48: Pamela Wilson Shows You How to Go from Blogger to Book Author

Write With Impact with Glenn Leibowitz

Read the show notes to this episode and get a free ebook with writing strategies at writewithimpact.com/episode48

Pamela Wilson is Executive Vice President of Educational Content at Rainmaker Digital. There she manages, among other things, their flagship website, Copyblogger, which is one of the most widely followed websites in the world, where you can learn all you need to know about content marketing.

Pamela is a long-time blogger for Copyblogger. And while she’s written a lot of blog posts, she has yet to write a book. She’s setting out to change that with her first book which will be about content marketing, a topic she’s a deep expert in, and a topic that she has been blogging about for many years now.

What’s unusual, and I think incredibly fascinating, is the process she’s going through as she writes her book. Earlier this year, she launched a podcast called “Zero to Book” with Jeff Goins, the bestselling author and blogger, where she discusses the process she’s going through as she writes and self-publishes her first book. It’s what I like to call a “reality podcast”, where Pamela and Jeff walk you through, in realtime, the process of writing, publishing, and marketing a book.

She's also sharing chapter drafts on her website and getting feedback from beta readers that she is then incorporating into her book. She calls it “crowdsourced feedback” and “crowdsourced marketing”, and it’s turning out to be a powerful way to get free advice while building a tribe of potential readers and advocates of the book.

In our conversation, Pamela shares why she decided to take this approach to writing and publishing her first book, how exactly she’s doing it, and what she’s learned so far. It’s a fascinating story that I’m sure you’ll enjoy.

At the end of the conversation, Pamela also talks about why content marketing is such a powerful strategy for building authority and for building a business.

Read the show notes to this episode and get a free ebook with writing strategies at writewithimpact.com/episode48