How To Build A Business With Memberships & Online Course With Lisa Princic

Whiskey & Work Podcast

In this episode Kelsey sits down with Lisa Princic, founder of Scaling Deep. With over 15 years of experience helping thousands of business owners create sustainable and profitable business models, Lisa breaks down the myths and misconceptions around memberships. We explore how to simplify the process, avoid overwhelm, and build a membership program that’s both scalable and easy to manage. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!

What we’re talking about…

• Lisa’s approach to memberships as a simple and sustainable business model

• Misconceptions about the complexity of memberships and how to avoid overcomplicating them

• The balance of creating value without over-delivering or overwhelming members

• Importance of starting with a simple membership, focusing on core needs, not excessive content

• How Lisa transitioned from a generalist business coach to niching down into memberships

• Tips for identifying your “zone of genius” and why niching down leads to more success

• How to test niche ideas and validate them with your audience through content or beta offers

• The myth of needing tons of content for a successful membership

• How Lisa runs her membership with minimal content while maintaining high value

• Different membership models and when content-heavy vs. content-light approaches work best

• The importance of automation for a scalable membership model

• Tools and processes to streamline membership management and how to start small with automation

• How to decide between creating a membership or a course

• Differences in business models: Course focuses on how-to content, while memberships focus on ongoing support and relationship-building

• Pricing and sales strategies for both models

• To learn more or connect with Lisa visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Lisa Princic’s Website

Lisa Princic’s Instagram

Kelsey Murphy’s Website

Kelsey Murphy’s Instagram