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How to Scale Trust in the Age of AI: Data
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Inhalt bereitgestellt von Graeme Crawford. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Graeme Crawford oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
How to Scale Trust in the Age of AI: Data-Driven Marketing That Actually Works
Transformed With Data Episode 13:How to Scale Trust in the Age of AI: Data-Driven Marketing That Actually Works
On this episode of Transformed with Data, Graeme Crawford talks with Lauren Gibson, marketing professional and strategic brand consultant, about why traditional marketing metrics might be destroying the trust brands need to survive. Lauren shares how she's generated over 41,000 leads by scaling authentic relationship moments through her Connections newsletter and networking events. They discuss why only 22% of brands measure trust at board level despite those who do achieve three times stronger profits, how AI should enhance rather than replace human connections, and why Gen Z's approach to data privacy reveals what really drives business in an age of artificial intelligence.
0:00 - The Missing Link in LinkedIn
3:31 - Trust vs Traditional Metrics
7:25 - Measuring What Actually Matters
11:11 - Gen Z and Data Exchange
15:33 - Building Trust Through Referrals
19:20 - The Power of Personalized Video
23:34 - Writing Your Way to Connection
26:43 - How Travel Rewires Your Brain
31:42 - British vs American Humor
38:23 - Mental Health and Physical Connection
44:31 - Believing You're Worth It
Find Lauren here:
https://www.linkedin.com/in/linkwithlauren/
https://laurenrosegibson.com/
https://letterlaunched.com/
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