Who Not How... A Deep Dive Into This Powerful Book!

Your Persuasion Coach - NeuroPersuasion

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The book, Who Not How, by Dan Sullivan and Benjamin Hardy, outlines a system for achieving greater success and freedom by shifting your focus from how you do things to who you work with. The authors use the metaphor of Michael Jordan's basketball career to illustrate the importance of having the right team members to achieve greatness, even if you are a highly skilled individual.

The book provides practical strategies for identifying and working with other "Whos" who can contribute to your goals, thereby expanding your vision and maximizing your results. It emphasizes the value of creating transformational relationships, based on mutual respect and the willingness to give more than you take.

Ultimately, the book encourages readers to view themselves as investments, not costs, and to build a network of "Whos" who can help them achieve their full potential in all areas of life, including business, relationships, and personal growth.