Staying Ahead in Digital Marketing: When and How to Pivot Your Approach

Your Digital Marketing Coach with Neal Schaffer

In today's episode, we're diving deep into the realm of pivots in digital marketing. From shifts in SEO practices to leveraging the latest in AI technology across social platforms, I share insightful updates and strategic advice to help you stay ahead of the curve. As the digital landscape evolves, so should our marketing strategies—whether it's the right approach to TikTok amidst potential bans or understanding the diminished role of backlinks in SEO. I also discuss the importance of enriching your content beyond SEO-focused writing, emphasizing quality and relevance to meet human needs rather than just algorithms. Tune in as we explore these dynamic changes and how small yet strategic pivots can significantly enhance your digital marketing effectiveness.

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Kapitel

1. Digital Marketing Coach Discusses Marketing Pivoting (00:00:00)

2. Digital Marketing Pivot and Evolution (00:14:01)