844: The digital marketing landscape... and putting it ALL together for your business w/ Jared Schweers

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Unlock the secrets of successful digital marketing with Jared Schweers of Key Element Media as we dissect what truly powers the engine of online business growth. From his early days as a computer enthusiast to becoming an expert in the digital marketing world, Jared's story is a testament to leveraging passion into expertise. Our engaging conversation covers more than just the mechanics of SEO; it's a deeper look into how effective branding and customized strategies can be the difference-makers for local businesses.
Today's digital landscape demands an understanding of the nuanced elements that bolster a brand’s online footprint, and in this episode, we share the strategies you'll need to enhance your own. We stress the vital role of crafting impactful titles and meta descriptions and delve into why rich website content is paramount for customer engagement. By breaking down the process of establishing a user-friendly website architecture, we reveal how a strong foundation can support diverse and sustainable marketing efforts, emphasizing the need for a long-term SEO strategy over the allure of quick wins through paid advertisements.
Finally, for small business owners wrestling with the complexities of marketing on their own, this episode is packed with practical guidance. Learn how to initiate marketing efforts by committing to regular updates and the importance of tracking these efforts to understand your lead sources. I share my personal strategies for juggling the demands of business with the necessity of growth-focused activities, ensuring a balanced approach to marketing and networking. So, whether you're a startup entrepreneur or a seasoned business owner, this is a conversation filled with insights that promise to elevate your approach to digital marketing.
ABOUT JARED

Jared is the owner and driving force behind Key Element Media, a premier web and digital marketing firm headquartered in Rockwall, Texas. With a specialization in web design, organic search, Google Profile Rankings, Paid Search, and apparel, the company boasts an impressive portfolio, catering to businesses of all scales—ranging from national giants to hyper-local enterprises. Key Element Media continues to grow year after year, serving more clients and completing larger projects. With a rich career spanning over eighteen years in digital marketing, Jared's expertise is grounded in a solid foundation, backed by a degree in Communication Technology. Beyond Key Element Media, Jared extends his entrepreneurial prowess as the co-owner of Rockhopper Designs & Apparel, Rockwall's go-to screen printing and apparel brand. His leadership and commitment to his community have earned him notable accolades. In 2019, Jared was honored as the Ambassador of the Year by the Rockwall Chamber. He's also an esteemed Leadership Rockwall Class of 2020 alumnus. His company, Key Element Media, received the title of Small Business Partner of the Year from the Rockwall Area Chamber of Commerce in 2016, and the firm's alliance with the Chamber remains active. In addition to Chamber activities, Jared is an active member of the Rockwall Noon Rotary Club and holds influential positions on various local boards.

LINKS & RESOURCES

• Visit Key Element Media’s Website
• Follow Key Element Media on Instagram
• Connect with Jared on LinkedIn

Kapitel

1. Digital Marketing (00:00:00)

2. Foundational Elements of Brand Marketing (00:10:10)

3. Differentiating Factors in Website Design (00:18:22)

4. The Future of AI Content Ranking (00:21:13)

5. Advice for Small Business Marketing (00:26:04)

6. Entrepreneur Podcast Guests Support Production (00:35:12)