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Upsell and Downsell Strategies for Online Courses
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Outsell the Giants—Without Giant Effort with Learn iQ Education upsells and downsells
A plain-language guide to upsells & downsells (and how Learn iQ does the heavy lifting).
1. What on earth is an upsell?
Think of the last time you ordered a burger and the cashier asked,
“Want to make that a meal for just a little extra?”
That extra offer is an upsell.
Goal: Raise the value of each sale by adding something that makes the main purchase even better.
Why it works: The customer is already in “buy” mode—one small “yes” feels easy.
2. And a downsell?
Imagine you hesitated on the combo, and the cashier replied,
“No worries—how about adding only the fries for half the price?”
That fallback offer is a downsell.
Goal: Rescue sales that might otherwise vanish by offering a smaller, lower-priced option.
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