47: Pop Culture Writer Jennifer Keishin Armstrong's 5-Step Process for Writing Great Blog Posts

Write With Impact with Glenn Leibowitz

My guest today is Jennifer Keishin Armstrong. Jennifer is a pop culture writer who writes for BBC Culture, The New York Times Book Review, Fast Company and many more publications.

She’s also the author of four books, her latest being about Seinfeld, the wildly popular TV show that became a cultural phenomenon in the US. Her book is due out this coming July, and it’s being published by Simon & Schuster.

In our conversation, Jennifer talks about how she fell in love with writing — freelance writing, specifically — at the ripe young age of 8, and how she turned her obsession with pop culture into a full-time job at Entertainment Weekly, where she worked for a decade.

She also shares the process she went through to research and write her upcoming book about Seinfeld. And in the last part of our conversation she walks me through the 5-part process for writing a great blog post, a technique she teaches her students at Gotham Writers Workshop, where she teaches blog writing.

You can find the show notes to this episode with links to Jennifer’s website and books on Amazon over at writewithimpact.com/episode47 And be sure to sign-up for my weekly newsletter so you can get the latest podcast episodes and my latest articles about writing and other topics, which I usually publish on Inc. and LinkedIn.

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