Advocacy: 101 Cheat Codes’ Book Coming September
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27:35BIG news! Lewis rolls out the carpet for Bradley as he introduces his first-ever book - Employee Advocacy: 101 Cheat Codes. In this special episode of the podcast, Bradley explains the reasoning and idea behind the book, even introducing the help of Amazon’s Alexa to demonstrate its purpose. No spoilers here, though! Plus, early access for listener…
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The Employee Advocacy & Influence Podcast
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3 Challenges of Employee Advocacy in Law Firms and How to Overcome Them | DSMN8
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32:52In this special episode of our podcast, Lewis sits down to speak with special guest, Shannon Loveridge. Shannon lends her insights on the legal industry and explains why employee advocacy is a crucial tool that should be utilized in this industry. Shannon highlights the challenges that come with employee advocacy in law firms and how to overcome th…
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The Employee Advocacy & Influence Podcast
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What LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 1) | DSMN8
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29:19Part one of our two-part special! LinkedIn’s algorithm changes have caused quite a stir in the B2B world especially, but what exactly has changed? Spoiler alert: the future looks bright for employee advocacy! In part two, Lewis & Bradley host a workshop in writing great social media posts for employee advocacy, and Lewis explains DSMN8’s PACKD anal…
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The Employee Advocacy & Influence Podcast
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What LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 2) | DSMN8
38:49
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38:49Part two of our two-part LinkedIn algorithm special! In part two, Bradley & Lewis build on our learnings from part one and host a workshop for writing great social media posts for employee advocacy. If you haven’t checked out part one, Bradley & Lewis broke down the changes to LinkedIn’s algorithm and offered their key takeaways from the recent upd…
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The Employee Advocacy & Influence Podcast
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Creating Your Ideal Advocate Profile | DSMN8
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30:37Bradley and Lewis host another workshop-style episode. Bradley explains how to create the ideal advocate profiles for your employee advocacy program, which can be used to identify the pain points and objectives of your potential employee advocates ahead of launching your program. They highlight the importance of creating these profiles and how this…
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The Employee Advocacy & Influence Podcast
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Why Looking for Quick Wins is Detrimental to Employee Advocacy Success | DSMN8
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25:06In this episode of the podcast, Bradley and Lewis highlight why an employee advocacy program won’t work if you only focus on achieving quick wins. They expand on the importance of putting together a great launch strategy that focuses on social media training to ensure continued use of your employee advocacy tool. How active are your employees on so…
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The Employee Advocacy & Influence Podcast
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The 4 Ideal Advocate Profiles | DSMN8
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29:21In this unique episode of the podcast, Bradley hosts a workshop-style episode with Lewis and explains the four types of ideal advocates for an employee advocacy program. Lewis expands on this and offers valuable insight from his experiences dealing with these four personas. They touch on the challenges and motivations of each persona and why these …
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The Employee Advocacy & Influence Podcast
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How to Sell Employee Advocacy to Your CFO | DSMN8
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29:18In this episode of the podcast, Bradley and Lewis discuss the business case for employee advocacy and offer tips to get sign-off from your CFO to launch a program. They touch on statistics that highlight the impact that employee advocacy has and how an employee advocacy tool can save your company money. All valuable information to take to your CFO!…
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The Employee Advocacy & Influence Podcast
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Debunked: Employee Advocacy is JUST for Marketing | DSMN8
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44:28
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44:28In this episode of the podcast, Bradley and Lewis debunk the idea that employee advocacy programs solely benefit marketing teams. They highlight that although an employee advocacy tool is perceived as being a marketing function, it can have an equally significant impact on other departments in a business, such as sales and employer branding teams. …
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The Employee Advocacy & Influence Podcast
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How to Use Employee Advocacy for Content Idea Generation | DSMN8
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25:16In this episode of the podcast, Bradley and Lewis discuss how to use employee advocacy for content idea generation. They highlight the importance of employees being active on social and why social activity and employee advocacy should be treated as one combined activity. How active are your employees on social? Often it's a great way to understand …
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The Employee Advocacy & Influence Podcast
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Stepping Up from Manual Employee Advocacy to a Formal Program | DSMN8
21:08
21:08
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21:08In this episode, our CEO, Bradley and Senior Marketing Manager, Lewis discuss how to step up from manual employee advocacy to a formal program. They highlight the key differences between manual employee advocacy and a formal program and the issues that may occur when you rely on manual employee advocacy. Blog post on why you need an employee advoca…
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The Employee Advocacy & Influence Podcast
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The 3 Enemies of Employee Advocacy | DSMN8
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29:02
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29:02We’re back for season 2! Welcome to the new and improved version of our show. In this new format, Bradley Keenan is joined by DSMN8’s very own Lewis Gray (Senior Marketing Manager) as a co-host. In this episode, Bradley and Lewis discuss what they consider to be the three most common/problematic roadblocks (or “enemies”) of an employee advocacy pro…
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The Employee Advocacy & Influence Podcast
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In this episode, Bradley discusses the common misconception that employee advocacy can’t work for companies within regulated industries, and outlines the features and processes needed to make it a success, no matter which industry you’re in. How active are your employees on social? Often it's a great way to understand the current sentiment towards …
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The Employee Advocacy & Influence Podcast
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What Makes an Enterprise Employee Advocacy Program?
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11:35In this episode, find out what enterprises need to consider when choosing an employee advocacy platform. Plus, find out how to distribute your content in a smart way, and learn our tips for managing an enterprise employee advocacy program! How active are your employees on social? Often it's a great way to understand the current sentiment towards so…
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In this special episode, find out how Dropbox approached the first 30 days of launching an employee advocacy program with actionable tips to help you improve your E.A. game! Whether your organisation is a first-timer or you're looking to give your existing initiative a boost, Katherine Keenan, Dropbox’s Head of Talent Brand Programs runs through th…
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In this episode, find out why consistency is the key to employee advocacy community building. What does employee advocacy consistency look like? Find out how to build your EA community and consistently provide content for employees to share. How active are your employees on social? Often it's a great way to understand the current sentiment towards …
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The Employee Advocacy & Influence Podcast
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In today’s episode of the podcast, our CEO, Bradley Keenan, shares another of our best Employee Advocacy tips, chosen at random from our upcoming book! In this episode, Bradley discusses the challenges of integrating employee advocacy platforms with your wider tech stack and outlines why integrations are not always necessary. We discuss the challen…
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The Employee Advocacy & Influence Podcast
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The importance of a Test, Listen & Learn approach and creating feedback loops to guide your employee advocacy success. In this episode, we discuss, why an authentic tone of voice is a must, would your employees share content, how to tell if employee shares resonate with audiences, the dark social impact of employee advocacy AND how to create employ…
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The Employee Advocacy & Influence Podcast
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Exciting announcement: we’ve got a book coming out! In the next 4 episodes of the Employee Advocacy & Influence podcast, our CEO Bradley Keenan will share some of the best Employee Advocacy tips, chosen from the book at random! In today’s episode, find out about how to encourage employee advocacy program sign-ups, and why you shouldn’t force it. Ho…
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The Employee Advocacy & Influence Podcast
![The Employee Advocacy & Influence Podcast podcast artwork](/static/images/64pixel.png)
You’re interrupting people’s day - so, you better make it worth their while if you want employee advocacy success! A well thought out, and structured post caption can be the difference between impact for your social content and failure. THIS is how to get it right and hit your goals. In this episode, we discuss, why you shouldn't worry about ‘link …
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When life gets in the way, posting to social media falls by the wayside. Scheduling content and keeping your content “evergreen” are your secret weapons to keep your employees’ social media presence consistent. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benc…
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What is the Pyramid of Employee Influence? Find out how it can help you decide which employees to include in an advocacy program. Do you really need 100% of your employees engaged in advocacy for it be successful? How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a b…
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The Employee Advocacy & Influence Podcast
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This is the single BIGGEST piece of advice for onboarding new users to your advocacy program. In this episode, we talk about the mistakes we’ve seen made when launching an employee advocacy program and HOW you can ensure success when it comes to getting employees to join your program and maintaining engagement. How active are your employees on soci…
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The Employee Advocacy & Influence Podcast
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Think all employee advocacy programs are just people sharing the same message over and over again? Or that you can spot an initiative a mile off when people are sharing the exact same thing? Well, GOOD employee advocacy really isn’t this and the assumption shouldn’t be that all employee advocacy programs follow the same strategy. In this episode, w…
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Employee advocacy works incredibly well for B2B companies, but can it be successful for a B2C business? Which social networks are right for B2C employee advocacy? Consider taking a different approach to advocacy: maybe it’s time to open up your advocacy program to consumers too! In this episode, we discuss; the social media spectrum; the difference…
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The Employee Advocacy & Influence Podcast
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It’s Time To RE-BOOT Your Employee Advocacy Program | DSMN8
11:03
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11:03Unhappy with the results of your employee advocacy program? Inherited an employee advocacy program but disappointed with employee engagement? Well, there are times where a program just needs a re-boot to take results to the next level. We talk about why you need to establish what went wrong the first time, how to create your NEW gameplan, plus the …
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The Employee Advocacy & Influence Podcast
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Why Salespeople Have The Most Vested Interest In Your Advocacy Program | DSMN8
11:03
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11:03Content tumbleweeds…. Are you creating loads of content that nobody shares? Worse. Your Sales team don’t see the value? In this episode, we discuss how you can effectively onboard your sales team to your advocacy program. We talk about how salespeople have the most vested interest, the easiest way to get salespeople onboard, what to do BEFORE you c…
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The Employee Advocacy & Influence Podcast
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Sliding door moments… Say hello to your new career launch pad! In this episode, we look at how employee advocacy can be a career-launch pad. We talk about the network effect of employee advocacy, its purpose, how to increase impact by 300%, provide a career differentiator AND how to build your personal business case! How active are your employees o…
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Counter-intuitive? Maybe. Maybe not. Hear us out as there is a logic to our madness of why you SHOULD limit your employee advocacy. In this episode, we talk about the four types of employees, what wise program leaders do, what we advise clients to limit daily shares to, the content economics of employee advocacy AND explain what the MOST important …
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The Employee Advocacy & Influence Podcast
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THIS is Your Secret Marketing Weapon in a Recession! | DSMN8
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13:22When times get tough, it’s even more important to assess what is and isn’t working for your organization. BUT how do you avoid going silent and continue to communicate regularly with your target audience in the most cost-effective way? Well, it starts with your employees - the people already closest to your business AND moving the needle is easier …
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The Employee Advocacy & Influence Podcast
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How does internal communications impact employee advocacy? Are they the same thing? In this episode, we talk about the first step and how employee advocacy forms an internal communication function. We'll cover; what we found from analysing over 1,000 social media posts from employees, how to utilize your existing internal comms tools for even great…
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The Employee Advocacy & Influence Podcast
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This is how to make your social media policy ‘employee-ready’! In this episode, we talk about how you can evolve from a "Do Not Post on Social Media" strategy to a "Post on Social Media" strategy with your employees. We'll cover; what 55% of Employees have NO idea about, what your Employee-Ready Social Media Policy MUST include, how to support your…
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The Employee Advocacy & Influence Podcast
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Want to encourage employees to become content creators? In this episode, we talk about how to get more employees to submit content to you. We'll cover; why creating B2B social that doesn’t suck is difficult, what you can do to help your B2B social presence, the one thing you have to accept, what many get so wrong, AND finally, introduce you to the …
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The Employee Advocacy & Influence Podcast
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How To Turn Your CEO Into A Social Media Superstar | DSMN8
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13:09We get asked this question all the time! In this episode, we talk about how you can get your CEO to post on social media. We'll cover; what to do if your CEO doesn’t get social, how you can show the value, how to build a business case for employee advocacy, AND finally, introduce you to the Social CEO Framework which features the steps you can take…
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The Employee Advocacy & Influence Podcast
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The BIGGEST Employee Advocacy Blunder! | DSMN8
13:20
13:20
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13:20This has to be the NUMBER 1 employee advocacy blunder we see! In this episode, we talk about the biggest blunder employee advocacy programs make. We'll cover; what YOU need for Employee Advocacy SUCCESS, the power of dynamic content, how time-effective distribution can equal continued program value, AND finally, what the true aim of good employee a…
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