Uncommon Brands podcast

1
Getting personal: The business of men's underwear, Dez Price, BN3TH 35:14

vor 5 Tagen35:14

35:14

In this episode of the Uncommon Brand podcast, host Parker Nash sits down with Dez Price, co-founder and CEO of BN3TH (pronounced "Beneath"), a brand dedicated to making comfortable men's underwear and base layers for various activities, from mountain adventures to the office. BN3TH is notable for being the first to create men's underwear with a three-dimensional pouch. Dez shares the intriguing origin story of BN3TH, which began around 2009-2010 when he and his business partner, Dustin, recognized an unmet need in the apparel market. They explored various product categories and ultimately focused on underwear, aiming to innovate beyond existing designs to offer unparalleled comfort and support. What was covered: BN3TH's Founding: Identifying a market gap for men's underwear. The Revolutionary Pouch: Impact of 3D pouch technology on comfort. Brand Evolution: Building a unique product into a successful brand. Product Philosophy: Comfort and support for all-day activity. Entrepreneurial Advice: Passion, innovation, and embracing challenges Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernas/ Dez Price Links: Website: https://www.bn3th.com/ Instagram: https://www.instagram.com/bn3thapparel/ Facebook: https://www.facebook.com/BN3THapparel/ TikTok: https://www.tiktok.com/@bn3thapparel…

1
Fun run! Growing a running brand, Bryce McConville, Chicknlegs 31:15

vor 14 Tagen31:15

31:15

In this episode, Parker sits down with Bryce McConville, former athlete and distance runner at the University of Miami, and the founder of Chicknlegs, a brand specializing in fun, comfortable, and unique apparel for distance runners. Bryce shares his entrepreneurial journey, starting college as he sought to stay connected to the running community. He discusses the origin of the brand name and how early, funny Instagram videos helped generate interest even before production. The brand quickly grew by connecting with the high school cross-country and track community, and now participates in major events like the New York and Chicago Marathons. What was covered: Athlete to Entrepreneur: Founding Chicknlegs Community-Driven Growth & Social Media Impact Design, Quality, and Product Development Strategic Inventory & Product Line Management Analytical Approach to Business Growth Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Chicknlegs Links: Website: https://www.chicknlegs.com/ Instagram: https://www.instagram.com/chicknlegsrunning/?hl=en Facebook: https://www.facebook.com/ChicknLegsRunning TikTok: https://www.tiktok.com/@chicknlegs…

1
Bye bye corporate, hello baby brand, Jeff Chisholm, Little Hometown 46:04

vor 17 weeks46:04

46:04

In this episode, Parker sits down with Jeff Chisholm, president of Little Hometown , a baby brand that designs locally themed blankets, onesies, PJs, and bibs featuring over 200 unique regional designs across the U.S.. Unlike many e-commerce brands, Little Hometown has never been on Amazon or Walmart, choosing instead to partner with independent retailers to grow its business. After years in corporate America, working in strategy, sales, and consulting, he took a leap into entrepreneurship—first with an Amazon-based business that exploded, then collapsed. That experience shaped his approach to building Little Hometown, a brand that thrives by being different, staying off mass marketplaces, and focusing on quality, nostalgia, and strong retail partnerships. Tune in to hear Jeff’s practical tips on building a profitable, niche baby brand. SPECIAL BONUS FOR LISTENERS: Get 25% off with code uncommon25 What was covered: The rise and fall of his first e-commerce venture Why Little Hometown refuses to sell on Amazon and Walmart How they’ve grown to over 2,000 independent retail partners The power of regional, nostalgia-driven product design How seasonality impacts marketing spend and how they adjust Jeff’s data-driven approach to ads and customer retention Little Hometown & Jeff Chisholm Links: Website: https://www.littlehometown.com/ Instagram: https://www.instagram.com/littlehometown/ Parker Links: Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash…

1
Shark Tank entrepreneur and bathing suit innovator, Hayley Segar, onewith swim 39:46

vor 18 weeks39:46

39:46

In this episode, Parker sits down with Hayley Segar, the founder of onewith swim, a swimwear brand that’s redefining how swimsuits should feel and fit. Hayley has a background in social media, content creation, and the bridal industry, but her frustration with traditional swimwear led her to create something entirely new—swimsuits that fit like underwear. After struggling to find a comfortable swimsuit for a trip, Hayley had a lightbulb moment: why didn’t swimwear feel as comfortable as no-show underwear? That insight led to the launch of onewith swim in 2021. Today, the brand is a category creator, making dig-free, elastic-free, and edgeless swimsuits that have gone viral multiple times. What was covered: Hayley’s journey from content creator to fashion entrepreneur How a frustrating shopping experience led to a product idea The challenges of launching a fashion brand with no design background How viral TikTok moments propelled onewith swim's success The importance of customer education and brand transparency Why first-order profitability is key for bootstrapped businesses onewith swim's & Hayley Segar Links: Website: https://onewithswim.com/ Instagram: https://www.instagram.com/onewithswim/ Facebook: https://www.facebook.com/onewithswim TikTok: https://www.tiktok.com/@onewithswim Hayley on LinkedIn: https://www.linkedin.com/in/hayleysegar/ Parker Links: Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash…

1
Building a brand while traveling the world...with your family! 30:30

vor 19 weeks30:30

30:30

In this episode, Parker sits down with Antje Pepper, the founder of Keep Going First Aid . Antje created Keep Going First Aid to bring beautifully designed, high-quality first aid products to families. As a full-time traveling mom, she saw the need for a compact, well-organized, and kid-friendly first aid kit. What started as a personal solution turned into a thriving brand that stands out in a crowded market. What was covered: How Keep Going First Aid was born out of a real-life parenting need The power of branding, storytelling, and knowing your customer Why selling a feeling is more powerful than selling a product How Antje scaled her business using influencer marketing The strategy behind working with agencies vs. in-house employees How Keep Going First Aid stands out on Amazon and e-commerce platforms How to build a brand from anywhere in the world Antje Pepper & Keep Going First Aid Links: Website: https://www.keepgoingfirstaid.com/ Instagram: https://www.instagram.com/keepgoingfirstaid/ Facebook: https://www.facebook.com/keepgoingfirstaid/ Parker Links: Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash…

1
Building a no artificial anything supplement brand, Al Matheny, Promix 47:02

vor 20 weeks47:02

47:02

In this episode, Parker sits down with Al Matheny, the founder of Promix Nutrition . Al has an extensive background in human performance and nutrition, holding a Master of Science in Human Performance and a Bachelor of Science in Exercise Physiology and Food Science & Human Nutrition. He’s also a former elite athlete at the University of Florida, where he competed in track and field and cross country. After college, Albert trained professionally and co-founded Soho Strength Lab in NYC, one of the top independent training gyms in the city. But his most well-known venture is Promix Nutrition , a brand dedicated to creating the cleanest, highest-quality supplements and snacks on the market. What was covered: Albert’s journey from elite athlete to entrepreneur The science behind clean, high-quality protein and supplements The challenges of building a business in the supplement industry The importance of transparency and quality in nutritional products The role of partnerships, marketing, and branding in growing ProMix How Promix differentiates itself in a crowded market Al Matheny's & Promix's Links: Website: https://promixnutrition.com/ Instagram: https://www.instagram.com/promix/ Facebook: https://www.facebook.com/p/PROMIX-Nutrition-100052188322036/ Parker's Links: Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash…

1
Growing a non-toxic plant wellness brand, Vanessa Dawson, Arber 34:30

vor 21 weeks34:30

34:30

In this episode, we sit down with Vanessa Dawson, the founder of Arber , a pioneering company in the organic plant wellness industry. Arber offers a range of non-toxic, highly effective gardening products for both indoor and outdoor plants. Peek into Vanessa's entrepreneurial journey and learn how Arber is transforming gardening practices for a healthier home and world. What was covered: Vanessa's background in startups and founding Arber The innovative, non-toxic gardening products offered by Arber Challenges and strategies in scaling a retail business The importance of customer education and engagement How Arber's membership model enhances customer loyalty and community building Arber's Links: Website: https://growarber.com/ Instagram: https://www.instagram.com/growarber/ Facebook: https://www.facebook.com/growarber Parker's Links: Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash…

1
Revolutionizing athletic recovery and manufacturing, Perry Kamel, DNA Vibe 45:59

vor 25 weeks45:59

45:59

In this episode, Parker sits down with Perry Kamel, the founder of DNA Vibe . DNA Vibe makes intelligent red light therapy products to help reduce pain and speed recovery for athletes and anybody with pain. While their products are revolutionary, what’s arguably more revolutionary is Perry’s Local Advanced Manufacturing Pod (LAMP) approach. Perry has a bold vision for manufacturing innovative products and how they can be made locally and decentralized. Peek into the mind of a mad scientist ( I mean mad in the best way possible ;) ) and listen to this episode. What was covered The science behind red light therapy and recovery The unique Local Advanced Manufacturing Pod (LAMP) approach The benefits of local and decentralized manufacturing for community involvement…it’s not just a cost savings but that’s pretty amazing already The importance of a supportive and purpose-driven company culture How DNA Vibe products help with pain relief and recovery Perry Kamel Links: Website: https://dnavibe.com/ Instagram: https://www.instagram.com/dna.vibe Facebook: https://www.facebook.com/dna.vibe/ Parker Links: Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash…

1
A super cheesy business, Andrew Arbogast, Arbo's Cheese Dip 38:43

vor 26 weeks38:43

38:43

In this episode, Parker sits down with Andrew Arbogast, an Apache helicopter pilot in the army for 10 years and corporate employee turned cheese entrepreneur. Andrew is the founder and commander in cheese of Arbo's Cheese Dip . Inspired by his father’s cheese dip recipes, Arbo’s cheese dips are real-deal American-made cheese dips with bold flavors. Over a short period of time, they’ve reached 20 states and 2,000 stores and counting. What was covered How Arbo's Cheese Dip started Finding purpose post-military Taking a family recipe and turning it into a cheesy business Using product sampling for amazing word-of-mouth marketing Differentiating your brand in a competitive food industry The problems with growing too fast Knowing when to ask for help Andrew Arbogast Links: Website: https://www.arboscheesedip.com/ Instagram: https://www.instagram.com/arbosdip/ Facebook: https://www.facebook.com/arbosdip TikTok: https://www.tiktok.com/@arbosdip Parker Links: Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash…

1
A fresh stake on the fresh flower business Ty Hiss, Fresh Sends 36:13

vor 28 weeks36:13

36:13

In this episode, Parker sits down with Ty Hiss, the co-founder of Fresh Sends , making the world a little less lonely, one gift at a time by shipping flowers and gifts nationwide. Ty shares her entrepreneurial journey, from the initial idea behind Fresh Sends to scaling it into a successful business. She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen for inspiring stories of resilience and actionable business advice for aspiring entrepreneurs. What was covered: How Fresh Sends started The power of product packaging and design The importance of delivering unforgettable customer experiences How Fresh Sends uses unboxings for amazing word-of-mouth marketing Differentiating your brand in an industry dominated by big brands How Ty’s team creates shareable, engaging social media content Ty Hiss Links: Website: https://freshsends.com/ Instagram: https://www.instagram.com/freshsends TikTok: https://www.tiktok.com/@freshsends Parker Links: Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash…

1
From injury to an incredible athletic recovery brand, Jackson Corley, Incrediwear 30:30

vor 28 weeks30:30

30:30

In this episode, Parker sits down with Jackson Corley, the founder of Incrediwear . An athlete, a chiropractor, and a man who knows how to take lemons and turn them into lemonade. After suffering a catastrophic mountain biking injury, Jackson developed innovative wearable anti-inflammatory therapy like back braces and joint sleeves to heal his own pain. Today that initial product has turned into a brand with dozens of recovery products helping the world's greatest athletes train harder, reduce pain, and recover faster. If you want to hear an insane story about turning an insane injury into an incredible brand, strap in because Jackson is a man of energy with an amazing story to tell! What was covered: How a terrible injury turned into the idea for Incrediwear The power of perseverance and resilience in business Strategies for scaling and growing an athletic recovery brand The role of brand partnerships in growing Incrediwear How he uses medical research to keep his product innovation pipeline full Jackson Corley Links : Website: https://incrediwear.com/ Instagram: https://www.instagram.com/incrediwear X: https://x.com/incrediwear Facebook: https://www.facebook.com/incrediwear/ Parker Nash Links Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash…

1
Building a kids culinary empire with Erica Bethe Levin, Globowl 38:49

vor 29 weeks38:49

38:49

In this episode, Parker sits down with Erica Bethe Levin, the founder of Globowl , which makes internationally-inspired baby and toddler food introducing babies to big flavors and common allergens to help prevent picky eating and mitigate food allergies. Erica shares her entrepreneurial journey, from the initial idea behind Globowl to scaling it into a successful business and being featured on Gordon Ramsay’s Food Stars . She opens up about the challenges she faced early on, how perseverance played a key role in her success, and the strategies she used to grow and market her business. Listen in for inspiring stories of resilience and advice for founders. What was covered: From idea to product, how Globowl started Identifying an opportunity and the importance of being different Taking a chance and getting on Gordon Ramsay’s Food Stars Knowing when and how to sell to big box retailers like Target Erica’s vision for the future of Globowl Globowl Links: Website: https://globowl.com/ Instagram: https://www.instagram.com/theglobowl/ Tiktok: https://www.tiktok.com/@globowlfoodie Facebook: https://www.facebook.com/theglobowl Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/…

1
Marketing in 2025: what to know to grow your business with Molly Pittman, Smart Marketer 37:25

vor 33 weeks37:25

37:25

In this episode, Parker sits down with Molly Pittman, the CEO of Smart Marketer , a leading expert in digital marketing. Molly shares her latest insights on effective marketing strategies and how businesses can leverage these to achieve significant growth. She provides actionable advice on understanding your audience, utilizing social media platforms, and navigating the evolving landscape of paid ads and digital marketing. Molly walks us through real-life examples and success stories, offering a clear path for entrepreneurs and marketers looking to enhance their digital presence. What was covered: What many brands overlook in their marketing Why you think your ads aren’t working vs. the real reason they aren’t working What worked and didn’t work in 2024 marketing What to focus on in 2025 for your marketing The business model successful brands are developing to ride economic waves The new financial model Molly and team have implemented that has grown their client's business The importance of creatives in Meta paid ads for targeting in 2025 Molly Pittman Links: Website: https://smartmarketer.com/ Instagram: https://www.instagram.com/mollypittmandigital/?hl=en LinkedIn: https://www.linkedin.com/in/molly-pittman-3558471b0/ Facebook: https://www.facebook.com/@mollypittmandigital/ Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/…

1
Building a Wild as Heck business Caitlin Minges, Fun Club and Wild As Heck 47:12

vor 34 weeks47:12

47:12

In this episode, Parker sits down with Caitlin Minges, the founder of Fun Club , a quirky and edgy gift and stationery business, and Wild As Heck , a brand makes bold hats for confident women collaborating with independent women artists to create wearable art. Caitlin shares her unique entrepreneurial journey, from creating custom party supplies for her boyfriend's party to building two successful businesses. She discusses sourcing and manufacturing challenges, the power of perseverance, and her strategies for scaling and marketing. Listen in for actionable business advice and inspiring stories of tenacity and creativity. What was covered: From vet tech to founder of 2 brands Challenges in sourcing and manufacturing The power of perseverance in business Building a brand with independent women artists Navigating pricing and wholesale strategies Marketing and scaling: Lessons from Caitlin's experience Caitlin Minges Links: Website: https://shopfunclub.com/ Instagram: https://www.instagram.com/shopfunclub Website: https://wildasheck.com/ Instagram: https://www.instagram.com/wildasheckshop Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/…

1
From corporate to Shark Tank entrepreneur Berlyn Haughton, Table Tyke 35:59

vor 35 weeks35:59

35:59

In this episode, Parker sits down with Berlyn Haughton, the founder of Table Tyke which creates the only placemat with a silicone bumper, ideal for protecting little ones from the table edge, providing a clean teething space that also catches spills. Berlyn takes us through her entrepreneurial journey, transitioning from corporate life to building a thriving business. She shares insights on product development, leveraging TikTok for business growth, and her challenges in the influencer market. Berlyn also opens up about the invaluable lessons learned from appearing on Shark Tank and the strategies that helped her succeed. Tune in to hear how Berlyn turned an inventive idea from being a mom feeding her kids into a growing kids business. What was covered: From corporate life to entrepreneurship : The Table Tyke journey Product development : Identifying market needs and evolving the product Brand positioning : Building trust and navigating startup challenges The role of social media : How TikTok went viral for Table Tyke Behind the scenes of Shark Tank : Preparing for and appearing on the show Customer-focused success : Overcoming challenges and maintaining a customer-first approach Berlyn Haughton Links: Website: https://thetabletyke.com/ Instagram: https://www.instagram.com/thetabletyke/ Facebook: https://www.facebook.com/TheTableTyke/ YouTube: https://www.youtube.com/@thetabletyke TikTok: https://www.tiktok.com/@thetabletyke Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/…

Uncommon Brands

1
How to deliver unforgettable customer moments, Josh Rathbun Cheecam 43:20

vor 37 weeks43:20

43:20

In this episode, Parker sits down with Josh Rathbun, the founder of Cheecam , a company that helps brides and grooms capture unforgettable candid moments on their biggest day with disposable cameras and a full-service development process. Josh takes us through his entrepreneurial journey, starting from a college project to building a thriving business. He shares insights on the challenges and strategies that helped him scale and the importance of customer communication, operational excellence, and brand positioning. Tune in to hear how Josh turned a simple idea into a business that captures special moments at weddings, and stay till the end for valuable tips on building a customer-focused business. What was covered: From college project to business: The Cheecam journey Identifying market needs and evolving the product The importance of brand positioning and building trust The role of customer communication in enhancing user experience How Josh obsesses the customer journey to deliver unforgettable experiences Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Joshua Rathbun Links: Website: https://cheecam.com/ Instagram: https://www.instagram.com/getcheecam TikTok: https://www.tiktok.com/@cheecam LinkedIn: https://www.linkedin.com/in/rathbunjoshua/…

Uncommon Brands

1
Going bananas for business…a banana bread mix business with Morgan Lerner, GoNanas 28:28

vor 40 weeks28:28

28:28

In this episode, Parker interviews Morgan Lerner, co-founder of GoNanas . GoNanas is modernizing the baked goods arena building a better-for-you bakery brand, using bananas to make a lower sugar, vegan, gluten-free, and allergen-friendly, treats otherwise known as #notyournanas baked goods. From a side hustle that started in the dorms at the University of Michigan, Go Blue!, GoNanas has grown into a nationwide brand, now available in over 4,000 retail locations. Morgan also discusses the challenges of managing brand collaborations and shares valuable insights into product innovation, team building, and lessons learned from both successes and setbacks. Additionally, she highlights GoNanas' community-building efforts through their ambassador program, fostering strong connections with customers. Listen now. What was covered: From dorm room startup to national brand – the GoNanas journey Growing to $1M+ in sales through monthly flavor drops How GoNanas built a highly engaged ambassador program to help with product and retail launches Developing successful collaborations with other brands like Salt & Straw Marketing with micro vs. macro influencers and brand collaborations GoNanas’ Links: Website: https://eatgonanas.com/ Instagram: https://www.instagram.com/go_nanas Facebook: https://www.facebook.com/eatgonanas TikTok: https://www.tiktok.com/@gonanas Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/…

Uncommon Brands

1
Light Your Business on Fire with Travis Seera, Flikr Fireplace 31:12

vor 42 weeks31:12

31:12

In this episode, Parker sits down with Travis Seera, the founder of Flikr Fireplace —a sleek, isopropyl-powered personal fireplace that redefines cozy living. Travis opens up about his eight-year journey of innovation, overcoming challenges, and his passion for designing products that meet real, personal needs. He also gives us a sneak peek into his latest venture, Spark Firestarter . Discover the strategies that helped Flikr grow into 1,200 stores in just three years, including the value of partnering with smaller, independent retailers who deliver a personalized shopping experience. Travis shares valuable tips on how to support retail partners with marketing tools and creative sales tactics, as well as his decision to sell the business—not just for profit, but for peace of mind and the brand’s continued growth. Tune in to hear the story of Travi’s vision, turning into a retail success, and stay till the end for insights on building your own product-based business. What was covered: How Travis designed and refined his isopropyl personal fireplace over eight years. Travis's new project, Spark Firestarter, which reflects his passion for fire-related products. How to deliver unforgettable consumer experiences by focusing on user needs How Flikr expanded their brand by partnering with 1,200 stores Marketing materials and creative selling strategies to retail partners Why he chose to sell Flikr Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Travis Seera Links: Website: https://sparkfirestarter.com/ Website: https://flikrfire.com/ Instagram: https://www.instagram.com/sparkfirestarter/…

Uncommon Brands

1
Building A Mess-Free Auto Parts Brand With Mike Burns, ValvoMax 30:19

vor 43 weeks30:19

30:19

Ever tried to change your oil at home and ended up with a mess on the driveway that looked like an oil tanker spill? That’s exactly why the guest on the show today started his brand. In this episode, Mike Burns, founder and CEO of ValvoMax, shares his journey from Air Force veteran and corporate finance professional to innovative product creator and brand founder. Mike takes us through the origin of ValvoMax , a revolutionary tool that simplifies oil changes by replacing the drain bolt with a cleaner, faster, and tool-free system. Mike discusses how his frustration with the traditional oil change process led him to develop the ValvoMax Quick Twist Valve, a product that has since gained traction amongst DIY car maintenance consumers and has landed in major retailers like Lowe’s and Canadian Tire. You’ll hear how a chance feature by YouTube personality Scotty Kilmer turned ValvoMax into a household name, as well as Mike’s insights into prototyping, manufacturing, and scaling into retail. Don’t miss this episode packed with lessons on turning frustration into innovation, and how one influencer review can change everything. Show highlights: Mike’s journey from Air Force veteran to product innovator The origin of ValvoMax and solving the pain points of messy oil changes How Scotty Kilmer’s YouTube video boosted ValvoMax sales overnight Breaking into major retailers like Lowe’s and Canadian Tire Managing the complexities of retail and financing The importance of focus and scaling wisely Mike Burns and ValvoMax Links: Website: https://www.valvomax.com/ Instagram: https://www.instagram.com/valvomax Facebook: https://www.facebook.com/valvomax Youtube: https://www.youtube.com/channel/UC4KUJox7oZ1FZaArful7KpQ Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/…

Uncommon Brands

1
Building a Waffle Empire with Emily Groden from Evergreen Waffles 37:11

vor 44 weeks37:11

37:11

Move over Eggo. In this episode, Emily Groden, founder of Evergreen Waffles , shares her journey from corporate lawyer to waffle entrepreneur. She delves into the evolution of Evergreen, a brand that began as a hobby in March 2020 and has rapidly grown to 3,500+ stores nationwide. Emily discusses the unique selling points of Evergreen’s frozen waffles, which pack a full serving of fruits and veggies without refined sugars or preservatives. Hear about the development of their distinctive flavors like zucchini carrot cake and peanut butter banana bread, and the challenges she faced from early sales strategies to navigating the complexities of the COVID-19 pandemic. Emily also touches on their marketing strategies, including a successful rebranding that boosted same-store sales by 62%. Don't miss out on this insightful conversation - Tune in now! What was covered: Emily's transition from corporate lawyer to entrepreneur Creating unique flavors and navigating early sales challenges How a rebrand led to +62% in same-store sales Manufacturing challenges and lessons Taking risks and shooting your shot with cold outreach Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Emily Groden’s Links: Website: https://eatevergreen.com/ Instagram: https://www.instagram.com/eatevergreen/ Facebook: https://www.facebook.com/eatevergreen TikTok: https://www.tiktok.com/@eatevergreen…

Uncommon Brands

1
From Air Force Aviator to Drink Tumblers with Matt Butler, Tally Tumbler 36:30

vor 45 weeks36:30

36:30

In this episode, Matt Butler, founder of Tally Tumbler and a 20-year Air Force veteran, shares his inspiring journey from military service to entrepreneurship. Matt takes us through the creation of his two successful products: Rollors , an outdoor lawn game with over 150,000 units sold, and the Tally Tumbler, a unique scorekeeping drink tumbler that has seen impressive growth, especially in the golf market. Matt also dives into his innovative marketing strategies, including a hybrid sales model and targeted digital advertising, and discusses the challenges he's faced, such as inventory management and navigating changing consumer behavior. He offers insight into his future plans, including exploring US-based production to address supply chain issues and preparing for peak sales seasons. What was covered: Matt Butler’s Transition from Air Force Veteran to Entrepreneur Product Success: 150,000 Units of Rollors Sold Launching a 2nd Successful Product Brand: The Tally Tumbler Hybrid Sales Model and Digital Advertising The Ups and Downs of Inventory Management Leveraging Trade Shows for Product Development and Networking US-Based Production for Supply Chain Optimization Analyzing Trends and Data Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Matt Butler’s Links: Website: https://www.tallytumbler.com/ Instagram: https://www.instagram.com/tallytumbler/ Rollors: https://rollors.com/…

Uncommon Brands

1
CPG Startup: Breaking Out in Grocery Stores with Leslie Danford from Vitaminis 37:50

vor 46 weeks37:50

37:50

In this episode, Leslie Danford, founder of Vitaminis , shares her journey of transitioning from a corporate career to launching her own vitamin supplement brand during the pandemic. Leslie discusses the development and unique aspects of Vitaminis' products, the challenges of starting up, the importance of feedback and iteration, her retail strategies, and her upcoming plans for Vitaminis. Leslie also highlights her strategy for gaining traction in retail, with a particular focus on sampling at natural grocery stores and leveraging feedback to iterate on the product. The conversation also covers the importance of packaging, retail placement, and the potential for growth in different markets. Listen now to see how Vitaminis is growing fast. What was covered: Leslie Danford's career journey and transition from corporate to entrepreneurship Channel strategies and lessons learned The reality of organic social media The power of multiple marketing channels Retail as a growth driver The importance of sampling and using QR codes to build an email list The power of effective product placement Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Leslie Danford’s Links: Website: https://vitaminisbrand.com/ Instagram: https://www.instagram.com/vitaminisbrand/ Facebook: https://www.facebook.com/VitaminisBrand/…

Uncommon Brands

1
How to Build a Brand That Makes an Impact with Cody DeJardin, Sackcloth and Ashes 39:58

vor 47 weeks39:58

39:58

In this episode, Parker interviews Cody DeJardin, a brand builder, partner, and advisor to consumer brands, about his extensive experience in the industry. Cody shares his journey from starting a product company with his brother in college to working with Sackcloth and Ashes, a mission-driven company that donates a blanket to a homeless shelter for every blanket purchased. They discuss the importance of meaningful storytelling, quality products, local impact, and engaging community. Cody elaborates on how Sackcloth and Ashes stands out in a crowded market by leveraging strategic collaborations and partnerships with various artists and brands. He also delves into the challenges of scaling too quickly and the shift towards gifting as a significant revenue driver for the company. Listen in to learn about the evolution of brand building, effective marketing strategies, and the impact of prioritizing social good. What was covered: Introduction to Cody DeJardin and Sackcloth and Ashes Founding of Sackcloth and Ashes The Impact and Growth of Sackcloth and Ashes Challenges and Successes in the Blanket Industry Growing A Business with Collaborations and Partnerships Spotlighting Artists and Their Stories Gifting Strategies and Business Growth Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Cody DeJardin Links: Website: https://sackclothandashes.com/ Instagram: https://www.instagram.com/sackclothxashes Facebook: https://www.facebook.com/sackclothxashes Youtube: https://www.youtube.com/@sackclothxashes…

Uncommon Brands

1
7-Figure Product Launches and beyond with Anthony Tranchida, Grill Rescue 39:24

vor 48 weeks39:24

39:24

Imagine a grill cleaning brush soaring to $3 million in pre-orders—how does that happen? In this episode of the Uncommon Brands podcast, Parker Nash chats with Anthony Tranchida, CEO of Grill Rescue, to unravel the secrets of his meteoric success. Anthony shares the journey from launching his innovative product on Kickstarter, where it raised an astounding $211,000 in just 30 days, to hitting $3 million in pre-orders shortly after its 2019 debut. Discover the marketing magic behind this feat, including the creation of high-quality video content, the strategic use of Facebook ads, and the surprising challenge of account bans. Dive into Anthony's email marketing playbook, where he highlights the power of consistent communication, segmented customer lists, and fruitful email swaps with complementary brands. Learn about the evolution of Grill Rescue's product line, from the indestructible "Forever Sponge" to specialized grill brush versions, and how smart product bundling can boost average order value. Anthony wraps up the episode with actionable advice on ad creation, exploring AI for outreach, and enhancing email marketing initiatives. Listen now. What was covered: Anthony Tranchida’s journey launching Grill Rescue The success of the Kickstarter campaign, raising $211,000 and generating $3 million in pre-orders Marketing strategies including high-quality video content, Facebook ads, and dealing with account bans Importance of email marketing: regular communication, segmentation, and email swaps with complementary brands Product development highlights, including the "Forever Sponge" and various grill brush versions Strategies to enhance average order value through product bundling and managing stock levels Action items for continuous ad creation, exploring new outreach methods with AI, and improving email marketing initiatives Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Anthony Tranchida Links: Website: https://grillrescue.com/ Instagram: https://www.instagram.com/grillrescue/ Tik Tok: https://www.tiktok.com/@grillrescue Facebook: https://www.facebook.com/grillrescue/…

Uncommon Brands

1
How to Break Out in Health and Wellness Tech with Forrest Smith from Kineon 31:12

vor 50 weeks31:12

31:12

Join Parker Nash in this first episode of the Uncommon Brands podcast, as he talks with Forrest Smith, the founder and CEO of Kineon. Forrest shares his journey from a tech startup expert and accomplished athlete to leading Kineon, a company dedicated to making red light therapy accessible and affordable. Discover the secrets behind Kineon's cutting-edge wearable device, offering clinical-grade photobiomodulation technology at a price that won't hurt your wallet. Forrest also dives into the company’s vibrant community, their Facebook group, partnerships with pro sports teams, and their marketing tactics that have helped their company grow fast. And as before they wrap up, Forrest reveals plans for new femtech products to address women's health issues and emphasizes the importance of staying true to company values and maintaining genuine customer connections. Ready to listen? Tune in now. Subscribe to the Uncommon Brands podcast for more inspiring stories and business insights. What was covered: Forrest Smith's background in tech startups and sports Kineon's mission to enhance health and wellness with red light laser therapy Development of an affordable, wearable photobiomodulation device Building a community through a Facebook group Strategic partnerships with professional sports teams Authentic communication and marketing strategies Future plans for femtech products addressing women's health issues Importance of aligning with company values and maintaining customer connections Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Forrest Smith Links: Website: https://kineon.io/ Instagram: https://www.instagram.com/kineon_labs Youtube: https://www.youtube.com/@Kineon Facebook: https://www.facebook.com/Kineonlabs Tiktok: https://www.tiktok.com/@kineon_labs…

Uncommon Brands

1
When to Expand into New Markets: The Big Business of Kids Clothes with Lili Yeo, Goumi Kids 34:25

vor 50 weeks34:25

34:25

Curious about how a simple idea can evolve into a thriving brand? In this episode of the Uncommon Brands podcast, Parker Nash sits down with Lili Yeo, the co-founder and CEO of Guomi Kids, a brand that’s redefining organic clothing essentials for little ones. From humble beginnings making baby mittens with a friend to navigating wholesale and trade shows, Lili shares her rollercoaster journey of scaling a business and turning a Shark Tank feature into a growth spurt. Discover how Lili navigated the early hurdles of direct-to-consumer sales, pivoted to wholesale, and tackled the challenges of scaling through trade shows. Dive into her insights on understanding consumer behavior, adapting to different generational preferences, and the twists and turns of managing growth, including the ever-changing dynamics of platforms like Amazon. Lili’s story is a blend of innovation, persistence, and playful problem-solving, wrapped up with a commitment to sustainable growth and staying true to customer needs. Ready to hear the full story? Tune in now. What was covered: Lili Yeo’s journey from starting Guomi Kids with baby mittens at her kitchen table The critical role of understanding consumer behavior in product development Challenges and shifts from direct-to-consumer sales to wholesale and trade shows Strategies for effective distribution and adapting to generational preferences Overcoming obstacles with platforms like Amazon and managing digital marketing changes Rapid growth following a Shark Tank feature and expansion into multiple product categories Ongoing challenges with inventory management and fulfillment Commitment to core customer-focused principles and sustainable growth through partnerships Parker Nash Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Lili Yeo Links: Website: https://goumikids.com/ Instagram: https://www.instagram.com/goumikids/ Facebook: https://www.facebook.com/Goumikids/ Pinterest: https://www.pinterest.com/gogoumikids/…

Uncommon Brands

1
What Makes A Brand "UNCOMMON" 6:40

vor 1 year6:40

6:40

Welcome to the Uncommon Brands podcast, where Parker Nash—former Nike insider and all-around brand-building aficionado—guides you through the wild world of extraordinary consumer brands. This is where you'll uncover the secrets behind the most daring, innovative, and downright uncommon brands that are shaking up the market. If you’re a DTC founder, entrepreneur, or someone who dreams of making waves in the business world, this podcast is your new best friend. Buckle up for unscripted conversations, unexpected insights, and a lightning round of fun that’ll make you rethink everything you know about branding. What was covered: - Parker Nash’s background at Nike and the surprising truth about how big brands achieve their success - The power of clarity in customer messaging and the courage to be different - What makes a brand "uncommon" and why you don’t need a billion-dollar budget to stand out - Sneak peeks into upcoming episodes featuring diverse entrepreneurs and their unique journeys Ready to take your brand from ordinary to extraordinary? Hit subscribe on the Uncommon Brands podcast today to dive into actionable insights and stories from the front lines of innovation. Got a brilliant brand story or a question for Parker? Drop us a message or leave a review with your thoughts. Let’s make branding magic together! Links: Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/…

Elmer's Disappearing Purple School Glue Sticks Washable 7 Grams 30 Count

Amazon Basics Dog and Puppy Pee Pads, 5-Layer Leak-Proof Super Absorbent, Quick-Dry Surface, Potty Training, Regular (22x22"), 100 Count, Blue & White

$10 -PlayStation Store Gift Card [Digital Code]

Podcasts, die es wert sind, gehört zu werden

Uncommon Brands

Uncommon Brands

Podcasts, die es wert sind, gehört zu werden

Willkommen auf Player FM!

Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls

TERRO Ant Killer Bait Stations T300B - Liquid Bait to Eliminate Ants - 12 Count Stations for Effective Indoor Ant Control

Microsoft Office Home 2024 | Classic Apps: Word, Excel, PowerPoint | One-Time Purchase for 1 PC/MAC | Instant Download | Formerly Home & Student 2021 [PC/Mac Online Code]

Mini Mic Pro (Latest Model) - Professional Wireless Microphone for iPhone, iPad, Android, Lavalier Microphone for Video Recording - iPhone Mic Crystal Clear Recording with USB-C for Content Creators

Kurzanleitung